Core Viewpoint - The article highlights the transformation and strategic expansion of Roman Holdings under the leadership of Sun Kaijun, emphasizing the company's evolution from a traditional lighting business to a technology-driven cultural enterprise that integrates urban lighting, smart energy, and digital entertainment [3][4][6]. Strategic Restructuring and Collaborative Development - In 2024, Roman Holdings introduced a strategy termed "one core, two wings, three segments," focusing on landscape lighting as the core, with technology and creativity as the wings, driving the collaborative development of three segments: landscape lighting, smart energy, and digital entertainment [4][5]. - The company has established itself as a leader in the urban landscape lighting industry, holding multiple invention patents and possessing a first-mover advantage in urban night scene planning and smart management services [4][5]. - The expansion into digital entertainment is driven by the demand for enriched content in illuminated urban spaces, reflecting a shift from construction to multi-dimensional operations [4][5]. Technological Layout - Roman Holdings adheres to a principle of "not blindly following" trends in technology, focusing on emotional connections through AI developments, such as personalized art exhibitions [5]. - The smart energy segment responds to the "dual carbon" goals, aiming for green energy supply and efficient energy management through its proprietary platform [5]. International Expansion - In 2024, Roman Holdings acquired 85% of the UK-based theme park design company Horowitz, marking a significant step in its global business operations within the digital entertainment sector [6]. - The acquisition is seen as a strategic move to tap into the potential of domestic cultural tourism and to facilitate the international expansion of its traditional lighting business [6]. Market Insights and Future Outlook - Sun Kaijun identifies the Middle East and Southeast Asia as key growth markets, driven by demographic advantages and increasing demand for entertainment facilities [7]. - The company aims to enhance its creative and technological integration, focusing on immersive experiences and solidifying its market position [7][8]. Company Evolution and Legacy - Since 2010, Roman Holdings has undergone three critical transformations, evolving from a pure engineering firm to a technology and culture-oriented enterprise [8]. - The company is committed to upgrading from "Made in China" to "China Standards," participating in the formulation of lighting engineering standards [8].

Core Insights - The National Cultural Industry Innovation Experimental Zone has significantly expanded from 16,000 cultural enterprises in 2014 to over 50,000 in 2024, demonstrating its role as a testing ground for cultural industry reforms in China [1][5] - The experimental zone has established a comprehensive reform and innovation system, focusing on various aspects such as policy environment, market system, financial services, and talent cultivation [1][2] Group 1: Development and Achievements - The experimental zone has seen the number of cultural enterprises grow to over 50,000, with 1,517 of these being above-scale enterprises, accounting for 24.3% of Beijing's and 1.9% of the national total [5] - In 2024, above-scale cultural enterprises achieved revenues of 1,779.4 billion yuan, an increase of 608.7 billion yuan compared to 2018, reflecting an annual growth rate of 7.2% [5] - The zone has attracted 44 listed companies and numerous digital entertainment unicorns, showcasing a successful integration of technology and culture [5] Group 2: Policy and Financial Innovations - A collaborative mechanism has been established between the Ministry of Culture and Tourism and local governments to promote the experimental zone's development [2] - The zone has implemented a cultural financial service model, creating the first cultural enterprise credit promotion association and a cultural financial service center, facilitating 339.65 billion yuan in credit financing for 3,072 cultural enterprises [2][3] Group 3: Industry Integration and New Models - The experimental zone has introduced policies to integrate culture with technology, helping over 1,800 cultural enterprises benefit from high-tech enterprise tax incentives [3] - New business models have emerged, such as the integration of cultural and tourism sectors, with policies promoting cultural tourism consumption and the establishment of cultural parks [3][4] Group 4: Future Directions - The experimental zone aims to enhance its role in driving innovation and development in the cultural sector during the 14th Five-Year Plan period, focusing on digital advertising, gaming, and other emerging cultural industries [6] - Plans include the establishment of a new development pattern featuring "one corridor, five districts, and a hundred parks" to further support regional economic and social development [6]