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云门酒业2025年中秋沟通鉴赏会火热进行中
Qi Lu Wan Bao· 2025-10-01 12:35
云门7000年酒文化的深厚内涵 让看得到的"老字号",品得到的"国标香" 持续深入消费者心智,圈粉核心圈层 石酱成食 作为云门酒业重点打造的酒文化盛会 云酱盛宴,从色、香、味、格多维度出发 带领嘉宾沉浸式体验 月满情浓,盛宴留香。随着中秋佳节的临近,云门酒业2025年云酱盛宴在济南、青岛、淄博、烟台、临沂等地陆续举行。 "今人不见古时月,今月曾经照古人" 从"青州从事"到"云门酱酒" 一缕酒香,见证过神州大地的千轮明月 也陪伴着华夏儿女的团圆之情 这个中秋,云门酒业以"云酱盛宴"为名 将这份穿越时空的浪漫凝于盏间 以酒为笔,以席为卷 在齐鲁山河间绘就一幅流动的风雅画卷 让酒更香、情更真、月更圆 中秋安康,阖家美满 11-77 FI 图 宫门湿亦 , 第四篇版 # 島門張語 OSP logo c 3 酒香常伴,岁岁情深 First 西川/2 75 中秋沟通鉴 0 3 者香四溢 云门等你来醉 1 - 0 idk 云门酒业2 - 年中秋沟通鉴 者香四溢 云门等你来醉 0 下载 | 10 一轮明月,照亮中秋千家宴 一杯云门,共贺团圆万里香 云门酒业祝愿广大消费者 活动现场,风雅尽显,意趣盎然 产品展示、汉韵舞蹈、特色 ...
2025中国杏花村国际酒业博览会盛大开幕!
Qi Lu Wan Bao· 2025-09-30 02:46
山西省政协副主席王立伟,中国酒业协会理事长宋书玉,吕梁市委副书记、市长熊义志,山西省政协秘 书长毛益民,汾酒集团党委书记、董事长袁清茂,希腊驻华大使埃夫耶尼奥斯·卡尔佩里斯,吕梁市人 大常委会主任刘振国,吕梁市政协主席乔晓峰,山西省贸促会党组书记焦育峰,汾酒集团党委副书记、 副董事长、总经理武跃飞,宝鸡市人大常委会主任景耀平,山西省政协农业和农村委员会副主任冯志 君,山西省工信厅一级巡视员李志松,宜宾市政协副主席傅婷,泸州市政协副主席杜旭林,吕梁市委常 委、统战部部长、秘书长田安平出席开幕式。 出席开幕式的还有,中华商标协会、中国食品发酵工业研究院,江南大学、北京工商大学、浙江大学、 中国贸促会研究院、国家信息中心中经网管理中心等行业协会及国家科研院所。山西省委办公厅、省工 信厅、省商务厅、省市场监管局、省贸促会等部门和单位负责同志。宜宾、泸州、宝鸡、遂宁、绍兴、 忻州等名酒产区党委政府负责同志。吕梁市四大班子领导,各县(市、区)党委政府、市直有关单位负 责同志。汾酒、茅台、五粮液、洋河、泸州老窖、古井、习酒、郎酒、剑南春、西凤、劲牌、牛栏山等 50余家知名酒企负责人,投资、咨询机构专家,各界参会客商,以及中 ...
《洞见ESG》9月刊:我国宣布新一轮国家自主贡献目标
21世纪经济报道· 2025-09-29 14:00
Core Insights - China has announced a new round of Nationally Determined Contributions (NDCs), aiming for a 7%-10% reduction in greenhouse gas emissions by 2035 compared to peak levels, with non-fossil energy consumption reaching over 30% of total energy consumption [6][7] - The country has established the world's largest carbon market, covering over 60% of carbon dioxide emissions after including steel, cement, and aluminum industries [6][8] Regulatory Voices - The Minister of Ecology and Environment, Huang Runqiu, stated that nearly 20 million high-emission vehicles will be eliminated during the 14th Five-Year Plan [4] - The Deputy Minister of Ecology and Environment, Li Gao, emphasized the acceleration of building a unified national carbon market and expanding its coverage [4] - The Deputy Governor of the People's Bank of China, Lu Lei, highlighted the importance of financial institutions in carbon accounting and sustainable information disclosure [4] Policy Updates - The National Development and Reform Commission (NDRC) has initiated revisions to the pricing methods for electricity transmission and distribution to adapt to the new requirements of a modern power system [6] - The NDRC and the National Energy Administration released implementation opinions to promote the integration of artificial intelligence in the energy sector [6] Industry Insights - The China Alcohol Industry ESG Rating Platform 2.0 has been updated to cover all categories of alcoholic beverages, expanding from three to over ten categories [8] - The Shanghai Cooperation Organization has launched a platform to support renewable energy projects, including a target of adding 10 million kilowatts of photovoltaic and wind power capacity [8] - A recent document from the Central Government emphasizes the urgency for companies to disclose ESG information, with 2,523 A-share listed companies having released their 2024 ESG reports, achieving a disclosure rate of 46.49% [8] Event Highlights - The 2025 China International Service Trade Fair showcased advancements in hydrogen energy applications and zero-carbon park developments, indicating a significant shift towards green transformation in China's economic development [10][11] - The fair also featured discussions on how technology, including AI and remote sensing, can drive the green transformation of industries and support climate governance [10]
中秋国庆一线调研:“禁酒令”余威未散,经销商断臂求生
Sou Hu Cai Jing· 2025-09-29 08:50
历史的一粒尘埃落在经销商头上,就是一座山。 "今年双节,业绩普遍下跌了超过20%",这是众多酒商给佳酿网的反馈。 淡旺分明,是白酒销售的显著特点,"平时最多维持收支平衡,我们只有靠节庆冲下利润"。2025年上半 年受"禁酒令"影响,动销几乎为零,大家都盼着双节能够冲一波销量,没想到继续表现继续不佳。 "和上半年相比,双节的动销要好很多,但比往年下降了30%。" 厦门丰德酒业总经理武永磊表示,以前 双节提前一个月动销已经开始,但今年距离双节不到十天,下游经销商依然还没开始拿货。"希望双节 期间动销能好起来。" 一直以来"淡季维持客户,旺季赚利润"是酒业传统,但连续几年"淡季很淡,旺季不旺"的糟糕表现,让 本来就焦虑的酒商目光变得更暗淡了些。 在价格带方面,除了茅台酒,500元以上的高端产品几乎是断崖式下降。因为,该价位段是商务用酒的 主力,其受宏观环境以及禁酒令的影响,动销困难。 与商务宴请形成强关联的团购业务遭受重大打击。"2025年双节,团购销量基本忽略不计。"成都大成银 通商贸公司总经理唐松林表示。 团购曾是大成银通重要销售渠道,一些大型企业发礼品、馈赠、各种宴请都要用白酒,高峰时公司团购 销量超过10万 ...
丰顿酒业:解码互联网时代的酒业新生态
Sou Hu Cai Jing· 2025-09-29 07:20
当下酒类消费市场展现出前所未有的丰富性与多样性。传统白酒作为中国酒文化的代表,依然在商务宴 请、礼品市场及特定地域文化中保有重要地位,但其消费群体结构与产品诉求正在调整,更具品质感与 文化内涵的产品受到青睐。与此同时,葡萄酒凭借其丰富的品类、深厚的世界产区文化以及被广泛认知 的健康属性,持续扩大着消费基础,成为许多消费者日常佐餐、社交聚会的选择。值得注意的是,威士 忌、白兰地等洋酒品类,凭借其独特的风味体系和成熟的品牌故事,吸引了大量年轻消费者和资深爱好 者。此外,精酿啤酒以其丰富的口味创新和鲜明的个性,打破了工业啤酒的垄断格局;而各类低度潮 饮、果酒、梅酒等新式酒饮,则精准切中了年轻一代追求微醺、轻松悦己的消费需求,为市场注入了新 的活力。 驱动这一市场格局演变的核心,在于消费理念的升级与生活方式的变迁。现代消费者,尤其是年轻群 体,不再将饮酒单纯视为社交应酬的必需品,而是更注重其作为生活品味、情感联结和个人体验的载 体。他们愿意深入了解酒的产地风土、酿造工艺、年份故事乃至搭配法则,品酒的过程成为一种知识探 索与审美体验。健康意识的普遍提升,使得"理性饮酒、健康微醺"的理念深入人心,适量饮酒、选择低 度酒、 ...
建设国际旅游城市 宜宾抛出超169亿元机会清单
Si Chuan Ri Bao· 2025-09-29 06:45
Group 1 - The core viewpoint of the news is the announcement of a construction opportunity list for the Yibin International Tourism City, which includes 67 cultural and tourism opportunities with a total investment exceeding 16.9 billion yuan [1][2] - The Yibin government aims to establish itself as an international tourism city by developing various cultural and tourism landmarks, including humanistic landscapes, ecological resorts, wine culture sites, vibrant sports centers, fashion performance centers, and quality consumption centers [1] - Five key projects highlighted include the Yangtze River Music Street renovation, the Wuliangye wine tourism integration project, the Yibin urban sports and cultural complex, the Xianfeng Mountain resort project, and the Shunan Bamboo Sea scenic area performance project [1] Group 2 - The Yibin government plans to allocate over 200 million yuan annually for cultural and tourism development, along with over 2 billion yuan in tourism industry loans and more than 150 million yuan in consumption vouchers to support project implementation [2]
“产品+模式+IP”三重革命 珍酒李渡破局酒业深度调整期
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-29 01:35
Industry Overview - The Chinese liquor industry is experiencing an unprecedented adjustment period, with intensified competition in a saturated market, reduced business banquet scenarios, and weakened consumer confidence leading to rising channel inventory [1] - National Bureau of Statistics data indicates that the production of liquor by large-scale enterprises in China decreased by 8.9% year-on-year in the first seven months of 2025 [1] - Most liquor companies reported varying degrees of performance decline in their semi-annual reports, indicating a consensus that the industry is in deep adjustment [1] Company Performance - Despite the overall industry downturn, Zhenjiu Lidu, known as the "first stock of Hong Kong liquor," has adopted a counter-cyclical strategy, launching two strategic new products, "Dazhen Zhenjiu" and "Niushi Beer," and attracting significant attention with its "Wanshang Alliance" model [2][3] - The launch of "Dazhen Zhenjiu" was marked by a successful live-streaming event on September 19, attracting 7.298 million viewers and achieving 4.895 million likes, making it the hottest live stream of the day [2] - The "Wanshang Alliance" has signed 3,082 alliance merchants, and the new products have become rare hot sellers in the industry, with Zhenjiu Lidu's stock performance leading among liquor companies [2] Product Innovation - "Dazhen Zhenjiu" is positioned as a high-quality product with a price around 600 yuan, which is one of the largest price segments in the liquor market [7] - The product is crafted from over 200 types of high-quality base liquor, with all spirits aged no later than 2020, including a highlight of 20-year-old liquor [8][9] - The brand's historical foundation and significant investments in production capacity have allowed Zhenjiu Lidu to offer top-quality liquor at accessible prices, breaking the traditional high-end liquor pricing logic [9][11] Market Strategy - The "Wanshang Alliance" model aims to create a shared interest community among manufacturers and distributors, addressing long-standing issues in the liquor industry such as price discrepancies and inventory challenges [12][14] - The model includes a strict "full control price" strategy and a profit-sharing mechanism to prevent issues like price undercutting, ensuring that alliance merchants can operate without fear of being undercut by low-priced sales [14][15] - The "Alliance Merchant Rights Payment Plan" further strengthens the collaboration between manufacturers and distributors, allowing merchants to share in the company's growth without diluting existing shareholder equity [17][18] Brand and Communication - The personal brand of Chairman Wu Xiangdong has become a powerful marketing tool, enhancing market trust and brand recognition during the industry's adjustment period [19][20] - Wu's approachable communication style and focus on practical wisdom have resonated with consumers, leading to significant engagement on social media platforms [20] - Zhenjiu Lidu's stock price has surged, with a market value increase of over 10 billion Hong Kong dollars since the beginning of 2025, reflecting strong market recognition of its innovative strategies [21]
中秋国庆假期宁夏将发放百万余张消费券
Zhong Guo Xin Wen Wang· 2025-09-26 10:15
Core Points - Ningxia will issue over one million consumption vouchers during the Mid-Autumn Festival and National Day holidays to stimulate market consumption [1][2] - Various promotional activities will be organized across five cities in Ningxia, focusing on integrating multiple industries such as commerce, culture, tourism, agriculture, and sports [1] - Specific initiatives include free parking, scenic area joint tickets, and targeted funding for shopping, dining, and cultural tourism [1][2] Summary by Category Consumption Vouchers - Ningxia plans to distribute over one million consumption vouchers across its five cities during the holiday period [1] - Shizuishan City will issue 105,000 vouchers under the theme "Double Festival Celebration" [1] Promotional Activities - Silver City has organized 159 activities under five themes, including "Happy Shopping" and "Enjoying Silver" [1] - Wuzhong City will allocate 20 million yuan for various sectors, including shopping and cultural tourism, coinciding with the fifth Wuzhong Early Tea Food Culture Festival [1] Tourist Experience Enhancements - Scenic areas like Shapotou will offer ticket discounts for visitors from multiple provinces [2] - The "Silver Ticket Gift" initiative allows citizens to enjoy discounts at over 700 local businesses by presenting event tickets or travel receipts [2] - Free parking and enhanced tourism bus services will be provided to improve visitor experience [2]
威扬酒业控股(08509.HK)接获更新的融资函件 涉及最多8300万港元的融资及最多300万港元的一项透支融资
Ge Long Hui· 2025-09-26 08:52
更新的融资函件包含(i)合计金额为最多8300万港元的融资及(ii)金额为最多300万港元的一项透支融资。 最多8300万港元的融资包含(i)一项现有定期贷款及(ii)其他贸易及贷款融资。更新的融资函件中的融资 经贷方批准可根据融资函件所载条款及条件供威扬(酒业)使用,惟须经(其中包括)贷方不时审阅及受限 于贷方按要求偿还之凌驾性权利。 格隆汇9月26日丨威扬酒业控股(08509.HK)宣布,于2025年9月26日,威扬(酒业)(作为借方)及公司(作为 担保人)接纳贷方所发出更新的银行融资函件,以更新现有融资函件。 ...
威扬酒业控股获更新银行融资 总额最多8600万港元
Zhi Tong Cai Jing· 2025-09-26 08:48
威扬酒业控股(08509)发布公告,于2025年9月26日,公司全资附属公司威扬(酒业)有限公司(作为借方)及 公司(作为担保人)接纳贷方所发出更新的银行融资函件,以更新现有融资函件。 更新的融资函件包含(i)合计金额为最多8300万港元的融资及(ii)金额为最多300万港元的一项透支融资。 最多8300万港元的融资包含(i)一项现有定期贷款及(ii)其他贸易及贷款融资。更新的融资函件中的融资 经贷方批准可根据融资函件所载条款及条件供威扬(酒业)使用,惟须经(其中包括)贷方不时审阅及受限 于贷方按要求偿还之凌驾性权利。 ...