Group 1 - The Jinwu Award ceremony took place on July 11, 2025, in Hangzhou, focusing on marketing creativity and business innovation [1] - YinoLink won a bronze award in the social media marketing category for its "EQLZ North America Outbound Conversion Case" at the Jinwu Award [3] - The Jinwu Award received support from 189 brand owners, media, marketing technology companies, and agencies, with a total of 768 complete case submissions [3] Group 2 - EQLZ, a next-generation basketball brand founded in 2018, targets young consumers under 35, focusing on basketball shoes that combine performance and modern aesthetics [8] - The North American market is highly saturated, making it challenging for new entrants like EQLZ to compete against established brands such as Nike and New Balance [6] - YinoLink collaborated with EQLZ to enhance brand awareness and sales in North America through Facebook advertising, achieving over 1.15 million ad displays and tripling sales from May 2024 to March 2025 [8][9] Group 3 - YinoLink is a professional outbound marketing service provider, helping thousands of Chinese companies expand globally across various industries, including e-commerce and entertainment [9] - As an official partner of Meta, TikTok for Business, and a Google premier partner, YinoLink offers comprehensive overseas marketing solutions, including account management and advertising optimization [11] - YinoLink's digital cross-border marketing platform, YinoCloud, provides a full range of services from consultation to advertising execution, enhancing the efficiency of advertising campaigns [11]

Core Viewpoint - The report from CITIC Securities indicates that the trading activities of insiders related to the acquisition of 80% of Zhizhe Tongxing Brand Management Consulting (Beijing) Co., Ltd. by Guangdong Yinsai Brand Marketing Group Co., Ltd. do not constitute insider trading and do not pose substantial obstacles to the transaction [1][11]. Summary by Sections Transaction Overview - Guangdong Yinsai Brand Marketing Group Co., Ltd. plans to acquire 80% of Zhizhe Tongxing Brand Management Consulting (Beijing) Co., Ltd. through a combination of issuing shares and cash payments [1]. - The company intends to raise matching funds by issuing shares to no more than 35 qualified investors [1]. Self-Examination Period - The self-examination period for this transaction spans from six months prior to the first disclosure of the restructuring matter or the suspension of stock trading (whichever is earlier) until the day before the disclosure of the restructuring report, specifically until April 2024 [1]. Examination Scope - The examination scope includes insiders and related parties involved in the transaction [1]. Trading Activities of Related Parties - During the self-examination period, natural persons identified as insiders did not engage in direct trading of the company's stock in the secondary market [3]. - Two investment platforms, Orange Alliance Investment and Zhuhai Sunrise Investment, which are employee stockholding platforms, engaged in selling the company's stock [2][3]. - Orange Alliance Investment sold 5,416,830 shares, while Zhuhai Sunrise Investment sold 358,205 shares during the self-examination period [3]. Declarations and Commitments - Both Orange Alliance Investment and Zhuhai Sunrise Investment issued declarations stating that their trading activities were independent and unrelated to the restructuring process [4][6]. - Wu Hongshan, who was elected as a supervisor and chairman of the supervisory board, confirmed that his stock trading activities were based on personal financial needs and market judgment, unrelated to insider information [5][7]. CITIC Securities' Trading Activities - CITIC Securities reported trading activities during the self-examination period, including buying 1,008,700 shares and selling 1,008,900 shares, resulting in a net holding of zero shares by June 4, 2025 [8]. - The company emphasized that its trading decisions were based on publicly available information and independent analysis, with no insider information utilized [8][10]. Independent Financial Advisor's Opinion - CITIC Securities concluded that the trading activities of the involved parties did not constitute insider trading and would not impede the transaction [11].

Group 1 - The company plans to acquire 80% equity of Zhizhe Tongxing Brand Management Consulting (Beijing) Co., Ltd. through a combination of issuing shares and cash payment, along with raising supporting funds [2][3] - The company has completed the audit and evaluation work as of December 31, 2024, and the draft of the restructuring report is nearly finished, pending procedural work by relevant intermediaries [3] - The restructuring proposal requires approval from the company's board of directors and shareholders, as well as consent from the Shenzhen Stock Exchange and registration with the China Securities Regulatory Commission before it can be officially implemented [3]

Core Insights - The company, Chain Reading Brand Marketing Consultant (Guangzhou) Co., Ltd., emphasizes the importance of brand value beyond the product itself, positioning itself as a creative-driven entity focused on brand value transmission [1][2] - Founded in March 2024, the company aims to assist businesses in brand building and marketing through localized insights and professional perspectives [1][2] Brand Value Focus - Chain Reading adheres to the philosophy of "brand-centric and creativity-driven," focusing on long-term brand value creation rather than short-term marketing tactics [2][6] - The founder, Li Shaozhen, leads the team to connect strategy, creativity, and execution, creating a bridge from brand awareness to loyalty [2][6] Diverse Service Offerings - The company operates in various fields, including brand management, marketing planning, advertising design, and digital content production, integrating cutting-edge technology with humanistic thinking [4] - Emphasizing localized practices, Chain Reading provides customized services to clients in industries such as dining, culture, and technology, blending local cultural essence with international expressions [4] Team Composition and Long-term Strategy - The core team consists of brand strategy experts, seasoned designers, data analysts, and content creators, combining experience with youthful innovation [6] - The company adopts a "long-termism" approach, focusing on sustainable brand lifecycle rather than immediate promotional activities, as demonstrated in their work with a local tea brand [6] Future Outlook - Chain Reading plans to deepen its exploration in digital marketing and cross-industry resource integration, leveraging IoT technology and cultural creativity for smarter brand solutions [8] - The team aims to give back to the vibrant city of Guangzhou through public welfare collaborations and industry exchanges, contributing to local brand development [9]

Core Insights - The era of digital intelligence and full videoization is transforming traditional brand rules, with 83% of traditional enterprises experiencing "creative destruction" due to AI technology, and 92% planning to increase AI investments within three years [1] Group 1: Product Dimension - Digital intelligence is reconstructing the value creation chain, enhancing production efficiency and fundamentally changing the relationship between brands and consumers, who are now active participants in product development [2] - Brands can achieve personalized delivery through deep data analysis, catering to unique consumer needs, exemplified by smart home brands optimizing products based on user data [2] Group 2: Content Dimension - AI-generated content is reshaping narrative logic, transitioning from one-way output to dynamic co-creation between brands and consumers, with a focus on building value recognition [3] - Brands must create immersive experiences rather than merely conveying information, as seen in a beauty brand that engages users in co-creating short video content [3] Group 3: Channel Dimension - The integration of all touchpoints redefines the "people-goods-field" relationship, emphasizing scenario penetration over traditional channel competition [3] - Retail brands are providing seamless shopping experiences through online and offline integration, enhancing consumer understanding and recognition of brand culture [3] Group 4: Communication Dimension - Intelligent algorithms are transforming communication models from broad, indiscriminate advertising to precise, value-driven dissemination [4] - Brands can penetrate consumer decision-making processes at critical points through personalized content delivery based on user behavior [4] Group 5: Future Outlook - The evolution of brands is not merely a technical accumulation but a value reconstruction based on brand DNA, with brands becoming dynamic ecosystems rather than static symbols [4] - The rapid evolution of brands follows a "Moore's Law" pattern, where the speed of brand evolution accelerates alongside AI advancements [4] - Brands that integrate digital intelligence into their core will seize market opportunities in this transformative wave [4] Group 6: Human-Centric Approach - Despite technological advancements, the core of brand value remains human-centric, emphasizing the importance of empathy and care in brand evolution [5] - The journey of digital intelligence elevation is a new starting point for sustainable brand development, focusing on resonance with consumer values [6] - Brands must harmonize commercial and social values, leveraging algorithms to convey warmth and integrating technology with humanistic elements [6]