本报上海11月24日电 （记者曹玲娟）第六届长三角国际文化产业博览会近日在国家会展中心（上海） 举办。本届文博会展览规模达8万平方米，吸引逾1500家文化单位及企业参展，举办各类活动126场，吸 引观众超12万人次，意向交易与签约金额达149亿元。 《 人民日报 》（ 2025年11月25日 07 版） (责编：卫嘉、白宇) 本届文博会系统推进"文旅商体展"联动。展会推出《长三角畅游护照》，联动全域150个景区景点及演 出剧目，并现场发布《长三角文化消费指南》与集章打卡路线。 第六届长三角文博会由中共上海市委宣传部、中共江苏省委宣传部、中共浙江省委宣传部、中共安徽省 委宣传部共同主办。 本届文博会构建"综合发展+六大专题"展览体系，平台牵引效应显著。上海各区及重点企业以数字技术 串联起沉浸式观展动线，集中呈现全息投影演出空间、"云游"大足石刻等文化产业科技融合成果。各省 市展团携特色文化产品亮相，让观众"一站式云游全国"。沉浸产业峰会、古镇创新展区等专题板块聚焦 垂直领域，推动产业从展示平台向孵化平台转型。 ...

11月20日，第六届长三角国际文化产业博览会在国家会展中心(上海)盛大启幕。这场汇聚超1500家文化企业、以"文化赋能经济社会发展，激发文化产业 创新创造活力"为主题的行业盛会，成为长三角文化与经济融合共生的展示窗口。通汇公司携苏超南通队周边亮相江苏展区，以文旅体融合的创新表达、 独具匠心的展品组合，让江海文化在沪上舞台绽放别样光彩。 未来，通汇公司将持续深耕文化与科技融合赛道，坚守文化根脉、勇于创新突破，打造更多兼具地域特色与市场活力的名品矩阵，推动南通名品深度融入 长三角文化产业协同发展格局，让江海匠心在更广阔的舞台彰显价值，为文化强省建设与长三角文化一体化发展贡献南通力量。 体育与文创的深度碰撞，是本次参展的一大亮点。通汇公司以"苏超"文体IP为纽带，打造的南通队定制文创矩阵：融合南通"教育之乡"文化与狼山地域符 号的状元狼玩偶，身着迷你南通队队服憨态可掬；同系列折扇绘有南通风景名胜剪影，开合间尽展江海韵味；浮雕工艺打造的冰箱贴与书签，将地域精神 浓缩于方寸之间。全新亮相的苏超南通队定制台历，每页定格球队高光瞬间、印刻励志标语，兼具纪念意义与实用价值；降温黑科技冰巾、防滑耐磨定制 足球、狼山云海主题流沙 ...

经过近3年的指数观测与分析，中国·长江文化发展城市指数逐步形成"标杆领航、稳固向好，成长 型城市中坚力量持续积累，潜力型城市实现单点突破"的总体格局。其中，标杆型城市已经初步形成经 济发展与文化保护传承相互促进的良性循环。今年的7座"标杆型城市"分别为重庆、上海、南京、武 汉、杭州、苏州和成都。 该指数报告用"古都新韵，以文润城构筑长江文化创新高地"来形容南京，并从多个维度的发展，给 予了南京如下评价："修复生态本底，重塑滨江廊道；提炼文化符号，擦亮古都标识；推动文明实践， 融入生活日常；激发创新活力，释放文化价值；强化指数引领，树立实践标杆。" 11月21日举办的2025长江文化南京论坛上，新华指数研究院负责人发布了《中国·长江文化发展城 市指数报告2025》，南京位列7座"标杆型城市"之一。 该指数报告指出，从文化研究方面来看，武汉、南京的文化资源"家底厚"，研究热度高。比如南京 以南京大学、南京师范大学等高校为研究主力，多次承办高规格学术活动。南京还注重资源整合与阵地 扩容，如2024年发布"南京长江文化文明实践带"，推出4条主题线路。从产业发展方面来看，区域协同 格局彰显，长三角成为文化产业集聚高地。 ...

今年以来，广东在文化产业领域密集发力，从重磅出台推动文化产业高质量发展六大"政策包"，到文博 会丰富的文化科技产品展出，再到十五运开幕式上岭南文化与体育精神的深度融合，广东对文化产业全 链条的支持力度正显著提升，吸引全国文化产业投资人目光。 2025年粤港澳大湾区文化产业投资大会（以下简称"大湾区文投会"）即将于11月26日至28日在广州黄埔 国际会议中心启幕。本届大会以"1+8+N"为框架，打造覆盖全产业链的投融资生态平台，为投资者、文 化企业与创新项目提供一站式对接机会。南都湾财社记者据悉，前两届大湾区文投会已促成近半参加路 演项目获得投资，累计促成实际融资近百亿元。 南都湾财社记者获悉，前两届大湾区文投会，共有58个项目路演，最终28个项目在会上及会后一年内获 得融资，转化率约达50%，一共实际融资超过95亿元。若以此数据计算，平均每个获投的文投会路演项 目拿到约3.4亿元融资，可见该大会"含金量"。 投资、产品、科技、创作、人才 大湾区发力打造文化全链条吸引力 2025大湾区文投会。 前两届文投会近半项目获投 已促实际融资超95亿元 目前，我国文化产业已从传统文化艺术、新闻传播、影视传媒等领域，扩展为 ...

本届文博会堪称亮眼文创产品的"宝藏聚集地"，品类丰富且各具巧思：既有南通扎染鱼子缬"海胆包"、 徽州木雕迷你摆件等非遗文创，也有苏超"十三太保"盲盒、《浪浪山小妖怪》周边等大热IP衍生品；既 有武王墩楚文化冰箱贴、上海Citywalk浓缩咖啡杯碟等地域文化符号产品，也有红山动物园用网红大象 粪便制作的"便便便签本"、按网红白面僧面猴形象开发的"杜杜"互动机器人等生态主题文创。 这些产品生动印证，文创早已完成从"展品"到"商品"的转型，成为长三角文化产业价值转化的鲜活注 脚。 文化价值与商业价值的双向赋能，在"文创+产业"的深度融合中持续进阶。本届文博会的文创热潮，早 已超越"独自美丽"的展品式商品定位，正以"产业基因"的姿态深度融入品牌价值塑造与消费场景构建， 从游离于产业之外的"附加品"转变为深入产业肌理的"文化赋能者"。 展会现场，一位茶饮从业者的咨询场景便颇具代表性：他驻足于川商文创展台，与联合展览的上海文起 东方文创设计团队探讨如何将地方文化符号植入产品的研发、包装、消费全链条。 在上海文起东方董事长王飞看来，现在消费者购买地方特色或文化特色产品，看重的不只是包装的颜 值，更是背后的文化共鸣和情绪归属 ...

前海冰雪世界、湾区书城、前海石公园等多项文旅项目火爆；前海数字文创园正式揭牌、多部深港合作 影视剧开拍、广东省首次艺术品保税拍卖在前海举槌……今年以来，随着前海文化产业发展提速，一幅 兼具"香港味、国际范、滨海风、现代化、未来感"的文化画卷正在前海湾畔徐徐展开。 数据显示，今年1月至10月，前海规模以上文化、体育和娱乐业营收总额同比增长26%，保持快速发展 态势。为推动文化产业实现更高质量发展，近期，《深圳市前海深港现代服务业合作区管理局关于促进 文化产业高质量发展的若干措施》（以下简称《若干措施》）正式发布，从深港合作、产业发展和文旅 消费3个方向，推出18条创新举措，勾勒出前海发展新图景。 构建文化发展"强磁场" 2021年9月，《全面深化前海深港现代服务业合作区改革开放方案》印发，提出支持前海打造面向海外 市场的文化产品开发、创作、发行和集散基地，稳妥有序扩大文化领域对外开放，建设多种文化开放共 荣的文化交流互鉴平台，打造文化软实力基地。目前，前海已集聚了腾讯天游、腾讯文化传媒、脸萌科 技、雷霆信息、微游互娱等一批聚焦社交娱乐属性的平台企业，拥有蛇口滨海文化创意产业带、F518 创意园等一批文化产业园区 ...

Group 1 - The article highlights the theme of "regional-led rural revitalization" in Shandong, showcasing six cities that have developed unique paths based on their resource endowments [1] - The cities have adopted various strategies such as deep processing of traditional agriculture, integration of agriculture with culture and tourism, and technological empowerment to modernize agriculture [1][3] - A common theme among these cities is the focus on core industries to optimize resource allocation, extend industrial chains, and enhance community benefits through collective interests [1][2] Group 2 - In Zaozhuang, the pomegranate industry has become a significant source of income, with a new operational model that allows farmers to retain all sales revenue, leading to an average income increase of 23,000 yuan per household [2] - Jining's edible mushroom industry is a major economic pillar, with a production area of 26 million square meters and an annual output value exceeding 3.5 billion yuan, employing nearly 30,000 people [3] - The integration of traditional agriculture with new business models, such as the collaboration between agricultural research institutes and local farmers, has led to increased yields and economic diversification [4][5] Group 3 - The revitalization of traditional crafts, such as the Gongbi Peony painting in Heze, has created job opportunities for thousands of villagers, with some earning around 6,000 yuan monthly through art [5] - The "Nine Villages" project in Dong'a County focuses on ecological protection while developing industries like mugwort cultivation, attracting 234 million yuan in social capital [6] - The peach industry in Feicheng has evolved from primary agriculture to a model that integrates cultural tourism, significantly increasing local farmers' incomes and creating job opportunities [7]

当下，松江正聚焦"沪上之巅、文博之府、浦江之首、花园之城、大学之府、影视之都"6个品牌，通过构造多元融合消费场景、文旅商体农展多业态联 动不断强化文化与经济融合发展能级，大力培育"上海之根"文旅大IP，进而带动更多人"游上海松江，寻上海之根"，为上海国际文化大都市和"人文之城"建 设提供重要支撑。 据介绍，"符号松江"始自于松江区委宣传部与上海视觉艺术学院携手打造的一项城市文化IP创作计划。该项目充分发动松江大学城师生的创作动能，以 现代化的意象重构深入挖掘"上海之根"的内涵，为这座城市寻根溯源和传承历史文脉；而通过符号的提炼活化与应用转化亦可将厚重的历史转化为可触摸、 可感知、可传播的文化资产，进而赋能产业经济，融入现代生活，让优秀传统文化在守正创新中焕发时代光彩。 后续，这100个具有高度辨识性与文化代表性的符号元素将作为统一的视觉语言，赋能松江文旅商体农展方方面面，进一步诠释好"上海之根"的文化内 涵，让更多人在丰富多彩、可触可及的体验中激活群体记忆，重新认识松江、深深爱上松江。 现场，上海松江文化旅游发展有限公司、上海之根文化传媒有限公司分别与项目方签约，并达成合作意向。后续，校企双方会围绕"符号松江 ...

Core Viewpoint - The development of the cultural industry is essential for cultural innovation and is a significant support for building a culturally strong nation, as emphasized in the "14th Five-Year Plan" which aims to accelerate the growth of the cultural industry [1] Market and Policy Synergy - The "14th Five-Year Plan" suggests stimulating national cultural innovation and promoting socialist culture through various dimensions, including enhancing the influence of Chinese civilization [1] - The cultural industry in China has seen substantial growth, with total assets reaching 34.4 trillion yuan, generating over 19 trillion yuan in revenue and approximately 1.8 trillion yuan in profit [1] - Structural issues such as insufficient high-quality cultural product supply and weak cultural business entities need to be addressed for high-quality development during the "14th Five-Year" period [1][2] Technology Empowering Industry Upgrade - The rapid development of global cutting-edge technology is transforming the cultural industry, enhancing production efficiency and international competitiveness through digitalization [3] - The integration of culture and technology is expected to deepen, with artificial intelligence playing a significant role in the gaming industry and related sectors [3][4] Digital Economy and Cultural Development - The "14th Five-Year" period will focus on leveraging digital economy advantages to enhance digital cultural initiatives and create a networked cultural content innovation system [4] - Artificial intelligence is increasingly involved in cultural production across various sectors, emphasizing the importance of maintaining cultural depth amidst technological advancements [4] Integration of Culture and Tourism - The integration of culture and tourism is a key focus, enhancing visitors' experiences and promoting cultural understanding [6] - The deep integration of cultural and tourism sectors is expected to stimulate economic growth and create new value across various industries [6][7] Future Directions - The "14th Five-Year" period will see a strong emphasis on cross-industry integration, with "culture + various industries" becoming a driving force for consumption development [7]

Group 1 - The cultural industry is becoming a focal point for technology and capital, with the 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference scheduled for November 26-28 [1] - The conference aims to create an efficient platform for cultural enterprises and investment institutions to connect, promoting deep integration of culture, technology, and finance [1] - The event will feature a series of innovative activities organized in a "1+8+N" format, including one main conference, eight specialized investment roadshows, and multiple supporting activities [1][2] Group 2 - This year's conference will be the third edition, focusing on enhancing transaction functions, industry-finance cooperation, and resource matching [2] - A key highlight will be the introduction of a "mentor" mechanism, inviting successful entrepreneurs to empower innovative small and medium cultural enterprises [2] - The conference will emphasize six major cultural industry sectors, including film, performing arts, animation, online games, e-sports, and online audio-visual, aligning with the recent policy package for high-quality cultural industry development [2] Group 3 - A total of 298 innovative cultural industry projects have been collected for this year's conference, with 60 selected for live presentations [3] - Over 80 investment institutions and 132 investors have registered to attend the conference [3] - Previous editions of the conference saw 58 projects presented, with 28 securing funding within a year, achieving a conversion rate of approximately 50% and raising over 9.5 billion [3]