Core Insights - The article highlights the increasing trend of landlords actively participating in the auction market, with some properties starting at a price of one yuan, indicating a shift in the real estate landscape [1][9]. Group 1: Market Trends - There is a notable influx of ordinary second-hand houses entering the auction market, which is becoming a significant channel for accelerating property turnover and revitalizing existing assets [2][12]. - In the first nine months of this year, approximately 36,000 auction properties were sold in key cities, representing a 25% year-on-year decline [2]. - The auction market's performance is closely aligned with that of the first and second-hand housing markets, reflecting broader market trends [4]. Group 2: Auction Performance - In September, the auction market saw a total of 5,033 properties sold in major cities, with a month-on-month decrease of 8% and a year-on-year decrease of 14% [4]. - The auction transaction rate in September was 19.3%, down 1.9 percentage points from the previous month, falling below the annual average [8]. - Cities like Hangzhou led with a 48% transaction rate, while several other cities maintained rates above 30% [8]. Group 3: Property Types and Sales - The auction market is witnessing a mix of low-priced properties starting at one yuan and high-end properties, with some transactions exceeding 30 million yuan [2][12]. - Properties with clear ownership and no complex disputes are increasingly being auctioned for quick sales, as seen in the case of a property in Shenzhen that sold for 2.065 million yuan after 267 bids [10]. - High-value properties, such as a villa in Hangzhou that started at 10.8 million yuan and sold for 32 million yuan, demonstrate the potential for significant price appreciation in the auction market [12]. Group 4: Future Outlook - The trend of ordinary second-hand houses entering the auction market is expected to continue, with more properties likely to explore auction channels as a means to expedite sales [12]. - There is a call for improved regulations and management of the auction market to facilitate smoother transactions and enhance market stability [12].

Core Insights - Recently, the company signed a project management cooperation agreement for the "Shangdong New World Garden Phase II" with Zhongshan Hehe Industrial Co., Ltd, further validating its professional sales capabilities in the Greater Bay Area [1] - The project is located in the core area of Zhongshan Torch Development Zone, with a total sales area of approximately 129,000 square meters [1] - The collaboration is based on long-term trust and successful project practices, including the successful development of Shangdong New World Phase I and Zhongshan Ocean Tiancheng [1][3] Company Performance - The company's professional management capabilities have been validated in multiple projects, achieving significant sales figures [3] - In September, the Dalian Huannan Hui project achieved sales of 93 million, becoming the top-selling apartment project in Dalian [3] - In May, the Guangzhou Zengcheng City Investment project achieved over 100 million in sales within just 10 days of customer accumulation [3] - The Qingdao Ocean Blossoms project achieved a complete sell-out in just four months in 2024, showcasing the company's strong marketing management capabilities [3]

| 2025年9月存量房网上签约 | | | --- | --- | | 网上签约套数: | 17650 | | 网上签约面积(m²)： | 1541163.7500 | | 住宅签约套数: | 15843 | | 住宅签约面积(m²): | 1429049.2000 | 北京商报讯（记者 王寅浩 李晗）北京市住建委官网数据显示，10月20日北京新房网签386套，网签面积61008.06平方米，其中住宅网签240套，网签面积 23145.75平方米；二手房网签743套，网签面积65448.04平方米，其中住宅网签651套，网签面积60507.87平方米。 | 商品房数据统 | | --- | | INTERNETS & WHEN MI | | | | | | --- | --- | --- | --- | --- | | 可售期房统计 | | 2025 年9月预售许可 | | 2025/10/20 | | 可售房屋套数: 101439 | | 批准预售许可证: 27 | | 网上认购 | | 可售房屋面积(M²): 8222736.0500 | | 批准预售面积(M-):863642.4000 | | 网上认 ...

Core Insights - The Shanghai second-hand housing market is experiencing a unique phenomenon where 91% of neighborhoods have seen a decrease in listing prices, yet transaction volumes have surged to over 18,000 units, indicating a potential market recovery [1][5][10] Price Trends - According to the National Bureau of Statistics, housing prices in various cities have continued to decline month-on-month, with first-tier cities seeing a 1.0% drop in second-hand residential prices [3][10] - In September, the average listing price in Shanghai's neighborhoods fell by 13.6% over the past year, with a notable acceleration in price reductions since the second half of 2025 [5][6] Transaction Dynamics - Despite the decline in listing prices, the transaction volume in Shanghai's second-hand market increased by 3% month-on-month in September, with 45% of neighborhoods experiencing a rise in transaction prices [1][5] - The bargaining space in the second-hand market has narrowed from 19% in August to 15%, indicating a convergence in price expectations between buyers and sellers [5][16] Demand Drivers - The core driver for the stabilization of housing prices in Shanghai is the demand from first-time homebuyers, particularly following the "8.25" policy adjustments that have relaxed purchasing restrictions and improved financing options [6][9] - In September, 47% of neighborhoods catering to first-time buyers saw a month-on-month increase in prices, reflecting a growing confidence among this demographic [6][10] Regional Variations - The transaction volume in September was notably high in districts such as Jinshan and Fengxian, with properties priced under 2 million yuan accounting for 46.56% of total transactions, marking a 2.79 percentage point increase [7][8] - There are significant disparities in price movements across different districts, with some areas experiencing price declines while others see increases, highlighting the fragmented nature of the current market [11][12][14] Market Outlook - The ongoing changes in the real estate market suggest a shift from a nationwide price increase trend to a new normal characterized by differentiation and localized opportunities [10][14] - The future performance of mid-to-high-end properties will largely depend on new listings and the availability of quality new housing products in the market [13]

Core Insights - Shenzhen's second-hand housing market recorded a weekly transaction volume of 1,696 units in the 42nd week of 2025, marking a 39.1% increase compared to the previous week, reaching a six-month high [1][3] - New housing transactions also saw significant growth, with 883 units sold, representing a 100.7% week-on-week increase [1][3] Group 1: Market Activity - The overall trading activity in Shenzhen's real estate market is at a high level for the second half of the year, with demand being released after the National Day holiday [4] - The Longgang district experienced a notable surge in second-hand housing transactions, leading other areas, particularly the Shuanglong sub-district, which recorded 222 units sold, the highest in the region [3][4] Group 2: Future Supply - In the fourth quarter of 2025, Shenzhen plans to launch 39 new residential projects, with an expected supply of 1,601,853.70 square meters, equivalent to 12,334 units [5][6] - Compared to the third quarter, the number of new projects and the area of housing supply have significantly increased, indicating a positive outlook for the market [5][6] Group 3: Market Trends - The traditional peak sales season of "Golden September and Silver October" is contributing to the rising heat in Shenzhen's real estate market, supported by favorable new policies [6] - In September, the city recorded 5,808 second-hand housing transactions, a 10.3% increase month-on-month and a 52.4% increase year-on-year, while new housing pre-sales reached 1,832 units, up 35.5% from the previous month [6]

Core Insights - The latest data from the National Bureau of Statistics indicates a decline in second-hand housing prices across 70 major cities in September, suggesting a weak performance in the traditional peak buying season [1][2] - First-tier cities experienced a month-on-month decrease of 1% in second-hand residential prices, with specific declines in Beijing (0.9%), Shanghai (1%), Guangzhou (0.8%), and Shenzhen (1%) [1] - Year-on-year, first-tier cities saw a 3.2% drop in second-hand housing prices, while second and third-tier cities experienced declines of 5% and 5.7%, respectively [1][2] Second-hand Housing Market - The overall trend in second-hand housing prices remains downward, with a slight narrowing of the decline in year-on-year figures [1][2] - The average time for second-hand housing listings has increased to 95 days, indicating challenges in inventory turnover, especially in smaller cities [4][5] New Housing Market - In contrast, new housing prices showed some resilience, with cities like Shanghai and Hangzhou reporting month-on-month increases of 0.3% [1][2] - Year-on-year, Shanghai's new housing prices increased by 5.6%, while Hangzhou saw a 3.6% rise, highlighting a divergence in market performance [1][2] Real Estate Development Trends - From January to September, national real estate development investment totaled 6.77 trillion yuan, a year-on-year decrease of 13.9%, with residential investment down by 12.9% [2][3] - The total area under construction for real estate development fell by 9.4%, with residential construction area declining by 9.7% [2][3] Market Outlook - The upcoming fourth quarter is expected to see continued policy support for core cities, which may stabilize transaction volumes and price expectations [4] - However, non-core areas and many smaller cities will likely need to rely on price adjustments to manage inventory levels effectively [4][5]

Core Insights - The real estate market in major cities showed a mixed performance in September, with new residential prices declining month-on-month but the year-on-year decline narrowing, indicating a potential stabilization in the market [1][2] Group 1: Price Trends - In September, new residential prices in first-tier cities decreased by 0.3% month-on-month, with Beijing and Shanghai experiencing slight increases of 0.2% and 0.3% respectively, while Guangzhou and Shenzhen saw declines of 0.6% and 1.0% [1] - Second-tier cities experienced a month-on-month decline of 0.4% in new residential prices, while third-tier cities also saw a similar decline of 0.4% [1] - The second-hand residential market in first-tier cities saw a month-on-month price drop of 1.0%, consistent with the previous month, with declines in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen [1] Group 2: Market Dynamics - The "Golden September" period showed relative stability in the real estate market, with steady transaction volumes in the second-hand market and ongoing structural differentiation in new housing [1][2] - Policy relaxations in August and September, such as the easing of purchase restrictions in Shenzhen and adjustments in mortgage rates in Shanghai, have stimulated demand and supported both new and second-hand housing prices [2] - The online search for second-hand homes reached a peak of 64.1% in September, indicating increased interest, while the average listing duration for second-hand homes rose to 95 days, suggesting challenges in inventory turnover, particularly in smaller cities [2] Group 3: Future Outlook - Looking ahead to the fourth quarter, continued policy easing is expected to support transaction volumes in core cities, with stable price expectations likely to strengthen market confidence [3] - The release of policy benefits and traditional seasonal effects are anticipated to drive a rebound in transaction volumes in core cities, particularly in areas where purchase restrictions have been relaxed [3]

| 可售期房统计 | | 2025 年9月预售许可 | | 2025/10/19月 | | --- | --- | --- | --- | --- | | 可售房屋套数: 102002 | | 批准预售许可证: 27 | | 网上认购 | | 可售房屋面积(M2): 8258404.7000 | | 批准预售面积(M-):863642.4000 | | 网上认购面积( | | 其中 信詞意数: | 43518 | 其中 住宅套数: | 4622 | 其中 住宅 | | 面积(M2): 5872672.7300 | | 面积(M2): 628498.6800 | | 商积( | | 商业单元: 354 | | 商业单元: | 0 | 商业 | | 面积(M2): 188852.0000 | | 面积(M-): | 0.0000 | 南駅( | | 办公单元： 490 | | 办公单元: | 0 | 办公! | | 面积(M2): 403067.1100 | | 面积(M-): | 0.0000 | 南宋( | | 车位个数: 45924 | | 车位个数: | 7889 | 车位 | | 面积(M2): 131 ...

Core Insights - The article challenges the traditional belief that "poor people buy top floors, and fools buy ground floors," suggesting that floor selection is more nuanced and depends on individual needs and circumstances [1][3][11] Group 1: Floor Selection Trends - In the second-hand housing market, middle floors (4-8 floors) accounted for 62.3% of transactions, while high floors (9 floors and above) made up 23.5%, and low floors (1-3 floors) only 14.2% [1] - The average price of middle floors is 8.5% higher than that of ground and top floors within the same community [1] Group 2: Ground Floor Insights - Ground floors have disadvantages such as humidity, pests, privacy issues, and safety risks, but these have improved in new developments due to better construction techniques and management [3][4] - 73.6% of ground floor owners reported satisfaction with their choice, particularly families with elderly members, children, or pets [3] Group 3: Top Floor Insights - Traditional drawbacks of top floors include temperature extremes and accessibility issues, but advancements in insulation and design have mitigated these concerns in new buildings [4] - 68.4% of top floor owners expressed satisfaction, especially those valuing privacy and views [4] Group 4: Personalized Decision-Making - The choice of floor is increasingly seen as a personalized decision based on family structure, building quality, and individual lifestyle preferences [5][9] - The satisfaction gap between different floor types is narrowing, indicating a shift in buyer preferences towards more individualized choices [9] Group 5: Recommendations for Buyers - Buyers should consider family needs, building age, and unique features like gardens or terraces when selecting a floor [5][7] - It is advisable to experience the property under various conditions to assess light, temperature, and noise levels [7] Group 6: Market Dynamics - The real estate market is evolving, with features like garden apartments on the ground floor and penthouses with terraces becoming increasingly desirable [9][10] - In tourist areas, top floors with views can command higher rental rates, reflecting changing market dynamics [10]

| 可售期房统计 | | 2025 年9月预售许可 | | 2025/10/16 | | --- | --- | --- | --- | --- | | 可售房屋套数: 103528 | | 批准预售许可证: | 27 | 网上认购 | | 可售房屋面积(M-): 8315900.5200 | | 批准预售面积(M-):863642.4000 | | 网上认购面积 | | 其中 住宅壹数: | 43730 | 其中 住宅套数: | 4622 | 其中 住宅 | | 面积(M2): 5891592.8900 | | 面积(M2): 628498.6800 | | 南京 | | 商业单元: 354 | | 商业单元: | 0 | 图川 | | 面积(M2): 188852.0000 | | 面积(M2): | 0.0000 | 面积 | | 办公早元: | 490 | 办公单元: | 0 | 办公 | | 面积(M2): 403067.1100 | | 面积(M-): | 0.0000 | 商积 | | 车位个数: 46618 | | 车位个数: | 7889 | 幸位 | | 面积(M2):1337628.69 ...