Core Insights - The Beijing performance market is experiencing significant activity with a variety of domestic and international shows, enhancing cultural consumption and creative vitality [1][11]. Industry Summary - The French musical "Romeo and Juliet" is currently being performed at the Tianqiao Arts Center in Beijing, featuring original cast members, which adds a nostalgic element to the production [3][7]. - The chairman of Jiuwai Culture, Zhang Ligang, noted that the market for French and original musicals in China has matured, with audience demographics expanding beyond just the younger generation. The current performance in Beijing has achieved an 80% ticket sales rate over three weeks and 21 shows [5]. - The musical has been performed in 41 countries and in 16 languages since its premiere in Paris in 2001, indicating its global appeal and the resurgence of interest in original musicals in China [7]. - Concurrently, the Mariinsky Orchestra, led by conductor Valery Gergiev, performed at the National Grand Theatre, showcasing world-class music and enhancing the cultural landscape [9]. - Data from the first half of the year shows that Beijing hosted over 29,000 commercial performances, attracting more than 6.97 million attendees and generating ticket revenue exceeding 2.3 billion yuan, reflecting year-on-year growth of 10%, 10.5%, and 17.8% respectively [11]. - Experts suggest that performances by world-class artists not only provide high-level entertainment but also rejuvenate classic works, fostering cultural exchange and enhancing domestic audience's artistic consumption and aesthetic appreciation [13].

Core Insights - The meeting held in Qingdao on October 20 focused on the new dynamics of the performance industry, aiming to enhance support for large-scale commercial performances and stimulate cultural tourism consumption [1][4] - Large performances are identified as a significant driver for the cultural tourism industry, generating a wide range of consumer demands across various sectors such as accommodation, dining, transportation, and entertainment, thus forming a "performance+" consumption chain [3][4] Performance Market Overview - The Qingdao large performance market is expected to experience explosive growth by 2025, with 29 large performances already held this year, including 23 star concerts and 5 music festivals, resulting in ticket sales of 640,000 and a box office revenue of 470 million yuan, surpassing the total for the entire year of 2024 [4] - The remaining five performances are anticipated to create a final surge in audience attendance, with major events like concerts by Zhang Jie and Pan Wei Bo expected to attract approximately 160,000 attendees, serving as a critical test for the city's performance support capabilities [4][7] Collaborative Support Measures - The Qingdao Cultural and Tourism Bureau has been proactive in organizing regulatory meetings to assess large performances, ensuring safety and public sentiment management while collaborating with multiple departments such as public security and market regulation to create a comprehensive support system [6][7] - The bureau plans to enhance the "ticket root economy" effect by encouraging local businesses to offer exclusive discounts for performance attendees, thereby improving the consumption experience for visitors from outside the city [7]

Core Insights - The parent-child performance market is experiencing a slowdown, yet the Ku Xiaomai brand under Damai Entertainment has shown remarkable growth, achieving a threefold increase in the number of boutique children's theater performances, totaling 1,400 shows from April to September 2025, making it the leader in production scale in the domestic market [1] - The rapid growth of Ku Xiaomai reflects the company's accurate understanding of the demand in the parent-child performance market, which is undergoing structural upgrades as families seek higher quality content and viewing experiences [1] - Ku Xiaomai is focusing on the "small space children's theater" segment, emphasizing close interaction and immersive experiences for family audiences, while increasing investment in quality productions and exploring cross-adaptations of animation IPs into live performances [1][2] Production and Performance Highlights - Ku Xiaomai has leveraged Youku Children's rich portfolio of original animation IPs to expand the boundaries of stage adaptations, with successful productions like "Tina Tony: The Secret of the Stars" receiving a high rating of 9.5 and touring major cities such as Beijing, Shanghai, Nanjing, and Hangzhou [2] - The collaboration with the Beijing Children's Art Theatre on "The 'Mysterious' Sanxingdui" creatively transforms historical artifacts into stage characters, achieving a high rating of 9.9 and becoming a benchmark for quality in the 2025 parent-child performance market [4] - Other notable productions include "Wukong: The Three Strikes of the White Bone Spirit," which received a rating of 9.5, showcasing the appeal of classic IPs through innovative puppet presentations [4] Future Directions - The company aims to continue deepening its focus on the small space children's theater segment, enhancing collaborations with IP rights holders and professional art troupes, while also planning to develop high-quality productions for larger theaters [5] - Ku Xiaomai is committed to providing high-quality content for children and trusted choices for parents, ensuring a diverse range of cultural consumption options for families [5]

Core Insights - The article highlights the strong performance of Cool Little Wheat, a brand under Damai Entertainment, in the children's performance market, achieving a threefold increase in the number of shows compared to the previous year, with 1,400 performances from April to September 2025, making it the leader in production scale in the domestic children's performance sector [1] - The company emphasizes the importance of high-quality content and audience experience in the evolving market, aiming to integrate platform IP resources and enhance content supply to meet family users' demands [1][6] Group 1 - Cool Little Wheat has focused on the "small space children's drama" segment, responding to family audiences' preferences for close, interactive, and immersive experiences, and has increased investment in quality productions [1] - The brand has successfully launched new interactive adventure musical plays, such as "Tina Tony: The Secret of the Stars," which received a high rating of 9.5 and has been well-received in multiple cities [3] - The collaboration with Beijing Children's Art Theatre on "The Mystery of Sanxingdui" showcases innovative storytelling by transforming cultural relics into stage characters, achieving a high rating of 9.9 and becoming a benchmark in the market [5] Group 2 - Cool Little Wheat is expanding its repertoire with diverse themes and artistic forms, producing various works that cater to different age groups, which have reached 13 provinces and 22 cities across the country [5] - The company plans to deepen collaborations with IP rights holders and professional art troupes while exploring innovative adaptations of classic IPs to provide richer cultural consumption options for families [6]

Core Insights - The classic version of "Secret Love in Peach Blossom Land" has made a significant return to the Hangzhou Grand Theatre, marking the start of the 2025 autumn-winter performance season with over 35 major productions scheduled [6][7] - The season features a mix of international and domestic productions, including the English musical "The Phantom of the Opera" and the French musical "Les Misérables," both making their debut in Hangzhou [7][8] - The new musical "Wind Sound," adapted from a novel by Mai Jia and produced by A Yun Ga, will premiere in Hangzhou, emphasizing a narrative set in a tense wartime environment [7][8] Performance Highlights - The autumn-winter season includes a variety of genres, from classic dramas to contemporary hits, catering to diverse audience preferences [7][9] - Notable performances include the suspenseful play "2:22," the dance drama "Eternal Waves," and the musical "The Picture of Dorian Gray," showcasing a blend of artistic depth and commercial appeal [9][10] - The season also features community-oriented events and programs aimed at engaging audiences of all ages, including family-friendly performances and educational concerts [10]

Group 1: Tourism and Visitor Statistics - During the National Day and Mid-Autumn Festival holiday, Beijing received a total of 25.094 million tourists, with a total tourism expenditure of 31.65 billion yuan, representing year-on-year increases of 3.6% and 4.7% respectively [1] - The top ten tourist attractions in Beijing during the holiday included Tiananmen Square, Wangfujing, Olympic Park, Xidan, Liangma River International Style Waterfront, Qianmen Street, Temple of Heaven, Nanluoguxiang, Shichahai Scenic Area, and Summer Palace [1] - The inbound tourism market in Beijing showed rapid growth, receiving 119,000 inbound tourists, a year-on-year increase of 48%, and generating an inbound tourism expenditure of 1.23 billion yuan, up 54.1% year-on-year [1] Group 2: Cultural and Entertainment Events - During the holiday period, Beijing hosted 2,497 commercial performances, attracting approximately 670,000 audience members and generating box office revenue of about 218 million yuan [2] - The 9th China Traditional Opera Culture Week featured nearly 400 performances and related activities, drawing over 100,000 attendees [2] - The "Great Drama in Beijing" 2025 performance season showcased classic works such as the play "Thunderstorm," Peking Opera "Locking the Silk Pouch," and the dance drama "Carmen" [2]

Core Insights - During the National Day and Mid-Autumn Festival holiday, Beijing hosted 2,497 commercial performances, attracting approximately 670,000 attendees and generating ticket revenue of about 218 million yuan, representing a year-on-year growth of approximately 118% [1] - Major events such as Zhang Yixing's concert and the 2025 rap peak showdown music festival saw significant attendance and revenue increases, with nearly 250,000 attendees and ticket sales of about 146 million yuan, reflecting year-on-year growth of approximately 315% and 488% respectively [1] - The 9th China Traditional Opera Culture Week featured nearly 400 performances and related activities, drawing over 100,000 spectators [1] Industry Developments - The "Music+" initiative is thriving with numerous outdoor music events, including the North Investment Shopping Park Starry Performance Season and the Shougang Park Music Festival, creating a shared urban stage for the public [2] - Cross-genre performances, such as symphonic and traditional opera, are engaging audiences in commercial areas and parks, enhancing audience interaction [2] - The Beijing Symphony Orchestra's second Taihu Classical Music Festival combined indoor and outdoor formats, presenting nearly 50 exciting events [2]

Core Insights - The entertainment market is experiencing new consumption trends during the "Golden Week" holiday, with a shift towards smaller, niche performances and increased online viewing [1][6] Group 1: Offline Performance Trends - The number of performances in third to fifth-tier cities has increased by 34.1%, indicating a trend of "downward" expansion in the performance market [6] - The total number of domestic performances from October 1 to 6 exceeded 3,100, with nearly 15,000 shows, representing a year-on-year increase of approximately 4.4% [3] - Attendance for performances reached 1.94 million, a year-on-year growth of 39.5%, with sports events, music festivals, and concerts being the fastest-growing categories [3][4] Group 2: Online Viewing Trends - Viewing time on large screens increased by 23% compared to the week before the holiday, with anime viewing time surging by 76%, making it a new bonding element for families during the holiday [6][8] - The documentary segment saw a viewing time increase of over 40%, with specific shows like "Round Table Talk Season 8" and "Master of the Song Dynasty" gaining significant viewership [8] - The 30-39 age group has become the main force in "home entertainment," with their viewing time increasing by 38.2% compared to the previous week, reflecting a preference for online content during the holiday [9]

Core Insights - The report indicates a significant shift in the entertainment consumption landscape during the National Day holiday, with offline performances becoming increasingly "localized" and "niche" [1] - There is a notable increase in the number of performances in lower-tier cities, with a total performance count growth of 34.1% [1] - Online viewing time has also surged, particularly for animation content, which saw a 76% increase [1] Offline Performance Trends - The total number of domestic performance projects exceeded 3,100, with nearly 15,000 performances, marking a year-on-year increase of approximately 4.4% [7] - The total audience reached 1.94 million, reflecting a year-on-year growth of 39.5% [7] - The fastest-growing categories in audience attendance were sports events, music festivals, and concerts, with year-on-year increases of 264%, 66.6%, and 39.7% respectively [7] Niche Performance Growth - The report highlights a growing preference among younger audiences for niche performances, with theater and stand-up comedy ticket sales increasing by 16.8% year-on-year, and Livehouse ticket sales rising by over 16% [7] - The report emphasizes the trend of performance activities significantly increasing in third-tier and below cities, with total box office revenue rising by 86.6% year-on-year [7] Key Cities for Offline Performances - The top five cities with the highest offline performance popularity include Beijing, Shanghai, Changzhou, Chongqing, and others [3] - The fastest-growing cities for offline performances in lower-tier markets include Baoji, Daoshan, and Rizhao [5]

Core Viewpoint - The article highlights the vibrant cultural activities and performances organized across the country during the National Day and Mid-Autumn Festival holidays, enriching the cultural life of the public. Group 1: Cultural Performances - National Theatre has launched diverse stage performances including national operas and themed concerts to enhance the artistic atmosphere during the holidays [3] - The Central Ballet Troupe's original ballet "Crane Soul" was performed just before the holidays, using ballet to tell Chinese stories [3] - The National Drama Theatre's play "Art in the War" showcases the power of art during wartime through documentary theatre [3] - Beijing People's Art Theatre's classic play "Thunderstorm" was re-staged with innovative expressions to keep the classic alive [3] Group 2: Traditional Culture Promotion - The dance drama "Eternal Joy" combines Chinese ancient architecture with dance aesthetics, showcasing the beauty of cultural relics [5] - The National Peking Opera has presented eight preserved performances, authentically reflecting traditional Peking Opera charm [5] - The large-scale original immersive audio-visual poem "The Great River Flows East" invites the audience to a thousand-year rendezvous with Su Dongpo [5] Group 3: Cultural Consumption and Tourism - The "Performance + Tourism" model has injected new vitality into cultural consumption, with the acrobatic show "Journey Through Time" in Shanghai combining acrobatics with extreme sports, attracting both domestic and international tourists [7] - In Yibin, Sichuan, the immersive performance "Song of the Stone Sea," based on karst landforms, offers tourists a new "walking performance" experience [7]