人民财讯9月20日电，9月19日，同程旅行与张家界市文旅广体局、张家界荷花国际机场举行了航旅战略 合作签约仪式。根据合作协议，同程旅行将基于平台优势，联合张家界荷花国际机场聚焦张家界旅游核 心客源地，共同开发以武陵源、天门山等张家界自然景观、生态旅游以及土家族苗族特色文化为主题的 航空旅游产品，同时希望通过系列产品的开发带动机场客流量的增长。 ...

Group 1: Travel Trends - The upcoming National Day holiday coinciding with the Mid-Autumn Festival has created an eight-day "super golden week," leading to a significant increase in travel demand, with online travel platforms seeing a notable rise in orders [1] - Ctrip's 2025 National Day travel trend forecast indicates that cross-province travel orders have increased by 45% year-on-year [1] - Tuniu reports a double-digit growth in travel bookings for the National Day and Mid-Autumn holiday compared to the same period last year, with a marked increase in self-driving tours and packaged travel products [1] Group 2: Destination Preferences - Ctrip data shows that orders for inter-provincial border cities have surged by 58%, with specific regions like Zhaotong and Hezhou seeing increases of 95% and 88% respectively [2] - Emotional value is becoming a core factor in destination selection, with searches for hotels in remote areas like Xinjiang and Tibet rising by 60% [2] - Popular outbound destinations include Japan, Thailand, and Hong Kong, with Malaysia and Singapore also emerging as top choices, highlighting the strong appeal of Southeast Asia [2] Group 3: Outbound and Inbound Travel - Tuniu indicates a significant increase in outbound travel bookings for the National Day and Mid-Autumn holiday, with popular destinations including Japan, Maldives, and Singapore [3] - The inbound travel market is also active, with popular source countries including South Korea, Japan, and the United States, and major cities like Shanghai and Beijing being popular inbound destinations [3] - The pursuit of emotional value and interest in niche exploration reflect a more diversified and emotional travel preference among tourists [3] Group 4: AI Applications in Travel - Several online travel platforms are accelerating the implementation of AI applications ahead of the holiday, with Fliggy launching an AI feature that helps users plan trips based on holiday schedules [4] - Fliggy's AI product has undergone multiple iterations since its launch, enhancing its ability to meet user needs [4] - Qunar is also integrating AI into its app, aiming to reconstruct the entire travel planning and booking process using AI technologies [4]

Core Viewpoint - The article discusses the ongoing issues between hotels and Ctrip regarding the platform's pricing intervention, highlighting complaints from multiple hotels about unauthorized price adjustments and the challenges faced in canceling the pricing assistant feature [1][3][6]. Group 1: Issues Faced by Hotels - Multiple hotels in Zhengzhou and Wuhan reported that Ctrip's pricing assistant was interfering with their pricing strategies, leading to forced price reductions without prior consent [1][6]. - Hotel managers expressed frustration over the inability to effectively communicate with Ctrip to resolve these pricing issues, often leading to a cycle of temporary cancellations of the pricing assistant that would be reinstated shortly after [3][7]. - One hotel manager noted that the platform had previously reduced room prices by over 50%, significantly impacting their revenue during peak holiday periods [3][7]. Group 2: Actions Taken by Hotels - After persistent communication, one hotel manager was able to cancel the pricing assistant, but expressed uncertainty about how long this would last, indicating a lack of trust in the platform's practices [3][6]. - Another hotel manager decided to delist their hotel from Ctrip after repeated unsuccessful attempts to negotiate pricing, citing excessive and frequent price adjustments as the primary reason [6][8]. - The article mentions that hotels are now exploring alternative platforms to reduce reliance on Ctrip, indicating a shift in order sources from a previous 4:6 ratio to 3:7 in favor of other platforms [8].

Group 1 - Ctrip held a release event for the "Ctrip Reputation List 2025 Inbound Tourism Trend Guide" in Incheon, South Korea, aimed at providing inspiration for inbound tourism from China to global travelers [1] - In the first half of 2025, the number of Korean tourists booking trips to China through Ctrip increased by 125% compared to the same period in 2024, with Korean users showing the highest overseas travel demand among Asian countries, accounting for 71% [3] - Major cities attracting Korean inbound tourists include Shanghai, Beijing, Qingdao, Guangzhou, and Chengdu, while natural attractions like Zhangjiajie, Huangshan, and Jiuzhaigou saw a 110% increase in search volume [3] Group 2 - Ctrip's Korean General Manager emphasized that Korean tourists are seeking more than just sightseeing; they desire a combination of urban leisure, cultural experiences, and natural healing, which the Ctrip Reputation List addresses [3] - The partnership between Ctrip and Paradise City is based on a shared pursuit of high-quality travel experiences, with Paradise City offering luxury accommodations and diverse cultural experiences [3] - Paradise City is preparing to welcome Chinese tourists by enhancing Chinese language services, payment methods, and food experiences tailored to Chinese preferences, alongside targeted social media marketing [4]

Core Points - Zhengzhou Market Supervision Administration conducted an administrative interview with Ctrip Travel Network, requiring comprehensive rectification and standardized operations to maintain fair competition and protect the legitimate rights of platform operators [1][5] - The platform was found to have violated the Electronic Commerce Law and the Interim Provisions on the Prohibition of Unfair Competition by using service agreements, transaction rules, and technical means to impose unreasonable restrictions on transactions and pricing of platform operators [1][5] - A corrective notice was issued on September 4, 2025, mandating Ctrip to complete contract revisions and pricing tool optimizations within a specified timeframe [1][5] Regulatory Emphasis - Fair competition is emphasized as the core of the market economy, with internet platform companies urged to enhance legal awareness and actively cooperate with regulatory authorities [2] - Companies are required to establish a regular legal education mechanism to improve compliance capabilities among management and operational staff [2] - The importance of respecting merchants' autonomy and correcting unreasonable restrictions, such as forced service activation and inability to exit, is highlighted [2] Follow-up Actions - Zhengzhou Market Supervision Administration will continue to monitor Ctrip's rectification progress and conduct inspections to ensure compliance with responsibilities [2]

Core Viewpoint - Ctrip (9961.HK) is facing regulatory scrutiny from the Zhengzhou Market Supervision Administration due to allegations of unreasonable price manipulation through its "Price Adjustment Assistant" tool, which has been reported to force hotels to comply with price changes without consent [1][2][3] Regulatory Actions - The Zhengzhou Market Supervision Administration conducted an administrative interview with Ctrip on September 17, following a report from multiple hotels regarding forced price adjustments [1] - Ctrip has been ordered to respect merchants' autonomy and rectify issues related to forced activation of the "Price Adjustment Assistant" tool, which modifies hotel prices without consent [1][3] Business Operations - The "Price Adjustment Assistant" is an automated pricing tool that lowers hotel prices on Ctrip if they are higher than competitors, which has raised concerns about its unilateral nature [2][3] - Ctrip's response to the allegations has been to claim that the tool is intended to help hotels adapt to local market prices and enhance competitiveness [3] Financial Performance - Ctrip has shown strong financial performance, with projected revenues of 445 billion yuan and 533 billion yuan for 2023 and 2024, respectively, and net profits of 99 billion yuan and 172 billion yuan [4] - In Q2 2025, Ctrip's revenue reached 148.43 billion yuan, a year-on-year increase of 16%, with net profit rising by 26% to 48.46 billion yuan [4] Market Position - Ctrip holds a dominant position in the domestic OTA market, with a GMV market share of 56% in 2024, providing significant exposure and traffic for hotels [6] - The company has been criticized for squeezing hotel profit margins while maintaining a low-price image to attract users [3][6] Industry Dynamics - The hotel industry is experiencing challenges, with a 11.8% year-on-year increase in total hotel supply, while demand is undergoing structural adjustments, leading to intensified competition [7] - Major hotel chains like Jinjiang Hotels and others have reported declines in revenue and net profit, indicating a tough operating environment [7][8] Competitive Landscape - Competitors like JD.com are seizing the opportunity to expand their presence in the hotel industry by offering lower commission rates and alternative supply chain services [9] - Ctrip has initiated changes in response to industry backlash, including a "de-involution" campaign aimed at restructuring its review system and optimizing recommendation logic [10]

Core Viewpoint - The company has exceeded revenue expectations in Q2 2025, benefiting from a favorable competitive landscape and optimized marketing efficiency, leading to a continuous increase in profit margins [1][2]. Financial Performance - In Q2 2025, the company achieved revenue of 14.864 billion RMB, representing a 16.23% year-on-year increase, and a net profit attributable to shareholders of 4.864 billion RMB, up 26.4% [1]. - Adjusted net profit (excluding non-recurring items) was 5.011 billion RMB, reflecting a slight increase of 0.5% [1]. - Adjusted EBITDA reached 4.880 billion RMB, marking a 10% increase, while adjusted operating profit was 4.668 billion RMB, up 10.4% [1]. Revenue Breakdown - Revenue from accommodation bookings grew by 21.2%, while transportation ticketing increased by 10.8%, group tours by 5.3%, business travel by 9.3%, and other revenues surged by 31% [2]. - Domestic hotel performance outpaced transportation, with low double-digit growth, while outbound business remained stable, indicating an increase in market share [2]. Profitability and Market Position - The company's profitability is steadily improving, primarily driven by sales expenses management, with a stable sales expense ratio of 22.4% compared to 22.2% in the previous year [2]. - The overseas business continues to show strong growth, with revenue growth exceeding 50%, and the company's share in regions like Hong Kong and Singapore is increasing [2]. - The company has maintained a consistent increase in profit margins over several quarters, reflecting a stable competitive landscape and high certainty in profitability [2].

Group 1 - The Zhengzhou Market Supervision Administration conducted an administrative interview with Ctrip Travel Network on September 17, 2023, due to violations of the E-commerce Law and regulations against unfair competition [1] - Ctrip was found to impose unreasonable restrictions on transaction and pricing of platform operators through service agreements, trading rules, and technical means [1] - A corrective notice was issued to Ctrip on September 4, 2025, requiring the company to complete necessary adjustments and establish a long-term compliance mechanism [1] Group 2 - The meeting emphasized that fair competition is the core of a market economy, urging internet platform companies to enhance legal awareness and actively cooperate with regulatory authorities [2] - Companies are required to correct unreasonable restrictions, respect merchants' autonomy, and address issues such as "forced activation" and inability to exit [2] - The need to protect the legitimate rights of platform operators and prohibit the use of technical means to manipulate prices or restrict transactions was highlighted [2]

Core Viewpoint - Ctrip has been summoned for an administrative interview by the Zhengzhou Market Supervision Administration due to complaints from multiple hotels regarding the platform's interference in hotel pricing through a tool called "Price Adjustment Assistant" [1][3] Group 1: Issues Raised - Multiple hotels reported that Ctrip unilaterally modified their room prices on the platform without consent, using the "Price Adjustment Assistant" tool [2] - Hotel managers indicated that Ctrip monitors pricing on other platforms and automatically lowers prices on Ctrip if discrepancies are found, often without notifying the hotels [2] - Instances were reported where Ctrip's adjustments led to significant price reductions, affecting hotel revenues, especially during peak periods [2] Group 2: Regulatory Actions - Ctrip's actions were found to violate the Electronic Commerce Law of the People's Republic of China and related regulations, prompting the Zhengzhou Market Supervision Administration to issue a correction notice [3] - The administrative interview emphasized the need for Ctrip to revise contract terms, optimize pricing tools, and establish a long-term compliance mechanism to prevent similar issues in the future [3] - Regulatory authorities outlined three key requirements for Ctrip: enhancing legal awareness, correcting unreasonable restrictions, and ensuring the protection of merchants' pricing autonomy [3]

Summary of Conference Call Notes Industry Overview - The conference call primarily discusses the **tourism industry** in China, focusing on domestic and outbound travel trends during the National Day holiday period [1][3][4]. Key Points and Arguments 1. **Optimistic Market Performance**: The tourism market during the National Day holiday is expected to perform well, continuing the positive trend from the summer, with capacity recovery reaching **94%** [1][3]. 2. **User Behavior Changes**: There is a significant shift in user behavior, with **65%** of travelers opting for deep travel and long-distance trips, indicating a diversification in travel methods [1][5]. 3. **Stable Pricing**: Domestic flight and hotel prices remained relatively stable during the holiday, with a slight year-on-year decline. Hotel supply increased by **15%** compared to previous quarters [1][6]. 4. **Peak Travel Trends**: The holiday's extension led to a more dispersed travel peak, with **30% to 35%** of users choosing to travel during off-peak times, extending the travel period from **September 29 to October 12** [4]. 5. **Increased Depth of Travel**: Outbound travel trends show a preference for deep exploration and self-driving tours, reflecting evolving user demands and preferences [1][7]. 6. **Hotel Market Growth**: The domestic hotel market is projected to grow by approximately **15%**, with varying performance across different destinations, particularly in regions known for autumn scenery [12]. 7. **Outbound Travel Popularity**: Popular outbound travel destinations include Japan, South Korea, Thailand, and Malaysia, with a notable increase in family and group travel [13][14]. 8. **Rising Customer Spending**: The average spending per outbound tourist is on the rise, driven by longer stays and increased group travel, with family trips accounting for about **50%** of the total [15]. 9. **OTA Market Competition**: The OTA market is experiencing competitive pressures from both established players and new entrants, with companies like JD.com and Meituan actively entering the travel sector [16][20]. 10. **Marketing Strategies**: The OTA industry plans to increase marketing budgets in Q4 to address competitive pressures and seasonal demand fluctuations, particularly in overseas markets [21]. Additional Important Insights - **Temporary Travel Plans**: An estimated **25% to 30%** of travelers are expected to make last-minute travel plans during the holiday, indicating a growing demand for flexible travel arrangements [10]. - **Hotel Pricing Trends**: The average daily room rate (ADR) has seen a narrowing decline, reflecting improved market confidence, with a current drop of about **3%** compared to earlier in the year [9]. - **Challenges for New Entrants**: JD.com faces challenges in the food delivery and hotel markets, struggling to achieve significant results despite initial efforts [17][19]. - **Marketing Adjustments**: The OTA industry is adjusting its marketing strategies to enhance competitiveness, particularly in response to aggressive moves by rivals like Fliggy [20][21].