厚重的历史积淀和遗存，是发展冰雪经济的宝贵资源。以游客视角为原点，未曾见过即为新，未曾体验 即为奇 新疆阿勒泰的粉雪雪道上，冰雪爱好者踏雪逐风；吉林长白山的琼枝树挂间，远方来客赏雪寻幽；开往 黑龙江漠河的冰雪专列中，游人一路向北览胜观景……新雪季以来，冰雪旅游热潮涌动，"冰雪+"业态 花式上新，冰雪经济热力无限。 点面联动，凝聚发展新合力。 冰雪经济不是单点"独唱"，而是多点"合唱"。单一景区或城市资源有限，唯有打破壁垒，点面结合，才 能形成规模效应与协同优势。 黑龙江以雪乡为核，辐射带动凤凰山"雪谷"、海林"林海雪原"、柴河"雪村"等泛雪乡旅游精品区，不仅 缓解单一景区的承载压力，还形成"一点爆红、全域受益"格局。这种"点上突破、面上开花"的模式，能 实现优势互补，让冰雪经济的辐射力持续增强。 从曾经的小众领域到如今的万亿元产业，冰雪经济已从"赛事驱动"迈向系统化、产业化发展的新阶段。 冰天雪地转化为金山银山，其间的创新实践，为各类消费新场景的打造提供了什么样的借鉴？ 供需匹配，解锁体验新维度。 冰雪经济的"热"，源于旅游消费的深刻变革。过去观光模式下，冰雪景致趋同、天寒地冻难聚人气。而 如今，旅游早已超越 ...

随着全国多地气温持续走低，各地渐入深冬，冰雪运动也迎来了一年中最火热的时刻。从吉林的长春万 达滑雪场到华北的万龙滑雪场，越来越多人穿上雪服、踏上雪板，在冰天雪地里体验速度与自由。与之 相伴的是冰雪装备消费的全面升温。无论是专业品牌还是大众卖场，从大件装备到小件配件，冰雪装备 市场迎来销售旺季。 健身教练冯海萍是今年众多新"入坑"滑雪的爱好者之一。在朋友的影响下，她爱上了这项充满挑战的运 动，并在近期入手了一套心仪已久的滑雪装备：包括滑雪板、固定器、头盔、护具以及专业滑雪服。她 介绍，像她这样的入门者或初级玩家一般会选择不到2000元的入门套装，而她的教练作为中高级选手， 拥有更专业的装备，价格可能达到几千元。 除了购买，租赁成为不少滑雪者的选择。对于初次体验或偶尔滑雪的消费者而言，租赁模式不仅降低了 消费门槛，也能满足他们多样化的需求。目前，仅张家口崇礼地区就有超过100家雪具租赁店，可租赁 雪具超过7万件。随着"国潮"雪具品牌的崛起，国产装备在性能、设计与价格方面更具竞争力，租赁模 式的性价比进一步凸显，成为许多滑雪爱好者的新偏好。 冰雪经济持续升温的背后，是国产冰雪装备产业的快速成长。近年来，一批融合航天 ...

Industry Overview - The ice and snow economy is experiencing significant growth, with domestic ice and snow equipment entering a period of technological breakthroughs, integrating aerospace materials and energy-saving designs [1] - The industry chain is undergoing a comprehensive upgrade as new technologies move from laboratories to snowfields [1] Equipment Development - In the Hebei Xuanhua Economic Development Zone, a specialized company has developed a ski lift that has overcome core technologies such as infinite rope traction, resulting in significant cost advantages, with orders scheduled until July 2026 [4] - The domestic production rate of ski lift equipment has reached over 80%, greatly reducing investment costs for snowfields [6] - A new fan design, developed by a team that previously worked on aircraft propellers, has reduced the motor power by 3000 watts per unit while maintaining the same wind pressure and efficiency, leading to energy savings and lower operational costs [10] Snowmaking Technology - The production facility is preparing to ship snowmaking machines that cover nearly half of the national snowfields, including the development of fully automatic snowmaking machines that consume less energy [11] - A new lightweight ski board has been developed, weighing 1.8 kg compared to the normal 2.5 kg, and is priced at half the cost of foreign brands [13][14] Smart Equipment - A new production line in Harbin has rapidly transitioned from design to operation in under six months, focusing on the latest smart color-changing ski goggles [15] - These goggles utilize aerospace-grade smart materials, allowing the lenses to adjust brightness automatically in less than a second, suitable for various lighting conditions [18] Market Outlook - China has established a comprehensive product system for ice and snow equipment, covering all aspects from individual use to venue requirements, and from competitive sports to recreational activities [20] - According to the "China Ice and Snow Industry Development Research Report (2025)," the scale of China's ice and snow industry is expected to exceed 1 trillion yuan by 2025 [20]

Core Viewpoint - The release of the "Encouraging Foreign Investment Industry Catalog (2025 Edition)" aims to attract and utilize foreign investment more effectively, focusing on advanced manufacturing, modern services, high-tech, and energy-saving sectors, particularly in the central and western regions of China [1][2][4] Group 1: Structure and Changes in the Catalog - The 2025 edition of the catalog consists of two parts: a national catalog applicable nationwide and a regional catalog for central and western regions, with a total of 1,679 entries, an increase of 205 from the 2022 edition [1] - The national catalog includes 619 entries, with 100 new additions and 131 modifications, while the regional catalog has 1,060 entries, with 105 new additions and 172 modifications [1] Group 2: Focus Areas for Foreign Investment - The catalog emphasizes encouraging foreign investment in advanced manufacturing, including sectors such as nucleic acid drug development, smart detection equipment, and underwater robotics [2] - It aims to attract foreign investment in consumer services and business services to enhance the quality and diversity of consumer goods and services [2] Group 3: Regional Investment Promotion - The revised catalog aims to guide foreign investment towards the central and western regions, leveraging their advantages in machinery manufacturing, energy resource development, and logistics [3] - Specific regional entries include new projects in various provinces, such as cruise tourism in Liaoning and ice and snow equipment manufacturing in Heilongjiang [3] Group 4: Policy Incentives for Foreign Investment - Foreign investment in the encouraged sectors can benefit from several incentives, including tax exemptions on imported equipment, priority land supply, reduced corporate income tax rates in certain regions, and tax credits for reinvested profits [5]

中国冰雪装备，加速圈粉海外 当前正值北半球冰雪运动旺季，中国冰雪装备出口持续走热，不少产品成为出口明星单品。 据海关统计，今年下半年以来，中国对中东欧出口溜冰鞋、对北美市场出口滑雪服等冰雪运动产品的增 速均超过两位数。 在2025国际冬季运动博览会上，一款钛合金大道速滑冰刀鞋吸引了全球客商的目光。顺滑的刀刃、轻盈 的体态、精湛的工艺，让俄罗斯冰球俱乐部负责人驻足询价，哈萨克斯坦、墨西哥等国客商纷纷表达合 作意向。这款来自黑龙江省齐齐哈尔黑龙国际冰雪装备有限公司(以下简称黑龙公司)的"硬核"产品，用 自主创新打破国际垄断，让更多"中国造"冰雪装备闪耀世界舞台。 诞生于1951年的黑龙公司，前身是国家指定的冰刀定点生产厂家，曾是世界最大的冰上体育器材生产企 业，产品远销20多个国家和地区，斩获国家质量金奖等多项荣誉。 2012年改制后，黑龙公司重拾研发初心——破解高端竞技冰刀"卡脖子"难题。"我们筹备研发时，国内 的高端市场几乎被国外品牌垄断。"公司技术部长郑小杰说。 借北京冬奥会的东风，黑龙公司联合北京科技大学、北京体育大学等高校和科研单位组建产学研团队， 开启钛合金冰刀攻坚。北京科技大学攻克刀片材料瓶颈，北京 ...

中国冰雪装备缘何加速圈粉海外？各地生产的哪些装备成为海外畅销潮品？记者进行了采访。 钛合金冰刀 在2025国际冬季运动博览会上，一款钛合金大道速滑冰刀鞋吸引了全球客商的目光。顺滑的刀刃、轻盈 的体态、精湛的工艺，让俄罗斯冰球俱乐部负责人驻足询价，哈萨克斯坦、墨西哥等国客商纷纷表达合 作意向。这款来自黑龙江省齐齐哈尔黑龙国际冰雪装备有限公司（以下简称黑龙公司）的"硬核"产品， 用自主创新打破国际垄断，让更多"中国造"冰雪装备闪耀世界舞台。 诞生于1951年的黑龙公司，前身是国家指定的冰刀定点生产厂家，曾是世界最大的冰上体育器材生产企 业，产品远销20多个国家和地区，斩获国家质量金奖等多项荣誉。 2012年改制后，黑龙公司重拾研发初心——破解高端竞技冰刀"卡脖子"难题。"我们筹备研发时，国内 的高端市场几乎被国外品牌垄断。"公司技术部长郑小杰说。 借北京冬奥会的东风，黑龙公司联合北京科技大学、北京体育大学等高校和科研单位组建产学研团队， 开启钛合金冰刀攻坚。北京科技大学攻克刀片材料瓶颈，北京体育大学进行人体功效学研究，黑龙公司 则聚焦加工制造与产业化，三方协同对标国际领先冰刀，从原材料到结构设计全面突破。 经过上 ...

90％客户来自国外，3月就锁定了冬季订单…… 义乌冰雪产品"卖全球" "销量很不错！这两天有个乌兹别克斯坦的客户，刚向我们订购了500副滑雪镜。"在浙江义乌国际 商贸城三区的商铺前，经营户郑先生正在整理滑雪镜展柜。他告诉《工人日报》记者，今年滑雪镜市场 格外火爆，相较2024年同比增长了40%，"近两个月正值冰雪旺季，店里的滑雪镜销量已经达到了三四 千副。" 在义乌，像郑先生这样冰雪产品热销的商户不在少数。近年来，随着冰雪运动逐渐走向大众，"冰 雪经济"持续火热，"世界超市"义乌的冰雪产品正以全产业链优势，源源不断地运往全球多个国家和地 区，用"中国制造"撬开全球冰雪贸易的大门。 "今年我们家的订单基本上售完了。"商贸城三区二楼一家店铺的展柜上，摆放着各式各样的冰刀 鞋，蒋女士经营的店铺主营高端冰刀鞋，如今她的生意版图已延伸至全球，"80%的订单都来自国外， 像俄罗斯、德国、挪威的客户每年3月就会锁定冬季订单。" 全链条支撑"卖全球" "现在是冰雪产品的销售旺季，但对于工厂来说其实是订单淡季。"作为拥有自有工厂的商户，蒋女 士采用厂家直销的订单式生产经营模式，"3月到10月才是生产车间最繁忙的时候，日常日均产 ...

Group 1: Financial Support for Ice and Snow Economy - The People's Bank of China Heilongjiang Branch has strengthened policy guidance and financial supply to support the high-quality development of the ice and snow economy, with loans for related industries reaching 67.3 billion yuan, a year-on-year increase of 14% as of the end of November [1] - The bank has introduced measures to meet the diverse financing needs of the ice and snow industry, focusing on key areas and collaborating with relevant departments to implement specific financial support policies [1] - Customized financing support is provided for various sectors, including smart upgrades for ice and snow equipment companies, financing for scenic area construction and operation upgrades, and special financing for cultural experience projects [1] Group 2: Financing Activities and Products - The Heilongjiang Branch organized a financing event that facilitated 14 financial institutions to grant a total of 1.852 billion yuan in credit to enterprises, promoting a financial supply system that aligns with the ice and snow economy [2] - Innovative financial products such as "Arctic Homestay Loan," "Snow City Cultural Tourism Loan," and "Snow Town Inn Loan" have been launched to cover key scenarios in the ice and snow tourism sector [2] - The bank has developed a specialized work plan for the ice and snow economy, providing diversified credit support to medium and large cultural tourism enterprises, as well as innovative online credit products for small and micro enterprises [2] Group 3: Payment Services Enhancement - The Industrial and Commercial Bank of China Heilongjiang Branch is advancing the construction of a comprehensive foreign card acceptance service system, with 2,913 foreign-related POS merchants and 9,151 foreign card transactions totaling 26.11 million yuan as of the end of November [3] - The bank is enhancing payment service coverage for the entire tourism journey, ensuring that high-frequency payment scenarios are fully covered, including major train stations and popular shopping areas [3] - A total of over 480,000 merchants in Heilongjiang support card acceptance, with 29,200 merchants accepting foreign cards, and 9,186 ATMs available for cash withdrawal, of which 7,202 support foreign card withdrawals [3]

央视网消息：党的二十届四中全会提出，要"构建以先进制造业为骨干的现代化产业体系"。"十四五"期间，随着"三亿人上冰雪"的愿景成为现 实，冰雪运动在我国南展、西扩、东进，从小众走向大众。然而，火热的市场背后，是长期由国外品牌主导的冰雪装备产业。面对技术壁垒、 产业链分散和品牌影响力不足等多重挑战，中国冰雪装备产业如何把握机遇、破冰突围？ 走进河南巩义的这家造雪设备生产园区，一款刚刚组装下线的室内飘雪机正喷涌出纷扬的雪花。 随着冰雪运动南展、东进，我国室内滑雪场呈现爆发式增长，弥补了许多城市天然冰雪资源的不足。然而传统造雪机的散热问题也愈发凸显。 飘雪机，正是这家企业响应新的市场需求，研发出的新产品。 河南某造雪装备生产企业负责人吴枫林介绍，南方地区很多都在零上的温度，传统的造雪机只有在零下才能造雪。这种飘雪机在零上30℃度以 下都可以飘雪花，每天基本上能造到12立方米。 吴枫林介绍，传统的造雪机会迅速地把这里边的温度给提高，湿度会上升。他们采用了超音速装置，对室内没有任何的温度上升的影响，可以 实现24小时不间断造雪。 激发冰雪经济活力的若干意见》，设专章部署完善冰雪经济产业链条。把握住发展机遇，这家企业不断推 ...

Core Insights - The event held on December 16 in Shenyang aimed to enhance international cooperation in the ice and snow economy, inviting nearly a hundred guests from 21 countries and regions [1] - Liaoning Province has identified the ice and snow economy as a key driver for high-quality development, focusing on top-level design, industry chain improvement, and deepening international collaboration [1] - The province is leveraging the preparation for the 2028 National Winter Games to upgrade the entire ice and snow industry chain, transforming "cold resources" into "hot industries" [1] Group 1 - The event facilitated in-depth exchanges between over 70 local enterprises and international guests, establishing a robust cooperation ecosystem for the ice and snow economy [1] - Since the first Liaoning International Ice and Snow Economy Cooperation Conference, international exchanges and cooperation in the ice and snow economy have deepened, yielding significant results [1] - The province issued invitations to global ice and snow enterprises to enhance comprehensive cooperation in events and expand the cross-border ice and snow market [1]