点击 关注我们 核心观点 证券研究报告 | 2025年05月19日 报告发布日期：2025年5月19日 报告名称: 《AI眼镜系列专题报告（二）：AI眼镜新品爆发元年，国产SoC主控崭露头角》 分析师：胡剑 S0980521080001/胡慧 S0980521080002/ 叶 子 S0980522100003 / 詹浏洋 S0980524060001 / 张大为 S0980524100002/ 李书颖 S0980522100003 联系人：连欣然 完整报告请扫描下方二维码 证券分析师:胡慧 021-60871321 huhui2@guosen.com.cn S0980521080002 证券分析师:叶子 0755-81982153 yezi3@guosen.com.cn S0980522100003 证券分析师:张大为 021-61761072 zhangdawei 1 @guosen.com.cn S0980524100002 证券分析师:詹浏洋 010-88005307 zhanliuyang@guosen.com.cn S0980524060001 AI眼镜系列专题报告 (二) AI眼镜新品爆发元年, ...

Core Insights - The domestic consumer-grade AI/AR glasses market saw sales reach 96,000 units in Q1 2025, marking a 45% year-on-year growth, with screen-based AR glasses accounting for 80% of the market share and non-screen AI glasses making up 20% [1][2] Market Drivers - The growth is driven by three core factors: 1. The benchmark effect from overseas products like Ray-Ban Stories, which activated domestic demand through a "hardware + ecosystem" model [2] 2. Technological iterations leading to a shift in consumer preferences towards lightweight AI glasses with real-time translation and voice interaction capabilities [2] 3. National policy subsidies injecting vitality into the market, particularly for non-screen AI glasses priced under 1,000 yuan [2] Market Structure - The market is characterized by significant structural differentiation, with the Birdbath + Micro OLED solution holding 85% of the AR glasses market share, while non-screen AI glasses are emerging as market leaders due to their cost-effectiveness [3] Competitive Landscape - Leading brand Thunderbird Innovation holds a dominant 45% market share, showcasing its strength in "hardware + algorithm + ecosystem" vertical integration [4][5] - XREAL ranks second with an 18% market share, leveraging its self-developed X1 spatial computing chip for enhanced user experiences [7] - Starry Meizu, with a 14% market share, capitalizes on its smartphone heritage to offer competitive AR glasses [8] - VITURE targets the high-end gaming segment, despite a smaller market share, by delivering superior visual experiences [9] - Rokid is shifting focus towards AI + AR glasses, aiming to establish a strong presence in both consumer and industrial markets [10] Industry Trends - The AI/AR glasses market is witnessing a surge in cross-industry participation, with major consumer electronics brands like Xiaomi and Huawei entering the space, emphasizing ecosystem integration over immediate sales [10] - Internet giants such as Baidu and Alibaba are also accelerating their entry into the market with self-developed AI glasses, contributing to a diversified competitive landscape [10] Market Outlook - The AI/AR glasses market is on the brink of a breakthrough, transitioning from niche products to essential tools for productivity, reshaping human-computer interaction and becoming a key entry point in the metaverse era [11]

Core Viewpoint - The AI glasses market is experiencing a new wave of product launches, with major companies like Huawei, Google, Meta, and Apple making significant advancements in this sector, indicating a growing trend towards smart eyewear technology [1][4][6]. Group 1: Product Launches and Upgrades - Huawei recently upgraded its Smart Glasses 2, introducing new features such as 21-language face-to-face translation and head control for answering calls, while also enhancing its design [2][4]. - Rokid has reported over 250,000 pre-orders for its AI glasses, with expectations to fulfill these orders within the year [2]. - Google is set to showcase a prototype of AI glasses powered by its Gemini model at the upcoming I/O conference [3]. Group 2: Market Activity and Trends - The A-share market for AI glasses has shown a slight increase, with notable stocks like Haoshanghao and Zhongguangxue leading the gains [1][6]. - The AI glasses sector is entering a phase of rapid growth, with predictions that 2025 could be a breakout year for the industry, driven by advancements in AI and optical technologies [7][8]. - Analysts expect global sales of AI glasses to reach 5.5 million units in 2025, marking a 135% year-on-year increase, with Chinese supply chains expected to dominate over 50% of the market [8]. Group 3: Future Outlook - The AI glasses market is projected to expand significantly, with estimates suggesting a global market size of $150 billion by 2030 [7]. - Major companies are expected to release various AI glasses products in the near future, including Xiaomi's offerings, which may feature both high-end and budget versions [6][7].

Group 1 - The 2025 Shenzhen International Optical Expo will take place from June 25 to 27, showcasing the integration of AI, AR/VR technologies with the eyewear industry [1] - Global AI smart glasses sales reached 600,000 units in Q1 2025, marking a 216% year-on-year increase, primarily driven by the sales of RayBanMeta smart glasses [1] - The expected total sales of AI smart glasses for 2025 is projected to be 5.5 million units, with new products from brands like Xiaomi, Alibaba, and Samsung anticipated to launch in the latter three quarters of the year [1] Group 2 - Allwinner Technology has developed a pathway from edge to cloud for large model engines, with applications in smart education, home companionship, personal assistants, and AI glasses expected to be launched in 2025 [2] - SuoBeide's products, including antennas, harnesses, and thermal management solutions, are applicable in robotics and AI glasses, with bulk shipments of antenna products to North American customers for AR/VR glasses already underway [2]

Core Viewpoint - The domestic consumer-grade AI/AR glasses market is experiencing significant growth, with sales reaching 96,000 units in Q1 2025, a year-on-year increase of 45%, indicating a shift from novelty to necessity in smart living hardware [2] Market Overview - The market for consumer-grade AI/AR glasses is characterized by a structural differentiation, with screen-based AR glasses accounting for 80% of the market share and non-screen AI glasses making up 20% [2] - The growth is driven by three main factors: the benchmark effect from overseas products, technological iterations leading to replacement demand, and government subsidies supporting market vitality [2] Key Drivers of Growth - Benchmark Effect: The success of Ray-Ban Stories smart glasses has activated domestic demand for AI glasses through its "hardware + ecosystem" model [2] - Technological Iteration: The Birdbath + Micro OLED solution holds 85% of the AR glasses market, but lack of innovation is pushing consumers towards lightweight AI glasses with real-time translation and voice interaction features [2] - Government Support: Subsidies are energizing the market, particularly for non-screen AI glasses priced under 1,000 yuan and screen-based AR glasses priced between 1,000 to 4,000 yuan [2] Competitive Landscape - Leading brand Ray-Ban Innovation holds a dominant 45% market share, showcasing strong vertical integration of hardware, algorithms, and ecosystem [4][6] - XREAL follows with an 18% market share, leveraging its self-developed X1 spatial computing chip for enhanced user experiences [8] - Starry Meizu ranks third with a 14% market share, utilizing its smartphone brand influence to penetrate the AR glasses market [9] Product Innovations - Ray-Ban Innovation's flagship products, including the V3 AI shooting glasses, have rapidly gained market share, achieving 80% in the AI glasses segment [7] - XREAL's XREAL One glasses provide immersive AR experiences, while Starry Meizu's products benefit from cross-device synergy with its Flyme AIOS operating system [8][9] Future Outlook - The AI/AR glasses market is on the brink of a breakthrough, transitioning from niche products to essential tools for productivity, reshaping human-computer interaction [15] - The next three years are expected to see a significant evolution in the market, with AI/AR glasses becoming a key component of smart living [15]

Core Insights - The AI glasses market is rapidly expanding, with significant interest from both domestic and international companies in product development and innovation [1][2] - Major functionalities of AI glasses include object recognition, real-time translation, and various multimedia capabilities, which are continuously being enhanced [2][3] - The industry is witnessing a shift towards lightweight designs and improved optical display technologies, driven by consumer demand for more advanced features [3][4] Industry Developments - Companies like Lingban Technology are launching AI glasses products, with RokidGlasses set to debut in June 2024, while other firms have already begun mass deliveries [2][4] - The global sales of AI glasses are projected to reach 1.52 million units in 2024, with a significant year-on-year growth of 216% in Q1 2025 [2] - Key players in the supply chain, such as Shenzhen Baiwei Storage Technology, are preparing for mass deliveries of high-value storage products starting in Q2 2025, with expected revenue growth of over 500% in 2025 [4][5] Technological Innovations - The innovation in AI glasses is focused on three main areas: enhanced optical display, optimized interaction methods, and improved AI capabilities [3] - Companies are investing in lightweight materials and advanced technologies, such as nano-microcrystalline glass, to improve durability and visual quality of AI glasses [5][6] - Domestic companies are positioned to leverage their technological advantages to meet the demands of leading global clients in the AI glasses market [6]

克雷西 发自 凹非寺 量子位 | 公众号 QbitAI AI眼镜，究竟为什么这么热？ 自2023年10月Meta旗下的Ray-Ban Meta智能眼镜发布，标志着智能眼镜终端不再只是极客的玩具，而是 可能成为继智能手机之后，人类与 数字世界交互的下一个核心入口 。 截止目前，国内已有十余家厂商正式发布了AI眼镜产品，还有更多的产品正等待亮相， "百镜大战"的序幕已经拉开 。 这场大战之中，参赛选手属性各不相同，既有互联网厂商，也有做显示出身……不同类型的选手都是以一种怎样的姿态加入的这场战斗？ 为了解开这些疑问，量子位与不同属性的AI眼镜从业者进行了对话交谈。 今天的文章是这一系列交流中的第三期，我们对话了 雷鸟创新创始人兼CEO李宏伟先生 。 以下为量子位与李宏伟对话实录，部分内容有删改。 AI眼镜，必须有定制化基座模型 量子位：V3在发布的时候剧透了很多未来要上新的AI功能，V3前不久刚刚完成了一次更新，这次更新有什么亮点？从发布到现在，在技术的 迭代上有没有遇到什么难点？ 李宏伟 ：最近的一次更新是一个非常重要的更新，我们上线了两个最重要的新功能。 一个是 AI录音 ，它包括了录音、转写、总结、翻译，一 ...

AI 眼镜行业的现状与展望 20250514 摘要 • AI 眼镜通过显示功能和本地化模型算力提供完整信息交付，如实时翻译和 订票信息投射，提升用户体验，是未来发展核心方向。不带显示功能的产 品与现有智能设备无本质区别。 • 掌握 AI 眼镜端操作系统的公司将具有显著价值，类似于智能手机领域的 iOS 和安卓。生态系统的繁荣和用户基础是关键，硬件平台设计需合理， 并考虑功耗、体积和算力等物理限制。 • 全彩显示技术面临 Micro LED 红光发光效率挑战，量产仍有困难。预计两 三年内有渐进式方案，过渡方案性价比不高。现阶段用户需求与彩色关联 不大，文字性成果交付颜色非关键因素。 • 公司已量产 AR 和 Glass 两类 AI 眼镜，提供实时信息显示、语音交互和环 境感知等功能。AR 娱乐套装兼容安卓应用，支持多开和移动剧幕功能，适 合办公、学习和娱乐。 • AI 眼镜 rocking glasses 重约 50 克，具备蓝牙耳机和摄像头功能，融合 大模型应用，如实时翻译、导航和阅读。通过感知能力提供智能体服务， 提高商务人士工作效率。 Q&A 今年 AI 眼镜行业的市场规模预期如何？ 根据目前产业链的信息 ...

Core Viewpoint - The Ministry of Industry and Information Technology of China has released a draft for a mandatory national standard titled "Safety Technical Requirements for Children's Watches," which is open for public consultation until June 12, 2025 [1][3]. Group 1: Safety and Security Requirements - The new standard aims to address content safety issues in children's smartwatches, prohibiting the pre-installation of generative voice Q&A applications and requiring that any voice Q&A information comes from a fixed knowledge base [3][7]. - Specific requirements include that the operating system of children's smartwatches must support security upgrades during maintenance periods, and that any permissions for microphone, camera, and location must be explicitly granted by guardians [6][10]. - The standard also mandates that children's smartwatches must have features to prevent the installation of malicious programs and must include password protection for startup and lock screen [6] Group 2: Content and Usage Restrictions - The standard restricts the types of applications that can be pre-installed on children's smartwatches, disallowing those that promote gaming or entertainment, and requires controls on usage time and payment functionalities [10]. - It emphasizes the need for a dedicated content pool for children, ensuring that all information provided is safe and appropriate, with daily safety checks and records maintained [9][10]. - Advertising content on the watches is also regulated, prohibiting splash screen ads and requiring clear options to close any in-app advertisements [10]. Group 3: Market Context - As of now, approximately 170 million children aged 5 to 12 in China own smartwatches, with a penetration rate exceeding 50% in urban areas [8][9]. - The increasing functionality of children's smartwatches, resembling mini smartphones, has raised concerns about safety and content accuracy, particularly following controversies involving major brands [9].

Core Insights - The report highlights the rapid evolution of consumer-grade AR glasses, driven by advancements in optical display and AI integration, leading to a competitive landscape among various manufacturers [1][2][4]. Industry Status - Continuous R&D investment in the AR sector by domestic and international companies is fostering technological innovation and product development. Major players include internet giants, smartphone manufacturers, and AR startups, with a significant shift towards AI integration in AR glasses [2][19]. - The domestic AR glasses market is characterized by a strong presence of local brands such as Starry Sky Meizu, Thunderbird Innovation, XREAL, Rokid, and INMO, collectively referred to as the "Five Little Dragons" of AR glasses, which are rapidly gaining market share against foreign competitors [2][19][21]. Market Overview - In 2024, AR glasses sales reached 286,000 units, with Q4 witnessing record-high sales due to new product launches. Leading brands dominate the market, each carving out niches based on specific advantages [2][23][26]. - The market is expected to maintain momentum into 2025, with ongoing product innovations enhancing portability, functionality, and technology [23][29]. Company Analysis - The report provides an in-depth analysis of leading brands such as Starry Sky Meizu, Thunderbird Innovation, and XREAL, focusing on their product launches, technological advancements, and ecosystem collaborations [3][34][46]. - Starry Sky Meizu is noted for its significant investment in optical waveguide technology and AI integration, positioning itself as a leader in the AR glasses market [42][44]. Technological Trends - Optical waveguide technology is identified as a key driver for the future of consumer-grade AR glasses, offering advantages in lightweight design, high transparency, and display quality [8][50]. - The integration of AI into AR glasses is enhancing user experience and expanding application scenarios, making these devices more appealing to consumers [51][52]. Competitive Landscape - The competitive dynamics of the AR glasses market are influenced by short-term hardware specifications and popular products, while long-term success will depend on cross-device collaboration, developer ecosystems, and data asset depth [55].