Core Insights - The 2025 World Brand Moganshan Conference opened on May 10 in Deqing, Zhejiang, focusing on the theme "Branding Makes the World Better" and aimed at fostering dialogue among government departments, enterprises, universities, and industry associations [1] - A sub-forum titled "New Wave of Smart Chain Cultural Tourism Brands" was held on May 9, emphasizing the integration of technology and cultural tourism, and discussing innovative branding paths to support rural revitalization and industrial upgrading [1] Group 1: Brand Development and Economic Impact - The annual comprehensive output value of Ying Shan Yunwu Tea has surpassed 9.4 billion yuan, with a brand value of 5.123 billion yuan, utilizing innovative models like China-Europe freight trains to reach global markets [3] - Ying Shan's traditional Chinese medicine industry, particularly the geographical indication products like Fuling and Cangzhu, has an annual output value of 4.5 billion yuan, with the Fuling brand value exceeding 8.8 billion yuan, marking it as a significant benchmark for the internationalization of traditional Chinese medicine [3][5] Group 2: Technological Empowerment - Ying Shan has established the "Ying Shan Yunwu Tea Smart Service Platform," integrating e-commerce, traceability, and logistics to serve 100,000 tea farmers in the Dabie Mountain area, promoting digitalization across the entire industry chain [5] - The establishment of a comprehensive system from planting to marketing, supported by the Dabie Mountain Traditional Chinese Medicine Industry Technology Research Institute, accelerates the transformation of technological achievements, enhancing industry efficiency and consumer experience through digital applications [5] Group 3: Community Engagement and Future Prospects - The presentation by Ying Shan's Deputy County Mayor Chen Qiong garnered significant attention, with industry experts noting that Ying Shan's "technology + ecology" dual-drive model provides a replicable innovation sample for high-quality county economic development [8] - Chen Qiong extended an invitation for stakeholders to visit Ying Shan, promoting investment and business opportunities in the region [8]

Group 1 - Guangdong Province has launched a series of innovative tree-planting activities, promoting a "cloud planting + offline planting" model that engages the public in environmental conservation [4][5][6] - Over 100 users of the "Plant a Tree" app participated in the recent tree-planting events, successfully planting more than 200 trees [5][6] - The initiative is part of a broader effort to make tree planting more accessible and engaging through the integration of internet technology [6][7] Group 2 - The brand value of Yingde black tea has reached 5.178 billion yuan, marking an 8.5% increase and positioning it as the top brand in the national black tea category [10][11] - This achievement is seen as a milestone in the local efforts to promote the integration of tea culture, industry, and technology [11][12] - Yingde black tea gained significant recognition two years ago when it was served at a tea meeting between the leaders of China and France [12][13] Group 3 - The agricultural technology team in Xin'an Town is actively promoting the guava industry by providing specialized training on seedling cultivation techniques [15][17] - The training attracted nearly 200 local villagers, demonstrating a strong community interest in enhancing agricultural practices [19] Group 4 - The "Qingyuan Chicken" brand is being marketed through live streaming, showcasing the company's innovative approach to e-commerce in the agricultural sector [22][26] - Qingyuan has maintained its position as the top region for agricultural e-commerce in China for six consecutive years, highlighting the effectiveness of its marketing strategies [22][23] Group 5 - The "New Feng Flavor" agricultural brand is seeking to establish a think tank to enhance regional agricultural development and brand strength [41][42] - Experts from various fields are invited to join the think tank, which aims to leverage their knowledge for the benefit of the local agricultural economy [43][44]

Core Insights - The value of the Guangdong Yingde black tea regional public brand has reached 5.178 billion yuan, marking an 8.5% year-on-year increase, and it has ranked first in the national black tea category for the first time [1][3] - Yingde black tea is recognized for its unique quality characteristics of "rich, mellow, sweet, and fragrant," and has been included in the 2024 Agricultural Brand Boutique Cultivation Plan by the Ministry of Agriculture and Rural Affairs [3][5] Industry Overview - Yingde black tea is produced in Yingde City, Guangdong Province, known as the "hometown of world black tea," benefiting from favorable ecological conditions [3] - The tea planting area in Yingde exceeds 180,000 acres, with 880 tea enterprises operating in the region [1] Market Development - By the end of 2024, the comprehensive output value of Yingde black tea is expected to exceed 9 billion yuan, with a goal to surpass 10 billion yuan in production value this year [1] - The local government is focusing on developing five major modern agricultural industries, including Yingde black tea, to enhance the integration of tea culture, industry, and technology [5] Innovation and Product Development - Technological innovation is a key driver for Yingde black tea's growth towards the 10 billion yuan production target, with advancements in variety improvement, ecological planting, and smart processing [5] - Over 30 refined processed products have been developed, including lychee black tea and lemon black tea, alongside new tea drink products launched in collaboration with leading tea beverage companies [5]

Core Insights - American Green Planet (PLAG) experienced a significant stock price increase of 34.15%, reaching $2.75 per share, with a total market capitalization of $20.02 million as of May 15 [1] - The company's total revenue for the year ending December 31, 2024, was reported at $6.73 million, reflecting a year-over-year decrease of 61.89%, while the net profit attributable to shareholders was -$7.33 million, showing a year-over-year increase of 64.84% [1] - The company is set to release its Q1 2025 financial report on May 21, with the actual disclosure date subject to company announcement [1] Company Overview - American Green Planet Group was established on February 4, 1986, originally named "American Rawlin Company," and is headquartered in Gaithersburg, Maryland, US [2] - The company operates as a modern technology enterprise group involved in artificial intelligence, bio-extraction, and the research, production, and sales of tea products [2] - The company’s subsidiary, Baizhuang Tea Co., has a historical legacy dating back to 1590 in Hubei, China, and has been a significant player in the tea trade along the "Silk Road" [2] Strategic Developments - On June 5, 2020, American Green Planet announced a share exchange agreement with Fast Approach Inc, a Canadian software company, to acquire all outstanding shares of the target company [2] - Fast Approach Inc specializes in providing a unique advertising platform aimed at helping North American brands penetrate the Chinese market, which has a population of 1.3 billion [2] - The acquisition is expected to accelerate the development of the company's business in China, leveraging a SAAS-based programmatic advertising platform that utilizes advanced AI algorithms for audience and media ad placement predictions [2]

在车间外，满载鲜叶的三轮车穿梭往来；在车间内，数字化屏显实时跳动着生产数据。野山香茶业 的"落户"，不仅是产能的升级，更是产业生态的重构： 前端扩规模，推行"企业+合作社+农户"模式，免费提供茶苗改良、机采培训，带动周边村新增茶园200 亩；中端提品质，引入智能温控杀青机、全自动揉捻生产线，实现从鲜叶到成品茶的标准化生产，单斤 加工成本降低15%；后端强品牌，牵手电商平台开辟"云端销路"，同步打造"茶园观光+手工制茶体 验"茶旅线路，让"采茶季"变身"旅游季"。 中国发展网讯 5月13日，湖北野山香茶业公司英山县石头咀镇毛家坳村生产车间内，杀青、揉捻、烘干 等工序在全自动设备中有序流转，一幅"机器轰鸣制茶忙"的乡村产业新图景正徐徐展开。作为英山 县"村企合作兴茶"的典型样本，这里正通过产业联姻激活绿色经济，让"一叶青"变身"百姓富"。 村企携手破困局：从"弃茶务农"到"茶草成金" 毛家坳村300亩茶园曾面临"春茶过后无人采"的尴尬——传统农时与茶叶采摘冲突，让茶农无奈舍茶种 粮。2024年，英山县通过招商引资引入湖北野山香茶业公司，投资建设"大绿茶"自动化加工车间，一举 破解产业瓶颈。 "车间5月初投产后，每 ...

Development Goals - The livestock industry aims to increase the total output value of the entire industry chain by 269 billion yuan within 3-5 years, reaching a new milestone of 1 trillion yuan [5][12] - The grain and oil industry targets a total grain output of over 73 billion jin by 2027, with a comprehensive output value exceeding 500 billion yuan [5] - The vegetable industry aims for a stable production of around 57 million tons by 2027, with a comprehensive output value surpassing 400 billion yuan [5] - The fruit industry plans to stabilize the total area at 13.3 million mu, achieving a total output of 15.43 million tons and a comprehensive output value of 254 billion yuan by 2027 [5] - The tea industry aims for a stable planting area of 5.9 million mu, with a gross tea output value of 45 billion yuan and a comprehensive output value of 130 billion yuan by 2027 [5] - The silkworm industry targets a stable mulberry garden area of 2.3 million mu, producing 110,000 tons of silkworm cocoons, with a comprehensive output value of 100 billion yuan [5] - The fishery industry aims for a total aquatic product output of 2.13 million tons and a comprehensive output value of 149 billion yuan by 2027 [5] - The food and medicine industry aims for a comprehensive output value of over 100 billion yuan for medicinal materials by 2027 [5] Current Situation - The current agricultural industry in Sichuan is characterized by a loose "circle" and a weak "chain," with many products still in the "raw material" selling stage [9][10] - Despite being a leading producer of various agricultural products, Sichuan's tea industry faces challenges, with over 70% of tea sold in raw or semi-processed forms [9][10] - The Sichuan tea industry has seen significant growth, with the total output value surpassing 100 billion yuan for the first time in 2021 [9] Planning - The "Thousand Billion Level Advantageous Characteristic Agriculture Industry Circle Strengthening Chain Cultivation Plan" outlines the overall strategy, development goals, regional layout, key tasks, and support measures for Sichuan's agricultural industry [6][11] - The plan emphasizes the importance of production, processing, branding, and service across the entire industry chain to enhance capacity and output value [11] - Specific targets are set for different agricultural sectors, with a focus on leveraging local climatic and geographical conditions for differentiated regional development [12] Key Focus - The plan highlights the role of enterprises as the main players in the "circle" and "chain," emphasizing the importance of chain-leading and chain-associated enterprises [13][14] - The plan encourages the establishment of agricultural industrialization unions to enhance collaboration among enterprises, cooperatives, and large-scale farmers [13] - Key projects will be implemented to strengthen the industry chain, with a focus on digital platforms covering the entire production process from breeding to consumption [14]

随着彝茶销量持续提高，不少茶厂正在陆续扩产提能。马边县纪委监委此前走访中了解到，永熙茶业有 限责任公司在劳动镇金星村新建了500平方米厂房，但因厂房地址不在公司注册地，安装动力电所需手 续相对复杂，耗时较长，厂房用电问题一直没有解决。 "得知该情况后，我们督促职能单位主动履责，推动尽快办理用电许可、完成线路搭设，有效解决企业 的燃眉之急。"刘童捷说。 近日，四川省乐山市马边彝族自治县劳动镇的万亩茶园里，采茶人穿行垄间，指尖翻飞，一片片嫩叶落 入竹篓。 马边县位于四川盆地西南边缘小凉山区，山峦层叠，水汽充沛，为茶树生长提供了适宜环境。马边产茶 已有2000余年历史，素有"中国彝茶之乡"之称。 炒茶房内，马边彝茶技艺非物质文化遗产传承人、马边高山茶叶有限公司总经理李贤波将刚刚完成掉锅 的茶叶放置一边，向来访的马边县纪委常委、监委委员刘童捷介绍道："这里的营商环境越来越好，现 在茶叶产销都不愁。" 马边县纪委监委增强政治主动、扛牢监督责任，将监督护航彝茶产业发展作为"廉洁马边"建设的重要内 容之一，围绕茶园建设、茶叶加工销售、惠茶政策落实、资金补贴发放等环节开展全流程、嵌入式监 督，严查"蝇贪蚁腐"，及时推动解决企 ...

连南与浙大茶叶 研究所达成战略 合作，科技赋能 茶产业高质量发 展_南方+_南方 plus 5月10-11日，浙 江大学茶叶研究 所所长王岳飞率 队赴清远市连南 瑶族自治县调研 连南茶产业发展 情况，并签署战 略合作协议，推 动连南茶产业发 展再上新台阶， 助力乡村振兴。 期间，经连南大 麦山驻镇帮镇扶 村工作队的牵线 搭桥下，王岳飞 团队到达连南瑶 阿贵熟瑶茶有限 公司位于大麦山 镇的熟瑶茶种植 基地、熟瑶茶茶 厂等地进行调 研，对茶叶种 植、管理、采摘 以及茶叶加工设 备选择等方面给 予了指导性的意 见和建议。 大麦山镇党委书 记罗良现介绍， 熟瑶茶种植基地 理，历经一年时 间制作的茶叶。 实地走访调研结 束后，多方举行 了座谈会。会议 围绕茶文化传 播、茶健康研 究、茶产业升 级、茶叶机械制 作、茶与健康医 疗结合等方面展 开交流研讨，共 同探索连南茶产 业高质量发展新 路径。随后，茶 企和当地政府分 别与浙江大学茶 叶研究所签订了 合作协议。 浙江大学茶叶研 究所与连南瑶族 自治县人民政府 签订的连南大叶 茶（熟瑶茶系列 产品）战略合作 框架协议显示， 浙江大学茶叶研 究所为连南熟瑶 茶系列产品发展 ...

去年，他的碾茶生产线产茶11吨，纯利润50多万元。今年，杨茂华又投资198万元，新上第二条生产 线。 选做碾茶，既避开了竞争激烈的春茶市场，又解决了采茶季难找人手、人工成本高的问题。不过，杨茂 华最看重的是，"一点都不愁销路，碾茶直接卖给贵茶集团，进入深加工环节。" 今年3月，习近平总书记在贵州考察时强调："要因地制宜发展现代山地特色高效农业，培育具有持久市 场竞争力的特色主导产业。" 抹茶产业是江口县着力培育的特色主导产业。江口县位于梵净山脚下，种茶条件得天独厚，茶园面积近 16万亩。当地顺应健康、时尚消费新趋势，看准新茶饮、烘焙等巨大市场潜力，全力进军抹茶市场。 龙头企业引领，产业走向规模化。 初夏时节，当贵州各地春茶采摘陆续收尾时，在铜仁市江口县怒溪镇骆象村，郁郁葱葱的茶园里却是一 派热火朝天，茶农们正忙着采收着翠绿的鲜叶。 "过了季才开采，不怕卖不出去吗？" 种茶大户杨茂华淡定自若："不着急，让茶叶在遮阳网下多长7厘米，机械收割，去梗去脉，低温研磨， 就变成了制作抹茶的原料茶碾茶。" 骆象村已发展起5家碾茶企业，村民人均收入从2018年的7000余元增长到去年的1.65万元。 抹茶闯出了名气，也带旺了 ...

Core Insights - Guizhou Province has implemented a geographic indication brand strategy, resulting in 435 geographic indication products and an annual output value exceeding 100 billion yuan by the end of 2024 [1][2] - The geographic indication industry has become a significant engine for integrated development in Guizhou, contributing to economic growth and rural revitalization [1][3] Geographic Indication Products - The province has 10 geographic indication products listed in the National Intellectual Property Administration's key guidance directory, and 15 products included in the China-Europe mutual recognition list, covering 9 cities with an annual output value of 121.59 billion yuan [1] - Agricultural geographic indication products account for 76% of the total, with livestock, fruits, and tea being the dominant categories [1] Standardization and Market Development - Guizhou has established 4 demonstration zones for geographic indication product protection, with over 30% coverage of standardized production bases, and sales revenue in these zones has increased by 41.5% over three years [2] - The province has developed a multi-channel marketing network, with an annual export growth rate of 15% for geographic indication products [2] Challenges and Future Plans - The province acknowledges challenges in the industrialization process and plans to implement a policy "combination punch" to enhance geographic indication brand cultivation and establish a comprehensive quality standard system [2][3] - Guizhou aims to cultivate 20 nationally recognized geographic indication brands by 2026, enhancing the income of one million farmers [3]