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“潮”出消费新活力!文化IP跨界创新赋能传统文化全龄段“活态传承”
Yang Shi Wang· 2025-10-10 02:55
Core Insights - The article highlights the increasing popularity of museums as tourist destinations, driven by innovative exhibitions and cultural products that connect history with modern consumer needs [1][6][10] Group 1: Museum Innovations - Various museums are collaborating with social forces to develop cultural and digital products, transforming dormant historical artifacts into engaging experiences [1][6] - The Wu Yue Cultural Museum is actively involved in creating modern cultural products based on its valuable collections, focusing on storytelling and design [1][3][4] Group 2: Visitor Engagement - Cultural products have become a vital link between museums and the public, enhancing visitors' understanding of history while fostering cultural memory [6][10] - The Sanxingdui Museum has introduced interactive experiences that allow visitors to engage with ancient artifacts and cultural narratives [7][10] Group 3: Enhanced Visitor Experience - Museums are implementing data-driven visitor management systems to ensure a comfortable and high-quality experience during peak times [11][14] - Extended opening hours and diverse cultural offerings are being introduced to meet the growing demand for public cultural services [14][15] Group 4: Cultural IP Development - Chengdu Museum is leveraging its collections to create popular cultural IPs, such as the "Fat Tiger," which resonates with contemporary audiences [17][19][20] - The museum is diversifying its product offerings to cater to different age groups, ensuring a broad appeal [22][24]
陕西:人文魅力与经济活力相辉映 暖心服务与有力保障共护航
Shan Xi Ri Bao· 2025-10-09 22:41
Group 1: Tourism and Cultural Activities - Xi'an received over 20 million visitors during the National Day and Mid-Autumn Festival holiday, with total tourist spending reaching 19.96 billion yuan [2] - The city organized 46 major cultural activities and 395 district-level events, significantly boosting local tourism [2] - The "2025 Xi'an Mid-Autumn Moon Feast" live-streamed event attracted over 11.4 million online viewers, highlighting the integration of traditional culture with modern technology [2] - Key tourist performances saw a 7% increase in attendance, with specific shows like "Unbounded: Chang'an" and "Brave Qin" experiencing growth rates of 68.3% and 51% respectively [2] Group 2: Transportation and Infrastructure - Xi'an Xianyang International Airport recorded a historic high of 161,000 passengers on a single day, with a total of 1.22 million passengers transported during the holiday [6] - The airport handled 8,053 flights, marking a 1.2% increase in flight operations compared to the previous year [6] - The city's metro system transported nearly 39 million passengers over the holiday period, averaging 4.3 million daily [7] Group 3: Safety and Emergency Management - The provincial emergency management system maintained a stable safety situation during the holiday, with 21 expert teams deployed to assist in safety inspections [9] - A total of 7,340 safety hazards were identified and addressed across various sectors, including mining and hazardous materials [9] - The police deployed over 50,000 personnel for security checks at tourist sites and transportation hubs, ensuring visitor safety [11]
故宫结缘我之幸(人文茶座)
Ren Min Ri Bao· 2025-10-05 21:52
今年是故宫博物院建院100周年。我比她小9岁,出生在仙境蓬莱一个半山半海的小乡村。父兄在北平做 事,春节回乡探亲,从我记事起就听他们讲故宫的故事。1949年1月31日,北平和平解放。100天后,我 来到北平。来北平第二天,父亲就带我去参观故宫。故宫之宏伟气象、壮丽宫殿,给我这个乡下小孩以 心灵震撼。这圆了我童年的一个梦。当年夏天,我考入六中读书。同年10月1日,我参加了在天安门广 场举行的新中国开国大典。这是我人生转变的一个天时。是为我与故宫的天之缘。 我身在北京,住家在西长安街之南侧,学校在南长街之西侧,住家、学校与故宫之间,其南北、东西各 只有一街之隔。这就使我到故宫看典籍、查档案,观文物、会朋友,研讨、请教,路程很近,极为方 便。一段时间里,我几乎每天(星期日除外)带着窝窝头,赶在故宫西华门开门之前,一开门就进,傍 晚闭馆才出。日复一日,年复一年。记得一次一位记者问我去过故宫多少次?我说:"超过1000次。"是 为我与故宫的地之缘。 (作者为北京市社会科学院研究员) 《 人民日报 》( 2025年10月06日 05 版) (责编:岳弘彬、牛镛) 故宫不仅局限于紫禁城内,而且应有"大故宫"的观念。我将故宫 ...
省博物馆等多家文博场馆闭馆
Hai Nan Ri Bao· 2025-10-04 23:43
Core Points - Multiple cultural venues in Hainan have initiated closure measures due to the impact of Typhoon "Maidum" starting from October 4 [1][2] - The Hainan Provincial Museum and Hainan Provincial Library will remain closed from 5 PM on October 4, with reopening times to be announced through official channels [2] - The South China Sea Museum will close at 6 PM on October 4, and visitors can check reopening information via the museum's WeChat or by calling [2] - The Provincial Cultural Center will be closed from 5 PM on October 4 until the end of October 5, affecting several events during the 2025 Haikou Art Week [2] Venue-Specific Updates - Hainan Provincial Museum will close at 5 PM on October 4, with no specified reopening date [2] - Hainan Provincial Library will also close at 5 PM on October 4, postponing all offline reader activities, including a scheduled concert [2] - The South China Sea Museum will close at 6 PM on October 4, with public access to reopening information through digital channels [2] - The Provincial Cultural Center will close from 5 PM on October 4 to all day on October 5, impacting scheduled events [2]
假期文博游火热 公众沉浸式感受中华优秀传统文化魅力
Yang Guang Wang· 2025-10-04 01:02
Group 1 - The article highlights the various cultural exhibitions and activities organized by museums during the National Day and Mid-Autumn Festival, allowing the public to experience traditional Chinese culture [1][2] - A significant exhibition titled "Centennial Guardianship - From the Forbidden City to the Palace Museum" features renowned artworks such as the Northern Song Dynasty's "Along the River During the Qingming Festival" and the Eastern Jin Dynasty's "Baiyuan Tie," showcasing the historical significance of these cultural treasures [1] - The Palace Museum's research curator emphasizes the connection between the exhibition and the museum's centennial history, indicating the challenges faced in preserving these artworks [1] Group 2 - Interactive experiences at archaeological sites, such as the Han Dynasty Haihunhou State Archaeological Site Park in Nanchang, engage youth and foster interest in ancient culture through activities like learning the rules of the Six博 chess game [1][2] - The public open day at the Shuanghuai Tree archaeological site in Gongyi, Zhengzhou, allows visitors to closely observe archaeological work, enhancing public appreciation for archaeology [1] - The Sanxingdui Museum in Xi'an sees a surge in visitors participating in educational activities, indicating a growing interest in prehistoric culture and hands-on experiences [2][3]
文旅消费“热”与最美“中国红”拉满节日氛围感
Yang Shi Wang· 2025-09-28 02:58
Group 1: National Celebration Atmosphere - Various cities across China are preparing for the National Day celebrations, with streets adorned with bright red flags, creating a festive atmosphere [1][3][5] - In Chongqing, over 4,000 national flags are displayed along 20 key roads and tourist spots, enhancing the celebratory mood [5] - In Sichuan, vibrant decorations and immersive experiences are being set up in commercial areas to ignite patriotic feelings among citizens [7] Group 2: Urban Decorations and Events - Beijing has created beautiful floral displays in parks, including a flowerbed named "Jiahe Dongran" that features seasonal flowers and dynamic installations [10][12] - The city has also introduced 100 "micro flower gardens" at street corners to attract visitors [14] - In Shaanxi, museums are extending their hours and increasing ticket availability to accommodate the influx of tourists during the holiday [15][17] Group 3: Tourism Trends - Heilongjiang's tourism market is experiencing a surge, with a year-on-year increase of over 80% in booking volumes as the holidays approach [18][20] - The province has introduced various autumn-themed travel routes and red culture experiences to attract visitors [18] - From January to August, Heilongjiang received 184 million tourists, generating a total tourism revenue of 250.18 billion yuan, marking a year-on-year growth of 11.9% and 21.2% respectively [20]
文博讲解不能信口开河
Jing Ji Ri Bao· 2025-09-28 01:10
Core Viewpoint - The rise of cultural tourism has led to an increased demand for professional interpretation services, highlighting the need for standardization, talent cultivation, and enhanced regulation in the industry [1] Group 1: Standardization - The rapid growth of interpretation services in cultural venues has resulted in varying quality, necessitating the establishment of clear standards and guidelines to ensure professional integrity [2] - Standards should not stifle creativity but provide a reliable framework for practitioners, including a certification system for professional interpreters [2] - The integration of AI and online tools can enhance the service delivery model, creating a multi-layered and complementary service system [2] Group 2: Talent Development - Effective interpretation requires a blend of knowledge and skills, moving beyond rote memorization to a more engaging delivery [3] - A systematic talent development mechanism is essential, involving collaboration between cultural institutions and educational bodies to incorporate relevant disciplines [3] - Public training programs should be established to attract diverse talents into the interpretation field, offering practical experiences and assessments [3] Group 3: Regulation Enhancement - The lack of oversight has contributed to issues within the interpretation service sector, necessitating the exploration of new regulatory mechanisms [4] - Visitor feedback and expert evaluations can provide objective assessments of interpretation quality, helping to correct poor practices [4] - Utilizing AI and big data can automate the identification of misleading or inappropriate content, ensuring a higher standard of information delivery [4]
新业态新场景不断涌现 文旅消费“热”与最美“中国红”拉满节日氛围感
Yang Shi Wang· 2025-09-27 12:34
央视网消息:当秋日的风开始裹着桂香的甜,秋日的阳光也铺展了人们对国庆假期的期待,拨动心弦。再过几天就是国庆节了,这两天, 在大江南北,在街头巷尾,正酝酿着盛大的一抹红色。 在山西省太原市,当地的大街小巷被装扮一新,道路两旁五星红旗飘扬,营造最美"中国红",处处洋溢着喜庆热烈、文明祥和的国庆氛 围,绘就城市里最美的风景线。 这两天,河南郑州街头的节日氛围日渐浓厚。39条重点路段悬挂起鲜艳的五星红旗,将城市装扮得格外喜庆。 "中国红"还藏在孩子们的剪纸作品里,挂在公园里的红灯笼上,也飘扬在新疆喀什边防巡逻队员的心中。不必说"盛装"与"浓情",只这风 里的香、街头的红,就藏着所有人对祖国最朴素的欢喜,像桂花开得自然,像红旗飘得耀眼,把满心的敬意与祝福都融进了这秋光里的每一处 细节。 在重庆渝中区,当地在长江大桥等20条重要路段以及城市交通要道、旅游景点周边的道路灯杆上悬挂了4000余面五星红旗。五星红旗整齐 划一,与成荫的绿树和蓝天白云相互映衬,将城市妆点得格外喜庆。 为迎接国庆佳节,当地的商业街区还布置了大量具有国庆特色的景观,通过灯光秀、音乐等元素打造沉浸式节日场景。 在四川绵阳北川新县城,从城市主干道到商业街 ...
“文博热”靠什么走向长红
Jing Ji Ri Bao· 2025-09-26 21:52
Core Insights - The "cultural heritage fever" is on the rise, with popular institutions like the Palace Museum experiencing ticket shortages as the National Cultural Heritage Administration reports a record 304 million visitors to museums nationwide during the summer of 2025 [1][2] - The Ministry of Commerce and nine other departments have introduced policies to encourage cultural institutions to extend operating hours, open collections, and innovate exhibition methods, aiming to accelerate the transformation of cultural resources [1][3] - The growth of cultural consumption is linked to the deep integration of related industries and brand building, emphasizing the need for collaboration between cultural heritage and tourism, education, and technology [3][4] Group 1: Innovation in Cultural Supply - Enhancing the attractiveness of cultural institutions relies on innovative supply and resource activation, utilizing technologies like digitalization and virtual reality to create immersive experiences [2][3] - Institutions should open their collections and collaborate with social creativity and capital to develop culturally rich and practical cultural products [2][3] - Encouraging exhibitions to extend beyond traditional venues into public spaces can make cultural experiences more accessible [2][3] Group 2: Improving Visitor Experience - A good visitor experience is essential for maintaining public interest, necessitating flexible adjustments to operating hours to align with modern lifestyles [2][3] - Optimizing appointment management systems to be more user-friendly can reduce hidden costs for visitors [2][3] - Enhancing supporting facilities and professional services is crucial for creating a welcoming and culturally rich environment [2][3] Group 3: Expanding Cultural Coverage - The expansion of cultural consumption is associated with the integration of cultural heritage with tourism, education, and technology, creating distinctive cultural tourism routes and educational projects [3][4] - Exploring new business models through technology can break spatial limitations and broaden audience reach [3][4] - Developing influential cultural consumption brands requires cross-industry collaboration to extend the industry chain [3][4] Group 4: Reform and Vitality - Reforms are necessary to overcome institutional barriers, including improving internal incentive mechanisms and simplifying approval processes [3][4] - Encouraging social participation in the development and utilization of cultural resources can create a sustainable development framework [3][4] - The ongoing prosperity of cultural consumption reflects enhanced cultural confidence and is vital for driving high-quality economic development [3][4]
构建敦煌学研究的“数字基座”
Ren Min Ri Bao· 2025-09-26 21:45
Core Viewpoint - The Dunhuang Academy has launched the "Digital Cave of Scriptures" database platform, enabling unprecedented interpretation and sharing of cultural relics that have been lost overseas, thus establishing a global digital library of Dunhuang's millennium heritage [1] Group 1: Digital Preservation and Innovation - The Dunhuang Academy has been exploring digital preservation since the late 1980s, achieving the digital data collection of 300 caves, processing data from 200 caves, and reconstructing 212 caves' spatial structures, among other accomplishments, totaling 500TB of data [1][2] - The "Digital Dunhuang Open Material Library," launched on December 8, 2022, is the world's first blockchain-based platform for open sharing of digital cultural heritage, providing over 6,500 high-definition digital resources for global access [2][3] Group 2: Cultural Heritage Experience and Exhibition - The "Digital Cave of Scriptures" cloud game represents a new exploration in the digital application of cultural heritage, combining advanced gaming technology with historical narratives to present the rich cultural stories of the Dunhuang Cave [3] - From 2014 to 2025, the Dunhuang Academy has held over 50 digital Dunhuang exhibitions in various cities and countries, promoting the dissemination and appreciation of Dunhuang culture worldwide [3][4] Group 3: Future Development and Research - The Dunhuang Academy aims to continue deepening the exploration of vast digital resources, utilizing high-tech display methods and sharing platforms to create a "digital foundation" for Dunhuang studies, enhancing academic research and diverse applications [4]