Core Insights - The performance of two major films, "Zootopia 2" and "Avatar: The Way of Water," in the Chinese market is being closely monitored by Hollywood, as it may significantly influence future strategies in China [1][10][12] - "Zootopia 2" is expected to play a crucial role in determining whether Hollywood can still rely on the Chinese market, especially given its historical success with the original "Zootopia" [12][16] Industry Overview - The Chinese box office is currently at approximately 467 billion yuan, with "Zootopia 2" being a key project that could help surpass the 500 billion yuan mark for the year [5] - The film industry in China is facing increasing competition, and the overall performance is still below pre-2020 levels despite a record number of cinemas [5][9] Market Sentiment - There is a growing concern among Hollywood executives that if "Zootopia 2" and "Avatar: The Way of Water" do not perform well, it could signal a permanent decline in Hollywood's influence in China [10][26] - Recent trends show a shift in audience preference towards domestic films, with 32% of Chinese viewers favoring local productions over Hollywood's 31% [24] Marketing Strategies - Disney has invested heavily in marketing "Zootopia 2" in China, employing various promotional tactics to engage audiences [17][28] - The marketing budget for Hollywood films targeting China remains high, but the effectiveness and return on investment are increasingly questioned [28][31] Box Office Performance - "Zootopia 2" has already set records with over 220 million pre-sale tickets and achieved a first-day box office of 2.28 billion yuan, with projections suggesting a total box office of around 25.88 billion yuan [31][34] - The film's success is seen as a potential indicator of the viability of Hollywood films in the Chinese market moving forward [31][39]

2025.11. 27 本文字数：916，阅读时长大约2分钟 作者 | 第一财经 揭书宜 陈晋也表示，从观众画像来看，影片24岁以下年轻观众占比高达31.8%非常突出，远高于大盘均值 以及动画片均值。 这在一定程度上意味着，当下被短视频等其他娱乐形态分散了注意力的年轻观众，愿意因为该影片回 归电影院。 《疯狂动物城2》的上映，也让不温不火的2025年票房大盘略有起色。年初的《哪吒之魔童闹海》 虽表现强劲，但2025年暑期档总票房119.66亿元，而2023年暑期档高达206.29亿元；今年国庆档 仅收获18.35亿元，远低于2023年的27.35亿元和2024年的21.05亿元。 微信编辑 | 雨林 第 一 财 经 持 续 追 踪 财 经 热 点 。 若 您 掌 握 公 司 动 态 、 行 业 趋 势 、 金 融 事 件 等 有 价 值 的 线 索 ， 欢 迎 提 供 。 专 用 邮 箱 ： bianjibu@yicai.com （注：我们会对线索进行核实。您的隐私将严格保密。） 推荐阅读 11月26日，猫眼专业版数据显示，电影《疯狂动物城2》上映首日票房突破2.13亿元，登顶中国影 史进口动画电影单日票房冠 ...

近期，由毕赣执导、易烊千玺主演的电影《狂野时代》持续引发关注。一方面，影片拥有高人气演员、 大牌明星加盟的吸睛效应，从戛纳电影节的超高起点归来，还有一众业内影评人、高知精英大V的口碑 背书；另一方面，随着影片大规模上映，文艺片曲高和寡的艺术表达和大众期待间仍有鸿沟，对于电 影"不知所云""浪费时间"的指责，同样在网络上声量不小。而一部分有心观众也发现，影片在获得高预 售票房的同时，其异常的退票率、夜间及大清早满场等诡异的排片现象，也引发了对票房真实性的广泛 质疑。 《狂野时 代》海报 预售过亿，但首日退票率近15% 影片上映后，话题很多，毕赣的想象力和易烊千玺粉丝的战斗力一样"狂野"。 据光明网报道，11月22日《狂野时代》上映首日，该片在猫眼的退票率就高达14.8%，退票人数超过15 万人次；次日，该片退票率为10.9%，退票人次约为3.96万人。《狂野时代》上映前一天， 点映及预售 总票房破1亿元，而上映当天的大幅退票，业内人士猜想，与粉丝前期"冲票房"的行为有部分关系。 在影片上映前，的确能够在社交网络上看到不少粉丝有组织地计划购票行为，过程中粉丝们各种玩梗， 在"易烊千玺粉丝人均宣发鬼才"的创意宣发活 ...

每经记者｜毕媛媛 11月下旬，中国电影市场久违地"热起来了"。 11月25日晚，《疯狂动物城2》预售票房破3亿元，刷新中国影史进口动画影片预售纪录。次日（11月26日），正式上映首日，影片以 66.5%的排片占比，拿下当日93.3%的票房份额。 图片来源：灯塔专业版 猫眼专业版预测，该片内地总票房有望超过24亿元。电影市场分析师"连城易脆"对《每日经济新闻》记者表示："能不能冲到，关键 看第二周工作日的表现。" 中国内地早已成为《疯狂动物城》IP的全球核心票仓。猫眼专业版数据显示，该系列第一部全球票房10.26亿美元，其中北美贡献3.41 亿美元，中国内地贡献2.12亿美元，占比超过全球五分之一。对一部好莱坞动画来说，这样的市场权重并不多见。 | | | 票房明细 | | C | | --- | --- | --- | --- | --- | | | 疯狂动物城 2016-03-04中国大陆上映 | | | | | 景计票房15.38亿 | | | | | | 日期票房 | 预售排片 | 全球票房 | 票房预测 | 票房分布 | | 全球票房(美元) | | 北美票房(美元) | | IMDb评分 | | 1 ...

本报特约记者 董 铭 物城2》剧照 今年北美电影市场遇冷 随着2025年临近尾声，好莱坞对剩下的两部大片《疯狂动物城2》和《阿凡达3：灰与烬》的市场表现寄 予厚望。"动物城和阿凡达能够挽救2025年的票房吗？"美国《综艺》分析称，今年北美电影市场的热度 远没有达到预期，春季档和暑期档还行，但一入秋后就明显遇冷了，"热门影片的供应并不稳定，观众 对曾经可靠的IP的兴趣降低，明星演员也失去了风头，电影院不得不经历一个动荡的11月"。 到目前为止，北美票房仅比去年同期微增3%，而在年初时，好莱坞业内对于2025年的总票房预期是93 亿至95亿美元。虽然《星际宝贝史迪奇》《我的世界大电影》《侏罗纪世界：重生》《罪人》和 《F1：狂飙飞车》获得了不错成绩，但不足以弥补《美国队长4》《创：战神》等片的惨败，就连《碟 中谍8：最终清算》也没有达到预期，且自8月的《坏蛋联盟2》之后，就再也没有适合家庭观影的大片 了，"因此，北美市场更加期盼《疯狂动物城2》这样的合家欢作品，希望能像《星际宝贝史迪奇》那样 成为今年第二部全球票房突破10亿美元的大片"。 《疯狂动物城2》要想获得10亿美元票房，那就更离不开中国这一全球第二大电影 ...

【环球时报特约记者 董铭】备受关注的迪士尼年度重磅作品《疯狂动物城2》26日在中美等全球主要市场同步上映，该IP依靠多年来的成熟运营，以及第一 部积攒的超高人气和口碑，全球票房前景被广泛看好，有望冲击10亿美元大关。这部影片在中国市场的表现，也被视为好莱坞电影在华发展的晴雨表。 猫眼专业版显示，26日上映前，该片猫眼平台想看人数已达234万，上映日排片比高达65%，不少影院黄金场次都已坐满，零点场的上座率接近50%，其中 IMAX零点场票房374万元，占比为29%。据猫眼专业版预测，该片在中国票房有望超过25亿元，登顶今年最卖座的好莱坞电影及进口片。 随着2025年临近尾声，好莱坞对剩下的两部大片《疯狂动物城2》和《阿凡达3：灰与烬》的市场表现寄予厚望。"动物城和阿凡达能够挽救2025年的票房 吗？"美国《综艺》分析称，今年北美电影市场的热度远没有达到预期，春季档和暑期档还行，但一入秋后就明显遇冷了，"热门影片的供应并不稳定，观众 对曾经可靠的IP的兴趣降低，明星演员也失去了风头，电影院不得不经历一个动荡的11月"。 到目前为止，北美票房仅比去年同期微增3%，而在年初时，好莱坞业内对于2025年的总票房预期是 ...

Core Insights - The 38th China Golden Rooster Awards highlighted a shift in the film industry towards storytelling and character development, with lower-budget films like "Good Things" receiving significant recognition [1][5] - The awards showcased a variety of performances and narratives that resonate with contemporary audiences, emphasizing the importance of emotional connection and cultural relevance in filmmaking [4][5] Group 1: Awards and Recognitions - "Good Things" won Best Feature Film, Best Actress, and Best Supporting Actress, reflecting the awards' encouragement of well-told stories over high production costs [1] - Actor Yi Yangqianxi won Best Actor for his role in "Little Me," marking a maturation in his acting skills and a departure from stereotypes surrounding disabled characters [2] - "Detective Chinatown 1900" directors Chen Sicheng and Dai Mo received Best Director for their innovative storytelling within the "Detective Chinatown" universe [3] Group 2: Storytelling and Character Development - The emphasis on character depth and relatable narratives was evident, with actors like Liu Haoran undergoing significant physical transformations to embody their roles authentically [3] - "The Lychee of Chang'an" successfully bridged historical narratives with modern societal issues, allowing audiences to connect with the characters on a personal level [4][5] - The awards underscored the necessity for filmmakers to engage with contemporary themes and emotional resonance to attract audiences back to theaters [3][5]

证券代码：600977 证券简称：中国电影 公告编号：2025-049 中国电影产业集团股份有限公司 关于召开2025年第二次临时股东会的通知 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 召开地点：中国电影产业集团股份有限公司会议室 (五)网络投票的系统、起止日期和投票时间。 网络投票系统：上海证券交易所股东会网络投票系统 网络投票起止时间：自2025年12月12日至2025年12月12日 重要内容提示： 一、召开会议的基本情况 (一)股东会类型和届次： 2025年第二次临时股东会 (二)股东会召集人：中国电影产业集团股份有限公司（简称"公司"）董事会 (三)投票方式：现场投票和网络投票相结合的方式 (四)现场会议召开的日期、时间和地点 召开的日期时间：2025年12月12日 10点00分 采用上海证券交易所网络投票系统，通过交易系统投票平台的投票时间为股东会召开当日的交易时间 段，即9:15-9:25，9:30-11:30，13:00-15:00；通过互联网投票平台的投票时间为股东会召开当日的9:15- 15:00。 ( ...

Core Insights - As of the end of October 2023, China has added 233 new cinemas and 1,588 screens, bringing the total to 15,438 operating cinemas and 92,556 screens nationwide [1] - The development of domestically produced projection systems, particularly the CINITY and CINITY LED screens by China Film, has been notable, receiving widespread acclaim for their high-quality audiovisual effects [1] - The film "Avatar: The Way of Water" previously utilized the CINITY projection system for its exclusive premiere in China, showcasing the system's growing importance in the domestic film industry [7] Industry Developments - The CINITY LED screen has shown a 30% improvement in image quality and a 25% increase in color saturation compared to standard screening rooms, indicating a significant technological advancement in film presentation [5] - The CINITY system has achieved an impressive attendance rate of 107 viewers per screening, nearly double that of regular theaters, highlighting its effectiveness as a box office driver [5] - The CINITY LED system integrates seven core technologies, including 3D, 4K, and high frame rates, ensuring that the director's creative intent is accurately conveyed to the audience [11][13] Upcoming Events - The film "Avatar: The Way of Fire" is set to premiere in China using the CINITY and CINITY LED screens during the upcoming 7th Hainan Island International Film Festival in December [1][3]

Core Insights - The release of Disney's animated film "Zootopia 2" has generated significant box office revenue, with a first-day domestic box office of 1.74 billion and a global box office of 57.64 million [2][4] - The film's marketing strategy in China has involved over 60 brand collaborations, creating a highly commercialized IP marketing environment [5][17] - Disney views the Chinese market as a key area for growth, leveraging the film's popularity to test a new "IP emotional economy" model [13][17] Box Office Performance - The first-day box office reached 1.74 billion, with a cumulative box office of 1.88 billion and a projected total box office of 25.64 billion [4][12] - The film's global box office stands at 57.87 million, with significant contributions from the domestic market [4][12] Marketing Strategy - The marketing campaign is characterized as a large-scale social marketing experiment, integrating various sectors such as food, fashion, and automotive [5][12] - Collaborations with brands like Luckin Coffee and Uniqlo have resulted in significant sales increases, showcasing the effectiveness of the IP in driving consumer engagement [7][10] Brand Collaborations - The film has seen partnerships with brands across multiple industries, including food and beverage, apparel, and automotive, creating a pervasive presence in urban environments [10][12] - The collaboration with automotive brands has provided a visually impactful marketing strategy, enhancing brand visibility [12][13] Consumer Engagement - The emotional connection of characters Judy and Nick resonates with young consumers, making the film's merchandise more appealing [15][16] - The trend of emotional consumption is growing, with brands increasingly focusing on leveraging IP for growth rather than mere aesthetics [15][17] Market Potential - Disney's strategic focus on the Chinese market reflects its recognition of the region's unique consumer dynamics and potential for long-term value [13][14] - The success of "Zootopia 2" in China is indicative of the country's evolving role as a vibrant and creative landscape for international IP [17]