央视网消息（焦点访谈）：4年前的今天，北京冬奥会在万众期待中盛大开幕。4年间，冬奥效应持续释放辐射力，不仅让冰雪运动的热度席卷全国，更 带动冰雪旅游、冰雪装备等"冰雪经济"相关产业持续升温，发展动能愈发强劲。"冰天雪地也是金山银山"，依托北京冬奥会"带动三亿人参与冰雪运动"的丰 硕成果，曾经的"冷资源"正被不断盘活，成为推动经济增长、丰富民生体验的重要力量。 位于北京延庆的国家高山滑雪中心是北京冬奥会竞赛场馆之一，也是目前国内唯一举办过冬奥会高山滑雪比赛的雪场，这座曾经见证过冬奥荣耀的"雪 飞燕"如今已成为滑雪爱好者的"圣地"。去年11月，国家高山滑雪中心这个雪季一开放就吸引了众多滑雪爱好者。 作为全球唯一的"双奥之城"，依托奥运成果，北京不断推动冰雪运动与城市生活、文旅消费深度融合，让"冷资源"持续释放"热效应"。2022年北京冬奥 会后，延庆赛区仅仅用了36天就完成了从冬奥赛区到冬奥园区的转变，4年来，围绕"冰雪经济""体育经济""文旅经济"三大热点，形成了"赛事IP+青训体系 +俱乐部运营"等多方位的全产业链生态。截至目前，延庆奥林匹克园区开园以来累计接待游客超100万人次。 随着新雪季到来，曾举办北京 ...

制作：胡安娜；记者：杨惠暄；摄影：张春雷；视频：张春雷 为此，白云代表建议，应加强对冰雪装备产业的整体谋划与顶层设计，出台相关政策支持，鼓励企业投 资，营造良好的营商环境，建设"设施研发+器材制造+基地建设"的冰雪装备全产业链，促进冰雪经济 发展。 "三年间，黑龙江省冰雪经济实现了快速发展，成为经济增长的新引擎。未来，如何利用冰雪旅游热 度，实现冰雪经济的持续增长是需要重点关注的问题。"省人大代表白云表示，冰雪经济是黑龙江省经 济发展的新引擎之一，也是黑龙江省的经济特色。随着近几年黑龙江省冰雪经济的快速发展，如何实现 冰雪经济的提质升级和持续发展是黑龙江省今后冰雪经济发展的主要方向。冰雪旅游催生冰雪产业是经 济发展的规律，做大做强冰雪产业能够为黑龙江经济发展注入新的活力。 白云代表指出，冰雪装备产业是发展冰雪经济的核心支柱，也是带动体育制造业向高端化、智能化升级 的重要赛道，对推动经济社会高质量发展作用明显。从经济层面看，冰雪装备产业关联度高、带动性 强，不仅能直接拉动制造业产值增长，还能带动冰雪旅游、冰雪运动赛道发展，培育新增长点。从产业 层面看，冰雪装备产业的高质量发展能够带动材料科学、智能制造等领域技术 ...

人民日报记者 郭晓龙 窦皓 冰雪运动的热潮带火了冰雪装备产业。我国冰雪产业体系日益健全，产品供给能力持续增强，正逐 步从起步阶段迈向高质量发展阶段，海外市场竞争力与品牌影响力也在不断提升。 据海关统计，2025年下半年以来，我国对中东欧出口溜冰鞋、对北美市场出口滑雪服等冰雪运动产 品的增速超过两位数。中国冰雪装备缘何圈粉海外，日益受到海外消费者喜爱？中国冰雪产业如何快速 响应全球消费趋势？记者进行了采访。 ——编者 "换了这款竞技款滑雪板后，转弯更灵活、韧性也够强，体验完全不逊于其他国际品牌。"在2026哈 尔滨国际冰雪经济博览会上，白俄罗斯滑雪爱好者谢尔盖耶维奇在哈尔滨乾卯雪龙体育用品有限公司展 台前赞叹。 作为较早从事冰雪装备制造的企业之一，乾卯雪龙的成长轨迹见证着国产装备的成长之路。公司 2000年以进口滑雪器材销售起步，2002年便成功产出滑雪鞋和固定器。技术突破驱动产品上新，为公司 拓展海外市场奠定了基础。2023年以来，趁着黑龙江哈尔滨冰雪热，公司销量大幅增长，生产线持续满 负荷运转。乾卯雪龙依托半自动化生产线实现产能跃升，构建起覆盖初级到竞技级的全品类产品矩阵， 年产滑雪鞋、固定器各1万件。 乾 ...

近年来，冰雪经济热潮席卷各地，成为冬日经济的新增长点。 根据《中国冰雪旅游发展报告（2026）》，2025年我国冰雪经济规模已超过1万亿元，全国冰雪旅游相 关企业已超过1.4万家，同比增速达11%。另据企查查最新数据，2025年，全年注册2658家冰雪经济相 关企业，同比增长9.52%，创近十年注册量新高。 冬日的荆楚大地，各地雪场人流涌动、热情高涨。 在恩施巴东绿葱坡滑雪场，雪道上游客欢快畅滑，停止区人们围炉煮茶，夜滑时灯光与雪雾交织形成新 的网红打卡点，元旦假期3天，雪场接待游客6000人以上，营收超过百万元。 在宜昌五峰山国际滑雪场，一场激烈的"雪地抓猪"正在进行，灵活的小猪在雪地里东奔西窜，选手们围 追堵截，溅起的雪沫和着笑声，让整个山谷都热闹起来。今年的冰雪季在延续专业竞技项目的同时增加 六大趣味项目，这一思路获得了市场积极回应，自雪季开启，雪场已迎来超万名游客。 冰雪旅游热火朝天，湖北却从未局限于观光游玩模式，而是前瞻性地将其冰雪产业视为带动区域协调发 展、促进城乡就业、丰富文化生活的战略性民生资本。 在制定《湖北省冰雪产业发展三年行动计划（2024—2026年）》等政策时，湖北特别强调"社会效益 ...

夜幕降临，黑龙江哈尔滨冰雪大世界彩灯亮起，冰城堡、雪雕群流光溢彩，游客们或拍照打卡，或 体验项目，冷空气中回荡着笑声与欢呼声。2026年1月1日，哈尔滨市共接待游客140.5万人次，同比增 长11.4%。 "尔滨热"映射着我国冰雪经济的蓬勃发展。2025年12月，国家体育总局发布的《中国冰雪经济发展 报告（2025）》显示，2016—2024年间，我国冰雪产业规模从3647亿元跃升至9800亿元，年均增幅达到 21.09%，预计2025年将突破万亿元大关。我国冰雪旅游人次已连续3个冰雪季超过3亿人次。 "国产滑板，碳纤维制造，轻巧还好用！"吉林省吉林市，中旅松花湖度假区内，小游客唐闻昊接过 希飞品牌工作人员递过来的滑雪板单板说。 长春圣威雅特服装集团有限公司同样看中冰雪装备赛道，在冰雪服装制造上探新路。在滑雪服设计 上，融入品牌标识、白山黑水纹样、四季雪花与冰雪赛道图案，打造具有地域特色的视觉语言。"性能 满足大部分场景使用需求，眼下最重要的目标是打造品牌。"圣威雅特董事长陆小枚说。 小朋友惊叹于轻量化，家长则对比起价格，"同为碳纤维雪板，价格却不到国际品牌的一半，很有 吸引力。" 吸引目光的国产滑雪板，来自 ...

Group 1: Core Insights - The development of the ice and snow economy is being promoted as a new growth point, integrating ice sports, culture, equipment, and tourism into a comprehensive industry chain [1] - Harbin Ice and Snow World has opened, featuring impressive ice sculptures and performances, and incorporates AI technology to enhance visitor experience [1] - The ice and snow economy is becoming a new driving force for high-quality development and international openness in Harbin, with significant tourist engagement [1] Group 2: Industry Developments - There is a growing demand for ice and snow equipment, with Heilongjiang Province encouraging companies to develop specialized and innovative products [2] - Various regions are implementing measures to boost ice and snow consumption, including issuing consumption vouchers and promoting regional collaboration [2] - The ice and snow economy is expanding beyond traditional regions, with new indoor ski facilities in cities like Guangzhou and Shenzhen, enhancing year-round engagement [3] Group 3: Economic Impact - The scale of China's ice and snow economy is projected to exceed 1 trillion yuan by 2025, with over 14,000 related enterprises nationwide [3] - The integration of ice and snow culture, tourism, sports, and equipment is being prioritized to enhance the overall industry ecosystem [3] - The Ministry of Culture and Tourism is focused on optimizing tourism product offerings to meet changing consumer demands, supporting sustainable high-quality development [3]

Group 1: Core Themes - The focus on "technological innovation" is prominent in the "14th Five-Year Plan" proposals across various provinces, emphasizing the need for original innovation and the construction of trillion-level industrial clusters [1] - Traditional industries are being upgraded through digital and green technologies, with provinces like Shanxi and Guangdong highlighting the importance of integrating technology with traditional sectors to ensure smooth transitions between old and new development drivers [2][3] Group 2: Digital Economy and Infrastructure - The construction of a national integrated data market and the deep integration of the digital economy with the real economy are key goals for the next five years, as provinces aim to leverage digitalization and intelligence to stimulate industrial momentum [4][5] - Guizhou is positioning itself as a significant player in the digital economy by developing its electronic information industry and enhancing its computing power infrastructure [5] Group 3: Future Industries and Technological Advancements - Future industries are seen as vital for cultivating new productive forces, with provinces like Anhui and Hainan focusing on quantum technology, biomanufacturing, and other cutting-edge fields to drive economic growth [10][11] - Sichuan is targeting advancements in sixth-generation mobile communication, quantum technology, and other frontier technologies to establish incubators and pilot zones for future industries [11] Group 4: Regional Specialization and Competitive Advantages - Regions are encouraged to develop distinctive industries based on their unique resources and conditions, with Beijing and Heilongjiang focusing on healthcare technology and winter sports equipment, respectively, to enhance market competitiveness [7][8] - The integration of culture and technology is emphasized in Hunan, aiming to promote new cultural industries through digital transformation [8]

Core Insights - The ice and snow equipment industry in China is experiencing significant growth, transitioning from low-end homogenization to high-end differentiation, with a number of competitive enterprises rapidly emerging [1] - The industry is recognized as a core pillar for developing the ice and snow economy and is crucial for the upgrade of China's sports manufacturing sector towards high-end and intelligent production [2] Industry Development - By the first half of 2025, 34 key ice and snow equipment companies in Harbin are expected to see revenue growth exceeding 20%, with a local sports company covering 80% of the national ski resorts with its full range of ski products [1] - The national government has implemented various policies to support the development of the ice and snow equipment industry, including the "Action Plan for the Development of Ice and Snow Equipment Industry (2019-2022)" aimed at establishing a high-quality industrial system [1][2] Challenges and Opportunities - Despite the growth, the industry faces challenges such as a lack of high-end core technologies and the need for improved product stability and durability compared to international brands [2] - The industry also requires a more complete supporting system and a shortage of specialized research and development talent, which are seen as both obstacles and opportunities for targeted policy solutions [2] Collaborative Development - Emphasis on building a collaborative industrial system is crucial, with a focus on differentiated development across regions to avoid homogenized competition [3] - Strengthening talent support through partnerships between educational institutions and enterprises is essential to cultivate professionals who understand both ice sports and equipment manufacturing [3] Financial Support and Market Expansion - Encouraging financial institutions to increase credit support for ice and snow equipment companies can help alleviate funding pressures [3] - The integration of the ice and snow equipment industry with tourism and cultural sectors is a strategic direction, promoting the development of regionally distinctive ice-related products and extending the industrial chain [3] Future Prospects - The ice and snow equipment industry is positioned to benefit from unprecedented development opportunities due to national support for the ice economy, with a focus on technological innovation, industrial integration, and policy backing [3]

Group 1 - The core viewpoint of the article highlights the significant growth potential of China's ice and snow tourism industry, with an expected 360 million participants and a revenue forecast of 450 billion yuan for the winter season of 2025-2026 [2] - The commitment to "300 million people on ice and snow" is transitioning from a promise to reality, indicating a strong governmental and societal push towards enhancing winter sports participation [2] - The 2026 Harbin International Ice and Snow Economy Expo showcased approximately 300 renowned enterprises from over 20 countries and regions, emphasizing the global interest and investment in the ice and snow industry [2] Group 2 - China's ice and snow technology is gaining attention, supported by a large consumer market and an increasingly sophisticated modern ice and snow industry system [2] - The article suggests that China's ice and snow enthusiasm is contributing to a global momentum in the ice and snow economy, positioning the country as a key player in this sector [2]

Core Viewpoint - The development of the ice and snow economy in Heilongjiang is transforming the region's winter season from a quiet period into a vibrant and economically active time, leveraging its cold climate as a resource for growth [2][3]. Group 1: Economic Development - Heilongjiang is utilizing its ice and snow resources to drive economic growth, turning the "shortcomings" of its harsh winter climate into "advantages" for development [3]. - The ice and snow economy is becoming a significant contributor to the local economy, with various events and activities attracting tourists and boosting local businesses [16][29]. Group 2: Events and Activities - The 2025 Harbin Ice and Snow Carnival features nearly 60 unique projects, providing diverse experiences for citizens and tourists [5]. - The first Heilongjiang Ice and Snow Sports Super League is set to take place from December 2025 to March 2026, focusing on community sports while promoting accessibility and competitiveness [7]. - The 26th China Harbin International Snow Sculpture Competition and the 35th China Harbin International Ice Sculpture Competition are attracting participants from around the world, showcasing the region's artistic capabilities [19]. Group 3: Cultural Integration - The integration of traditional culture with modern tourism is evident, as seen in events like the ethnic intangible cultural heritage train that allows travelers to experience local traditions [17]. - The ice and snow culture is being enriched through artistic expressions and community events, enhancing the region's cultural appeal [14]. Group 4: Infrastructure and Technology - The 2026 Harbin International Ice and Snow Economic Expo aims to showcase advancements in ice and snow technology, including automated ice sculpture building robots and winter sports equipment [22][20]. - The infrastructure for ice and snow tourism is continuously improving, with an emphasis on enhancing visitor experiences and expanding service offerings [29][31].