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2025那些翻车的“老登”企业家或品牌,对营销行业意味着什么?
Sou Hu Cai Jing· 2025-12-24 02:50
当"老登"从一个方言俚语演变为一场席卷商业舆情的集体标签,其背后远非简单的代际冲突或网络玩梗。它标志着一场深刻的权力转移:品牌长期赖以生存 的单向宣告体系正在崩塌,而建立在平等、透明与价值共鸣基础上的对话时代已强势来临。 俗话说,长江后浪推前浪,前浪死在沙滩上。当一家企业的老板或品牌被贴上"老登"标签时,说明他正遭遇主流的舆论场反噬,已不再被曾经的用户群或粉 丝们所追捧。 据悉,"老登"一词原是东北方言,经由网络发酵后,特指那些观念滞后、好为人师、居高临下的中老年成功人士。 当西贝老板贾国龙在全员大会上激昂回应罗永浩时,他可能没有想到会因开放后厨直播"自我实锤"而陷入被动,连带后续的华与华"爹味公关"翻车,这些都 对西贝的品牌形象产生自杀式影响; 当曾经被誉为"最接地气企业家"的雷军用"同时供两个孩子上大学"来类比小米造车与造芯的压力时,网友不但不买账,指责他"富豪卖惨脱离群众" "富豪卖 惨"; 当始祖鸟和蔡国强在喜马拉雅玩炸山升龙营销时,因违背"无痕户外"理念,不但官媒痛批其破坏生态,而且也让其高端户外品牌形象跌落神坛; 当新东方俞敏洪乘豪华游轮在南极看冰山发全员感谢信时,加班中的牛马员工们不干了,吐槽无 ...
“啄木鸟消费投诉”【2025年度消费避坑图鉴】发布 九大消费陷阱全景透视
Sou Hu Cai Jing· 2025-12-24 02:23
Core Insights - The China Consumer Association reported over 530,000 consumer complaints in the third quarter, marking a year-on-year increase of 7.9% [1] - The highest proportion of complaints was related to after-sales service, accounting for 29.4% of total complaints [1] - There was an increase in complaints regarding false advertising, safety, and contract issues [1] Complaint Categories - The top five categories of complaints included life and social services, internet services, education and training, cultural and entertainment services, and sales services [1] - The data from the Zhuomuqin consumer complaint platform aligns closely with the trends reported by the China Consumer Association [1] Future Focus - Zhuomuqin's "2025 Consumer Pitfall Guide" will focus on core consumer rights issues such as after-sales service, contracts, and quality, revealing nine major consumer complaint scenarios for the year [1] - The platform plans to delve deeper into specific sectors such as automotive, insurance, and online shopping to help consumers identify pitfalls and effectively protect their rights [1]
中金:供给侧促消费的路径
中金点睛· 2025-12-23 23:36
Core Viewpoint - The article emphasizes the shift in consumption promotion policies towards supply-side measures, focusing on enhancing the supply of quality goods and services while also addressing demand-side strategies to stimulate consumption [2][5]. Group 1: Supply-Side Consumption Promotion - The central economic work conference in December highlighted the need to "expand the supply of quality goods and services" and "eliminate unreasonable restrictions in the consumption sector" to unleash service consumption potential [2][5]. - Supply-side consumption promotion will focus on two main areas: removing restrictions in the consumption sector and increasing the supply of quality consumption [2][5]. - An estimated market scale of approximately 3.9 trillion yuan (around 3% of GDP) may be affected by policy adjustments in 2024, with a potential 0.5 percentage point increase in final consumption growth for every 10% improvement in these areas [2][18]. Group 2: Policy Evolution on Consumption Restrictions - Recent years have seen a progressive evolution of policies aimed at clearing consumption restrictions, starting from the 2018 guidelines that emphasized stimulating consumption potential through systemic mechanisms [4][5]. - The focus has shifted to administrative restrictions, with the 2020 central economic work conference calling for the orderly removal of certain administrative restrictions on consumption purchases [4][5]. - In 2025, the removal of restrictive measures in the consumption sector became a key policy direction, with multiple meetings emphasizing the need to clear unreasonable restrictions in areas such as automobiles and housing [5][11]. Group 3: Key Areas of Policy Changes - In the automotive sector, significant changes include the cancellation of purchase restrictions in Hainan and the increase of purchase quotas for carless families in cities like Beijing and Tianjin [5][8]. - The real estate sector has seen cities like Beijing and Shanghai relax purchase conditions and eliminate limits on suburban housing [5][8]. - Cultural policies have also evolved, with an increase in the number of game licenses issued and the simplification of approval processes for touring performances [6][8]. Group 4: Increasing Quality Consumption Supply - The emphasis on increasing the supply of quality consumption is evident in the October "14th Five-Year Plan" which calls for expanding the supply of quality goods and services [14][15]. - Investment in consumption infrastructure and service functions is crucial, with support for projects in education, healthcare, and cultural tourism to address public service gaps [15][18]. - The article outlines specific consumer markets projected to reach significant scales by 2024, including elderly products (54 trillion yuan), smart connected vehicles, and consumer electronics [16][19]. Group 5: Market Scale and Growth Projections - The total market scale for various consumption sectors is estimated at around 3.9 trillion yuan, with significant growth expected in inbound tourism and other sectors [18][19]. - Specific sectors such as high-end medical services and childcare are projected to grow substantially, with the high-end medical market expected to reach 556.7 billion yuan in 2023 [19][20]. - The article highlights the importance of aligning supply-side policies with consumer demand trends to achieve a dynamic balance between supply and demand [18][19].
研报掘金丨中邮证券:维持学大教育“买入”评级,职教布局持续深化,教培业务稳健增长
Ge Long Hui A P P· 2025-12-23 07:21
Group 1 - The core viewpoint of the article highlights the continuous deepening of Xue Da Education's vocational education layout and the steady growth of its training business [1] - During the "14th Five-Year Plan" period, vocational education contributed over 70% of the newly added high-quality and high-skilled talent in modern industries, making it a crucial support in China's talent supply system [1] - The national emphasis on vocational education is increasing, supported by the comprehensive implementation of the "Education Strong Nation Construction Plan" and the continuous expansion of the national vocational education special fund [1] Group 2 - The company currently focuses on personalized education services for middle and high school students, which is expected to maintain growth due to both customer scale and demand intensity [1] - The company is actively deepening its personalized education business while extending into new areas such as vocational education [1] - With the policy support from the education strong nation strategy and the growth potential of the core middle and high school customer base, the company is likely to continue its growth trend [1] Group 3 - Based on the closing price on December 19, the company is valued at 19/16/13 times PE [1] - The report maintains a "Buy" rating for the company [1]
一大厦“藏”三家违规学科类培训机构,通州区严查违规培训活动
Xin Jing Bao· 2025-12-23 05:36
通报称,通州区持续落实学科类校外培训机构治理工作的各项部署要求,不断提高执法检查频次、加大 违规整治力度,对各类违规学科类培训行为保持"零容忍"的高压态势,做到监管"力度不减、尺度不 松",切实保护学生和家长的合法权益,营造良好的教育生态。 收到线索后,通州区"双减"工作专班办公室检查人员立即叫停上述违规培训行为,责令退还相关费用、 主动拆除教学设施设备、妥善处理后续问题。下一步,通州区市场监管部门将根据移交的案件线索,依 法依规对上述个人作进一步查处。 新京报讯(记者刘洋)位于通州区的贵友大厦内"藏"三家违规学科类培训机构,近日,通州区"双减"工作 专班办公室发布对这三家机构的处罚通报。为进一步加强学科类培训机构治理,严防隐形变异学科类培 训行为,通州区加大日常巡查检查力度,严厉打击各类违法违规培训活动。 根据通报,三家机构分别位于通州区云景东路53号楼(贵友大厦)的四层,其中,王某某以个人名义租赁 通州区云景东路53号楼(贵友大厦)7层0702室、9层0916室、0918室,涉嫌违规组织开展线下学科培训; 薛某某以个人名义租赁通州区云景东路53号楼(贵友大厦)11层1112室(对外宣传名称:金博升学),涉 ...
拱墅康桥“主理人”模式 激活2600平方米“梦工厂”
Hang Zhou Ri Bao· 2025-12-23 01:58
Core Insights - The newly opened Gongshu District New Employment Group Party and Community Service Center in Kangqiao Street serves as a comprehensive hub for new employment groups such as delivery workers and ride-hailing drivers, promoting community engagement and support for young talents [1][2] Group 1: Community Engagement and Support - The center covers an area of 2,600 square meters and aims to provide a convenient "resting point" for new employment groups while fostering a collaborative environment for community projects [1] - The center encourages young individuals with skills and ideas to take on the role of "main operators" to initiate and manage projects, shifting the service model from "government supply" to "community co-construction and sharing" [1][2] - Over 50 main operators have already established projects in various fields, including community business, handmade crafts, education, and curation, promoting self-sustainability and community support [2] Group 2: Innovative Service Mechanism - The center has introduced an innovative "1+3+6+N" service mechanism, integrating resources from government, enterprises, and society, with a focus on policy support and employment guidance [3] - Six categories of services have been launched, including "Youth Night School" and "National Social Innovation Workshop," attracting hundreds of young participants to courses in new media operations, beauty, and dance [3] - The center aims to create a sustainable support mechanism rather than a one-time facility, contributing to the modernization of grassroots governance and the development of community-friendly projects [3]
昂立教育(600661.SH):主要为国内用户提供教育培训服务
Ge Long Hui· 2025-12-22 09:49
格隆汇12月22日丨昂立教育(600661.SH)在互动平台表示,公司主要为国内用户提供教育培训服务。 ...
优编程2025年度“信奥·信未来”颁奖典礼在京举行
Huan Qiu Wang· 2025-12-22 08:26
Core Insights - The event "Xinao·Xinfuture" award ceremony held by YouProgramming aims to recognize outstanding students in informatics competitions and to summarize the educational achievements of the past year while looking forward to the future of informatics education in the AI era [1][14] Group 1: Achievements and Performance - YouProgramming has shown remarkable results in 2025, with students achieving high awards in various prestigious informatics competitions such as GESP, CSP-J/S, and NOIP, with the number of awardees and high scorers reaching new highs [1] - In the GESP certification, a total of 694 students passed, with 26 students exempted from the first round of CSP-J/S, and 151 students scoring above 90 [1] - In the 2025 CCF CSP-J/S certification, 106 students received first-class awards, including 9 perfect scorers, while 89 received second-class awards [1] - In the 2025 NOIP, 32 students received first-class awards, 35 received second-class awards, and 26 received third-class awards [1] Group 2: Educational Philosophy and Future Directions - The chairman of New Oriental Education Technology Group, Yu Minhong, emphasized the importance of education in shaping future innovators and stated that YouProgramming will continue to optimize its curriculum and strengthen its teaching staff [2][4] - YouProgramming's general manager, Bo Le, highlighted the importance of perseverance, critical thinking, and innovation in students' learning processes, beyond just competition results [4] Group 3: Curriculum and Teaching Methodology - YouProgramming's teaching director, Zheng Xinyuan, discussed the evolution of informatics competition learning directions and the need for dynamic adjustments in learning plans, emphasizing the importance of adapting to competition trends [6] - The curriculum is designed to cover levels 1 to 12, with a focus on foundational programming skills and logical thinking, while also providing accelerated paths for advanced learners [8] - Monthly graded competitions and full simulation tests are organized to help students assess their learning outcomes and improve their exam strategies [9] Group 4: Recognition and Support for Students - In the 2025 CCF CSP-J/S certifications, a total of 399 students received national first, second, and third prizes, with scholarships and assistance valued at approximately 270,000 yuan provided to encourage further exploration in informatics [13] - Parents expressed satisfaction with their children's achievements in competitions, noting the development of perseverance and exploration habits during the learning process [13] Group 5: Vision and Mission - YouProgramming aims to enhance the technological literacy of middle and primary school students, promote interest in programming, and cultivate technology talents for the information age, aspiring to be a leading quality education institution [14]
重视信息学教育 新东方集团举办“信奥·信未来”颁奖典礼
Zheng Quan Ri Bao Wang· 2025-12-22 08:14
据悉,在2025年CCF CSP-J/S两轮认证中,优编程学员取得了骄人战绩,共有399人次获得全国一、二、 三等奖。优编程将继续深耕信息学教育,以科学的课程体系、强大的师资力量和广阔的成长平台,陪伴 每一位怀揣梦想的学子,共同迎接并塑造属于他们的智能未来。 优编程专注信息学教育,以"提升中小学生科技素养,推广少儿编程兴趣活动,培养信息时代科技人 才"为愿景使命,致力于成为具有先进理念、服务时代需要、引导全球视野的素质教育机构,课程体系 涵盖CSP-J/S、NOIP、省选、NOI及国际竞赛USACO等。 本报讯 (记者桂小笋)12月21日,新东方教育科技集团(以下简称"新东方集团")旗下优编程举办 2025年度"信奥·信未来"颁奖典礼。本次活动旨在表彰在信息学竞赛中表现卓越的学员,总结过去一年 的教学成果,并展望人工智能时代下信息学教育的新方向。 新东方集团董事长俞敏洪表示,科技创新已经成为国家竞争力的关键,在这样的背景下,教育不仅是要 传授知识,更是塑造能够迎接未来、创造未来的人。优编程作为新东方集团旗下专注信息学奥赛的板 块,未来将继续秉承科教兴国理念,持续优化课程体系、强化师资建设、拓展成长平台,做好学 ...
科创“魔法学院”,炼造转化尖兵
Xin Hua Ri Bao· 2025-12-21 21:56
□ 本报记者徐晋 今年,南京有854人获得一个新身份:技术经理人。 新身份加持,得益于南京今年在创新版图上落下关键一子——成立南京科技成果转化学院。其实这并非 一所传统意义上的学院,它的课堂不限于教室,师资不限于教授,其核心产品是"人":一批既懂实验室 语言,又通市场规则,还能协同资本的"耦合型"技术转移人才。 成立短短8个月,一组数据勾勒出它的面貌:全年举办12期主题培训,涵盖生物医药、航空航天、信息 通信等重点产业;参训1131人次;854人取得专业技术经理人资质,其中高级66人,中级249人。更为生 动的是,在江苏首届技术经理人竞技比拼中,该院学员包揽了六成以上的奖项。 眼下,这所学院的快速成长与显著成效,成为观察南京乃至全国破解科技成果转化"梗阻"的一个鲜活样 本。它试图回答的,不仅是如何培养单一个体,更是一座科教资源丰沛的城市,如何打造一个系统化 的"创新耦合器",以平台之力驱动城市成果转化。 不办"文凭工厂",要做"转化枢纽" 上个月,施普林格.自然发布的《自然》增刊"2025自然指数——科研城市"显示,南京以卓越的科研产 出位居全球第五、全国第三,成为全球瞩目的知识创新高地。这座在基础研究领域熠 ...