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以智慧储鲜焕新健康生活,澳柯玛发布两款三门冰箱
Zhong Guo Zhi Liang Xin Wen Wang· 2025-09-16 06:33
近日,家电品牌澳柯玛推出两款227升三门冰箱——BCD-227WGMD(丝韵灰玻璃面板)与BCD- 227WHMD(铂晶灰钢板面板),以三门三温精准控温、风冷无霜免除霜、离子净化抑菌等核心卖点, 为三口之家及小户型用户打造"新鲜不打折、使用更省心"的冰箱新体验。 三门三温分区:119L+30L+78L,新鲜各得其所 作为两款机型的核心优势,澳柯玛这两款三门冰箱采用科学分区设计,总容积达227L,三个温区各司 其职,完美解决家庭食材"分类存储"需求。其中,119L大容量冷藏室可轻松容纳日常果蔬、剩菜、饮料 等,宽敞空间搭配合理层架设计,避免食材堆叠挤压;30L独立微冻室支持-7℃软冷冻技术,肉类、海 鲜存放其中无需解冻即可直接切配烹饪,既保留食材鲜嫩口感,又省去传统冷冻食材"化冻等待"的麻 烦,尤其适合上班族快速备餐;78L冷冻室则满足鸡鸭鱼肉、速冻食品等长期存储需求。 真风冷零结霜:告别手动除霜,省心又节能 针对"结霜难清理、食材易串味"的痛点,澳柯玛这两款三门冰箱搭载风冷循环系统。通过多路风道立体 送风,冰箱内部温度均匀性大幅提升,避免局部温差导致的食材冻伤问题;风冷技术实现"零结霜"运 行,用户无需定期手 ...
上演世界杯帽子戏法,海信冰箱将打出一脚怎样的世界波?
Ge Long Hui· 2025-09-10 20:29
两年后的俄罗斯,海信冰箱迎来了与世界杯的第一次亲密接触,被全世界球迷所熟知。此后无论欧洲杯还是世界杯,乃至今年国际足联改版后的世俱杯,连 续六届足球大赛,海信冰箱从未缺席,成为与世界知名体育赛事关联时间最长、参与程度最深的中国冰箱品牌之一。 明年的美加墨世界杯,将是海信冰箱与国际足球赛事结缘的第11个年头,这也是海信一直倡导的长期主义,通过足球赛事借船出海,来与全球消费者进行沟 通,从而拉近彼此的距离。 近日,海信冰箱官宣成为2026世界杯全球官方指定冰箱,这将是海信冰箱在赞助了三届欧洲杯、两届世界杯和一届世俱杯后,第七次亮相国际顶级足球赛事 的舞台。 如果用足球界的术语,海信冰箱过去已经实现了欧洲杯的帽子戏法,如今将要在世界杯赛场上"戴帽"——在足球大赛这个领域,从当年的探险家,到如今的 老牌玩家,已经屡有精彩表现的海信冰箱,在美加墨世界杯上,将会上演一脚怎样的世界波? 海信冰箱与足球大赛的结缘,始于2016年的欧洲杯,当时国内还没有企业与欧洲杯这样的顶级足球赛事合作,志在走向国际市场的海信成为敲门人,被称为 中国体育营销的探险家,海信冰箱在赛场边亮相,由此走向世界大赛的舞台。 众所周知,新鲜,是人们对美食 ...
容声冰箱IFA展摘得“年度技术创新成果”大奖
Qi Lu Wan Bao· 2025-09-05 12:21
Core Insights - The "21st China Household Appliance Innovation Achievement Promotion" event was successfully held during the IFA 2025 in Berlin, where the Rongsheng brand was awarded the "Annual Technology Innovation Achievement" for its "WILL Natural Fresh-keeping Technology" [1][4] Group 1: Technology Innovation - Rongsheng's WILL Natural Fresh-keeping Technology integrates three core elements: light, water, and ions, transforming the traditional passive preservation method into an active fresh-keeping approach [4] - The technology simulates a natural ecological environment within the refrigerator, creating a mini "fruit and vegetable growth garden" that maintains or even enhances the nutritional value of stored ingredients [4] - The core breakthroughs of this technology are based on three systems: - The SUPL four-season multi-frequency light system promotes photosynthesis in fruits and vegetables, increasing the content of vitamins and chlorophyll [4] - The smart dynamic water mist system maintains 70% humidity, effectively delaying moisture loss and preserving the texture of fruits and vegetables [4] - The AI negative ion high-energy sterilization and deodorization system releases a high concentration of negative ions, achieving multiple health and quality benefits for stored food [4] Group 2: Market Performance - In the first half of 2025, six models of Rongsheng refrigerators, including the Rongsheng 560 WILL refrigerator, ranked among the top ten in industry sales, demonstrating strong market appeal and consumer recognition [4]
从欧洲杯到世界杯:海信冰箱持续叩响世界顶级体育营销大门
Huan Qiu Wang· 2025-09-05 09:55
Group 1 - Hisense Refrigerator has been officially designated as the global official refrigerator for the 2026 FIFA World Cup, continuing its strategy of marketing through top-tier global sports events [1][4] - This partnership builds on Hisense's previous sponsorships, including the UEFA Euro 2016, the 2018 FIFA World Cup in Russia, and the 2022 FIFA World Cup in Qatar, making it the first Chinese home appliance brand to sponsor two consecutive World Cups [4] - The collaboration is expected to enhance Hisense's brand recognition and reputation in the global market, laying a solid foundation for its overseas market expansion [4] Group 2 - Hisense Refrigerator features a breakthrough vacuum magnetic field preservation technology that combines vacuum preservation with magnetic field control, significantly inhibiting food oxidation [4] - The core principle of this technology is based on the magneto-biological effect, which promotes the orderly arrangement of water molecules in food, effectively reducing enzyme activity and delaying spoilage [4] - Laboratory tests indicate that this technology can achieve an exceptional preservation effect, maintaining "first-class freshness" for up to 7 days, greatly improving the storage quality of meat, seafood, and various vegetables [4]
IFA2025开幕在即:海信智能大屏冰箱海外市场销量同比增长2.8倍
Zhong Guo Xin Wen Wang· 2025-09-04 06:56
Core Insights - The annual IFA consumer electronics exhibition in Berlin will focus on "Innovation, Connectivity, Sustainability," highlighting smart home technology, artificial intelligence, and green technology [1] - Hisense will present under the theme "AI Your Life," showcasing practical applications of AI and commercial innovations that embody the future lifestyle enabled by AI technology [1] Group 1: Hisense's Technological Advancements - Hisense has accelerated its AI technology development, establishing cross-OS platform capabilities that connect its VIDAA OS and Connect Life smart home platform, enhancing user experience through interconnected appliances [3] - The VIDAA OS has been recognized as the "fastest TV operating system" in a benchmark test conducted by WEKA MEDIA PUBLISHING GmbH, achieving a performance score of 89% across 11 usage scenarios [3] Group 2: Smart Home Ecosystem and Market Performance - The Connect Life platform integrates AI and IoT to enable interconnectivity among various home appliances, voice control, and smart scene interactions, enhancing the smart home ecosystem [4] - In the first half of the year, Hisense's smart large-screen refrigerators equipped with Connect Life sold for nearly €3000, with sales in overseas markets increasing by 2.8 times year-on-year, demonstrating strong competitiveness in the global high-end market [4] - Hisense aims to capture the high-end European market by iterating differentiated products such as smart large-screen refrigerators and high-efficiency refrigerators, with plans to achieve the highest market share in refrigerator sales by May-June 2025 [4]
海信冰箱即将亮相IFA 2025
Zhong Guo Zhi Liang Xin Wen Wang· 2025-09-04 04:39
Group 1 - The core theme of Hisense at the IFA Berlin Consumer Electronics Show is "AI Your Life," focusing on practical applications of AI and business innovation, showcasing a future lifestyle empowered by AI technology [1] - Hisense's Connect Life smart home platform integrates AI and IoT, enabling interconnectivity among various home appliances, voice control, and intelligent scene linkage, accelerating the realization of smart home ecosystems [3] - In the first half of the year, Hisense's smart screen refrigerator equipped with the Connect Life application sold for nearly 3000 euros, with overseas market sales increasing by 2.8 times year-on-year, highlighting the strong competitiveness of Chinese smart manufacturing in the global high-end market [3] Group 2 - Europe is a key high-end market for Hisense, where the company is accelerating the iteration of differentiated products such as smart screen refrigerators, flush-mounted refrigerators, and high-efficiency refrigerators to meet consumer demands [3] - Hisense will present exciting content at the IFA Berlin Consumer Electronics Show on September 5, inviting attendees to explore the innovative world of Hisense [3]
全球份额调查:中国企业在15个品类下滑
日经中文网· 2025-09-03 02:54
Core Insights - The article highlights the competitive landscape of global markets, indicating that the U.S. leads in 27 product categories, while China leads in 18 categories, an increase from 17 the previous year [2][7] - Despite some categories showing a decline in market share for Chinese companies, there are 24 categories where they have expanded their share, up from 21 the previous year [6] Group 1: Market Share Trends - In 2024, Chinese companies saw a reduction in market share across 15 categories, an increase from 13 categories in 2023 [4] - The market share of Chinese companies in the camera segment decreased from 52.5% to 49.9%, with Hikvision's share dropping by 1.8 percentage points [4] - The cloud services sector, previously growing, is now showing signs of decline, with Alibaba's share down by 0.7 percentage points [6] Group 2: Economic Impact - The ongoing real estate downturn in China, exacerbated by the crisis of Evergrande Group, has led to a sluggish domestic demand, impacting sectors like home appliances [6] - The real estate and related industries are estimated to account for 30% of China's GDP, contributing to economic stagnation and poor sales in home-related products [6] - The beer market also reflects this trend, with China Resources Beer’s market share declining by 0.2 percentage points to 5.2% [6] Group 3: Competitive Landscape - In the electric vehicle (EV) sector, Tesla's market share decreased by 2.3 percentage points to 16.1%, while the combined market share of Chinese companies like BYD exceeds 30% [6] - In the smartphone market, companies like Xiaomi and Transsion are gaining traction, particularly in emerging markets [7] - The U.S. government continues to exert pressure on Chinese companies through tariffs and regulations, which is expected to prolong the stagnation of the Chinese economy [7]
年轻人的“早C晚A”,海信冰箱5款新品获权威认证
Ge Long Hui· 2025-09-02 12:20
Core Viewpoint - Hisense refrigerators have successfully passed the "Automatic Ice Making Performance Certification" by the China Household Electrical Appliances Research Institute, highlighting the company's innovation in automatic ice-making technology and its response to the modern lifestyle of urban youth, particularly the "early C (Coffee) and late A (Alcohol)" routine [1][5]. Group 1: Product Performance - The certification confirms the performance of Hisense's automatic ice-making technology, which integrates convenience and health standards to meet the needs of users for high-quality ice drinks [5][6]. - Hisense's five refrigerator models demonstrated outstanding performance in key metrics such as ice-making speed, uniformity of ice cubes, reliability of ice output, and ice box capacity, proving the stability and excellence of their 60-minute intelligent ice-making system [5][6]. Group 2: Health and Safety Features - Hisense has implemented a comprehensive health protection system for its automatic ice-making process, utilizing advanced antibacterial materials in its vacuum first-class refrigerator's water and ice storage boxes, achieving an antibacterial rate exceeding 99.99% [6]. - The focus on "clean and safe" ice production addresses a core consumer pain point, ensuring that the environment for ice production is hygienic and free from bacterial growth [6]. Group 3: Market Positioning and Consumer Insights - The recognition from the certification reflects Hisense's strong capabilities in technological innovation and quality control, catering to the refined lifestyle needs of young consumers while safeguarding family health [6]. - Hisense aims to lead the refrigerator industry into a new phase characterized by enhanced user experience and higher health standards through continuous technological advancements [6].
海信发布新品小榴莲冰箱 破解食物串味难题
Zhong Guo Jin Rong Xin Xi Wang· 2025-09-01 06:49
Core Viewpoint - Hisense has launched the innovative Hisense Little Durian 500 refrigerator, which utilizes original vacuum ice temperature technology to provide tailored storage solutions for various food items, addressing the common issue of food odor mixing in modern households [1][6]. Group 1: Product Features - The Hisense Little Durian refrigerator creates an independent, sealed vacuum environment that effectively isolates odor molecules, allowing strong-smelling foods and delicate fruits to coexist without flavor interference [3]. - The refrigerator is specifically designed for durian, a notoriously odorous fruit, demonstrating its capability to maintain the fruit's freshness for up to 7 days with a weight loss rate of only 0.4%, compared to 12.4% in standard preservation methods [3][4]. - The product features a dual cooling system that ensures independent air circulation in both refrigeration and freezing compartments, eliminating the risk of odor transfer [6]. Group 2: Consumer Benefits - The vacuum environment accelerates the infusion of flavors into food, making it ideal for preparing marinated dishes quickly, enhancing the convenience for users [4]. - The design allows for flexible storage of various food types, meeting the complex needs of modern families who require the ability to store different categories of food without compromising on taste [3][4]. - Hisense's commitment to addressing contemporary consumer demands for high-quality living is evident in this product, which aims to lead market trends with its innovative technology [6].
长虹美菱(000521) - 000521长虹美菱投资者关系管理信息20250829
2025-08-29 10:22
Group 1: Air Conditioning Business Performance - In the first half of 2025, the air conditioning business achieved revenue of approximately 11.575 billion CNY, representing a year-on-year growth of 36.18% [1] - The company focuses on a strategy of "product first, brand priority, channel co-construction, and direct user access" to enhance market presence [1] - The company aims to deepen cooperation with top clients and expand its customer base, including emerging clients [1] Group 2: Domestic Refrigerator and Freezer Strategy - For the second half of 2025, the company will implement a "marketing transformation and direct user access" strategy in the domestic refrigerator and freezer market [2] - The product lineup will include multiple M fresh products, emphasizing quality preservation and unique value differentiation [2] - The company will focus on high-quality customer operations and enhance channel capabilities while promoting integrated home solutions [2] Group 3: Overseas Refrigerator and Freezer Strategy - The overseas strategy for the refrigerator and freezer segment will focus on reshaping product platforms based on mainstream market structures [3] - The company will increase product investment to meet global consumer demand trends, promoting energy-efficient and high-quality products [3] - Expansion efforts will target markets in Asia, Africa, and Latin America to increase market share and develop a strong international brand presence [3] Group 4: Overseas Air Conditioning Strategy - The overseas air conditioning strategy will involve enhancing the product matrix and accelerating platform development to meet customer needs [4] - The company will focus on core clients in Latin America, the Middle East, and Europe, establishing a comprehensive customer service system [4] - Brand prioritization will be key, with efforts to grow proprietary brand business in targeted markets [4]