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安徽合肥再添一店 永辉超市胖东来模式落地瑶海区
Sou Hu Cai Jing· 2025-10-17 11:20
Core Insights - Hefei's consumer capacity has been continuously improving, with significant progress in cultivating regional consumption centers and stimulating market vitality [1] - The opening of the Yonghui Supermarket's new store in Hefei marks the company's eleventh store in the city and the third in the Yao Hai District, indicating a strategic expansion into lower-tier markets [1] Product Structure Optimization - Yonghui has implemented a "product-first" strategy, restructuring its product offerings into three main pillars: "Top Brands," "Yonghui Custom," and "Quality Yonghui" [2] - The store has reduced its product range from 13,883 items to 10,978, with a new addition of 4,539 items, resulting in a 41.3% increase in new products [2] - The proportion of fresh food items has increased from 4.8% to 13%, with a simultaneous rise in imported goods to meet consumer demands for quality and variety [2] Own Brand Expansion - Yonghui plans to develop 500 own-brand products over the next five years, with several items already available in the new store, including orange juice, laundry detergent, and organic vegetables [4] - The fresh food section features a variety of high-quality products, including organic vegetables and premium fruits, alongside a selection of meats and seafood [4] Enhanced Environment and Services - The store has improved its shopping environment by removing mandatory pathways and standardizing shelf heights to create a more open layout [6] - Various customer services have been introduced, including meat processing, seafood cleaning, and additional amenities like health measurement tools and mobile charging stations [6] Pricing Strategy - The store employs a pricing mechanism for fresh-cut fruits and juices, offering discounts based on the time since production, with a focus on selling fresh items only [8] Community Life Center Development - The external rental area of approximately 2,500 square meters includes 25 merchants across various categories, aiming to create a community service platform [9] - Partnerships with well-known brands such as KFC and Luckin Coffee have been established to enhance the dining and entertainment options available in the store [10] Market Strategy and Future Plans - The new store represents Yonghui's commitment to deepening its presence in the Anhui market and supporting local consumption upgrades [11] - The CEO of Yonghui has reported an average customer traffic increase of 80% in remodeled stores, with over 60% of stabilized stores achieving higher profitability than in the past five years [11]
“媒体+”赋能,广东土猪产业打响品牌“崛起战”
Nan Fang Nong Cun Bao· 2025-08-15 10:32
"媒体+"赋能, 广东土猪产业打 响品牌"崛起 战"_南方+_南方 plus 在粤菜的美食版 图中,小耳花猪 以其皮薄肉嫩、 肉味鲜美等特 质,成为广东土 猪产业的代表性 品种,在岭南饮 食文化中留下了 深刻印记。 "'媒体+'是产业 的扩音器、市场 的探照灯、资源 的连接器。"近 日,佛山三水乐 家庄养殖有限公 司(以下简 称"乐家庄")董 事长、小尾花猪 创始人邓秀珠接 受记者采访谈 道。邓秀珠自称 为"土猪西施" , 化身品牌宣传大 使,借力媒体平 台,助推小耳花 猪走进越来越多 消费者的餐桌。 在媒体+的助推 下,广东小耳花 猪品牌越来越出 圈,正成为地方 特色农业高质量 发展的典范。 发挥媒体"聚光 灯"效用,有效 解决行业发展问 题 作为地方特色猪 种,广东小耳花 猪的养殖历史可 追溯至数百年 前,其主要分布 在茂名、湛江、 肇庆等地。通过 媒体+的助力, 小耳花猪的保 种、开发利用、 品牌突围等受到 广泛关注,产业 发展迎来新机 遇。 邓秀珠时常通过 主流媒体平台, 关注行业动向。 她认为,媒体深 度报道能真实呈 现产业困境,如 种源保护难、成 本高、市场乱象 等,架起沟通桥 梁,推动政府相 关 ...
土猪经济“钱”景广阔:真假混卖问题凸显,如何破局?
Nan Fang Nong Cun Bao· 2025-08-01 03:06
土猪经济"钱"景 广阔:真假混卖 问题凸显,如何 破局?_南方+_ 南方plus 中国作为猪肉消 费第一大国,猪 肉在居民日常饮 食结构中占据着 举足轻重的地 位。近年来,在 我国庞大的猪肉 消费市场中,土 猪市场规模呈现 出令人瞩目的增 长态势。据行业 人士统计,中国 本土猪市场占有 率已从三年前的 3%左右提升至 目前的6%左 右,实现翻番。 日前,南方农村 报、《农财宝 典》新牧网记者 走进广东泰盛生 态养殖有限公司 (下称"泰盛养 殖"),调研土 猪市场发展面对 的机遇和挑战。 据了解,泰盛养 殖年出栏土猪约 2万头,已建立 育种、养殖、屠 宰、配送、零售 垂直一体化全产 业链经营管理体 系。 泰盛养殖相关负 责人告诉记者, 随着消费者肉食 消费观念的转 变,土猪市场规 模不断扩大,但 行业里真假混卖 的乱象凸显,亟 待相关标准出 台。 土猪消费概念兴 起 随着"壹号土 猪"等品牌的发 展,以及人们对 猪肉消费观念的 转变,近年来土 猪消费概念逐渐 兴起。 广东省农业技术 推广中心研究员 樊福好博士分析 指出,随着人民 生活水平的提 高,老百姓对以 地方猪为代表的 优质猪肉需求越 来越旺盛,尤其 是粤 ...