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万元手表卖不动,Swatch甩锅给中国
36氪· 2025-07-23 13:15
Core Viewpoint - The luxury watch market, particularly brands like Swatch, is experiencing significant challenges due to changing consumer preferences in China, shifting from status symbols to value investments [4][14][16]. Financial Performance - Swatch reported a sales revenue of 3.06 billion CHF in the first half of 2025, a decline of 11.2% compared to the previous year [4][5]. - Operating profit fell from 204 million CHF to 68 million CHF, with an operating margin of 2.2%, down from 5.9% [4][5]. - Net profit plummeted 88% to 17 million CHF, with a net margin of 0.6%, compared to 4.3% in the previous year [4][5]. Market Dynamics - The decline in sales is primarily attributed to the Chinese market, which saw a 30% drop in sales in 2024, despite accounting for 27% of total sales [6][8]. - The overall Swiss watch export value decreased by 0.1% in the first half of the year, with Asia experiencing a notable decline of 7.2%, largely driven by drops in mainland China and Hong Kong [8][9]. Consumer Behavior Shift - Chinese consumers are increasingly prioritizing value over status, leading to a decline in demand for luxury watches [14][16]. - The high-end watch market is facing pressure as the perception of luxury watches as "mobile assets" diminishes, with a focus shifting towards personal experience and emotional connection [16] . Competitive Landscape - The rise of smartwatches poses a significant threat to traditional watch brands like Swatch, with global shipments of wearable devices increasing by 10.5% in the first quarter of 2025 [19][20]. - Major players in the smartwatch market, such as Huawei and Xiaomi, are gaining market share, further challenging traditional luxury watch brands [21]. Strategic Responses - Swatch is attempting to leverage its luxury brand associations through collaborations with high-end brands like Omega and Blancpain to attract younger consumers [22]. - The company is also exploring technological enhancements, including AI-driven personalized watch designs, to remain competitive in the evolving market [22].
时尚情报|高端珠宝还在两位数增长,博柏利降价初见成效
Di Yi Cai Jing· 2025-07-23 07:37
Group 1: Richemont Group's Jewelry Business Performance - Richemont Group reported a strong performance in its jewelry segment, with sales increasing by 11% to €39.14 billion, accounting for over 70% of the group's revenue [3] - The overall sales for the first quarter of the 2026 fiscal year reached €5.412 billion, reflecting a 6% year-on-year growth at constant exchange rates [3] - The jewelry business has achieved double-digit growth for three consecutive quarters, exceeding analyst expectations, while the Japanese market saw a decline of 15% due to a high comparison base from the previous year [3] Group 2: Burberry's Transformation Efforts - Burberry's latest quarterly revenue was £433 million, down 6% year-on-year, but the decline was less severe than the previous quarter's 15% [6] - The brand experienced a 1% growth in Europe, the Middle East, and Africa, and a 4% rebound in the Americas, while the Asia-Pacific market remained under pressure with a decline of approximately 5% [6] - Burberry's CEO Joshua Schulman has initiated a brand transformation plan called "Burberry Forward," focusing on streamlining SKUs and enhancing store experiences, with an expected cost saving of £80 million for the year [6] Group 3: LVMH's Investment in Molli - LVMH's venture capital fund, LVMH Luxury Ventures, has acquired a minority stake in the high-end knitwear brand Molli, marking the brand's first financing since its takeover in 2014 [10] - Molli, established in 1886, reported sales exceeding €8 million last year and expects to surpass €10 million this year, with 35% of sales coming from cross-border e-commerce [10] - The investment aims to support Molli's global expansion and enhance its e-commerce capabilities, aligning with LVMH's focus on luxury knitwear brands [10] Group 4: Vacheron Constantin's 270th Anniversary Exhibition - Vacheron Constantin launched a limited-time exhibition titled "The Journey of Excellence" in Shanghai to celebrate its 270th anniversary, showcasing over 60 museum-quality timepieces and horological tools [13] - The exhibition features themes such as "Looking at the World," highlighting pieces inspired by Chinese aesthetics, and "Hand in Hand with the Louvre," showcasing timepieces honoring ancient civilizations [13] - A special interactive installation presents the "Les Cabinotiers" masterpiece, which is the world's most complex timepiece, integrating 2,877 components and 63 complications, including a unique Chinese perpetual calendar function [13] Group 5: Chanel's New Publication - Chanel launched a new publication titled "Art and Culture," focusing on the brand's artistic collaborations and cultural projects over the past five years [16] - The magazine, approximately 250 pages long, features diverse perspectives from artists and includes articles on notable figures, as well as a collection of works from the CHANEL Next Prize winners [16] - This initiative reinforces Chanel's role as an art sponsor and cultural narrator, emphasizing its long-term commitment to global cultural discourse [16]
辽宁丹东轻工产业绘新章
Xiao Fei Ri Bao Wang· 2025-07-02 02:29
Group 1 - The Peacock Watch Industry Group in Dandong, Liaoning Province, has around 60 watch component companies producing over 5 million watch movements annually, supported by local industry resources [1] - The company invests over 20 million yuan annually in R&D and employs over 300 research personnel, fostering the growth of more than 20 local supporting enterprises [1] - Dandong, known as the "Light Industry Capital," has a diverse industrial system with 68 categories of light industry and over 1,100 types of light industrial products [1] Group 2 - Dandong is implementing a revitalization plan for light industry, aiming to accelerate the development of new productive forces [2] - Huayang Textile and Garment Co., Ltd. reported sales revenue exceeding 300 million yuan last year, showcasing a full industry chain approach towards innovation [2] - The company has improved production efficiency by modifying textile equipment and processes tailored to the characteristics of tussah silk [2] Group 3 - Liao Ning Skye Technology Co., Ltd. has invested 160 million yuan in R&D over the past six years, participating in the formulation of 20 national and industry standards, and obtaining over 160 patents and software copyrights [3] - The company's smart gas meter products are used nationwide, with over 800,000 units in operation, including 200,000 smart gas meters installed in Dandong [3]
与众不同的黄金奥义 HUBLOT宇舶表2025年度制表课堂 课堂笔记
Sou Hu Cai Jing· 2025-06-24 17:45
Core Viewpoint - Hublot has developed a unique 18K gold alloy called Magic Gold, which is the only scratch-resistant gold material in the world, addressing the common issue of gold's susceptibility to scratches [2][20][21]. Group 1: Magic Gold - Magic Gold is a revolutionary 18K gold alloy that combines gold with boron carbide, resulting in a material with a Vickers hardness of 1000 HV, significantly surpassing traditional 18K gold and stainless steel [20][21]. - The development of Magic Gold took 15 years, initiated by former Hublot CEO Jean-Claude Biver, who aimed to create a scratch-resistant gold watch [5][20]. - The manufacturing process involves high-pressure and high-temperature techniques that allow molten gold to penetrate the micro-pores of boron carbide, creating a composite structure that is both durable and aesthetically appealing [13][16][20]. Group 2: Golden Crystal - Hublot has also developed a material called Golden Crystal, which is a unique creation that mimics the beauty of natural gold crystals, taking five to six years to perfect [21][25]. - Each Golden Crystal is distinct in appearance, resembling various natural forms, and is not a flat structure but a complex three-dimensional shape [27][29]. - Hublot has chosen not to patent the Golden Crystal technology to keep the manufacturing process a secret, emphasizing the uniqueness of each piece [29]. Group 3: Future Innovations - Hublot is exploring new materials, including a purple variant of Magic Gold and a potential fusion of plant materials with metals aimed at creating a more feminine aesthetic in watch design [34]. - The company is committed to innovation and aims to create materials that resonate with the emotional and aesthetic needs of female consumers, rather than simply resizing men's watches [34].
奢侈品全球化红利消退,历峰集团如何应对地缘政治风险和本土品牌崛起
Core Insights - Richemont Group reported a 4% year-on-year increase in sales for the fiscal year ending March 31, 2025, reaching €21.399 billion, while operating profit slightly declined by 1% to €3.76 billion, resulting in a profit margin of 20.9% [1] - The jewelry segment remains the core growth driver for Richemont, with brands like Cartier and Van Cleef & Arpels generating €15.33 billion in revenue, an 8% increase year-on-year, and contributing over half of the group's revenue and 70% of its profit [1] - The watch segment, including brands like Jaeger-LeCoultre and Vacheron Constantin, saw a 13% decline in revenue and a significant 69% drop in profit [1] Market Performance - Other luxury brands faced challenges in the fiscal year 2024, with LVMH reporting a 2% decline in revenue to €84.683 billion and a 17% drop in net profit to €12.25 billion, while Kering's revenue fell by 12% to €17.194 billion and net profit decreased by 62% [2] - Hermès maintained strong performance with a 15% increase in revenue to €15.17 billion and a 7% rise in net profit to €4.603 billion [2] - Prada, after acquiring Versace, reported a 17% increase in revenue to €5.432 billion and a 25% rise in net profit to €0.839 billion, with Miu Miu's revenue soaring by 93.2% [2] Leadership Changes - Significant leadership changes occurred across major luxury brands, including Pierpaolo Piccioli taking over as creative director at Balenciaga and Demna moving to Gucci, indicating strategic shifts within Kering [3] - LVMH also saw notable changes, with Damien Bertrand appointed as LV's deputy CEO and Pierre-Emmanuel Angeloglou becoming the new CEO of Dior, reflecting the group's focus on retail and global expansion [3] - Richemont appointed Laurent Perves as CEO of Vacheron Constantin, replacing Louis Ferla, who moved to Cartier, showcasing internal restructuring efforts [3] Competitive Landscape - Traditional luxury brands are facing growth challenges, while independent brands are achieving rapid growth through precise positioning and product innovation [4] - The luxury sector is increasingly impacted by geopolitical risks and the rise of local brands, necessitating a new balance between institutional resilience and market insight [5] - The U.S. tariff policies have raised concerns within the luxury sector, particularly for Swiss brands, with Richemont's chairman expressing caution regarding future pricing and trade conditions [5][6] Local Market Dynamics - In the Chinese market, local brand Lao Pu Gold has shown remarkable growth, with a stock price increase of 495.56% in 2024, outperforming established luxury brands like Cartier and Tiffany in sales per store [7] - The competitive pressure from local brands is intensifying, prompting international luxury brands like Richemont to reconsider their strategies in response to changing consumer preferences [7]
爱的频率,“芯”动回答 Rado瑞士雷达表520甄选
Jin Tou Wang· 2025-05-15 23:02
Core Concept - Rado Swiss Radar Watch presents a diverse selection of timepieces to celebrate love on the upcoming 520 festival, emphasizing the connection between time and romantic moments [1] Group 1: Product Highlights - The Centrix Crystal Series features a harmonious blend of rose gold stainless steel and brown mother-of-pearl, showcasing a dual-curve bridge design that symbolizes the silent guardianship of love [2][5] - The True Square series introduces the "Pink Square" mechanical watch, crafted from pink high-tech ceramic, combining classic aesthetics with modern elegance [8] - The True Square series also includes the "Black Square" and "White Square" models, designed to reflect the beauty of independent yet complementary relationships [6][9] Group 2: Design and Features - The Centrix Crystal Series boasts an 80-hour power reserve and Nivachron™ anti-magnetic hairspring, highlighting precision and romance [2] - The True Square series features a unique design with high-tech ceramic cases, offering a comfortable fit and a modern look [6][12] - The Captain Cook series presents the "Dynamic Blue" and "Holiday Blue" models, designed for adventurous couples, featuring a gradient dial that reflects the sky and ocean [10][11] Group 3: Brand Identity - Rado is recognized as a "Master of Materials," innovating traditional watchmaking by incorporating high-tech ceramics and other advanced materials into its designs [15] - The brand has received numerous international design awards, establishing itself as a leader in the watchmaking industry and setting new standards for aesthetic excellence [15]
华为牵手南宁产投!“广西老表”插上“智造”双翼
Zheng Quan Shi Bao· 2025-05-13 11:43
Core Insights - Huawei has formed a strategic partnership with Nanning Watch Factory to produce smartwatches that combine traditional watchmaking techniques with modern technology, featuring the HarmonyOS [1][3] - Nanning Watch Factory gained popularity with its "Guihua" watches, which saw a surge in demand due to their vintage appeal and limited availability, despite being out of production [2][3] - Huawei's smartwatch sales have surpassed Apple's in the Chinese online market, achieving a market share of 31.9% with a year-on-year growth of 24.3% [4] Company Overview - Nanning Watch Factory, established in 1970, is the only professional watch manufacturer in China's ethnic minority regions, known for its high-quality mechanical watches and craftsmanship [2][3] - The factory is fully owned by Nanning Industrial Investment Group, which emphasizes the company's long-standing reputation and expertise in the watchmaking industry [2][3] Market Performance - In 2024, the wearable device market in China sold 57.04 million units, with Huawei leading the smartwatches segment, while Apple's sales declined by 24.6% [4] - Huawei's global wearable device sales reached 26.5 million units in 2024, marking a 54.2% year-on-year increase, positioning the company as the third-largest player globally [4] Technological Integration - The collaboration will result in smartwatches that integrate health monitoring, fitness tracking, and mobile payment features while maintaining traditional aesthetics [3] - The HarmonyOS is expected to enhance the market presence of both Huawei and the new smartwatch offerings, crossing a significant market share threshold [4][5] Future Outlook - Huawei aims to strengthen the HarmonyOS ecosystem, targeting 100,000 applications as a sign of maturity by 2025 [5] - The integration of AI functionalities into smartwatches is anticipated to drive market growth, as the industry adapts to new technological advancements [5]
华为牵手南宁产投!“广西老表”插上“智造”双翼
证券时报· 2025-05-13 11:31
Core Viewpoint - Huawei has formed a strategic partnership with Nanning Watch Factory to produce smartwatches that combine traditional watchmaking techniques with modern technology, featuring the HarmonyOS [1][5]. Group 1: Partnership Details - The collaboration will result in the launch of smartwatches that integrate traditional craftsmanship with smart features such as health monitoring, fitness tracking, and mobile payment [5]. - Nanning Watch Factory, established in 1970, is the only professional watch manufacturer in China's ethnic minority regions and has a rich history in watchmaking [4][5]. - The partnership aims to revitalize the Nanning Watch Factory by leveraging Huawei's technological capabilities, promoting innovation in the watchmaking industry [5]. Group 2: Market Performance - Huawei's smartwatch market share has been increasing, surpassing Apple in online sales in China last year [2][6]. - In 2024, Huawei's online smartwatch sales in China grew by 24.3%, capturing a market share of 31.9%, while Apple's sales declined by 24.6% [7]. - Globally, Huawei's wearable device sales reached 26.5 million units in 2024, marking a 54.2% year-on-year growth and securing a 13.7% market share, ranking third worldwide [7]. Group 3: Product Features and Market Trends - The upcoming smartwatches will feature a blend of mechanical aesthetics and smart functionalities, catering to consumer preferences for both traditional craftsmanship and modern technology [5]. - The HarmonyOS ecosystem has surpassed 1 billion devices, indicating a strong growth trajectory and a goal to enhance the ecosystem with 100,000 applications by 2025 [8]. - The Chinese smartwatch market is expected to rebound in 2024, with the integration of generative AI and hardware opening new growth avenues [9].
2024知产执法十大案件:极米、华为、劳力士等品牌被仿冒
Nan Fang Du Shi Bao· 2025-04-30 12:56
Core Viewpoint - The State Administration for Market Regulation (SAMR) has launched a special enforcement action titled "Guarding Intellectual Property Rights" in 2024, focusing on combating trademark, patent, and geographical indication infringements that affect consumer rights and the business environment [1] Group 1: Enforcement Actions - SAMR has identified ten typical cases of intellectual property infringement, including trademark violations, counterfeiting of famous brands, and online sales of counterfeit goods [1] - A significant case involved Chengdu XGIMI Technology Co., Ltd. where the "XGIMI" trademark was infringed by Jiangxi Caiying Technology Co., Ltd., leading to a coordinated enforcement action across nine provinces, resulting in penalties exceeding 5 million yuan [2][3] - In another case, a live-streaming platform was used to sell counterfeit "Huawei" phones, leading to the dismantling of assembly sites and the arrest of 11 individuals, with the total sales amounting to 16.408 million yuan [4][5] Group 2: Case Details - The investigation into Jiangxi Caiying revealed that the company controlled ten others and sold infringing products through 25 online stores, resulting in a total penalty of 5.0721 million yuan [3] - In Shanghai, a joint operation uncovered 18 tons of counterfeit frozen poultry and over 1,500 fake packages, with a total involved amount of over 5.2 million yuan [6][7] - A counterfeit watch production site in Guangdong was discovered, producing over 3,470 fake Rolex watches, with the total value of the counterfeit goods reaching approximately 116.9465 million yuan [8][9]
经典永恒,未来无界 Rado瑞士雷达表时空艺术之夜璀璨而至
Jin Tou Wang· 2025-04-28 00:22
Core Insights - Rado Swiss Watch held a significant event titled "Timeless Classics, Boundless Future" in Shanghai, marking the launch of the new Anatom arch series [1][8] - The event featured key figures including CEO Adrian Bosshard and global ambassador Tan Jianzi, emphasizing the brand's commitment to innovation and design [1][5][6] Brand Presentation - The event included a time-space art exhibition divided into three thematic areas: "Brand History," "Brand Present," and "Brand Future," showcasing the brand's evolution and future vision [2][5] - The "Brand History" section highlighted Rado's journey and material mastery, while the "Brand Present" showcased various watch series, emphasizing innovation and quality [2][5] - The "Brand Future" section introduced the new Anatom arch series, reflecting the brand's futuristic design philosophy [2][5] Product Launch - The new Anatom arch series features high-tech ceramic materials, ergonomic design, and a refined aesthetic, enhancing the wearing experience [6][8] - Each watch in the series is equipped with the R766 automatic mechanical movement, offering a 72-hour power reserve and Nivachron™ anti-magnetic hairspring for precision [6][8] - The series incorporates sapphire glass, a beveled design, and SuperLumiNova coating for visibility in low light, merging cutting-edge aesthetics with craftsmanship [6][8] Brand Philosophy - CEO Adrian Bosshard emphasized Rado's role as an innovator in Swiss watchmaking, focusing on material research and forward-thinking design [5][6] - The brand aims to redefine wrist aesthetics and express a vision of the future through its products, continuing its legacy of innovation [5][8] - Rado is recognized as a "master of materials," having pioneered the use of high-tech ceramics in watchmaking, establishing a leading position in the industry [9]