"媒体+"赋能， 广东土猪产业打 响品牌"崛起 战"_南方+_南方 plus 在粤菜的美食版 图中，小耳花猪 以其皮薄肉嫩、 肉味鲜美等特 质，成为广东土 猪产业的代表性 品种，在岭南饮 食文化中留下了 深刻印记。 "'媒体+'是产业 的扩音器、市场 的探照灯、资源 的连接器。"近 日，佛山三水乐 家庄养殖有限公 司（以下简 称"乐家庄"）董 事长、小尾花猪 创始人邓秀珠接 受记者采访谈 道。邓秀珠自称 为"土猪西施" ， 化身品牌宣传大 使，借力媒体平 台，助推小耳花 猪走进越来越多 消费者的餐桌。 在媒体+的助推 下，广东小耳花 猪品牌越来越出 圈，正成为地方 特色农业高质量 发展的典范。 发挥媒体"聚光 灯"效用，有效 解决行业发展问 题 作为地方特色猪 种，广东小耳花 猪的养殖历史可 追溯至数百年 前，其主要分布 在茂名、湛江、 肇庆等地。通过 媒体+的助力， 小耳花猪的保 种、开发利用、 品牌突围等受到 广泛关注，产业 发展迎来新机 遇。 邓秀珠时常通过 主流媒体平台， 关注行业动向。 她认为，媒体深 度报道能真实呈 现产业困境，如 种源保护难、成 本高、市场乱象 等，架起沟通桥 梁，推动政府相 关 ...

Core Insights - The majority of listed pig farming companies reported a decrease in pig sales in July compared to June, despite some year-on-year growth in sales volume and revenue [1][5]. Group 1: Company Sales Reports - Giant Star Agriculture reported sales of 324,100 pigs in July 2025, a year-on-year increase of 44.67%, but a decrease in sales volume and revenue compared to June [2]. - Kemin Foods' subsidiary sold 41,900 pigs in July 2025, with a month-on-month decline of 28.78% and a year-on-year increase of 73.88% in sales volume [2]. - New Hope sold 1,302,500 pigs in July 2025, with a month-on-month decrease of 2.06% and a year-on-year increase of 3.21% in sales volume [3]. - Muyuan Foods sold 6,355,000 pigs in July 2025, a year-on-year increase of 13.02%, but a decrease in sales volume and revenue compared to June [4]. - Wens Foodstuff Group sold 3,164,800 pigs in July 2025, with a year-on-year increase of 36.22% in sales volume [4]. Group 2: Price Trends - The overall market price for pigs remains at a low level, with the price on August 7, 2025, at 14.34 yuan/kg, slightly up from 14.22 yuan/kg at the end of July 2025 [6]. - The wholesale price of pork on August 7, 2025, was 20.45 yuan/kg, showing a slight decrease from 20.50 yuan/kg at the end of July 2025 [6]. - Domestic pig futures prices have strengthened since mid to late July, closing at 14,100 yuan/ton on August 7, 2025, compared to below 13,000 yuan/ton in late May 2025 [6].

Core Viewpoint - The sales reports for July from various listed pig farming companies indicate a general decline in sales volume compared to June, while prices remain at historically low levels [1][2][8]. Sales Performance Summary - Giant Star Agriculture reported sales of 324,100 pigs in July 2025, a year-on-year increase of 44.67%, but a decrease in sales volume and revenue compared to June [4]. - Kemin Foods' subsidiary sold 41,900 pigs in July, with a month-on-month decline of 28.78% but a year-on-year increase of 73.88%. Revenue decreased by 38.92% month-on-month but increased by 6.08% year-on-year [4]. - New Hope sold 1,302,500 pigs in July, with a slight month-on-month decrease of 2.06% and a year-on-year increase of 3.21%. Revenue fell by 3.67% month-on-month and 24.62% year-on-year [5]. - Muyuan Foods reported sales of 6,355,000 pigs in July, a year-on-year increase of 13.02%, but a decrease in sales volume and revenue compared to June [6]. - Wens Foodstuff Group sold 3,164,800 pigs in July, with a year-on-year increase in sales but a decrease in revenue compared to June [6]. Price Trends Summary - The overall market price for live pigs remains low, with the price on August 7, 2025, at 14.34 yuan/kg, slightly up from 14.22 yuan/kg at the end of July 2025, but down from 15.98 yuan/kg at the end of 2024 [9]. - The wholesale price of pork on August 7, 2025, was 20.45 yuan/kg, showing a slight decrease from 20.50 yuan/kg at the end of July 2025 [9]. - The domestic pig futures market has seen some strengthening, with the main contract price reaching 14,100 yuan/ton as of August 7, 2025, compared to less than 13,000 yuan/ton in late May [9].

比如神农集团7月的生猪出栏量更是创下今年最低。 8月7日，《每日经济新闻》记者（以下简称每经记者）致电了上述猪企公开电话，有关人士表示这一现 象同前期仔猪销量大有关。这一逻辑在于，从仔猪到育肥有5至6个月周期，若仔猪销量大，对应育肥猪 的出栏量就会减少。相关分析师表示，7月出栏量环比下降也同学校放暑假有关。 个别猪企7月出栏量创今年新低 8月第二周，牧原股份、金新农、神农集团、东瑞股份等猪企相继披露了7月的销售月报。每经记者发 现，7月猪企销售月报的最大特点是出栏量出现环比下降。 最近一段时间，牧原股份、金新农、神农集团等猪企披露了7月销售简报。记者发现一大共性特征，即7 月出栏量环比大降。 每经记者致电了上述猪企公开电话，牧原股份有关人士表示，同前期仔猪销量大有关。神农集团有关人 士的回答和此类似，也提到与年初仔猪行情好、销量大有关。 金新农有关人士则表示，7月生猪销售头数波动属于正常现象，公司每个月的出栏都有波动。比如5月公 司销售生猪8.11万头，6月销售11.22万头。 值得一提的是，记者查询发现，去年7月同期并未体现出行业出栏环比下降的一致性，有的增长，有的 下降。比如牧原股份去年7月的出栏量增长特 ...

Core Viewpoint - The average price of pork in China's wholesale markets has decreased, indicating a downward trend in the pork market [1] Price Trends - On August 1, the average price of pork was 20.60 yuan/kg, down 1.3% from 20.87 yuan/kg on July 25 [1] - The weekly average price for pork was 20.55 yuan/kg, a decrease of 0.8% compared to the previous week's average of 20.72 yuan/kg [1] Live Pig Prices - As of August 1, the price of live pigs (external three yuan) was 14.21 yuan/kg, a slight increase of 0.1% from 14.19 yuan/kg on July 25 [1] - The weekly average price for live pigs was 14.1 yuan/kg, which represents a decline of 1.7% from the previous week's average of 14.35 yuan/kg [1]

Group 1 - The core focus is on the development of modern industries and the promotion of rural revitalization to achieve high-quality economic and social development in Guigang [1][3] - Emphasis on enhancing research and development efforts in traditional industries, leveraging artificial intelligence to reduce costs and increase efficiency, and improving product value and core competitiveness [2][3] - The importance of optimizing the business environment and facilitating enterprise support to promote the development of the real economy is highlighted [2][3] Group 2 - Guigang's economy has shown a positive trend in the first half of the year, achieving "double over half" growth, which is recognized as a significant accomplishment [3] - The need for comprehensive management of environmental issues, including heavy metal pollution and livestock waste, is stressed to ensure ecological safety [3] - The local government is encouraged to focus on urban development and rural revitalization, fostering new economic growth points and development momentum [3]

土猪经济"钱"景 广阔：真假混卖 问题凸显，如何 破局？_南方+_ 南方plus 中国作为猪肉消 费第一大国，猪 肉在居民日常饮 食结构中占据着 举足轻重的地 位。近年来，在 我国庞大的猪肉 消费市场中，土 猪市场规模呈现 出令人瞩目的增 长态势。据行业 人士统计，中国 本土猪市场占有 率已从三年前的 3%左右提升至 目前的6%左 右，实现翻番。 日前，南方农村 报、《农财宝 典》新牧网记者 走进广东泰盛生 态养殖有限公司 （下称"泰盛养 殖"），调研土 猪市场发展面对 的机遇和挑战。 据了解，泰盛养 殖年出栏土猪约 2万头，已建立 育种、养殖、屠 宰、配送、零售 垂直一体化全产 业链经营管理体 系。 泰盛养殖相关负 责人告诉记者， 随着消费者肉食 消费观念的转 变，土猪市场规 模不断扩大，但 行业里真假混卖 的乱象凸显，亟 待相关标准出 台。 土猪消费概念兴 起 随着"壹号土 猪"等品牌的发 展，以及人们对 猪肉消费观念的 转变，近年来土 猪消费概念逐渐 兴起。 广东省农业技术 推广中心研究员 樊福好博士分析 指出，随着人民 生活水平的提 高，老百姓对以 地方猪为代表的 优质猪肉需求越 来越旺盛，尤其 是粤 ...

Group 1 - The pig farming industry is increasingly emphasizing "anti-involution" and regulating new production capacity [1][5] - Shennong Group announced the termination of its private placement plan, while Juxing Agriculture extended the authorization period for its private placement [1][3] - Shennong Group's terminated private placement aimed to raise 290 million yuan, with a portion allocated for a pig breeding project [2][3] Group 2 - Shennong Group's new stock incentive plan focuses on revenue, slaughter volume, and breeding costs, without emphasizing growth in pig farming scale [2][3] - Juxing Agriculture's extended private placement authorization is valid until August 22, 2026, reflecting a strategic response to market conditions [3][4] - The Ministry of Agriculture and Rural Affairs is pushing for high-quality development in the pig industry, emphasizing strict capacity control measures [5]

Core Viewpoint - The Vietnamese government has issued a warning regarding the spread of African swine fever, which may disrupt the country's food supply [1] Summary by Relevant Categories Industry Impact - African swine fever has been detected in 28 out of 34 provinces in Vietnam, with a total of 514 reported cases this year [1] - Over 30,000 infected pigs have been culled by authorities to control the outbreak [1] - The government indicates that the risk of African swine fever is on the rise, negatively affecting the pig farming industry, food supply, and the environment [1]

Core Insights - The extreme heat this summer has led to an unusual increase in heat stress among pigs, particularly in regions like Northeast China, where such conditions were previously uncommon [1][3][4] - Pigs are more susceptible to heat stress than humans due to their underdeveloped sweat glands and inefficient heat dissipation methods [2][4] - The risk of heat stress is exacerbated in traditional pig farming setups, which often lack adequate cooling and ventilation systems [3][5] Group 1: Heat Stress in Pigs - Pigs exhibit symptoms of heat stress similar to humans, including rapid breathing and body temperature increase [1][6] - The mortality rate for pigs suffering from moderate to severe heat stress can be as high as 50% to 80% [6][7] - High humidity levels can significantly impair pigs' ability to cool down, leading to increased instances of heat stress [2][5] Group 2: Farming Practices and Equipment - Modern pig farms are increasingly equipped with advanced temperature and humidity control systems, which help mitigate heat stress risks [4][7] - Traditional pig farming methods, characterized by high stocking densities and inadequate cooling systems, are particularly vulnerable to heat stress [5][6] - The design and location of pig farms play a crucial role in their ability to manage heat stress effectively [4][5] Group 3: Management and Prevention Strategies - Proactive management, including regular monitoring of temperature and humidity, is essential to prevent heat stress in pigs [7] - In the event of heat stress, immediate intervention is critical, including relocating affected pigs to cooler areas and administering specific medications [7][6] - Investment in modern cooling technologies is necessary for small to medium-sized farms to effectively manage heat stress [7]