Group 1 - Meituan's international delivery brand Keeta has officially launched in Doha, Qatar, marking a significant expansion in the Middle East market after Saudi Arabia [1][5] - Qatar is one of the highest GDP per capita economies globally, presenting substantial potential for the delivery market, which influenced Keeta's decision to enter this market [1] - Since 2023, Meituan has been actively participating in international competition, driven by technology to develop new business models, aligning with national goals [5] Group 2 - Keeta has already supported several brands, including McDonald's, for delivery orders in Doha [5] - Within less than a year of entering Saudi Arabia, Keeta has become one of the top three delivery platforms in the country, expanding its service coverage from 9 to 20 cities [5] - Meituan views internationalization as a long-term strategy, aiming to leverage local living experiences from China to compete globally and enhance its capabilities [5] Group 3 - Keeta plans to continue deepening its presence in the Middle East and aims to expand to more countries within the Gulf Cooperation Council (GCC) [5] - The company also intends to officially enter the Brazilian market within a few months [5]

当地时间8月19日上午11点，美团旗下国际外卖品牌Keeta正式在卡塔尔首都多哈上线。这是继沙特阿拉伯之后，美团国际化业务在中东市场的又一重要 突破。 Keeta表示，基于公司在沙特的良好进展，公司选择卡塔尔作为Keeta在中东的第二站。卡塔尔作为世界上人均GDP最高的经济体之一，其外卖市场具有 巨大的增长潜力。Keeta致力于为卡塔尔用户提供更好的外卖服务体验，助力当地餐饮商户、骑手等合作伙伴健康发展，并为当地的数字经济增长做出贡 献。 在卡塔尔首都多哈，Keeta已支持麦当劳、快乐蜂、星巴克等多家品牌外卖下单 自2024年9月正式进入中东的沙特阿拉伯，Keeta充分展现了产品实力和技术优势，以更优质的外卖服务赢得了越来越多本土用户的青睐，并为当地餐饮 商户带来额外的线上订单增长。目前Keeta已成为沙特市占前三的玩家。 7月底，Keeta在沙特阿拉伯完成了服务范围的进一步拓展——在原本9个核心城市的基础上新增覆盖11个城市，实现在沙特20个城市提供服务，基本完 成全域覆盖。 国际化是美团的长期发展战略之一。未来，Keeta还将进一步拓展至中东更多市场，并计划在数月内正式进入巴西。（李明） ...

Core Insights - Meituan's international delivery brand Keeta has officially launched in Doha, Qatar, marking a significant expansion in the Middle East market following its entry into Saudi Arabia in September 2024 [1] - After expanding its service range in Saudi Arabia to cover 20 cities, Meituan plans to further extend Keeta's reach in the Middle East and aims to enter the Brazilian market within a few months [1] Group 1 - Keeta's launch in Qatar represents a strategic move in Meituan's long-term internationalization strategy [1] - The service expansion in Saudi Arabia included adding 11 new cities to the existing 9, achieving comprehensive coverage across the country [1] - Meituan is committed to exploring more markets in the Middle East and has plans to enter Brazil soon [1]

Core Viewpoint - The article highlights the heroic act of a delivery rider, Lü Weiquan, who jumped from a height of over 10 meters to save a drowning person, earning him the first national award under the "Orange Intent Program" initiated by Taobao Flash Purchase [1][10]. Group 1: Heroic Act and Recognition - Lü Weiquan, a 50-year-old delivery rider from Guangdong, performed a courageous act by jumping off a bridge to save a person in distress, which he considered a normal response to a situation requiring help [4][6]. - Following the incident, Lü received a cash reward of 100,000 RMB and a special honor uniform as part of the "Orange Intent Program," which aims to recognize and reward acts of kindness among delivery riders [10][11]. - The local government also awarded Lü the title of "Brave Act" and nominated him for the "Chinese Good Person List" in 2025 [7][10]. Group 2: Personal Background and Impact - Lü Weiquan had recently undergone surgery prior to the rescue, highlighting his bravery despite health concerns, including a history of lumbar disc herniation [7][10]. - His family was initially unaware of his heroic act, and his wife expressed concern for his safety after seeing the rescue video [6][11]. - The incident has increased Lü's recognition in his community, with many residents acknowledging him as a hero during his delivery rounds [9][10]. Group 3: Industry Context and Future Outlook - The "Orange Intent Program" was launched to enhance the welfare and recognition of delivery riders, reflecting a growing trend in the industry to appreciate the contributions of these workers [10]. - Lü believes that the delivery industry will continue to thrive as more people opt for convenience over cooking, indicating a positive outlook for the sector [10].

国际化是美团的长期发展战略之一。美团方面表示，未来，Keeta还将进一步拓展至中东更多市场，并 计划在数月内正式进入巴西。 编辑 杨娟娟 新京报贝壳财经讯（记者陈维城）当地时间8月19日11时，美团旗下国际外卖品牌Keeta正式在卡塔尔首 都多哈上线。这是继沙特阿拉伯之后，美团国际化业务在中东市场的又一重要突破。 自2024年9月正式进入中东的沙特阿拉伯后，7月底，Keeta在沙特阿拉伯完成了服务范围的进一步拓展 ——在原本9个核心城市的基础上新增覆盖11个城市，实现在沙特阿拉伯20个城市提供服务，基本完成 全域覆盖。 校对 刘军 ...

7月底，Keeta在沙特完成服务范围进一步拓展，在原本9个核心城市的基础上，新增覆盖11个城市，实 现在20个城市提供服务，基本完成全域覆盖。 编辑 李严 Keeta方面表示，基于在沙特的良好进展，选择卡塔尔作为中东第二站。卡塔尔是世界上人均GDP（国 内生产总值）最高的经济体之一，其外卖市场具有巨大增长潜力。Keeta致力于为卡塔尔用户提供更好 的外卖服务体验，助力当地餐饮商户、骑手等合作伙伴健康发展，并为当地数字经济增长作出贡献。目 前在多哈，Keeta已支持麦当劳、快乐蜂、星巴克等多家品牌外卖下单。 自2024年9月正式进入沙特，Keeta收获越来越多本土用户青睐，并为当地餐饮商户带来额外的线上订单 增长。目前Keeta已成为沙特市占前三的品牌。 国际化是美团的长期发展战略之一。未来，Keeta还将进一步拓展至中东更多市场，并计划在数月内正 式进入巴西。 新京报讯（记者秦胜南）据美团消息，当地时间8月19日11时，美团旗下国际外卖品牌Keeta正式在卡塔 尔首都多哈上线。这是继沙特阿拉伯之后，美团国际化业务在中东市场又一重要突破。 核对 陈荻雁 ...

Group 1 - Meituan's international food delivery brand Keeta has officially launched in Doha, Qatar, marking another breakthrough in the Middle East market following its entry into Saudi Arabia [1] - Qatar, known for having one of the highest GDP per capita in the world, presents significant growth potential for the food delivery market [1] - Keeta has gained increasing popularity among local users in Saudi Arabia since its entry in September 2024, becoming one of the top three players in the market [6] Group 2 - Keeta has expanded its service coverage in Saudi Arabia from 9 core cities to 20 cities, achieving near-complete coverage in the region [6] - The company plans to further expand into more markets in the Middle East and aims to officially enter Brazil within a few months [6]

Group 1 - Meituan's international food delivery brand Keeta officially launched in Doha, Qatar on August 19 [1] - In late July, Keeta expanded its service coverage in Saudi Arabia from 9 core cities to an additional 11 cities, achieving service in a total of 20 cities [1] - Keeta's successful progress in Saudi Arabia influenced the decision to select Qatar as its second location in the Middle East [1]

Core Insights - Meituan's international food delivery brand Keeta officially launched in Doha, Qatar on August 19, marking a significant expansion in the Middle East market following its entry into Saudi Arabia [1] Company Expansion - In May 2023, Meituan launched Keeta in Hong Kong, contributing to the overall growth of the local food delivery market [1] - Keeta entered the Saudi Arabian market in September 2024 and has quickly become one of the top three food delivery platforms, covering 20 cities within the country [1]

当地时间8月19日上午11点，美团(03690)旗下国际外卖品牌Keeta正式在卡塔尔首都多哈上线。这是继沙特阿拉伯之后，美团国际化业务在中东市场的又一重 要突破。 Keeta表示，基于我们在沙特的良好进展，我们选择卡塔尔作为Keeta在中东的第二站。卡塔尔作为世界上人均GDP最高的经济体之一，其外卖市场具有巨大 的增长潜力。Keeta致力于为卡塔尔用户提供更好的外卖服务体验，助力当地餐饮商户、骑手等合作伙伴健康发展，并为当地的数字经济增长做出贡献。 ▲在卡塔尔首都多哈，Keeta已支持麦当劳、快乐蜂、星巴克等多家品牌外卖下单。 自2024年9月正式进入中东的沙特阿拉伯，Keeta充分展现了产品实力和技术优势，以更优质的外卖服务赢得了越来越多本土用户的青睐，并为当地餐饮商户 带来额外的线上订单增长。目前Keeta已成为沙特市占前三的玩家。 7月底，Keeta在沙特阿拉伯完成了服务范围的进一步拓展——在原本9个核心城市的基础上新增覆盖11个城市，实现在沙特20个城市提供服务，基本完成全 域覆盖。 国际化是美团的长期发展战略之一。未来，Keeta还将进一步拓展至中东更多市场，并计划在数月内正式进入巴西。 ...