本报评论员岑嵘 2026年1月9日，一个网名为"呆呆"的女孩在抖音发布了一条"求助"视频。称在重庆合川的家里准备在1 月11日杀猪，但老人"无力按猪"，希望能有网友前往帮忙"按猪"，回报是给网友吃"刨猪汤"。 让"呆呆"意外的是，这条视频受到了极大关注。1月9至10日，视频迅速爆火，获超18万点赞、14万转 发，"呆呆"建的5个500人的群全部满员。1月11日，上千名网友从各地驱车前来，车辆挤满了村子。现 场宰杀了5头猪，除了"呆呆"家的2头，另外3头由当地企业和其他网友捐赠。活动以流水席形式招待大 家，"呆呆"本人进行了直播，实时在线人数超过10万。这起热热闹闹的"杀猪宴"，甚至还引起了人民日 报和央视的关注。 流量的暴增，热点的出现，几乎是难以预测的。它可能是一段留言、一个视频、一张照片、一件小事， 当它们触动到人们的某个情感点时，便会呈现出指数级地迅速爆发。 文旅部门如何快速行动，接住流量，成为考验当地文旅能力的重要指标，这种能力甚至比制造流量更为 重要。 我们拿"合川杀猪宴"为例，当地的文旅部门就做得非常到位。呆呆的视频刚火不到24小时，文旅部门就 赶到现场，一边帮着招呼游客、搭手干活，优化交通指引、 ...

Group 1 - Chengdu will host nearly 90 high-level events and over 150 large-scale concerts this year, including new competitions like the China-ASEAN Chess Invitation Tournament and the International Equestrian Federation CSI 3-Star Show Jumping [1] - National events will cover a wide range of sports, including water, land, and air activities, showcasing Chengdu as one of the first "high-quality outdoor sports destinations" in China [1] - In 2026, Chengdu aims to enhance its cultural and tourism brand "Park City · Happy Chengdu" by accelerating the development of major cultural tourism projects and upgrading key cultural landmarks [1] Group 2 - Chengdu will organize significant cultural and tourism events throughout the year, such as the China Network Audio-Visual Conference, while also introducing international exhibitions and large concerts [2] - The city plans to promote a full-chain marketing strategy covering dining, accommodation, transportation, travel, shopping, and entertainment, enhancing its consumer brands like "Must Visit Sichuan" and "Rongcheng Joyful Events" [2] - Chengdu aims to cultivate new business models and scenarios in cultural tourism consumption, focusing on quality and systematic standards to create "Chengdu Gifts" [2]

Core Insights - The core viewpoint of the news is that the focus of cultural and tourism consumption in Dezhou has shifted from merely selling tickets to offering experiences, culture, and lifestyle, emphasizing emotional resonance and immersive scenarios for visitors [1] Group 1: Project Leadership - The strategy emphasizes strengthening the consumption engine by advancing the construction of key cultural tourism projects, such as the Grand Canal National Cultural Park (Dezhou section) and enhancing the cultural tourism functions of significant areas like the Su Lu Wang Tomb and Ancient Canal District [1] - There is a push for the upgrade of the Qi River Europa Park, leveraging resources from Europa's Dream World and Animal Kingdom to create high-quality leisure and educational tourism destinations [1] - Support for the development of the Le Ling Film and Television City is highlighted, aiming to expand into new business formats like immersive performances and film tourism [1] Group 2: Business Innovation - The initiative focuses on deepening the "Cultural Tourism +" integration, systematically consolidating resources to develop educational products and immersive experience routes, such as the Qi River Zoo and local cultural festivals [2] - There is an emphasis on enhancing the quality of rural homestays, particularly in areas like the Yellow River's ancient path, and the thematic revitalization of industrial heritage sites in Yucheng and Pingyuan [2] - The cultivation of a public food brand representing "Dezhou flavor" is prioritized, with a focus on local specialties like braised chicken and donkey meat, creating themed routes that combine tourism and culinary experiences [2] Group 3: Service Enhancement - The plan includes accelerating the construction of a comprehensive smart cultural tourism service platform, enabling seamless access to services across attractions, venues, and hotels [2] - Establishing a service network centered around a city-level tourism distribution center and supporting consultation points in key counties and scenic areas is part of the strategy [2] - The implementation of a tourism consumption integrity evaluation system and advance compensation mechanisms aims to create a high-quality consumption environment for visitors, ensuring a safe and comfortable experience [2]

Group 1 - The city’s political consultative conference received a total of 672 proposals, with 524 officially registered, covering various sectors including economy, politics, culture, society, and ecological civilization [2] - Economic proposals accounted for 167, focusing on enhancing consumption and developing sports equipment industries, while social proposals made up 258, addressing urban infrastructure and education resource optimization [2] - Cultural proposals numbered 61, emphasizing the integration of culture, sports, and tourism, as well as creating urban flow IPs [2] Group 2 - The domestic sports industry is entering a "golden growth period," transitioning from a marginal sector to a pillar of the national economy, with a total industry scale nearing 50 billion [3] - Key opportunities in the sports sector include ongoing policy benefits, a clear demand shift towards personalized and professional services driven by a nationwide fitness trend, and the emergence of "event economy" [3] - The integration of digital technology is accelerating innovation in the "sports+" new business models [3] Group 3 - The local business association aims to assist enterprises in expanding overseas markets through government collaboration, organizing large trade events, and facilitating information exchange [4] - A local food company plans to transform 40% of its flour into deep-processed foods, 50% as quality raw materials for leading enterprises, and 10% for personalized products by the end of the 14th Five-Year Plan [4] - This strategy aims to shift the company from a "flour strong enterprise" to a diversified, technology-driven, and intelligent "food strong enterprise," contributing to the development of the local food industry [4]

会议强调，要学习好实践好习近平文化思想，扛稳着力推动文化繁荣兴盛的重大使命，全面落实宣传思 想文化工作重点任务，为"十五五"开局起步鼓劲添彩、凝聚力量。要坚持不懈用习近平新时代中国特色 社会主义思想凝心铸魂，健全用党的创新理论武装全党、教育人民、指导实践工作体系，一体推进理论 学习、研究阐释、宣传普及。要扎实做好重大主题宣传和经济宣传，加强舆情应对与舆论引导，深入推 进主流媒体系统性变革，有效开展对外宣传。要深化社会主义核心价值观宣传教育，统筹推进城乡精神 文明建设，增强思想政治工作针对性和实效性，涵养昂扬奋发的精神气质。要推动文化遗产系统性保护 和统一监管督察，加强文艺精品创作，深入实施文化惠民工程，提升书香河南建设水平，推动文化和旅 游深度融合，将文旅产业真正打造成为支柱产业、民生产业、幸福产业。要坚持党的文化领导权，压实 意识形态工作责任，营造清朗健康网络环境，推动形成良好文化生态，以改革创新举措、务实重干作风 推动全省宣传思想文化工作不断开创新局面，为奋力谱写中原大地推进中国式现代化新篇章作出更大贡 献。（记者 金京艺 张笑闻） 责任编辑： 王苑 1月20日，全省宣传部长会议在郑州召开，以习近平新时代 ...

Group 1 - During the 14th Five-Year Plan period, Guangdong focuses on creating national parks to enhance the quality of natural protected areas, transitioning from "quantity coverage" to "quality improvement" [1] - Guangdong has established a comprehensive digital and refined management system for natural protected areas, with 376 biological resource monitoring plots and 1,192 kilometers of sample lines constructed, along with the addition of 3,006 infrared cameras [1] - The smart monitoring system in the Nanling National Park candidate area has integrated seamlessly with the national forestry and grassland bureau's perception system, uploading nearly 590,000 ecological factor data points and over 350,000 wildlife image data in real-time [1] Group 2 - Guangdong has established 124 suburban and mountain parks, covering all 21 prefecture-level cities, creating a diverse and complementary green space network [2] - The Nanling National Park is promoting pilot construction in the Luokeng area, leading to a nearly threefold increase in visitor numbers and over double the output value in cultural tourism and ecological agriculture [2] - Utilizing the Gaode Map technology platform, Guangdong is developing a series of cultural tourism maps to enhance digital accessibility for green and beautiful protected areas [2]

格隆汇1月20日丨天府文旅(000558.SZ)公布，近日收到控股股东成都体育产业投资集团有限责任公司 （简称"成都体投集团"）通知，成都体投集团拟将其持有的公司385,477,961股股份（占公司总股本的 29.90%）无偿划转至成都文化旅游发展集团有限公司（简称"成都文旅集团"），划转完成后，成都文旅 集团将成为公司控股股东；公司实际控制人不变，仍为成都市国有资产监督管理委员会（简称"成都市 国资委"）。 ...

春节将至，年味渐浓，杭州的春节怎么玩才地道又精彩？ 2026"宋"福杭州年，一席文旅盛宴向国内外游客发出邀请。近日，杭州市文化广电旅游局在 2026"宋"福杭州年媒体通气会上，预告了新春系列活动的特色与亮点。今年活动时间为1月8日-3月4 日，以"宋韵风为魂、马精神为脉、杭州味为韵"为核心主题，推出三大"事件"、五大产品、六大场景以 及百项活动，为市民游客勾勒出一幅动静相宜、古今交融的杭州新春"百骏图"。 而主城区之外，杭州的新春氛围将沿着富春江、大运河和千岛湖形成的文旅脉络延展开来。今年活 动联动富阳区富春竹马巡游、临平区塘栖古镇非遗踩街巡游、千岛湖鱼王闹新春和湖上过大年、萧山区 楼塔古镇寻年味和登高祈福、建德市寿昌古镇沾福寿和健步向春行等各地的核心项目，并与"游侠客"合 作，深度整合推出"宋"福杭州年系列新春主题产品，相关产品将于1月24日正式上线销售。 此外，线上线下联动的六大新春场景，将进一步拓展节庆体验的维度。"码上游杭州"数字网络枢 纽、"马上看好戏"精品演出剧目、"马上赏好灯"西溪灯会、"马上游好街"沉浸式空间、"马上阅书香"城 市文化空间、"马上逛好市"新春市集等场景，将节庆氛围融入城市各个角 ...

Group 1: Strategic Development Initiatives - Jinan's Zhangqiu District aims to transform strategic deployments into practical actions, focusing on project construction as a core approach to achieve new breakthroughs [2] - The district plans to implement upgrades for heavy-duty truck group’s new energy vehicle models and establish a shared pilot workshop and logistics center to enhance its manufacturing capabilities [2] - The "Gongfu Zhangqiu" initiative will facilitate the digital transformation of over 30 enterprises this year, while also deepening the aerospace information industry chain and focusing on key technologies like rocket component processing [2] Group 2: Project Empowerment and Industrial Growth - The district will prioritize project development, aiming to have at least 500 projects in the pipeline and implement no less than 120 industrial projects throughout the year [3] - Targeted industrial chain investment will lead to the signing of at least 80 new projects this year [3] Group 3: Tourism and Cultural Development - The ongoing construction of the 4A-level scenic area in Bu Village aims to boost the ice and snow economy, creating a sports paradise for skiing enthusiasts [4] - The "Datang Baiquan Yi" project is expected to open this year, serving as a significant driver for service industry development in Zhangqiu District [4] - Efforts will be made to enhance the "Longshan Spring Culture and Tourism City" brand by revitalizing cultural resources and promoting the integration of modern service industries with advanced manufacturing and agriculture [4] Group 4: Education and Innovation Collaboration - Zhangqiu District will leverage its rich educational resources to foster collaboration between universities and local industries, aiming to align academic research with regional industrial needs [5] - The district plans to advance the construction of Shandong University’s Longshan campus and deepen the integration of education and industry in the aerospace information sector [5] - Initiatives will include the establishment of innovation parks and support for the formation of innovation alliances between enterprises and academic institutions [5] Group 5: Infrastructure and Logistics Development - The district will enhance regional industrial collaboration and improve logistics capabilities, focusing on advanced manufacturing and new energy equipment [6] - Infrastructure improvements will be made to facilitate the flow of resources, including the development of the Xiaoqing River Zhangqiu Port logistics park [6] - The district aims to integrate urban and rural development, promoting smart agriculture and creating provincial-level smart agriculture application bases [6]

Core Viewpoint - The 2026 Mengniu Qingyuan Marathon is set to take place on March 15, 2026, aiming to create a high-quality collaboration platform for brands through the integration of sports and local culture [2][3][4]. Group 1: Event Overview - The marathon will feature a full marathon (42.195 km) and a half marathon (21.0975 km) with a total participation scale of 20,000 runners, including 8,000 for the full marathon and 12,000 for the half marathon, marking a record high for the event [19][21][48]. - The event is organized by the Qingyuan Municipal Government and is technically certified by the Chinese Athletics Association, ensuring a high standard for the competition [10][45]. Group 2: Economic and Cultural Impact - Qingyuan is positioned as a key area within the Guangdong-Hong Kong-Macao Greater Bay Area, with significant growth in cultural tourism and agriculture, achieving an annual growth rate of over 25% in agricultural output value [27][30]. - The marathon aims to connect key landmarks along the Beijiang River, fostering a multi-dimensional integration of culture, sports, tourism, and commerce [32]. Group 3: Brand Collaboration Opportunities - The event offers customized rights and benefits for business cooperation, creating a full-cycle marketing loop that aligns with various corporate development needs [56][58]. - Brands can leverage the event for exposure through various media channels, including live broadcasts and social media, achieving significant visibility [66][68]. - Opportunities for co-creation and themed marketing are available, allowing brands to develop joint products and engage in promotional activities that resonate with target audiences [75][80]. Group 4: Long-term Value and Community Engagement - The marathon has evolved over 11 years into a significant event in South China, with over 220,000 participants since its inception, indicating strong brand recognition and community engagement [44][49]. - The event serves as a platform for brands to integrate into the local community, enhancing their connection with consumers while promoting the city’s image [83][85].