随着"尔滨"出圈，我省冬季旅游越发引人关注。面对冰雪经济高质量发展这道考题，相关部门和人员从 多个维度破题，时间是一个发力点。打破常规做法，预先存冰，能让海内外游客在下一个冬天提早一周 左右进入该景区赏冰戏雪。跨季存冰，体现了前瞻思维、务实精神、创新意识。以储存时间加快拓展建 设空间，生动诠释了冰建中的时空辩证法。 精彩并未到此为止。著名景区不仅是营业空间，更是城市名片。"大体量的存冰何以度过春夏秋三季而 不化？"这个问题刷屏时，瞬间激起广大网友的好奇心。而"古法技艺与现代材料相结合"的答案，既彰 显了城市深厚的冰雪文化底蕴，又宣传了城市坚实的物质技术支撑。一块冰神秘的"超长待机"，成 为"尔滨"城市叙事的新表达，新故事引来新流量，新形象圈了新粉丝。 转自：黑龙江日报 □樊金钢 正当第二十七届哈尔滨冰雪大世界游人如织之际，下一个冬天第二十八届哈尔滨冰雪大世界存冰采冰工 作已经早早开启。打提前量、下先手棋，储备数量足且质量高的独特建材——冰，有助于确保下一个冰 雪季冰体供应跟上建设速度。 （来源：黑龙江日报） 当前，哈尔滨冰雪大世界的冰建黄鹤楼成为热门打卡景观，那是用去年松花江的冰建造的。下一个冰雪 季，游客又 ...

Core Insights - Inner Mongolia is leveraging its ice and snow tourism resources to transform the winter season into a "golden season" that benefits industries and local communities [1][3] - The region is promoting over 100 themed activities under the "Sing and Travel Inner Mongolia" cultural tourism brand, integrating ice and snow sports, hot spring wellness, and tourism performances [1][4] Group 1: Ice and Snow Activities - The third China-Russia border ice fishing event attracted enthusiasts and showcased local culinary delights, enhancing the tourism experience [1] - Alshan has become a training base for freestyle skiing, drawing visitors interested in both sports and local attractions [1][2] Group 2: Economic Impact and Integration - The winter fishing event in Bayannur City generated significant interest, with a 58-pound "head fish" selling for 408,000 yuan, highlighting the economic potential of ice and snow activities [3] - The integration of agriculture, culture, and tourism in Bayannur is creating a comprehensive winter tourism product that includes observation, experience, and consumption [3] Group 3: Hospitality and Services - Liangcheng County is promoting a "skiing and hot spring" tourism brand, enhancing visitor experiences with specialized services in hotels and accommodations [4] - Yakeshi City is capitalizing on the ice and snow economy, with a large winter automotive testing facility that supports various related industries [4][5] Group 4: Growth Metrics - Yakeshi City has seen a 65% increase in tourism numbers and a 46% rise in tourism revenue over the past decade, indicating strong growth in the sector [5] - The integration of various sectors such as sports, tourism, culture, and commerce is driving economic activity in Inner Mongolia, with the potential for sustained growth beyond the winter season [5]

Core Insights - The rapid development of China's ice and snow industry has been significantly influenced by the call from President Xi Jinping in 2014 to engage 300 million people in ice and snow sports, culminating in record achievements at the 2022 Beijing Winter Olympics [2][28] - The trend of "ice and snow +" has led to the emergence of new business models and consumption patterns, integrating various sectors such as tourism, dining, and cultural experiences [4][9] Group 1: Ice and Snow Sports Development - The "ice and snow +" model has generated diverse new business formats and vibrant consumption in the ice and snow sector [2] - The integration of ice and snow sports with local tourism resources has resulted in the creation of premium tourism routes that combine skiing, hot springs, and cultural experiences [4] - The participation of southern tourists in ice and snow sports has become a significant trend, with over 50% of participants in northern ice and snow tourism destinations being from southern regions [16][30] Group 2: Infrastructure and Economic Growth - The number of indoor ski resorts in China has increased from 5 in the 2013-2014 season to 79 in the 2024-2025 season, primarily located in southern provinces [17] - The ice and snow industry in China has seen its total scale grow from 381.1 billion yuan in 2020 to 980 billion yuan in 2024, with an average annual growth rate of 26.6% [32] - The development of advanced ice and snow equipment has led to a significant reduction in costs and an increase in domestic production rates, enhancing the overall industry ecosystem [34][39] Group 3: Future Prospects and Strategies - The ice and snow tourism sector is projected to reach 360 million participants and generate 450 billion yuan in revenue by the 2025-2026 winter season [40] - Strategies to sustain the growth of the ice and snow economy include promoting diverse consumption scenarios, enhancing community engagement, and integrating technology and talent development [42][46] - The focus on creating unique local experiences and avoiding homogenized competition will be crucial for the continued success of the ice and snow industry [40][44]

Core Viewpoint - The development of China's ice and snow sports has accelerated significantly since the 2014 call by President Xi Jinping to engage 300 million people in ice and snow activities, with the upcoming 2026 Milan-Cortina Winter Olympics serving as a key milestone for the "Ice and Snow Army" [1] Group 1: Ice and Snow Consumption Trends - The "Ice and Snow +" model is generating new business opportunities and vibrant consumption in the ice and snow sector, as seen in events like the public skiing competition in Yichang, Hubei, which attracted participants nationwide [1] - Local tourism initiatives are integrating ice and snow activities with cultural experiences, leading to increased bookings for accommodations during events [3] - Night skiing and diversified services such as dining and lodging are extending the consumption chain, transforming the ice and snow night economy from a single experience to a comprehensive consumption model [8] Group 2: Regional Participation and Trends - The trend of "southern guests heading north" has emerged, with southern tourists becoming a significant growth segment in ice and snow sports participation, supported by national strategies to expand ice and snow activities [10][15] - In recent events, over 70% of participants in the ice and snow cross-country competition in Heilongjiang were from southern regions, highlighting the growing interest from these areas [12] Group 3: Infrastructure and Accessibility - The number of indoor ski resorts in China has increased from 5 in the 2013-2014 season to 79 by the 2024-2025 season, primarily located in southern provinces, making ice and snow activities more accessible [16] - Facilities like the Changsha Xiangjiang Ice and Snow World provide year-round ice and snow experiences, catering to both beginners and experienced enthusiasts [16] Group 4: Economic Impact and Growth - The total scale of China's ice and snow industry has grown from 381.1 billion yuan in 2020 to 980 billion yuan in 2024, with an annual growth rate of 26.6% [31] - The integration of ice and snow sports with tourism and consumption is creating a comprehensive consumption ecosystem, moving beyond traditional ticket sales to include training, dining, and retail [25] Group 5: Policy and Support - The rapid development of ice and snow sports is attributed to effective policy guidance, infrastructure improvements, and the optimization of market ecosystems, as highlighted by experts [27][29] - The implementation of national plans and local initiatives has fostered a supportive environment for the growth of ice and snow activities, enhancing participation and economic benefits [27][29] Group 6: Future Development Strategies - To sustain the growth of ice and snow tourism, strategies include promoting diverse consumption scenarios, enhancing community engagement, and integrating ice and snow activities into educational programs [39][41][45] - Emphasis on technological advancements and talent development is crucial for the continued evolution of the ice and snow industry, ensuring it meets the demands of a growing consumer base [45]

Core Viewpoint - Beijing is actively promoting winter sports and creating diverse consumption experiences related to ice and snow, which is significantly contributing to the city's winter economy [6]. Group 1 - The winter atmosphere in Beijing is vibrant, with citizens and tourists engaging in various activities across shopping districts and parks to enjoy ice and snow experiences [1]. - The Ice and Snow Carnival at Taoranting Park features a variety of attractions such as skiing, ice games, interactive penguin experiences, and themed markets, drawing large crowds [3]. - Beijing has been focusing on popularizing winter sports among the public and enriching ice and snow consumption scenarios, leading to a new multi-faceted consumption model that combines sports experiences, themed markets, family entertainment, and trendy activities [6].

活动坚持"培训与排查并举、宣传与整改同步"，在开展培训的同时，省医疗急救指挥中心配合省文旅厅 对各雪场临时医疗点建设、急救通道畅通、应急预案落实、急救物资储备等情况开展专项检查，对问题 现场反馈、建立台账、限期整改，推动雪场医疗保障规范化、同质化发展。据统计，培训期间全省累计 开展专题培训13场，覆盖雪场从业者、教练员、巡逻人员及游客超1000人次，有效提升了雪场应急处置 能力和游客自救互救意识，夯实了吉林冰雪旅游安全根基。 下一步，吉林省医疗急救指挥中心将以此次培训为契机，健全雪场急救知识普及长效机制，常态化开展 专业化急救培训，完善一体化应急响应机制，持续织密冰雪旅游急救医疗保障网络，用专业医疗保障护 航吉林冰雪旅游高质量发展。 来源：彩练新闻 作者：张添怡 为扎实筑牢冰雪旅游安全防线，全力助推全省冰雪经济高质量发展，近日，吉林省医疗急救指挥中心圆 满完成全省联动"急救知识进滑雪场"专题培训活动。此次培训紧扣省卫生健康委、省文旅厅相关部署要 求，将专业急救技能精准送达冰雪运动一线，为广大游客、雪场从业人员撑起"健康保障伞"，为吉林冰 雪旅游保驾护航。 本次培训以"普及急救技能，筑牢安全防线"为主题，依托省 ...

Group 1 - The core objective of Jilin Province is to enhance the ice and snow tourism market by diversifying product offerings, strengthening event leadership, and improving service levels, aiming to attract over 180 million ice and snow tourists this season with total spending exceeding 330 billion yuan [1] - Jilin Province boasts rich ice and snow resources, with over 300 kilometers of ski trails and the longest aerial cableway network in the country, including five national-level ski resorts, with further increases in ski trail area, length, and number of facilities this season [1] - The province has established an "East Snow West Ice" pattern in ice and snow tourism, continuously launching new consumer products and experiences such as rime drifting, snowfield traversing, and ice and snow educational activities [1] Group 2 - On January 15, a year ahead of the 2027 Winter Universiade, Changchun and Jilin cities hosted multiple events to invite global youth to participate in ice and snow activities, with over 100 ice and snow events planned at various levels in Changchun [2] - The Jilin Provincial Secretary emphasized the importance of transforming "cold resources" into "hot industries" by stimulating cultural and tourism consumption potential, aiming to create a world-class ice and snow brand and tourism destination [2]

Group 1 - The first snowmobile terrain park in Altay, Xinjiang has been established at the Xiyu Ski Resort, enhancing the local ice and snow sports experience [2] - Altay is actively developing a diversified and multi-dimensional tourism and sports industry, offering activities ranging from paragliding to snowmobiling [2] - The introduction of new activities aims to enrich visitor choices and improve the overall ice and snow sports experience [2]

Core Insights - The integration of ice and snow consumption with warm winter demands is creating a significant consumption boom across various regions in China, with new experiences and business models emerging to attract tourists [4] Group 1: Ice and Snow Tourism - Jilin Province is enhancing its ice and snow tourism offerings by diversifying products and optimizing experiences, aiming to shift visitors from merely "seeing snow" to "playing in the snow" [6] - Over 800 ice and snow activities are being held in Jilin this winter, with 400 different tourism products developed to cater to family, cultural, and leisure travel [6] - During the New Year holiday, Jilin received 8.11 million domestic tourists, generating a total expenditure of 9.1 billion yuan, with tourism revenue from monitored scenic spots increasing by 45.1% year-on-year [6] Group 2: Multi-Experience Offerings - In Jiangsu's Nanjing, the combination of hot springs and wildlife experiences is attracting families, with the local hot spring resort seeing over 100,000 visitors annually and generating revenue of 150 million yuan [7] - The Jiangsu province is set to host over 6,800 promotional consumption events by 2025, with new consumption scenarios and business models emerging [8] Group 3: Culinary Innovations - In Chengdu, the "flower field hot pot" experience combines dining with scenic views of blooming canola flowers, enhancing the winter dining experience [9][10] - Chengdu's restaurant industry is projected to reach 142.58 billion yuan in revenue by 2025, with a year-on-year growth of 5.2%, driven by innovative dining experiences that blend food with entertainment [10]

冰雪旅游的卓越，更在于全链条的产业联动与经济辐射效应。哈尔滨的冰雪经济绝非"一业独大"，而是 以冰雪旅游为核心，带动餐饮、住宿、交通、文创等多种产业协同发展。2023年至2024年冰雪季，当地 餐饮、住宿消费规模同比增速分别超120%、240%，旅游、住宿相关新登记经营主体增长56.9%，这组 数据的背后，是"冰雪+"融合发展的生动实践。政府主动为企业纾困，推动开心麻花剧场等项目落地， 既丰富了游客的夜间消费场景，也为本地居民创造了更多就业岗位。这说明，发展冰雪旅游不能只盯着 景区门票收入，更要做好"冰雪+"文章，推动冰雪经济与一二三产业深度融合，构建起全链条、全周期 的产业生态，让冰雪经济的"热效应"持续扩散，惠及更多群体。 从"尔滨热"的现象级出圈，到"世界冰雪旅游卓越城市"的落地，哈尔滨的实践证明，发展冰雪经济是一 场需要用心用情的持久工程。如今，越来越多的城市立足文化根脉、坚持创新驱动、深耕服务品质、做 强产业联动，冰天雪地的"冷资源"，将转化为赋能地方发展的"热动力"，书写更多冰雪旅游的精彩故 事。 冰雪旅游的卓越，得益于精准的创新赋能与产品升级。"淘学企鹅"萌翻全网，"人造月亮"火爆出圈，索 菲亚 ...