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百万游客涌入汕头,部分酒店涨价超3倍
2 1 Shi Ji Jing Ji Bao Dao· 2026-02-21 08:32
Core Insights - Shantou has become a popular destination for the Spring Festival, showcasing its cultural heritage and culinary delights through events like the large-scale fireworks display and drone shows, attracting significant tourist interest [1][3][5] - The influx of visitors has highlighted both the appeal of Shantou's local culture and the challenges it faces as an emerging tourist city, including inadequate infrastructure and service capacity [1][7][11] Group 1: Tourist Attraction and Experience - The fireworks event on the second day of the Lunar New Year featured 100,000 fireworks and attracted around 500,000 spectators, showcasing Shantou's vibrant cultural offerings [1][3] - Social media buzz around Shantou's unique culinary experiences, such as local dishes and traditional performances, has driven significant tourist traffic, with hotel bookings increasing by 186% year-on-year [5][6] - Visitors are increasingly seeking authentic cultural experiences, with many planning their trips around local food and traditional performances, indicating a shift towards deeper engagement with the destination [4][11] Group 2: Infrastructure and Service Challenges - The surge in tourist numbers has led to a significant increase in hotel occupancy rates, with some hotels reporting full bookings and price increases of 300% to 700% compared to normal rates [6][7] - Transportation and service issues have emerged, including traffic congestion and long wait times at popular attractions, reflecting the city's struggle to manage sudden spikes in visitor numbers [7][9] - Local authorities have implemented measures to alleviate pressure on services, such as increasing public transport frequency and opening additional accommodation options, but challenges remain in meeting the high demand [9][10] Group 3: Long-term Development Strategies - Experts suggest that Shantou should focus on converting short-term tourist interest into long-term visitor loyalty by enhancing infrastructure and service quality, and by promoting year-round cultural events [11][12] - Recommendations include leveraging Shantou's culinary strengths to create a continuous tourism appeal and integrating local cultural resources into a cohesive tourism strategy [11][12] - The need for improved planning and management in response to peak tourist seasons is emphasized, with suggestions for better data utilization to anticipate visitor flows and enhance service delivery [10][11]
邯郸市邯山区:春节假期打造沉浸式文旅体验
Xin Lang Cai Jing· 2026-02-21 07:59
(来源:邯郸网络广播电视台) 转自:邯郸网络广播电视台 春节假期,邯山区以"骐骥跃邯郸 古都邀你过大年"为主题,精心安排了十余项凸显地域文化特色的文旅活动,打造沉浸式文旅体验,构建多元化文旅消 费场景。 在赵王城遗址公园,"赵王城博物馆MR眼镜"通过数字可视化技术重现文物细节与历史场景,"赵王城MR无人驾驶车"以MR头盔及智能无人驾驶车串联园 区遗址区,实现沉浸式数字游览体验。在赵王城鹿尔花园,"千灯迎新春·亲子乐融融"活动为游客献上一场场"华彩文旅盛宴"。千余盏彩灯共迎新年,大 型传统灯组与互动光影装置交相辉映。在邯郸人工智能教育基地,特别为青少年推出的"科技游园会·AI迎新年"活动人气满满。游客可欣赏机器人跳舞、 观看机器人比赛、观看机器人倒茶、欣赏机器鱼在水中游、体验VR模拟飞行,与100余种智能机器人亲密接触互动。 春节期间,邯山区还推出"乡音贺岁·好戏连台"惠民展演,通过金曲演唱、送戏下乡、文化惠民演出等丰富游客文艺体验。开展了"福暖邯山·新春献礼"便 民惠民活动,并在主要商圈设置"游子服务岗",为游客提供便民服务。开展了"墨舞纸影·印刻新岁"主题展,40余件书画、剪纸、摄影、篆刻精品作品让 游客鉴 ...
新春消费亮点纷呈!市场活力加速释放→
Sou Hu Cai Jing· 2026-02-21 07:39
文旅消费持续升温,假期前三天,重点平台租车出行订单量增长26%,南北互跨订单量增长196%。"电影+"全面迭代升级,打造"观影娱乐+全业态消费"的 深度融合模式。 (央视财经《第一时间》)春节假期,我国消费市场持续火热。新业态、新场景不断涌现,市场活力加速释放,为中国经济注入澎湃动能。 春节假期,各地商圈焕新升级,将文化年味与沉浸式体验深度融合。江苏南京"金陵长乐坊"崭新亮相,让消费者成为"剧中人"。福建漳州以"首发首演"激活 商圈经济。 假期前三天,商务部重点监测的78个步行街(商圈)客流量、营业额比去年同期分别增长4.5%和4.8%。 海南离岛免税消费不断升温。假期前四天,海南离岛免税销售额达9.7亿元,增长15.8%。 政策加力,带动消费活力加速释放。春节假期,各地开展"乐购新春"春节特别活动,安排20.5亿元资金,通过发放消费券、补贴等形式,直接惠及广大消费 者。新春消费"马"力全开,为经济发展注入强劲动力。 转载请注明央视财经 编辑:潘煦 以旧换新进一步释放消费需求。截至2月19日,2026年消费品以旧换新惠及2888万人次,带动销售额1980.2亿元。其中,汽车以旧换新61.2万辆,带动新车销 售 ...
唐山旅游岛开启新春文旅盛宴
Xin Lang Cai Jing· 2026-02-21 04:52
"福暖菩提" 系列活动自腊月二十八至正月三十燃动海岛,浓郁红火的节庆氛围扑面而来。岛上福灯高 悬、潮音袅袅,登岛礼、家庭礼、打卡礼等五重福利轮番派送,菩提迎福宴年味十足,鲜活海鲜荟萃、 土特风味齐聚,预约畅享团圆盛宴;属马游客与生日游客更能解锁免费入园的专属惊喜。 大年初一全新启幕的"云中快车"空中游览航线盛大首飞,一跃成为海岛新春文旅新地标。八方游客共赴 云端之约,解锁"一湾两港三岛"观光全新视角,尽享高空瞰海的独特乐趣。游人在此纳福迎新、品鲜赏 景、凌空览胜,沉浸式感受海岛新春的别样魅力,景区内人头攒动、欢声笑语,处处洋溢着热闹红火的 年节气息。这场文旅融合的新春盛会,让唐山旅游岛持续升温,成为京津冀周边市民假期出行打卡的热 门之选。 (来源:唐山劳动日报) 本报讯 (刘姿含、刘天玥)乙巳辞岁,丙午迎新,唐山旅游岛新春文旅盛宴开启。 ...
【申万宏源研究春节见闻】南通与成都:双城镜像,共绘复苏新图景
Xin Lang Cai Jing· 2026-02-21 04:16
Core Insights - The article highlights the distinct development paths of Nantong and Chengdu during the 2026 Spring Festival, reflecting new demands in housing and the vitality of commercial consumption in China [1][11]. Group 1: Nantong's Housing and Consumption - Nantong's real estate market focuses on "policy precision and service convenience," launching a "New Spring Home Purchase" initiative with 74 projects participating in community benefit activities [2][13]. - The city aims to meet diverse needs such as returning home buyers, talent housing, and senior living through various housing options, from small units to larger apartments [2][13]. - The commercial area of Tangzha Ancient Town saw significant visitor engagement, with over 66,000 tourists during the first two days of the new year, a 50% increase from the previous year [3][14]. - The bustling atmosphere led to a 189% increase in sales for local merchants and market stalls, showcasing strong consumer activity and traditional festive spirit [3][14]. Group 2: Chengdu's Urban Quality and Commercial Real Estate - Chengdu emphasizes "livable quality" in its housing market, with the Luhua community as a model, featuring 8,300 acres of land and a 2,100-acre artificial lake [7][18]. - The city’s commercial real estate sector is thriving, leveraging "scene innovation" and "first-store economy" to attract consumers, becoming a top destination for national consumption [9][20]. - Chengdu's Spring Festival activities included over 90 brands launching limited-time offers, enhancing customer engagement through upgraded flagship stores and unique experiential events [9][20]. - The integration of cultural and commercial elements, such as the large-scale lantern displays and tech-driven experiences, reflects the city's dynamic approach to urban development and consumer engagement [9][20]. Group 3: Economic Implications - Both cities represent contrasting yet complementary aspects of China's economic recovery, with Nantong focusing on stability and foundational growth, while Chengdu showcases vibrant consumer culture and innovation [11][22]. - The developments in Nantong and Chengdu illustrate a broader narrative of China's economic stabilization and the strengthening of internal demand, highlighting the importance of housing and consumption in urban growth [11][22].
硬核数据勾勒假期出游“热力图” 各地文旅市场红红火火活力足
Yang Shi Wang· 2026-02-21 03:05
浙江:20日温州台州杭州嘉兴等景区游客较多 记者从浙江省文化和旅游统计数据中心了解到,2月19日14时到20日14时,浙江省全域旅游1664.6万人次。2月20日到访人数较多的景区 是:温州市楠溪江风景区、台州市台州府城文化旅游区、杭州市千岛湖景区、嘉兴市乌镇景区。 安徽:20日A级以上景区接待游客338.4万人次 安徽全省A级以上旅游景区2月20日接待游客338.4万人次,门票收入4415.9万元;其中5A景区接待53万人次。热门景点黄山、天柱山、琅 琊山分别接待3万人次、5万人次和3.7万人次。 福建:假期前六日山水风光旅游市场热度攀升 记者从福建文旅厅了解到,2月20日全省监测的134家4A级及以上景区(点)共接待游客217.30万人次,同比增长9.2%;共实现门票收入 4801.48万元,同比增长9.3%。春节假期前六天,山水风光旅游市场热度攀升,全省监测的山水风光类景区接待游客144.72万人次,同比增长 10.1%。其中接待游客人数前三位的景区分别是武夷山风景名胜区、鼓山旅游景区、连城冠豸山风景区。 云南:20日4A级以上景区游客同比增长超10% 总台记者从云南省文化和旅游厅了解到,2月20日全省 ...
视频丨好玩又好看 春节假期这些地方很“热”
Xin Lang Cai Jing· 2026-02-21 01:51
北京 2月19日,北京各大公园迎来市民游客"日间赏景、夜间游园"。其中,北海公园、景山公园以特色灯组点亮北京夜 色,让人们在光影璀璨中解锁好玩又好看的假期休闲时光。 △市民游客逛景山公园 记者从北京市公园管理中心获悉,春节假期第五天,北京市属公园年味足、人气旺,共接待游客65.68万人次,游 客量排名前三位的是天坛公园、颐和园、景山公园。 (来源:千龙网) 上海 2月19日是春节假期的第五天,各地文旅活动精彩连连。通过一组数据,来看新春假期各地的旅游热度。 上海市文化和旅游局数据显示,春节假期前五天上海共接待游客1256.86万人次,同比增长5.32%;宾馆旅馆平均 客房出租率为44%,同比增加3个百分点。 春节假期前五天,合肥全市共接待游客576.4万人次,带动旅游花费38亿元。文旅市场人气火爆、活动丰富、消费 强劲。 当地推出"跟着春晚游合肥"活动,春晚IP火爆出圈。其中: 上海推出2570项文旅活动,60余家景区景点开展门票惠民优惠,组织发放各类消费券、推出景区折扣、举办民俗 灯会、开展新春市集等多元福利和活动,覆盖住宿、景区、餐饮、商圈、文博等场景,为市民游客提供一站式新 春文旅体验。 浙江 记者从浙 ...
惠游新春拉动文旅消费
Xin Lang Cai Jing· 2026-02-21 00:48
春节前夕,文化和旅游部启动2026年全国春节文化和旅游消费月,活动持续至3月初,其间各地将推出 丰富的应季文旅产品,举办约3万场次文旅消费活动,发放超3.6亿元消费券等消费补贴,推出多重优惠 举措,为大众欢度新春提供更多选择。 转自:人民画报 春节期间,各地文旅活动百花齐放,丰富人们的假期生活。 (来源:人民画报) ...
走进长春网红打卡地——长拖1958
Xin Lang Cai Jing· 2026-02-20 23:49
从2023年第一次推出100个网红打卡地,长春发展的脚步从未停歇,不断涌现出深受广大市民及网友喜 爱的新晋网红打卡地。其中2024年增加了20个,截至2025年长春网红打卡地已经增至150个。为把网 络"流量"变成游客"留量",让"网红"走向"长红",打造出更有生命力的旅游文化品牌,小布带您开启线 上游览模式,每日点亮一个网红打卡地,漫观细品,走遍长春! 长拖1958 人文景观类 老长春拖拉机厂,以前是制造机械,现在则"制造"精神食粮。它的新名字是"长拖 1958"。园区内的建 筑,展现了新中国特定时期的风貌特色,抚摸斑驳的砖墙,浓浓的复古气息扑面而来。这里保留了老长 春的情怀,又自带"网红"气质。整修一新的步道、丰富的健身器材和艺术装置 ...... 穿梭于偌大的厂房 间,焕然一新的变化随处可见。情怀与时尚在这里交融,随便一张照片都充满艺术与潮流感! 袋中的花朵倾泻而出 形成了优美的波浪状"瀑布" 钢梁、红砖墙、地标名牌吊灯 走进"长拖1958" 扑面袭来的工业风和城市文化气息 让你忍不住爱上这里 随手一拍 就仿佛会收获一个极具年代感的"故事"~ 写有"青春向北"的红色巨大购物袋 倾斜地伫立在室外绿色的草坪 ...
新供给引领新需求
Xin Lang Cai Jing· 2026-02-20 23:48
透过"惠"字感暖意,政策补贴精准有力。福州持续17天免费乘坐公交地铁,泉州推出超5亿元的消费让 利,宁德投放500万元汽车购新补贴……这些实实在在的"新春大礼包",不仅降低了消费门槛,点燃了 消费热情,更传递出相关部门着力改善消费环境、扩大内需的鲜明信号,最终汇聚成拉动经济增长的硬 核实力。 新春消费市场的火热,是全年经济开好局、起好步的底气所在。乘着这股"热浪",不断创新供给、拓宽 场景、优化消费环境,定能勾勒出一幅内需潜力持续释放的生动画卷。 红火马年,活力升腾。八闽大地不仅洋溢着传统佳节的温情,更涌动着新春消费的热浪。到福州上下杭 闽式大集里赏国潮非遗,去海鲜火锅店品福建鲜味,在商场以旧换新购买智能产品……一个个鲜活的消 费场景,不仅装点了喜庆日子,更成为观察我省消费市场的最佳窗口。 透过"融"字观场景,创新供给活力奔涌。无论是福州推出的非遗贺新春、福泉暖心、美食寻味等主题文 旅线路,还是"屿见·厦门海上游"推出的闽南特色海上餐食体验,都将特色文化与创新场景相融合,满 足消费者对体验感、趣味性、多元化的追求。着眼于扩大优质商品和服务,我省各地以新供给引领不断 迭代的新需求,消费市场活力更足。 透过"新" ...