中新社广州5月16日电 (记者程景伟)记者16日从广东省农业农村厅获悉，预测今年广东荔枝产量将比 2024年增加三成左右。广东启动荔枝市场营销工作，拓展销售渠道，并持续推动科技创新、加工、冷链 物流等产业配套建设，力争让广大荔农增产又增收。 广东荔枝种植面积常年稳定在400万亩左右，种植面积和产量均超过中国一半、全球的三分之一，荔枝 种植遍及97个县(市、区)。 据广东省农业农村厅介绍，根据行业最新调度数据，从早熟品种妃子笑、白糖罂看，今年落果较少，广 东荔枝丰产的预期基本可以确定。中晚熟品种桂味、糯米糍等还需看5月至6月第三次生理落果情况确 定。 作为广东最早上市的荔枝产区之一，湛江市今年荔枝种植面积约40万亩，预计产量超26万吨，其中来自 遂溪县的仙品荔堪称湛江荔枝"明星"。近日，当地荔农开始采摘出售仙品荔、妃子笑等早熟品种。 遂溪县新屋溪泉荔枝种植专业合作社社长李忠称，该合作社种有2000多亩荔枝，主要是妃子笑和白糖 罂，预计5月20日左右全面上市。目前白糖罂的田间收购价较去年同期有所上涨。 广东多措并举拓宽荔枝销路。据介绍，广东大力发展农产品电商，对接头部电商平台，共同助力荔枝营 销；推动加强与头部物 ...

一过立夏，广东粤西的早熟荔枝次第成熟。 5月13日，一场饱受期待的对接会在上海滩成功举办，来自广东的第一批早熟荔枝，吸引了长三角地区 近40家主流采购商带着大单来到现场。 说到广东荔枝，广东省农业农村厅分管领导在致辞中娓娓道来：荔枝原产于中国，盛于岭南，有"果中 王者"的称号。全球每10颗荔枝，有7颗来自中国，其中一半以上又来自广东。广东荔枝不仅产量大、品 质优，更拥有极强的历史穿透力与文化表现力。 美团数据显示，5月第一周，美团用户以"荔枝"为关键词的搜索量对比4月第一周增长270%。广东省茂 名市是全球最大连片荔枝生产基地，其中的"中国荔都"高州，是全国荔枝生产第一大主产地。从5月份 湛江和茂名的早熟荔枝抢"鲜"上市，到6月份粤西片区的荔枝集中到货，最晚成熟的粤东片区，荔枝可 以卖到7月下旬。 多位采购商表示，广东荔枝风味独特、品质稳定，具备进入高端商超、电商平台及餐饮渠道的竞争力。 荔枝作为价格贵、颜值高、口感佳的水果，逐年受到年轻人的热捧。在陆家嘴金融行业工作的90后许女 士接受21世纪经济报道记者采访时说："有时会在App上买些水果，主要是荔枝送上门也很方便，非常 新鲜，口感也很好。" 新生代的消费 ...

Core Viewpoint - The launch of the 2025 marketing campaign for Maonan lychee aims to enhance sales and increase farmers' income, marking a new chapter in the high-quality development of the lychee industry in Maonan District, Maoming City [5][6][7]. Group 1: Marketing and Sales Initiatives - The marketing campaign includes various actions to promote lychee sales, leveraging the unique climate and soil conditions of Maonan [19][20]. - The district has initiated a "production and sales preparation" model to ensure effective market entry for lychee [19]. - Agreements have been signed with multiple companies to expand sales channels for lychee, injecting strong momentum into the marketing efforts [28][30]. Group 2: Production and Economic Impact - Maonan District has over 140,000 acres of lychee cultivation, producing approximately 25% of China's total lychee output and 20% of the global total [10][11]. - In 2024, the lychee planting area is expected to exceed 66,000 acres, with a production volume of 19,100 tons and a total industry output value of 297 million yuan [18]. Group 3: Cultural and Creative Integration - The campaign emphasizes the integration of culture and creativity into the lychee industry, with new IP family series products showcasing the cultural heritage of lychee [3][75]. - Various cultural activities, including traditional performances and interactive games, are designed to attract younger consumers and enhance the brand's appeal [66][72]. Group 4: Digital Marketing and E-commerce - The use of live streaming and social media is being promoted to enhance brand visibility and connect directly with consumers [35][44]. - The district has established an online sales platform, "Maonan Market," to facilitate e-commerce and encourage local farmers to engage in digital marketing [53][54]. Group 5: Tourism and Experience Economy - The launch of themed cultural tourism routes aims to provide immersive experiences for visitors, combining fruit picking, local cuisine, and cultural heritage [88][89]. - Upcoming events, such as the "Lychee Culture Carnival," are planned to further promote the lychee brand and attract tourists [90][92].

Group 1 - The core viewpoint is that Guangdong Gaozhou, known as the "Thousand-Year Lychee Town," is entering its lychee season with the early variety "San Yue Hong" being harvested [1][3] - The annual lychee production and sales docking conference in Gaozhou is bustling, attracting fresh produce buyers, chain supermarkets, e-commerce platforms, and large supply chain companies [3] - In 2025, due to favorable temperatures and less rainfall during the flowering period, Gaozhou is expected to achieve a high flowering rate across early, mid, and late lychee varieties, leading to a bumper harvest [4] Group 2 - Gaozhou is one of the earliest regions in Guangdong to explore the "lychee customization" model, offering differentiated services based on the characteristics of lychees and customer needs [6] - As of May 10, Gaozhou has achieved 13,310 customized orders for lychee, weighing 141 tons, with a total value of approximately 29.23 million yuan; enterprise supply chain customization reached 498 orders, weighing 468 tons, with a value of 10.95 million yuan, showing significant year-on-year growth [6]

从西到东，广东 满足你对荔枝的 所有想象_南方 +_南方plus 立夏已过，小满 将至。西起湛 江，东至汕头， 最具特色的岭南 佳果——荔枝， 又红了。 对广东人来说， 一个没有荔枝的 夏天是不完整 的。对荔枝的执 着与期待，烙印 在广东人的DNA 里。从荔枝花开 盼望荔红时节， 到尝到当年第一 颗荔枝时的喜悦 心情。新一岁的 炎炎夏日里，晶 莹剔透的荔枝带 着季节限定的甜 蜜，抚慰了人们 躁动不安的心。 对百万荔农而 言，荔枝是祖辈 的传承，是吃饭 的家伙，是孩子 的学费，是翻新 小家的希望与期 待。作为广东农 业的"金字招 牌"、富民兴村 的"致富果"，荔 枝产业高质量发 展强化科技和创 新双轮驱动，强 化农民增收举 措，以实绩实效 交上助力实 现"百千万工 程"三年初见成 效合格答卷。 荔枝是广东带给 世界的岭南风 味。一簇簇红宝 石点缀在绿树林 间，代表夏日的 甜蜜香气穿越时 空，唤醒沉睡的 味蕾。皇室贵胄 用"山顶千门次 第开"迎接它， 饶是文人骚客如 苏轼，到了罗浮 山脚下也被荔枝 俘获，"不辞长 作岭南人" 。 线"的传说名扬 天下，屈大均 《广东新语》 称"增城为荔枝 贵族"，而湛若 水培育的 ...

Core Viewpoint - The lychee harvest season in Zhongshan, Guangdong, is in full swing, with a focus on the "May Red" variety, which is highly sought after due to its quality and taste [2][5][6]. Group 1: Lychee Production and Varieties - Zhongshan has approximately 10,000 acres dedicated to lychee cultivation, with the "May Red" variety being the most prominent, accounting for over 90% of the local production [2][6][7]. - Other varieties such as "Feizixiao," "Guiwei," and "Nuomici" will follow in maturity, extending the fresh fruit supply until early July [3][5]. - The "May Red" lychee is known for its thick flesh, high sweetness, and strong aroma, making it a favorite among consumers [6][7]. Group 2: Economic Impact and Tourism - The peak harvesting period has led to a price of approximately 10 yuan per pound for "May Red" lychee, driving local economic activity [4][6]. - The "Lychee+" tourism initiative in the Minzhong Street area has attracted visitors from regions such as Guangzhou, Shenzhen, and Hong Kong, boosting local dining and accommodation sectors [7][8]. Group 3: Agricultural Practices and Innovations - In the Nalang area, lychee cultivation covers about 4,500 acres, with improved planting techniques and organic fertilizers resulting in high-quality fruit [11][12][30]. - Farmers are adopting premium cultivation methods, focusing on organic fertilizers to enhance the taste and quality of the lychees, with most of the produce sold locally [30][31]. - The Zhongshan Agricultural and Rural Bureau emphasizes quality control during the lychee harvest, implementing pest control and green prevention technologies to enhance industry competitiveness [33][34].

快评｜仙品荔破 圈，体现广东荔 枝的营销智慧_ 南方+_南方plus 5月15日，2025 广东遂溪（乌 塘）仙品荔开采 活动暨"百千万 工程"文旅周在 湛江市遂溪县乌 塘镇新屋村举 行。作为广东省 最早上市的荔枝 产区，今年湛江 全市荔枝种植面 积约40万亩，预 计产量超26万 吨，其中，来自 遂溪县的仙品荔 堪称湛江荔枝 的"明星" 。 遂溪乌塘镇地处 雷州半岛北缘， 火山岩风化的富 硒红壤与咸淡水 交汇的独特地理 环境，孕育 出"早熟、清 甜、不上火"的 荔枝品种。这种 荔枝品质虽佳， 但种植面积不 大，过去只能在 较小的市场范围 内消化，未能形 成一个叫得响的 品牌。近年来， 随着"12221"市 场营销体系的精 准落地，遂 种植与规模化经 营；借 溪"仙品荔"脱颖 而出。 当地通过"合作 社+基地+农 户"模式，整合 新屋村、湛川村 等核心产区资 源，推动标准化 助"12221"市场 体系，构建"采 购商+定制+文 旅"对接平台， 实现从田间到餐 桌的全链生态。 尤为亮眼的是， 遂溪以"定制 +"模式创新消费 场景，推出"我 在遂溪乌塘有棵 仙品荔"认种平 台，消费者 可"云监工"荔枝 生长，甚至参 ...

5月15日，工人在巧家县马树镇草莓种植基地育苗。 近年来，云南省昭通市巧家县马树镇利用气候、地理条件优势，大力发展草莓规模化种植，已完成草莓交易中心、育苗基地、深加工厂等项目建 设，形成了集生产、加工、销售于一体的产业链条。目前，马树镇夏季草莓种植面积达2万亩，年产量4万吨，总产值约6亿元。 新华社记者 胡超 摄 云南省昭通市巧家县马树镇草莓种植基地（无人机照片，5月15日摄）。 近年来，云南省昭通市巧家县马树镇利用气候、地理条件优势，大力发展草莓规模化种植，已完成草莓交易中心、育苗基地、深加工厂等项目建 设，形成了集生产、加工、销售于一体的产业链条。目前，马树镇夏季草莓种植面积达2万亩，年产量4万吨，总产值约6亿元。 5月15日，在巧家县马树镇草莓深加工厂，工人将清洗好的草莓装盘，准备放入冷柜速冻。 近年来，云南省昭通市巧家县马树镇利用气候、地理条件优势，大力发展草莓规模化种植，已完成草莓交易中心、育苗基地、深加工厂等项目建 设，形成了集生产、加工、销售于一体的产业链条。目前，马树镇夏季草莓种植面积达2万亩，年产量4万吨，总产值约6亿元。 新华社记者 胡超 摄 新华社记者 胡超 摄 5月15日，工人在巧家县 ...

170万元成交！ 遂溪乌塘拍卖三 棵古荔枝树采摘 权_南方+_南方 plus 广东五洲药业有限公司竞得300年古树荔枝采摘权 5月15日，在 2025广东遂溪 （乌塘）仙品荔 开采活动暨"百 千万工程"文旅 周启幕前，遂溪 县乌塘镇成功举 办古荔枝树采摘 权拍卖会，3棵 树龄超百年的古 荔枝树采摘权最 终以170万元总 价成交。 本次拍卖的3棵 古树位于湛川片 区古荔园，其中 最古老的树龄约 千年。拍卖现场 气氛热烈，各企 业展开激烈角 逐，随着拍卖师 落槌定音，广东 五洲药业有限公 司以30万元竞得 300年古树荔枝 采摘权，广州市 遂溪商会以60万 元拍得500年古 树荔枝采摘权， 广东恒兴集团以 80万元拿下1000 年古树荔枝采摘 权。据悉，此次 拍卖所得款项将 用于公益事业， 以实际行动助力 乡村振兴。 广州市遂溪商会竞得500年古树荔枝采摘权 广东恒兴集团以80万元竞得1000年古树荔枝采摘权 此次拍卖活动旨 在提升荔枝价值 品位，打造仙品 荔高阶品牌。千 年古树承载的历 史底蕴与现代商 业价值深度融 合，不仅为即将 开展的2025广东 遂溪（乌塘）仙 品荔开采活动 暨"百千万工 程"文旅周预热 ...

Core Insights - The early-ripening "San Yue Hong" lychee from Zengcheng has entered its peak tasting period, attracting numerous buyers from the Pearl River Delta region [2][3][20] - Daily trading volume of "San Yue Hong" lychee has surpassed 100 tons, with at least 20 batches of buyers from various cities in the Greater Bay Area visiting the production area daily [19][20] Group 1: Market Activity - The lychee harvest in Zengcheng's Zhu Yuan Village has begun, with farmers actively picking the fruit early in the morning to preserve freshness [7][9] - Farmers are adopting a "double rush" mode, where they pick in the morning and ship in the afternoon, significantly shortening the time from harvest to market [9][19] - The local market is bustling with activity, as trucks filled with lychees line up for transactions, indicating strong demand [12][19] Group 2: Quality and Supply - The quality of this year's lychees is reported to be better than previous years, with plumper fruit and a sweet-tart flavor profile [7][18] - The harvesting period for "San Yue Hong" lychee is expected to last until the end of May, providing a continuous supply to the market [20]