央视网消息：针对近年来外卖行业存在的"幽灵外卖"等问题，市场监管总局发布实施国家标准《外卖平 台服务管理基本要求》，规范商户入驻审核、加强动态监管，进一步压实外卖平台主体责任，筑牢食品 安全防线。 优化用工管理 保障配送员合法权益 近年来，外卖配送员权益保障受到社会广泛关注，《外卖平台服务管理基本要求》国家标准从优化配送 规则、保障劳动收入、降低劳动强度等方面，保障配送员权益。 针对"幽灵外卖"等乱象，标准明确平台应设置专门的团队和人员，通过人工或技术手段对商户提供的信 息进行审查，除要求商户提供相应证照等信息外，还要审查商户实际经营环境，对符合条件的商户标 注"堂食"字样，不符合入驻要求的商户不得上线经营。 标准提出平台应强化运营管理，通过公示商户有效的经营资质，保障消费者知情权。当出现客诉集中、 实际经营地址与登记地址不一致等情况时，需进一步核实商户信息并采取相关措施。此外，标准提出外 卖平台应对商户信息进行抽查和监测，每月抽查比例不少于5%，不断加强对商户日常运营的动态审 核。 标准还提出，积极推进"互联网+明厨亮灶"，商户可以通过视频监控联网，将餐饮食品加工制作的关键 过程实时公开；同时，鼓励平台为商 ...

外卖平台是连接餐饮商户、消费者、配送员的枢纽，是平台经济的重要组成部分。今年上半年，外卖平 台竞争加剧，平台企业之间非理性竞争导致了明显的负外部效应，出现了诸如市场价格信号失灵、平台 内商户利益受损、餐品服务质量降低以及食品浪费等一系列问题，引起广泛关注。 规范促销宣传行为。商户通过竞价排名、付费置顶等方式推广商品，平台应明确标记为"广告"，供消费 者识别；不能采用隐藏部分费用、宣传"零元购"等夸张标签、过度重复推送等手段开展营销活动。同 时，平台开展促销活动，应至少提前7天将促销的范围、规则等信息告知商户，为商户留好准备时间。 保障商户自主权。标准提出，要充分保障商户经营的自主权，平台不能通过各种方式强制或者变相强制 商户参与促销活动，应当充分保障参与平台价格促销商户的自主定价权。对未参与平台价格促销的商 户，平台不能采取降低自然搜索排序、限制流量等行为进行限制。 简化收费规则，让商户清楚"收什么、收多少" 问：针对很多餐饮商户反映的平台收费不透明不合理的问题，标准有什么规定？ 答：标准在法律法规规章等要求基础上，从多维度对外卖平台收费行为进行了细化和补充。 12月2日，《外卖平台服务管理基本要求》推荐性国 ...

外卖平台是连接餐饮商户、消费者、配送员的枢纽，是平台经济的重要组成部分。今年上半年，外卖平 台竞争加剧，平台企业之间非理性竞争导致了明显的负外部效应，出现了诸如市场价格信号失灵、平台 内商户利益受损、餐品服务质量降低以及食品浪费等一系列问题，引起广泛关注。 12月2日，《外卖平台服务管理基本要求》推荐性国家标准发布实施。12月4日，主要外卖平台发布执行 该标准的声明。针对外卖平台服务管理中的突出矛盾和关键短板，该标准如何引导外卖平台规范服务管 理行为，提升服务质量？记者采访了国家市场监督管理总局有关负责人。 平台不能强制商户参与促销 问：针对很多餐饮商户反映的平台收费不透明不合理的问题，标准有什么规定？ 答：标准在法律法规规章等要求基础上，从多维度对外卖平台收费行为进行了细化和补充。 统一收费项目。针对行业内收费项目繁杂、名称众多、规则不清等问题，标准在收费项目设置上，将平 台向商户收取的费用统一为技术服务费、配送服务费和推广服务费三大类，并要求平台简化收费规则， 让商户清楚知道"收什么、收多少"等关键信息。 规范收费行为。平台应将收费合规纳入平台合规治理体系，通过列举"因非商户原因取消订单仍收 费""强制商 ...

Core Viewpoint - The recent implementation of the recommended national standard "Basic Requirements for Delivery Platform Service Management" by the State Administration for Market Regulation aims to address issues in the food delivery industry, such as "ghost deliveries," irrational competition, and insufficient protection of delivery personnel's rights, promoting high-quality industry development [1][2] Group 1: Merchant Management - The standard emphasizes the responsibility of delivery platforms in managing merchants, including the regulation of merchant onboarding and daily operations, to ensure service quality and compliance with food safety standards [1] - It encourages merchants to adhere to the "Internet + Bright Kitchen" initiative, ensuring food safety for consumers [1] Group 2: Pricing and Promotion - The standard clarifies the rules regarding platform fees and promotional activities, urging platforms to simplify fee structures and standardize promotional practices [1] - It aims to enhance transparency in pricing and fairness in market competition [1] Group 3: Delivery Personnel Rights - The standard focuses on the protection of delivery personnel's rights, addressing issues related to labor intensity, professional care, and social security [1] - It suggests reasonable determination of working hours, improvement of vocational training systems, and exploration of diverse protection methods [1] Group 4: Dispute Resolution - The standard calls for the establishment of a comprehensive consumer rights protection system within platforms, enhancing the complaint and appeal mechanisms for consumers, merchants, and delivery personnel [1] - It emphasizes the importance of transparent management procedures and effective channels for complaints and feedback, promoting social oversight [1] Group 5: Industry Self-Regulation - The three major delivery platforms are expected to issue self-declarations regarding the implementation of the standard, which will enhance the standard's influence and enforcement in the platform economy [2] - This initiative aims to strengthen industry self-regulation and social supervision, fostering a fair competitive environment in the platform economy [2]

Core Viewpoint - The implementation of the new national standard for electric bicycles has significantly impacted the delivery industry, particularly for food delivery riders, leading to operational challenges and reduced income potential [1][6][10]. Group 1: New National Standard Impact - The new national standard (GB 17761-2024) has officially ended the transition period, banning the sale of old standard electric bicycles, causing many shops to close and limiting the availability of new models [1][14]. - The new electric bicycles are designed with strict limitations, including a maximum speed of 25 km/h, which is deemed insufficient for timely deliveries, leading to increased delivery times and potential income loss for riders [1][6][7]. - Many riders express that the new models are impractical for delivery purposes, lacking necessary features such as adequate storage space for delivery boxes and rearview mirrors, which are essential for safety [8][9]. Group 2: Delivery Challenges - The delivery platforms have reduced the time allocated for deliveries, making it increasingly difficult for riders to meet the new speed regulations while ensuring timely service [12][13]. - Riders report that the new regulations have led to a significant decrease in their earnings, with some stating that they can only make around 3,000 yuan per month under the new conditions, which is insufficient to cover living expenses [10][18]. - The introduction of a "speed cut-off" mechanism in the new electric bicycles further complicates the situation, as it prevents riders from exceeding the speed limit, resulting in more missed delivery deadlines and financial penalties [6][10]. Group 3: Market Dynamics - The demand for old standard electric bicycles has surged due to the new regulations, leading to increased prices for second-hand models as new riders struggle to find compliant vehicles [14][16]. - The market for electric motorcycles is also affected, as many cities impose restrictions on their use, complicating the options available for delivery riders [16][17]. - The overall sentiment within the delivery industry indicates a decline in job attractiveness, with many riders transitioning to part-time work due to the unsustainable nature of full-time delivery under the new regulations [18][19].

新华财经北京12月4日电 （记者赵文君）治理"幽灵外卖"、规范平台收费和促销行为、保障外卖小哥权 益……市场监管总局近日发布实施外卖平台推荐性国家标准《外卖平台服务管理基本要求》。 市场监管总局网监司有关负责人表示，这一标准旨在引导外卖平台规范服务管理行为，提升服务质量， 将进一步推动外卖行业在良性竞争中创新发展。 业内人士表示，作为推动平台经济高质量发展、回应民生关切的重要举措，标准精准回应了当前外卖行 业的核心痛点，以有效举措引导规范平台收费、规范促销活动、保障劳动者权益等，推动行业从"流量 驱动"的无序竞争，转向"服务驱动"的健康生态。 针对"幽灵外卖"等突出问题，守护消费者"舌尖上的安全"—— 市场监管总局网监司副司长王丹丹说，标准聚焦平台内商户管理，强化主体责任落实。通过规范商户入 驻审核、加强日常运营管理以及推进"互联网+明厨亮灶"等措施，引导外卖平台切实履行食品安全主体 责任。 例如，在加强商户入驻管理方面，平台应设置专门的团队和人员，通过人工或者技术手段对商户提供的 信息进行审核，除要求商户提供相应证照信息外，还要审核商户实际经营环境，对符合条件的商户要标 注"堂食"字样。平台要公示商户有效的 ...

4日，记者从市场监管总局获悉，为切实解决外卖行业存在的"幽灵外卖"、非理性竞争，以及配送员权 益保障不足等重点问题，市场监管总局日前批准发布了推荐性国家标准《外卖平台服务管理基本要 求》。 不小心点到"幽灵外卖"？ 新标准：对符合条件的商户要标注"堂食" "幽灵外卖"作为网络餐饮领域的突出风险点，一直备受关注，消费者反映强烈。市场监管总局网监司副 司长王丹丹表示，国家在食品安全方面已经制定了一系列的监管要求，平台应当严格遵守。在此基础 上，标准提出压实平台主体责任，进一步推动解决"幽灵外卖"等问题，维护消费者的合法权益。 一是加强商户的入驻管理。平台应设置专门的团队和人员，通过人工或者技术手段对商户提供的信息进 行审核，除要求商户提供相应证照信息外，还要审核商户实际经营环境，对符合条件的商户要标注"堂 食"字样。如果不符合入驻条件，则不能上线经营，并且在必要的情况下平台要采取相应的措施。 今年以来，针对当前外卖行业竞争中存在的突出问题，市场监管总局及时约谈主要外卖平台，要求平台 企业严格遵守《电子商务法》《反不正当竞争法》《食品安全法》等相关的法律法规，严格落实主体责 任，进一步规范促销行为，共同构建消费者、 ...

治理"幽灵外卖"、规范平台收费和促销行为、保障外卖小哥权益……市场监管总局近日发布实施外卖平 台推荐性国家标准《外卖平台服务管理基本要求》。 市场监管总局网监司有关负责人表示，这一标准旨在引导外卖平台规范服务管理行为，提升服务质量， 将进一步推动外卖行业在良性竞争中创新发展。 业内人士表示，作为推动平台经济高质量发展、回应民生关切的重要举措，标准精准回应了当前外卖行 业的核心痛点，以有效举措引导规范平台收费、规范促销活动、保障劳动者权益等，推动行业从"流量 驱动"的无序竞争，转向"服务驱动"的健康生态。 针对"幽灵外卖"等突出问题，守护消费者"舌尖上的安全"—— 例如，标准区分了"平台价格促销"与"商户价格促销"两种促销方式，明确提出平台价格促销相应成本应 当由平台自身承担，不能通过推广工具捆绑、临时上调服务收费等方式，将促销活动成本变相转嫁给商 户或配送员。 一方面，平台不能通过各种方式强制或者变相强制商户参与促销活动；另一方面，平台不能干预参与活 动商户的自主定价权，要求商户开展低价促销。同时，对未参加平台促销的商户，平台也不能采取降低 自然搜索排序、限制流量等行为对其经营活动进行限制。 为引导平台理性竞 ...

Core Viewpoint - The rapid development of the food delivery industry has led to irrational competition among platforms, resulting in negative effects such as subsidy wars, harm to merchants' interests, "ghost deliveries," and declining food quality. The newly released "Basic Requirements for Food Delivery Platform Services" aims to guide the healthy development of the industry and protect the rights of stakeholders [1][2][4]. Group 1: Industry Challenges - Intense competition among food delivery platforms has led to significant subsidy activities, such as "hundred billion subsidies" and "large coupons," exacerbating market "involution" [1][2]. - Merchants have reported that the subsidy wars have not increased their profits but rather made their operations more difficult [4]. - Long-term low pricing strategies may reduce supply, ultimately harming consumers by limiting choices and quality [5]. Group 2: New Standards and Regulations - The new standards set basic requirements for service management to protect the rights of merchants, delivery personnel, and consumers, covering six core areas: overall requirements, merchant management, pricing behavior, delivery personnel rights protection, consumer rights protection, and complaint handling [2][9]. - The standards aim to prevent "involution-style" competition by separating platform promotions from merchant promotions, prohibiting platforms from coercing merchants into participating in price reductions [7][9]. - The standards also address the issue of "ghost deliveries," requiring stricter merchant admission criteria and transparency in food safety [9][12]. Group 3: Delivery Personnel Rights - The standards emphasize the need to protect delivery personnel's rights, addressing issues such as safety and working conditions, and optimizing delivery algorithms to consider various factors like traffic and weather [10][12]. - Platforms are required to ensure fair compensation and working hours for delivery personnel, allowing them to manage their own schedules safely [12][13]. - The standards aim to create a more humane management approach, moving away from punitive measures for delays and focusing on alternative management strategies [12][13]. Group 4: Industry Development Goals - The overarching goal of the new standards is to establish clear obligations and responsibilities for platforms towards merchants, consumers, and delivery personnel, fostering industry communication and consensus [13]. - The shift from a speed-centric model to one that prioritizes quality and service is essential for the sustainable development of the food delivery industry [13]. - Government regulation and social oversight are crucial for transitioning the industry from irrational competition to high-quality competition characterized by service enhancement and innovation [13].

治理"幽灵外卖"、规范平台收费和促销行为、保障外卖小哥权益……市场监管总局近日发布实施外 卖平台推荐性国家标准《外卖平台服务管理基本要求》。 新华社北京12月4日电 题：外卖平台"新国标"发布实施 聚焦突出问题为市场立新规 新华社记者赵文君 例如，标准区分了"平台价格促销"与"商户价格促销"两种促销方式，明确提出平台价格促销相应成 本应当由平台自身承担，不能通过推广工具捆绑、临时上调服务收费等方式，将促销活动成本变相转嫁 给商户或配送员。 一方面，平台不能通过各种方式强制或者变相强制商户参与促销活动；另一方面，平台不能干预参 与活动商户的自主定价权，要求商户开展低价促销。同时，对未参加平台促销的商户，平台也不能采取 降低自然搜索排序、限制流量等行为对其经营活动进行限制。 市场监管总局网监司有关负责人表示，这一标准旨在引导外卖平台规范服务管理行为，提升服务质 量，将进一步推动外卖行业在良性竞争中创新发展。 业内人士表示，作为推动平台经济高质量发展、回应民生关切的重要举措，标准精准回应了当前外 卖行业的核心痛点，以有效举措引导规范平台收费、规范促销活动、保障劳动者权益等，推动行业 从"流量驱动"的无序竞争，转向" ...