T 1 T t 877 ell [epir r . 201 盛夏的杭州，热浪袭人，杭州大厦"好运湾"畔却涌动着比天气更炽热的浪潮。 6月27日至29日，一场名为"好运汇"的跨界盛宴在此举行——皮划艇竞逐的浪花飞溅处，AR科技船 在千年运河上投射历史新景，非遗花伞在市集光影间流转生辉，健身爱好者们挥汗如雨……这场以水为 媒、以诗为韵的嘉年华，汇集了大运河国际诗会、水上赛事、水上时装秀、水上运动集市等多元活动， 在夏日的大运河之上，奏响了一曲文商旅体深度融合的交响诗。 当运动桨板划开运河千年文脉 "赛""会"之城的影响不止赛场 6月28日清晨，来自全国90余座城市的435名皮划艇选手挥桨竞渡，用力量搅动沉寂的漕运水道。 在"京杭大运河"皮划艇马拉松系列赛（杭州站）暨首届杭州皮划艇大众公开赛的比赛现场，白发老者与 青春少年同场较量，参赛者年龄跨度从14岁到65岁，完美诠释了"全民参与、乐享运动"的健身理念。 在参赛选手中，来自杭州以外的选手占比近半数。"来参赛前我还特地了解了京杭大运河的历史， 能够在'天花板'级别的水域上尝试，这种体验简直惊艳。"来自海南的张超是个名副其实的水上运动达 人，从摩托艇、桨板再到皮划艇 ...

为充分发挥暑期效应，进一步释放消费潜力，浙江省商务厅等12部门近日印发《"激情浙夏 快乐消 费"2025年暑期促消费行动方案》（下称《行动方案》）。 《行动方案》提出，充分利用浙江特色资源禀赋，聚焦文化旅游、体育赛事、夜间经济、餐饮服 务、农业休闲等重点领域，统筹实施七大重点行动，打造具有浙江辨识度的暑期消费品牌。力争暑期 （7至8月）全省举办各类促消费活动超2000场。 同时，启动"购在中国·浙夜好生活"消费季，发布一批省级夜经济坐标，推广夜食、夜购、夜游、 夜展、夜健、夜学场景，推动各地发布暑期夜生活指引，全省联动打造100个以上特色夜间集市，打 响"浙夜好生活"品牌。鼓励各类文化、购物、娱乐等场所延长暑期开放时间，引导商场、餐饮、娱乐等 业态推出夜间专属优惠，鼓励平台企业发放夜间消费券、打车券，鼓励各类经营主体分时分段减免停车 费，推动地铁、公交延长夜间运营时间。 例如，《行动方案》提出，启动"缤纷夏日 浙里好玩"2025浙江文化和旅游消费季，结合各地文旅 产业资源，推出演艺狂欢、海边度假、暑期研学等十大主题产品，发布百条暑期亲子研学旅游路线。开 展"跟着交通去旅行"活动，推出水上精品航线、低空旅游、最 ...

Group 1 - The 2025 Nanjing Sports Carnival's fourth youth ice hockey league showcased the vitality of youth sports and the integration of sports and commerce, providing a unique experience for attendees [1] - The event featured six school teams and nearly a hundred young players competing in a 1456 square meter ice rink that meets international standards, highlighting the excellent facilities available for athletes [1] - The competition included timed races and shooting challenges, with the Tangshan Central Primary School team winning first place in the primary category and the Nanjing Kunpeng Ice Hockey Team taking the middle school category [1] Group 2 - Since its establishment in 2015, the Nanjing Sports Carnival has aimed to promote public fitness and empower urban sports development, with a new "City League" brand launched in 2025 in collaboration with the Nanjing commercial sector [2] - The City League consists of 12 events throughout the year, creating a new ecosystem for sports that encourages widespread participation and coverage [2] - The integration of sports and commerce is exemplified by the transformation of commercial spaces into sports venues, providing a replicable model for "sports+" innovation in Nanjing [2]

Core Points - Pickleball, a sport that combines elements of tennis, badminton, and table tennis, was invented in the United States in 1965 and has gained global popularity due to its low cost, ease of learning, and fun nature [2][3] - The first Grand Slam event for pickleball will take place at the 2025 Australian Open, further enhancing the sport's visibility and influence [2] - The standard court size for pickleball is approximately 13.41 meters by 6.10 meters, allowing for both singles and doubles matches, with court dimensions similar to a doubles badminton court [2] Equipment and Gameplay - Pickleball paddles resemble oversized table tennis paddles, with specific size restrictions, while the ball is a hollow plastic sphere with a diameter of about 74 millimeters [2] - The game features various scoring systems, including 11, 15, and 21 points, and incorporates strategic elements such as the "double bounce rule" and non-volley zones [3] - The sport requires minimal equipment and has strong social attributes, making it adaptable to various playing surfaces, including badminton and tennis courts, which facilitates its spread in schools and communities [3]

Group 1 - The 2025 Zhejiang Province Urban Basketball League ("Zhe BA") is the largest grassroots basketball event in Zhejiang, running from July 2025 to February 2026, involving 11 cities and 90 counties [1] - The league consists of two phases: a preliminary round in July to determine 11 champion teams, and a city championship from August 8, 2025, to February 2026, featuring 22 teams [1] - The event aims to boost consumption and integrate sports with cultural and tourism sectors, with local governments actively preparing to leverage the event for economic growth [3][5] Group 2 - Zhejiang media highlights the need for the province to learn from Jiangsu's successful sports events, indicating a potential for transformation in Zhejiang's sports landscape [2] - The "Zhe BA" requires participants to be non-professional players, aiming to engage grassroots talent and enhance community involvement [2] - Local governments are implementing strategies to convert event attendance into economic benefits, including promotional packages and enhancing service consumption [5] Group 3 - The event is seen as a catalyst for increasing retail sales, with Zhejiang's retail sales reaching 1.55 trillion yuan in the first five months of the year, a 5.3% increase [5] - The integration of sports with cultural and tourism initiatives is emphasized as a way to create a festive atmosphere and drive local economies [2][3]

Core Insights - The article highlights the integration of sports, culture, and tourism in Chengdu's Pengzhou district, showcasing various high-level events and the concept of "micro-events" to attract visitors and enhance local consumption [1][3][9] Group 1: Event Highlights - The "PONPON Flying Run" event attracted significant attention, with a unique "one ticket" model that simplifies participation in various activities, enhancing visitor experience [3][5] - The first Urban Outdoor Life Season in Pengzhou featured a range of activities including night runs, dining discounts, and free transportation, promoting local businesses and tourism [5][9] Group 2: Economic Impact - The integration of events and local businesses led to a 25% increase in hotel consumption, indicating a positive economic impact from the new tourism strategies [5][11] - The event attracted over 54,000 attendees, resulting in a 17.55% increase in visitor numbers to the Longxing business district, demonstrating the effectiveness of the "micro-business circle" approach [9][11] Group 3: Strategic Development - Pengzhou aims to establish itself as a "sub-center" of Chengdu, focusing on the dual integration of culture and tourism with various industries to create a new consumer destination [13] - The local government is committed to enhancing the competitiveness of Pengzhou through innovative practices in event organization and community engagement [11][13]

Group 1 - The concert economy in Laishan is becoming a significant driver of cultural consumption, with nearly 100,000 attendees over two days, showcasing the "concert+" model's impact on local tourism and culture [1] - Laishan has seen a surge in concert events, attracting a large number of out-of-town visitors, with 79.7% of attendees coming from outside Yantai, indicating a strong regional draw [1] - The local government is implementing policies to support the development of performance projects and venues, contributing to over 100 million yuan in revenue from the performance market in the past three years [2] Group 2 - Sports events in Laishan are also gaining momentum, with the "Naihai Boxing Carnival" attracting 50,000 attendees, over 40% of whom were from outside the area, highlighting the city's potential as a sports tourism destination [2] - The 2025 Youth Pump Track World Championship qualifiers in Yantai led to a significant increase in hotel bookings, with a rise of 30%-45% in reservations, and hotel revenues doubling compared to regular days [3] - Events are being leveraged as a means to enhance the city's brand and cultural image, with a focus on integrating sports and tourism to convert visitor traffic into lasting cultural consumption [2][4]

Core Viewpoint - The article discusses the development of outdoor sports in Yunnan, particularly focusing on the "Nine Lakes League," which aims to position Yunnan as a hub for outdoor activities and sports tourism, leveraging its natural resources and cultural heritage [5][10][21]. Group 1: Nine Lakes League Overview - The Nine Lakes League is a major outdoor sports event initiated by the Yunnan provincial government, focusing on original and community-based outdoor sports [5][7]. - The league will feature three events each year, with a total of nine events over three years, utilizing scenic routes around Yunnan's nine highland lakes [5][10]. - The league aims to promote outdoor activities such as running, hiking, cycling, and climbing, emphasizing the region's natural beauty and cultural diversity [8][10]. Group 2: Government and Industry Support - The Yunnan provincial government is committed to integrating outdoor sports into its economic development strategy, aiming to create a high-quality outdoor sports destination [10][12]. - The government plans to enhance infrastructure and support systems for outdoor sports, targeting a significant increase in participation rates among tourists [19]. - The initiative aligns with national strategies promoting health and wellness, as well as cultural tourism [7][10]. Group 3: Regional Development Plans - The Nujiang Prefecture is developing a comprehensive outdoor sports layout, including a beautiful highway corridor and various outdoor activity zones [14][16]. - Specific goals include increasing the proportion of outdoor sports participants among tourists to 20% by 2030, establishing Nujiang as a national-level outdoor sports destination [19]. - The region aims to leverage its unique geographical features and cultural heritage to attract both domestic and international tourists [16][19]. Group 4: Industry Perspectives - Industry leaders express confidence in Yunnan's potential as an outdoor sports paradise, highlighting its year-round favorable climate and diverse landscapes [3][21]. - The integration of sports and tourism is seen as a pathway to economic growth, with initiatives aimed at transforming beautiful resources into happiness industries [21][23]. - The focus on creating high-altitude training bases and outdoor sports hubs is expected to enhance Yunnan's appeal to athletes and tourists alike [21][23].

7月5日晚7点半，南京奥体中心体育场迎来"苏超"焦点之战，南京队主场对阵苏州队。这一"江苏双 子星德比"吸引了60396名观众到场，山呼海啸的音浪响彻天际； 7公里之外的江心洲E3PARK体育公园里，一场7人制足球已经踢了半小时，汗水交织着呐喊，足球 爱好者们在家门口的绿茵场上同样奋力拼抢； 扬州足球场地预订"一位难求"、宿迁"沭BA"乡镇篮球赛吸引46万人"追更"、南通崇川一家足球暑 期班7月1日晚开营，800多名少年奔上球场……这个夏天， "苏超"正以席卷之势在全省各地掀起群众运 动热潮。 赛场是主场——场上比拼，热辣滚烫 热力值拉满！双休两晚，江苏省城市足球联赛第六轮全面打响，接近40摄氏度的高温，将仲夏夜点 燃。 从景区到街区，从广场到商场，一张大屏，让赛事与城市"双向奔赴"之时，也让竞技魅力与消费潜 力共融共舞，共绘一幅夏夜热力消费图： 7月5日晚，南京超30.6万人次涌入桥北商圈"第二现场"，3小时内商圈销售额突破1500万元；无锡 在万象城广场的"苏超"主题夏夜嘉年华，以70多个摊位串联起涵盖非遗宋锦、中古陶瓷、无锡水蜜桃等 多元文化消费场景；徐州苏宁广场打造苏超"第二主场"观赛盛宴并发售"29 ...

Group 1 - The "Su Super" league has gained significant popularity, breaking attendance records and attracting 60,396 spectators, surpassing previous records for amateur football in China [1][4] - Since its launch on May 10, 2023, the number of sponsors for the "Su Super" league has increased from 6 to 29, indicating a growing interest from various sectors including local businesses and listed companies [2][3] - The league has positively impacted local economies, with over 80% of residents reporting a beneficial effect on their daily lives and consumption, and nearly 90% acknowledging its contribution to economic development [2][5] Group 2 - The "Su Super" league is part of a broader strategy by the Jiangsu government to promote sports as a key economic driver, integrating it with urban renewal and rural revitalization initiatives [4][5] - The sports industry in China is projected to reach a total scale of 5 trillion yuan by 2025, with a significant increase in sports-related consumption and employment opportunities [5][6] - The league's success reflects a trend towards grassroots sports events becoming vital for economic stimulation, as seen with previous successful events like the "Village Super" in Guizhou [5]