乡村旅游
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乡村游火爆:最美农村路成“最火打卡地” 释放暑期消费活力
Yang Shi Wang· 2025-07-27 09:02
Group 1 - The core viewpoint of the articles highlights the significant rise in rural tourism during this summer travel season, with the "Top Ten Most Beautiful Rural Roads" becoming popular destinations for travelers [1][3] - Data from a domestic online travel service platform indicates that hotel bookings during this summer have covered over 90% of counties and townships nationwide, with regions like Xinjiang and Sichuan seeing high booking volumes [1] - The "Bamboo Country Gallery Tourist Road" in Guangde, Anhui, has emerged as a popular spot for rural tourism this summer [1] - The "Zhejiang North Mountain Water Line," another of the top ten scenic self-driving routes, has experienced a 5.97% year-on-year increase in visitor numbers this summer [1][3] Group 2 - The Ministry of Transport's analysis indicates that the number of tourists on certain rural roads has significantly increased, with some roads attracting nearly 100,000 visitors solely for night tours [3] - Predictions from the Ministry of Transport's research institute suggest that the overall passenger flow this summer will exceed a 30% increase compared to the same period last year, showcasing the effectiveness of rural roads in promoting tourism [3] - Statistics reveal that self-driving tours dominate rural road travel this summer, with electric vehicles accounting for 20% of the total, marking an increase of over 5 percentage points year-on-year [5] - In regions like Yichang, Hubei, Feixian, Shandong, and Suqian, Jiangsu, transportation and power departments have enhanced charging facilities near scenic areas to support green travel during the summer [5]
十部门:推动乡村民宿提升服务质量,拓展农产品销售、特色文化体验等综合业态
news flash· 2025-07-27 02:24
Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has issued the "Implementation Plan for Promoting Agricultural Product Consumption," which emphasizes the integration of tourism and shopping in rural areas [1] Group 1: Tourism and Agricultural Integration - The plan aims to enhance rural tourism quality and efficiency through initiatives like "Four Seasons of Beautiful Scenery in the Countryside" and "Shopping in the Countryside" [1] - It includes the introduction of rural tourism product routes, seasonal festivals, and special agricultural products to attract visitors [1] Group 2: Promotion of Leisure Agriculture - The implementation of a leisure agriculture boutique project is highlighted, which involves promoting beautiful rural leisure tourism spots and routes [1] - The initiative aims to drive local agricultural product sales by showcasing these tourism spots [1] Group 3: Improvement of Rural Accommodation Services - The plan encourages the enhancement of service quality in rural homestays and the development of diverse business models [1] - It focuses on expanding sales of agricultural products, cultural experiences, and processing of agricultural by-products [1] Group 4: Cultural Heritage and Local Cuisine - The development of important agricultural cultural heritage sites is promoted to preserve farming techniques and create "Agricultural Heritage Quality Products" [1] - The initiative also aims to establish "Famous Food Villages" and "Famous Food Towns," promoting local ingredients through various experiential projects [1]
农业基本盘,稳在何处?
Yang Guang Wang· 2025-07-26 23:26
Core Insights - The agricultural and rural economy in China shows strong resilience, with a focus on stability and growth in food supply and rural income [1][3]. Group 1: Stability in Food Supply - Summer grain production reached 299.48 billion jin, marking the second-highest yield in history, crucial for food security [1]. - The autumn grain harvest, which accounts for 75% of the annual grain production target of approximately 1.4 trillion jin, is critical for achieving overall production goals [1]. - The area and yield of vegetables have increased year-on-year, with 11 million acres planted and a production of 26.23 million tons in early July, reflecting a robust supply [2]. Group 2: Livestock and Market Dynamics - Pork production and consumption account for about 60% of total meat consumption in China, indicating the importance of stable pig farming for the livestock sector [2]. - The inventory of pigs aged over five months decreased by 0.8% in June, suggesting a potential reduction in pig output in July and August, which may stabilize pork prices and improve farming profitability [2]. Group 3: Rural Development and Tourism - The agricultural sector's stability contributes to increasing rural incomes and a harmonious rural environment, with rural tourism becoming a popular choice for urban residents [2]. - The development of rural tourism is transforming local experiences into tangible economic benefits, enhancing the appeal of rural areas [2]. Group 4: Future Agricultural Initiatives - The second half of the year will focus on advancing key agricultural technologies, fostering agricultural technology enterprises, and ensuring effective disaster prevention and mitigation [4][5].
(乡村行·看振兴)农旅融合 福建福鼎乡村蝶变引客来
Zhong Guo Xin Wen Wang· 2025-07-26 13:38
Core Viewpoint - The article highlights the successful agricultural and tourism integration in Kewan Village, Fujian Province, focusing on the cultivation and marketing of water peaches, which has significantly boosted local income and community development [4][7]. Group 1: Agricultural Development - Chen Xingjin's family cultivates nearly 150 water peach trees, yielding approximately 10,000 kilograms annually, generating an income increase of nearly 100,000 yuan [4]. - The water peaches from Kewan Village are characterized by high juice content, thin skin, strong aroma, and sweetness, with prices ranging from 5 to 15 yuan depending on quality [4]. - Expert guidance in planting techniques and pest control has improved both the quality and yield of the peaches, contributing to the village's agricultural success [4][7]. Group 2: Community and Economic Reforms - The implementation of the "Fortress Project" by the Fuding Municipal Committee has streamlined village governance, reducing the number of administrative personnel from 14 to 7, enhancing efficiency [7]. - The village has seen the establishment of three themed cafes, which are projected to increase collective income by 150,000 yuan annually [7]. - The integration of tourism and agriculture is being further developed through the establishment of boutique homestays and cultural projects, aiming to attract more visitors and enhance local economic growth [8].
南农晨读丨粤桂协作 三江油礼
Nan Fang Nong Cun Bao· 2025-07-26 10:05
Group 1 - The first "Little Red Village" cultivation plan in Guangdong's new business format was officially launched in Zhaoqing City, aiming to enhance rural digital tourism [4][6] - A strategic cooperation agreement was signed between Chaozhou Yuyue Mountain Villa Ecological Tourism Co., Ltd., Tiegang Cultural Tourism Investment Co., Ltd., and the "Zhenxiang" rural tourism service platform under Southern Media Group, focusing on mutual benefits and resource sharing [5][6][7] Group 2 - The National Aging Development Bulletin for 2024 indicates that by the end of 2024, the population aged 60 and above in China will reach 310.31 million, accounting for 22.0% of the total population [12][13] - The average life expectancy in China has reached 79.0 years, an increase of 0.4 years from 2023 [10][14] Group 3 - The Ministry of Human Resources and Social Security announced the introduction of "Rural Collective Economy Managers" as one of 17 new occupations, highlighting the importance of new professions for farmers and rural revitalization [18][20][21] Group 4 - The promotion event for the Sanjiang oil tea brand in the Guangdong-Hong Kong-Macao Greater Bay Area was successfully held, showcasing the integration of local agricultural products into larger markets [23][24][25] - The event emphasized the collaboration between Guangdong and Guangxi, facilitating the processing and distribution of local products like tea and wine [26][27]
“边麻沟”走上文旅致富路
Zhong Guo Qing Nian Bao· 2025-07-26 09:26
如今,这个曾经只能赏花观光的乡村旅游点,已发展成为青海省首个"花卉种植+自然景观"融合的4A级 景区。以景区为核心,边麻沟村还大力发展民宿、农家乐等多样文旅新业态,实现了从"贫困村"到"网 红打卡地"的蜕变。 "2016年我们村里还只有5家农家乐,现在159户人家里,近70户有自己的旅游产业。"边麻沟花海景区党 支部书记、总经理李振海介绍,2024年边麻沟全村旅游综合收入达2000万元,其中花海景区整体收入为 520万元。 土地流转、股份分红、文旅接待……边麻沟村村民挣钱的渠道越来越多,腰包也越来越鼓。像刘永梅一 样,不少村民选择在花海景区谋一份差事。跟刘永梅搭班的张生莲就是边麻沟村人,她已经在景区工作 了3年,每年干5个月,一年能拿两万元左右。 家住青海省西宁市大通回族土族自治县朔北藏族乡麻家庄村的刘永梅一个多月前给家里添置了一个大物 件:一台1800多元的电冰箱。 她去年就想买了,但两个孩子上学要花钱,自己又常年在家打理那几亩刚好够吃的口粮地,家里就靠丈 夫一人挣钱,手里没攒下闲钱。"现在我有工作了,6月一拿到工资,就立马下了单。"刘永梅说。 刘永梅的工作是在距家5公里外的边麻沟花海景区做管理员。7月22 ...
白墙红瓦好戏“上场” 枕山听溪观星“出圈”(寻找最美乡村·小昆村)
Ren Min Ri Bao· 2025-07-25 22:02
Core Viewpoint - The article highlights the revitalization of Xiaokun Village in Zhejiang Shengzhou, emphasizing its transformation through cultural tourism and ecological development, leading to increased visitor attraction and community engagement [6]. Group 1: Village Development - Xiaokun Village has been included in the fifth batch of traditional Chinese villages, showcasing its historical and cultural significance [6]. - The village collective has adopted a strategy of "ecological prosperity and cultural tourism enrichment" to drive comprehensive rural revitalization [6]. - Infrastructure improvements include the widening and hardening of steep mountain roads into a "wealth road" for the village [6]. Group 2: Tourism and Community Engagement - Idle farmhouses have been renovated into modern facilities while preserving traditional wooden beams, transforming them into guesthouses [6]. - The village has initiated a rural Yue Opera competition at the newly built ancient opera stage, enhancing cultural engagement [6]. - A newly established camping site for stargazing has attracted numerous visitors, contributing to the village's growing popularity as a tourist destination [6].
真乡牵手铁岗小红村,加码乡村数字化文旅
Nan Fang Nong Cun Bao· 2025-07-25 06:30
Core Viewpoint - The collaboration between "Zhenxiang" rural tourism service platform and local companies aims to enhance the digital transformation and promotion of rural tourism in Guangdong, specifically focusing on the "Xiaohong Village" initiative in Tiegang Village [2][4][24]. Group 1: Strategic Collaboration - The strategic cooperation agreement was signed between Chaozhou Yuyue Mountain Villa Ecological Tourism Co., Tiegang Cultural Tourism Investment Co., and the "Zhenxiang" platform under Southern Media Group [3][8]. - The partnership will focus on mutual benefits, resource sharing, and complementary advantages in areas such as digital transformation, promotion, and brand building [4][5]. Group 2: Digital Transformation and Promotion - "Zhenxiang" will integrate media resources to create tailored promotional plans for Tiegang Village, highlighting unique projects like rooftop coffee and intangible cultural heritage crafts [12][13]. - The collaboration will also explore a revenue-sharing mechanism and jointly plan marketing activities such as live streaming and influencer promotions to enhance the visibility of local tourism [20][22]. Group 3: Community Development and Recognition - Tiegang Village has gained recognition as a "net celebrity village" due to innovative projects and effective resource utilization, including the establishment of the first rural rooftop coffee in the province [18][19]. - In 2024, Tiegang Community was selected as a typical village in Guangdong's "High-Quality Development Project" [27].
广东新业态首个“小红村”(铁岗村)培育计划正式启动
Nan Fang Nong Cun Bao· 2025-07-25 03:06
广东新业态首 个"小红村"(铁 岗村)培育计划 正式启动_南方 +_南方plus 为落实省、市关 于"百县千镇万 村高质量发展工 程"的工作部 署,推动高要区 金渡镇铁岗村农 文旅融合发展, 加强与社交媒体 平台"小红书"合 作,推动落地广 东新业态首 个"小红村"培育 试点工作,7月 24日,广东新业 态首个"小红 村"(铁岗村) 培育计划启动活 动(以下简 称"活动")在肇 庆市高要区金渡 镇铁岗村举办。 此次活动由中共 肇庆市委宣传 部、肇庆市农业 活动现场。 农村局、肇庆市 文化广电旅游体 育局指导,高要 区人民政府主 办,高要区"百 千万工程"指挥 部办公室、高要 区农业农村局、 高要区文化广电 旅游体育局、金 渡镇人民政府联 合承办。各单位 有关负责同志、 村庄管理主体代 表,小红书平台 代表,乡村运营 项目及投资运维 主体单位代表, 媒体代表、平台 博主、网红达人 资源、引趋 势"。今年,小 红书推出"小红 村点亮计划" , 发挥平台数字能 力,促进乡村文 旅发展。铁岗村 积极主动对接小 红书平台,争取 有关资源支持, 旨在通过社交媒 体赋能乡村农文 旅发展,探索乡 村振兴新业态、 等共同见证这 ...
田园新场景带热文旅消费
Ren Min Ri Bao Hai Wai Ban· 2025-07-25 01:20
Core Insights - Shandong's Sishui County has been selected as a national pilot for cultural industry empowerment in rural revitalization, leveraging its rich cultural heritage and natural beauty to attract tourism [1][2] Group 1: Cultural and Tourism Development - Sishui County is known for its extensive peach orchards and hosts the famous "Peach Blossom Festival," which attracts numerous tourists during holidays [1] - The county has developed over 400 unique homestays, generating over 10 million yuan in revenue last year, driven by deep experiential tourism [2] - Traditional crafts, such as pottery, have been revitalized, with the "Confucian Pottery" series achieving sales exceeding 5 million yuan [2] Group 2: Visitor Experience and Engagement - The county offers immersive educational tourism experiences, such as farming culture-themed activities and traditional Chinese cultural experiences, appealing to diverse visitor interests [2] - Short-term visitors now account for over 70% of total tourists, contributing to an annual growth rate of over 20% in collective income for six provincial-level rural tourism key villages [2] - Last year, Sishui County received over 1.3 million tourists, generating a total tourism revenue of 3.9 billion yuan [2] Group 3: Cultural Integration - The local government emphasizes the integration of traditional culture with natural landscapes, aiming to provide a serene retreat for visitors [4]