Core Insights - The article highlights the transformation of Yangdun Village in Deqing County, Zhejiang Province, where traditional loquat cultivation has evolved into a modern agricultural success story, integrating cultural heritage with contemporary marketing strategies [1][3][4] Group 1: Historical Context - Yangdun Village has a loquat cultivation history dating back to the Tang and Song dynasties, benefiting from a favorable climate and fertile soil, producing high-quality loquats known for their size and juiciness [1] - Historical records indicate that loquats from Yangdun were considered tribute items during the Southern Song dynasty, showcasing their long-standing cultural significance [1] Group 2: Economic Transformation - The introduction of modern agricultural practices, including the establishment of the Jiazheng Loquat Cooperative, has significantly improved the economic outcomes for local farmers, with annual incomes rising from 20,000 yuan to over 70,000 yuan for a three-mu plot [3] - The annual production of loquats has reached 1,700 tons, generating over 60 million yuan in revenue, with products now being sold in major cities like Beijing and Shanghai, as well as internationally in Singapore [3] Group 3: Cultural and Technological Integration - The village has embraced cultural initiatives, such as the annual Loquat Cultural Festival, and developed creative products like "Loquat Fairy" IP and unique food items, enhancing the cultural appeal of loquats [3] - Technological advancements, including the introduction of new loquat varieties and the use of drones for direct delivery to local tourism spots, have further increased productivity and market reach [3]

Group 1 - The core event was the 2025 Hainan Lychee Ordering and Brand Marketing Activity, which resulted in over 80 million yuan in total orders for lychees [1] - Hainan is a major production area for lychees in China, and the event showcased the core varieties, planting standards, quality control, and supply chain systems of Hainan lychees [1] - The event emphasized "direct connection from origin," "brand empowerment," and "channel co-construction," creating an efficient platform for production and sales [1] Group 2 - Since the end of April, Hainan Lianyue International Trade Co., Ltd. has sold 700,000 jin of lychees, exporting to 18 countries including the Netherlands, Spain, Singapore, and Malaysia [2] - The company plans to expand its market share in overseas markets such as Australia, Indonesia, the United States, and Canada [2] - An international buyer expressed interest in ordering 120,000 jin of Hainan lychees and aims to establish a long-term stable partnership with local enterprises [2]

广东：千里荔道 千军动_南方+_ 南方plus 夏天来了！广东 荔枝，来了！ 5月10日，立夏 过后，茂名高州 根子镇，高州荔 枝产销对接大会 成功举行，全国 200余家采购商 达成约2600万公 斤的采购意向。 5天后，湛江遂 溪县，乌塘仙品 荔开采活动上， 仅预售的荔枝超 4500万吨、金额 近亿元。 广东荔枝别样红。（吴秒衡 谭家富 谢进扬 摄） 荔枝来自人民， 荔枝属于人民。 2023年，习近平 总书记在广东茂 名高州市根子镇 柏桥村考察调研 时指出："发展 特色产业是实现 乡村振兴的一条 重要途径，要着 力做好'土特 产'文章，以产 业振兴促进乡村 全面振兴。" 惊涛骇浪从容 渡，风雨无阻向 前行。荔枝是全 省推进乡村振兴 的重要抓手，事 关"百千万工 程"三年初见成 效的成色，事关 千千万万荔农的 获得感、幸福 广东荔枝，起步 即冲刺，拼 出"开门红" 。 荔枝，盛于广 东，风靡世界。 千年前，岭南贡 荔惹贵妃独 爱，"一骑红尘 妃子笑"流传至 今。如今，南粤 大地分布早熟、 中熟、晚熟三个 类别的荔枝产 区，从粤西湛江 至粤东汕头，横 跨1600多里路， 超180万人赖以 生计。 再出发，夺取新 ...

Core Viewpoint - The article highlights the development and marketing strategies of the lychee industry in Maoming, emphasizing its historical significance, current production capabilities, and future growth potential through e-commerce and cultural tourism initiatives [1][2][3]. Production and Market Overview - Maoming has over 1.4 million acres of lychee cultivation, producing 25% of China's total lychee output, which translates to one in every five lychees globally coming from this region [6][7]. - The lychee industry in Maoming aims to achieve an industrial chain output value exceeding 12 billion yuan, with farmers in key production areas earning an average annual income of over 50,000 yuan [10][11]. E-commerce and Sales Strategies - Over 50% of lychees are sold through e-commerce channels, with sales in 2024 from a single point exceeding 20,000 pounds [21][22]. - The e-commerce sales scale for agricultural products in Guangdong reached 312 billion yuan in 2024, accounting for 19.5% of the national total, with Maoming lychee being a significant contributor [24][25]. Preservation and Logistics Innovations - Maoming has established 306 cold storage facilities to enhance lychee preservation, allowing for rapid cooling and extending freshness by up to one week [78][80]. - The introduction of advanced preservation technologies, including liquid nitrogen freezing, enables lychees to be stored for over a year, thus expanding the sales period and market reach [81][82]. Cultural and Tourism Integration - The opening of the first lychee cultural service area in Guangdong aims to boost local tourism and economic development, integrating cultural and agricultural experiences [88][91]. - Maoming plans to host various cultural and tourism activities, including lychee-themed events and festivals, to further promote the lychee industry and attract visitors [120][125]. Export Growth - Maoming has successfully exported 82 tons of fresh lychees to countries including Japan, Australia, and Canada, with plans to increase exports by over 5% this year [54][56].

Core Insights - The Guangdong early-ripening lychee market is experiencing a strong start in 2025, with significant promotional activities and partnerships aimed at expanding sales channels and market reach [1][9][10]. Group 1: Market Promotion and Sales Expansion - A procurement meeting in Shanghai attracted nearly 40 major buyers from the Yangtze River Delta, highlighting the unique flavor and stable quality of Guangdong lychees, which are competitive in high-end supermarkets, e-commerce platforms, and the catering sector [3][4][5][6]. - Meituan launched a special initiative called "Linking 100 Cities, Promoting Lychee Farming," aiming to build a sales network across 100 cities, with a 270% increase in search volume for "lychee" on its platform in the first week of May compared to the previous month [9][11][12]. - SF Express is investing 8.88 million yuan in logistics support to ensure the timely delivery of lychees, utilizing an "air + cold chain" model to deliver fresh products within 24-48 hours [14][17][18]. Group 2: Production and Yield - In 2025, the early-ripening lychee variety "San Yue Hong" in Zengcheng has seen daily trading volumes exceed 100 tons, with over 20 batches of buyers from the Greater Bay Area participating in procurement [25][31]. - The total planting area for lychees in Huizhou's Zhanlong is approximately 43,000 acres, with an annual output value exceeding 1 billion yuan, aiming for organic certification to supply Hong Kong by 2027 [52][57]. - The lychee planting area in Shantou is stable at 250,000 acres, with an expected total output of 100,000 tons, and orders have reached 45,000 tons, nearly half of the total expected production [62][66]. Group 3: Cultural and Tourism Integration - The 2025 Conghua Hot Spring Lychee Cultural Season aims to integrate cultural tourism with lychee production, promoting the experience of enjoying lychees while soaking in hot springs [35][39]. - The "2025 Maoming Lychee Carnival" will feature various promotional activities, including a large-scale lychee market to attract tourists and boost sales [110][117]. Group 4: Export and International Market - The first batch of 21.5 tons of "Guihua Xiang" lychee has been exported, marking the beginning of the 2025 export season for lychees from the Zhanjiang area [95][96]. - The lychee industry in Guangdong is focusing on enhancing its international competitiveness through early harvesting and improved logistics facilitated by customs support [97][99].

Core Viewpoint - The article highlights the promising outlook for the Shantou lychee industry, with nearly half of the expected production already booked by buyers, driven by quality improvements and market expansion efforts [1][25]. Group 1: Production and Quality - Shantou's lychee production is expected to reach 100,000 tons by 2025, with a stable planting area of 250,000 acres, featuring various stable lychee varieties such as Feizixiao and Fengshan Hongdenglong [5][6]. - The region benefits from a unique climate that allows for a longer hanging period, resulting in lychees with better size, sugar content, and color [11]. - Despite a late start to the season due to weather conditions, the hanging rate for lychees is approximately 80-90% [15][16]. Group 2: Sales and Market Expansion - Shantou lychee has made significant strides in sales, with orders reaching 45,000 tons, nearly half of the total expected production [25][26]. - The lychee industry is actively expanding into high-end markets and has established connections with major markets such as the Pearl River Delta and Yangtze River Delta [27][28]. - Export growth has been stable for three consecutive years, with expectations to reach 200 tons this year, potentially exceeding a 200% growth rate [32][34]. Group 3: Technological and Agricultural Innovations - The local government and agricultural experts are providing advanced training in planting techniques to enhance lychee quality [18][20]. - Sustainable practices, such as green planting methods that reduce pesticide use, are being adopted to improve biodiversity and fruit quality [22].

Core Viewpoint - Yangjiang lychee is set to enter the market at the end of May, showcasing a variety of high-quality lychee species and innovative agricultural practices that enhance its appeal to consumers [7][8][10]. Group 1: Lychee Cultivation and Varieties - The lychee trees in Yangjiang are thriving, with notable ancient varieties like the 700-year-old "Shuangjian Yuhuo" still standing strong [3][4]. - Recent advancements in grafting techniques have allowed for the introduction of new lychee varieties such as "Jumeiren," "Guiwei," "Xianjinfeng," and "Bingli," revitalizing the local lychee industry [4][5][19]. - By 2025, the total lychee planting area in Yangjiang is expected to reach approximately 320,000 acres, with new varieties occupying a larger share compared to traditional ones [19][20]. Group 2: Processing and Value Addition - The "Qiduoduo" processing park in Yangdong District utilizes high-pressure processing (HPP) technology to produce lychee juice while preserving nutritional value, with an annual output exceeding 10 million yuan [36]. - Cold chain logistics are being enhanced, with over 60 cold storage facilities established, extending the shelf life of lychees to 25-30 days for domestic and international distribution [39][40]. - The integration of deep processing and cold chain logistics is seen as a dual engine for upgrading the lychee industry in Yangjiang [37][38]. Group 3: Branding and Market Strategy - Yangjiang is transitioning from traditional bulk sales to a brand-oriented approach, enhancing the market value of its lychee products [47][60]. - The region has successfully cultivated several national and provincial-level lychee brands, contributing to a complete industrial chain from cultivation to sales [52][59]. - Recent promotional activities in Chengdu have showcased Yangjiang lychee's unique qualities, fostering partnerships and expanding its market reach [61][63].

无荔枝不夏天 ——中国人的荔 枝季来了！_南 方+_南方plus 这几天，广东荔 农很忙。 5月10日，高州 举行荔枝产销对 接活动，超2600 万公斤意向订 单，定制额超 3700万元； 5月15日，遂溪 发起仙品荔开采 活动，通过打造 全省首个"小红 书村"，仙品荔 预售量超4500 吨，预售额近亿 元； 5月16日，茂南 区荔枝营销系列 行动启动，电商 销售超1.2万 单，达成购销协 议近3930吨； 5月19日，茂名 将举办2025年荔 枝嘉年华，广东 首个以荔枝文化 为主题的服务区 ——包茂高速柏 桥服务区将正式 运营...... 5月10日，全国各地的200余家采购商代表350齐聚高州采购荔枝，活动达成荔枝采购量意向约2600万公斤。（吴秒衡 摄） 无荔枝不夏天， 中国人的荔枝 季，来了！ 全省行动，全民 行动。当前，在 广东省委、省政 府指导下，广东 各产区 以"12221"市场 营销体系建设为 抓手，积极推进 荔枝产销工作， 扎实推进荔枝产 业"步步高""节 节升"：粤西地 区早熟荔枝组团 赴上海推荐，首 批茂名荔枝成功 出口澳大利亚， 小红书亿万流量 助力遂溪荔枝树 认养约7500 棵... ...

全面上市倒计 时：茂名荔枝初 采摘，预售订单 不断_南方+_南 方plus 晨光微露，石宗 胜已踩着露水走 进果园。石宗胜 的果园位于高州 水库，他也因此 被戏称为"荔枝 岛岛主" 。 "今天 摘的是科技一号 早熟品种，白糖 罂和妃子笑还有 一周左右就陆续 上了。"石宗胜 裤腿已被露水打 湿，在他承包的 六百余亩水库孤 岛上，上万棵荔 枝树挂着沉甸甸 的果实等待采 摘。 茂名荔枝品种以 白糖罂为主，距 大量"出货期"还 渠道商、物流商 到直播间主播， 整个产业链条正 以"荔枝速度"高 速运转。 早熟品种尝鲜热 销 白糖罂桂味静候 甜蜜时刻 "7点开摘，10点 必须装车。"石 宗胜用拇指搓开 果壳，露出半透 明的果肉，"得 趁露水没干时 采，这样果壳才 挺阔、荔枝才新 鲜。"他身后的 果树上，工人们 踩着竹梯攀上树 冠，指尖在晨曦 里划出残影，将 带露的荔枝轻旋 摘下。树下三个 戴草帽的农妇正 分拣荔枝，不多 时，便满满当当 一大筐。远处水 库升腾的雾气 里，满载荔枝的 皮卡车正颠簸驶 出环湖碎石路。 这是茂名荔枝销 售季的前奏。部 分早熟荔枝如三 月红、科技一号 以及桂花香等满 足了早期市场的 尝鲜需求。但白 ...

苹果周报：走货有所放缓 果价趋于稳定 银河大宗农产品 研究员：刘倩楠 期货从业证号：F3013727 咨询从业证号：Z0014425 内容摘要 GALAXY FUTURES 1 ◼ 现货分析 ◼ 供给分析 ◼ 需求分析 ◼ 交易策略 第一部分 逻辑分析及交易策略 栖霞一二级纸袋80#（元/斤） 洛川半商品纸袋70#（元/斤） 0 1 2 3 4 5 6 7 1-1 1-14 1-27 2-9 2-22 3-7 3-20 4-2 4-15 4-28 5-11 5-24 6-6 6-19 7-2 7-15 7-28 8-10 8-23 9-5 9-18 10-1 10-14 10-27 11-9 11-22 12-5 12-18 12-31 栖霞一、二级纸袋80# 2020 2021 2022 2023 2024 2025 0 1 2 3 4 5 6 1-1 1-14 1-27 2-9 2-22 3-7 3-20 4-2 4-15 4-28 5-11 5-24 6-6 6-19 7-2 7-15 7-28 8-10 8-23 9-5 9-18 10-1 10-14 10-27 11-9 11-22 12-5 12 ...