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剑南春2025年多维拓进,激活品牌发展新动能
Sou Hu Cai Jing· 2026-01-01 07:21
在酒业深度调整与消费需求迭代等多重挑战下,名酒企业的战略动向至关重要。 2025年,剑南春坚持守正筑基、创新突破,聚焦产品创新、产能升级、场景拓展、品牌破圈与名酒责任 五大维度协同发力,持续夯实品质根基,激活品牌发展新动能。 业内人士表示,剑南春在匠心传承与现代科技的双向赋能中,展现出名酒穿越周期的稳健力量与发展确 定性。 剑 南春产品 大单品稳盘+文创精品拓新,线上线下协同发力 面对行业深度调整和市场剧烈变化,剑南春始终保持战略定力与发展韧性。 在今年的名酒行情中,剑南春依旧是价格稳定、坚挺的品牌之一,产品动销稳、利润有保障。其中,水 晶剑南春的大单品优势和市场影响力持续提升,是商务宴请、婚喜宴等场景的口碑之选,从线下到线上 都深受消费者青睐,有力稳固了剑南春的市场基本盘。 同时,剑南春精准把握文化消费趋势,深化与国内顶尖历史博物馆的合作。今年以来,相继与陕西历史 博物馆、中国国家博物馆联名推出剑南春·鎏金纪、剑南春·丙午马年生肖纪念酒等文化创意新品,上市 即引爆市场,成为文化消费领域的新标杆。 产品创新所积聚的高势能,最终需转化为市场竞争力。2025天猫"双11"期间,剑南春一举斩获白酒行业 交易总量榜首 ...
奋进正当时 遂宁“舍得干”
Si Chuan Ri Bao· 2026-01-01 02:02
水天一色的遂宁市城区。 别容入避,遂宁积极打造报市生 活新场景,用心传透魅力之城的舒适 与从容。遂宁落江边的小酒摊成为年 轻人的打卡新宠。 2025年11月,遂宁涪江六桥通车运行。 涪江潮涌,遂州风劲。 砥砺四十载,奋进两千亿——遂宁正以昂扬姿态在高质量发展赛道上加速奔跑,书写着令人振奋的答卷。 2025年,面对多重挑战叠加的发展关口,遂宁坚定擎起实业兴市、引客入遂"两面大旗",以地方经济工 作"3+2"统筹法为指引,锚定目标、集中发力,扎实办好"七件大事",凝聚起全市上下敢闯敢干、实干笃行的磅礴 力量,朝着全年经济总量突破2000亿元大关奋力冲刺,为实力之城、活力之城、魅力之城的建设筑牢根基,更 为"十五五"开好局、起好步积蓄澎湃动能。 "云上数字遂宁"加快建设。图为遂宁智慧 城市综合运行管理中心。 == 11年公式 遂宁积极组队参加"川超",遂宁舍 得干队声名远播,"舍得干"成为遂宁的 跋市精神。图为球迷搭乘专列,为客场 征践的家乡球队加油助成。 高质量跨越式发展,是遂宁压倒一切的中心任务。2025年,站在建市40周年的历史节点,"奋进两千亿"的目 标承载着遂宁人民的热切期盼。征途漫漫,作风为要——以铁规 ...
开化法院柔性调解助企纾困
Xin Lang Cai Jing· 2025-12-31 16:59
2024年5月,某酒业公司与王某等人签订《股权转让合同》,约定股权转让款分四期支付。合同签订 后,酒业公司按约支付了前两期共计1300万余元款项,双方也顺利完成了股权转让变更登记和食品生产 许可证办理手续。然而,酒业公司因资金周转出现问题,无法继续支付剩余款项。王某等人多次催讨未 果,将酒业公司诉至开化法院。 首次庭审后,法官迅速将工作重心转向调解,并联动开化县工商联启动商事纠纷调解机制。县工商联委 派了商事纠纷特邀调解员共同参与调解。经调研发现,该酒业公司虽流动资金紧张,但库存酒是其核心 资产所在。"能不能把这些库存酒变成偿债资源?"凭借丰富的行业经验,调解员提出的这一思路,为僵 局打开了突破口。 转自:衢州日报 本报讯 (通讯员 马金燕 詹雨薇) 近日,在开化县人民法院调解室内,刚签下调解协议的某酒业公司负 责人长舒了一口气。这场跨越数月的股权转让纠纷,最终在法院的柔性调解下圆满化解,实现了债权清 偿与企业发展的双向共赢。 (来源:衢州日报) 在法官的主持下,经过多轮协调,双方最终达成一致,并签订调解协议:酒业公司确认剩余股权转让款 债务,以其库存酒抵偿全部债权。协议还明确了分期交付的安排和相应违约金条款 ...
杭州硕丰自有资金投资有限公司:1499元飞天茅台即将上架i茅台,茅台市场化转型迈出关键一步
Sou Hu Cai Jing· 2025-12-31 07:16
500ml飞天茅台明年将正式上线i茅台。 12月30日晚间,据"小茅i茅台"微信公号消息,2026 i茅台焕新在即,飞天53%vol 500ml贵州茅台酒即将上架。2026年该平台将调整茅台酒上架产品矩阵,涵 盖经典、精品、生肖、陈年、文化、低度酒等6大系列,包括多款飞天茅台酒及其他产品。上述产品将在2026年陆续上架。 具体来看,将上线的贵州茅台酒经典系列产品包含将于2026年上线的新飞天(53度/500ml)、2019至2024年等不同年份飞天(53度/500ml)、规格为53 度/100ml的飞天以及53度/1L的公斤茅台。 CH W MCLITATCC 立即查看 > 1/4 i从这里开始 此外,i茅台APP购物页面也将进行全面焕新,并调整升级部分功能板块。其中,原有的"享约·申购"与"畅享·云购"将整合升级为统一的"i购"入口。 记者留意到,30日晚,i茅台APP已同步更新了500ml飞天茅台即将上架这一预告。 此前在该平台上,想要购买1499元的飞天茅台,则需要通过点击页面相关入口跳转至1919吃喝、酒便利等第三方进行预约,预约页面下方还提示"i茅台仅是 抢购信息提供方,无法对您在第三方平台的体验问 ...
即时零售流量盛宴,酒业集体“上桌”
Sou Hu Cai Jing· 2025-12-31 07:04
Core Insights - The core theme of the article is the transformative adjustments in the liquor industry by 2025, characterized by a shift towards "instant retail" and a significant evolution in consumer behavior and market dynamics [1] Group 1: Market Trends - The liquor industry's instant retail market is projected to explode in 2025, with an expected market size of 720 billion yuan, up from 360 billion yuan in 2024, indicating a substantial growth trajectory [2] - Major promotional events like 618 and Double 11 have shown remarkable sales growth, with Meituan's flash purchase and Yima's wine delivery achieving over threefold increases in transaction volume [2][4] Group 2: Strategic Shifts - The competition among platforms has intensified, leading to unprecedented strategic focus and resource allocation from both platforms and liquor companies, reshaping consumer habits and the development of instant retail [4][7] - Liquor companies are actively engaging in the instant retail space, with strategies ranging from joining platforms to establishing their own logistics systems, indicating a collective move towards deeper market penetration [7] Group 3: Challenges and Concerns - Despite the growth, the instant retail sector faces challenges such as the imbalance of interests between platforms and merchants, leading to profit erosion for traditional distributors [8][10] - The aggressive discounting strategies employed by platforms during major sales events have disrupted traditional pricing structures, raising concerns about long-term sustainability for smaller retailers [8][10] Group 4: Future Outlook - The liquor industry is expected to transition towards a more rational phase post-2025, focusing on balancing efficiency, quality, and profitability, with trust and authenticity becoming critical for high-end liquor sales [14][16] - Collaborative product creation between platforms and liquor companies is emerging as a new direction, aiming to reduce channel expansion costs while avoiding price wars, thus fostering a win-win scenario [16][17]
怡园酒业复牌大涨,控股权易主后提全购要约
Mei Ri Jing Ji Xin Wen· 2025-12-31 06:16
Core Viewpoint - After a suspension of over 20 days, Yiyuan Wine Industry (08146.HK) resumed trading, experiencing a stock price surge of 160% following the investment from Yang Lingjiang, the founder of 1919. However, the stock price later retreated, maintaining an approximate increase of 50% at the time of reporting [2]. Group 1: Acquisition Details - Yiyuan Wine Industry announced a takeover bid, with Hill Valley Investment Co Ltd, controlled by Yang Lingjiang, agreeing to acquire a total of 589.48 million shares, representing about 73.63% of the company's issued share capital, for a total consideration of HKD 73.6298 million, equating to approximately HKD 0.12491 per share [2]. - The agreement includes the acquisition of 411.35 million shares (approximately 51.38%) from the first seller for about HKD 51.3802 million, 173.18 million shares (approximately 21.63%) from the second seller for about HKD 21.6313 million, and 4.95 million shares (approximately 0.62%) from the third seller for about HKD 0.06183 million [2]. Group 2: Payment and Offer Conditions - The acquirer has paid 30% of the total consideration as the first installment, with the remaining balance due within nine months after the completion date, which is set for December 12, 2025, with a possible extension of up to three months [3]. - Following the completion of the transaction, the acquirer and its concert parties will collectively hold 589.48 million shares, accounting for 73.63% of the total issued share capital [3]. Group 3: Offer Price and Market Strategy - The mandatory unconditional cash offer price is set at HKD 0.12491 per share, representing a discount of approximately 52.86% compared to the closing price of HKD 0.2650 on December 9, 2025 [3]. - Yang Lingjiang aims to maintain the company's listing status on the stock exchange and intends to leverage 1919 and strategic partner Tianmu International Wine Industry to create an open ecological platform for the wine industry, focusing on efficient connections between upstream brands, channels, and consumers [3].
郭广昌新年感言:登高望远,向阳而行
Xin Lang Cai Jing· 2025-12-31 04:45
炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 来源:广昌看世界 亲爱的复星同学们、战友们: 岁末的钟声渐近,我刚结束欧洲出差的行程回到中国,虽然行程紧凑,但我还是挤出时间,忙里偷闲, 踏上了Club Med在阿尔卑斯山脉的雪道。山间雪景壮阔,暖阳洒在肩头,此景此情,我不禁回望复星 的2025年,好似又一场振奋人心的攀登之旅。今年的山路上有风有雨,都在考验我们。但我们心里认准 一句话,山再高,往上攀,总有登顶的一天。靠着这份信念,我们扎实地走在创新、全球化的路上,每 一步都踩得稳健。 Club Med地中海俱乐部·瓦勒迪泽尔度假村 要谢谢每一位同行的复星人,有你们在,复星攀登的路上从不孤单。 回想这一年,可以说是中国的生物医药全球化创新的爆发之年。我们的大健康产业在过去多年以来一直 坚持源头创新,所以在今年也收获了一些阶段性的成果:复迈宁正式临床使用,补上了国内肿瘤罕见病 治疗的空白;复妥宁开出首张处方,第二款CAR-T产品也进入审批;汉斯状胃癌围术期III期研究成功, 成为全球首个用免疫单药替代术后化疗的方案;我们的口服GLP-1药物授权辉瑞全球开发,说明我们生 物药的创新力已经得 ...
力洋酒业通过农业博览会升级聚焦“品牌和品类”,全力打造“东海力洋金奖黄精酒”
Feng Huang Wang Cai Jing· 2025-12-31 03:20
· 体验式叙事取代硬性推销:参观者可以通过互动屏探寻"六必酒经"的古老智慧,在专设的品鉴区体验金奖黄精酒"清、甘、润"的层次风味,更能聆听工作 人员讲述从一粒粮到一滴酒、从一棵黄精到一瓶露酒的完整故事链。产品背后的风土、技艺、科研,不再是宣传册上的文字,而是可感可知的体验。 · 聚焦核心,传递品类价值:整个展位的视觉与沟通焦点,高度集中于"东海力洋金奖黄精酒"。通过图文、视频、原料实物展示和科学的成分解读,力洋酒 业系统地向消费者普及了何为"道地黄精"、何为"科学配伍的露酒"、何为"32度的黄金平衡点",以及"海派能量"这一独创概念的养生文化内涵。这实质上是 在进行一场高效的 "品类教育" ,旨在消费者心中建立起"高品质露酒=东海力洋金奖黄精酒"的认知锚点。 在刚刚落幕的2025年宁波农业博览会上,来自宁海力洋镇的百年酒企,用一场别开生面的品牌实践,为区域特色农产品及传统酒企的转型升级,提供了极具 启发性的样本。宁波力洋酒业有限公司(以下简称"力洋酒业")并未将此次展会视为简单的产品展销,而是将其升格为一次 "品牌价值"与"品类认知" 的战 略发布会。其核心举措,便是集全公司之力,将"东海力洋金奖黄精酒"从一 ...
酒业2026:中低速增长中的“慢”与“稳”
Sou Hu Cai Jing· 2025-12-31 01:50
临近2026年年关,白酒市场并未如往年一般迎来预期中的盛况。经销商们手中握着的,是比往年更沉重 的库存,也是比往年更深刻的思考。曾经高歌猛进的酒业,已到了必须重新审视增长逻辑的时刻了。 "中国经济像一棵苹果树,它越长越高、越长越大,但那些低垂之果都被摘完了。"吴晓波频道的这一比 喻,精准刻画了中国酒业乃至众多传统行业当前的共同境遇。过去十年,白酒行业乘着消费升级与市场 扩容的东风,实现了规模与利润的快速膨胀。然而,受消费结构调整、产能局部过剩与渠道库存高企等 因素的影响,那个仰赖简单扩张就能收获的时代,已然落幕。可以说,如今的中国酒业,正集体步入一 个需要从"速度崇拜"转向"质量信仰"、从追求规模转向修炼内功的"中低速增长时代"。 虽然发展的速度降下来了,但思考却必须深下去。 吴晓波对此提出了两个直指核心的问题:第一,低垂之果已经无法获取,该如何保全自己已有的果实? 第二,高处那些新鲜的、陌生的大苹果正在成长,又该如何获取它?映射到酒业,即是"保存量"与"寻 增量"的双重命题。 这看似是一个不言自明的道理,但在行业整体承压、多数企业业绩下滑甚至面临生存挑战的今天,"保 存量"已非易事——它意味着,企业必须在激 ...
怡园酒业复牌一度飙升1.6倍 控股权易主 获折让近53%提全购要约
Zhi Tong Cai Jing· 2025-12-31 01:44
Core Viewpoint - Yiyuan Wine Industry (08146) experienced a significant stock price surge, rising by 160% at one point and currently up by 86.79% to HKD 0.495, with a trading volume of HKD 1.655 million [1] Group 1: Acquisition Details - Yiyuan Wine announced that Hill Valley Investment Co Ltd intends to acquire approximately 589 million shares for a total consideration of about HKD 73.6298 million, representing approximately 73.63% of the issued share capital [1] - Following the completion of the acquisition, the offeror and its concert parties are required to make a mandatory unconditional cash offer at a price of HKD 0.12491 per share, which is a discount of approximately 52.86% compared to the closing price of HKD 0.265 before the suspension [1] - The offeror, Yang Lingjiang, plans to maintain the company's listing on the Hong Kong Stock Exchange [1]