与此同时，本土文艺院团深入基层。商洛花鼓戏《液之火》、山阳汉剧《双戏楼》等新编剧目惊艳 首演，秦腔《铡美案》《西京故事》等经典唱段走进社区、乡村，让传统戏曲在春节的烟火气中焕发新 生。 丙午马年春节，秦岭腹地，年味正浓。 春节假期，商洛市以"三秦四季年味商洛"为主题，精心筹备102项约800场次文旅特色活动，深度融 合马年生肖文化与本土特色，通过串联文物展览、非遗体验、民俗展演、冰雪游乐等多元体验场景，构 建起"文化体验+休闲游玩"的新春旅游产品矩阵，为游客打造一场年味浓郁的文旅盛宴。 2月10日晚，商洛文化艺术中心大剧院内，一曲激昂澎湃的《春节序曲》奏响，拉开了"年味商洛· 交响迎春"新春演出季的帷幕。本届新春演出季匠心独运，设立"开幕巨献""童心奇遇""奇趣艺荟"三大 板块。经典儿童剧《灰姑娘》《三只小猪》为全家带来欢乐，助力少儿美育；国风喜剧《斗法长安》与 爆笑脱口秀《马上开笑·新春喜剧》则吸引了年轻群体，实现了文化产品的全年龄段精准覆盖。 商州区江山景区建设管理委员会主任李勇说："今年，我们利用自然地形打造了戏雪乐园和冰瀑、 冰挂景观，市场反响远超预期。" 在柞水县终南山寨主题戏雪乐园，马年射箭大比拼 ...

"世界超市"义乌，持续释放春晚磁力效应。 今年除夕夜，义乌分会场用短短八分钟，在总台2026年春晚征服全球亿万观众。而今，春晚落幕，"世 界超市"义乌将荧幕上的视听盛宴，转化为触手可及的假日文旅消费。 2月21日，恰逢农历大年初五，是传统民俗中的"迎财神、纳吉祥"的好日子。当天，在春晚中惊艳亮相 的义乌佛堂古镇，张灯结彩、喜气洋洋，"财神爷"天团、舞龙队巡游表演热闹上演，将古镇的春节氛围 推向了高潮。 在总台春晚分会场的加持下，义乌佛堂旅游度假区火力全开，自除夕以来，日均游客数超10万人次，累 计带动文旅消费超3300万元。 （上图为春节假期的义乌佛堂） 实际上，这只是春晚效应在义乌文旅市场的一个缩影。 春节以来，义乌全市累计全域旅游人数267.57万人次，同比增长30.87%；实现全域旅游综合收入24.08 亿元，同比增长28.43%。其中，义乌全市10个春晚打卡点，截至正月初四，累计客流已超65万人次的 市民游客争相"与春晚同框"。 比如说，作为总台春晚义乌分会场的主舞台，小商品城（600415）旗下义乌全球数贸中心在开放首日， 吸引的客流达6.19万人次，带动现场新春市集消费近100万元。西门老街复原春 ...

今年春节假期恰逢米兰冬奥会举行，除了在电视机前为中国选手加油助威，人们还可以亲身感受冰雪之 乐。冰雪为媒，文化为魂，内蒙古在节日期间推出490余项文旅活动。黑龙江以冰灯游园会、非遗年货 大集、元宵花灯秀、雪地蹦迪、全民雪仗对抗赛等250余项活动诚邀游客"冰雪过大年"。哈尔滨纵横国 旅线上负责人李德媛介绍，今年接待的游客主要来自长三角、珠三角地区，有60%的游客选择小团出 游，"和从前偏好观光不同，现在的游客特别重视体验，希望深度感受冰雪文化"。 北方有冰雪之乐，南方有温润气候，适合全家老少集体出游。在福建泉州，全市40条地标街区推出超 280场非遗踩街活动，每日主题不同，涵盖南音、木偶等百余个项目，12个灯会展区点亮超2000盏非遗 花灯。各种主题乐园也深受亲子家庭喜爱。广州长隆欢乐世界将岭南传统年俗与游乐体验深度结合，广 州长隆度假区总经理陈奕表示："要让游客在欢乐场景中感受'广府年味'，通过多元业态融合打造沉浸 式新春团圆目的地，为亲子家庭营造阖家欢乐的氛围。" 除了在国内享受假期，还有不少人把脚步迈向了更远的远方。去哪儿旅行平台数据显示，假期期间，中 国游客在全球近3000个城市预订了酒店，其中泰国、韩 ...

在实施好有奖发票试点的同时，还应强化政策协同，发挥促消费政策组合拳的聚合效应。今年超长期特 别国债继续有力支持消费品以旧换新，首批625亿元国补资金已下达地方。同时，推出财政金融促内需 一揽子政策，以更大力度激发民间投资、促进居民消费。其中，对服务业经营主体贷款贴息政策、个人 消费贷款贴息政策进行了优化升级。一系列政策叠加发力，共同营造良好的促消费环境，提升企业和居 民获得感。 有奖发票试点的实施，还有促进企业合规、提升税法遵从的重要作用，可谓"一举多得"。发票管理是税 收监管的重要手段，实施有奖发票，可以促进消费者主动索要发票、企业自觉开具发票，有利于在全社 会形成依法纳税氛围，推动企业更好地合规经营。当然，通过一份"小激励"推动主动开票只是一个开 端，还需久久为功促进全社会加强税法遵从。 今年我国继续实施更加积极的财政政策，在加强财政投入的同时，必须提升资金使用效益。对于有奖发 票试点而言，百亿元的投入也要充分发挥出应有的效果。优化流程设计，借助信息化手段使消费者方便 快捷参与抽奖，真正体现便民利民惠民。强化资金监管，确保公开透明，防范徇私舞弊、人为操纵等违 法违规问题。财政补助资金专款专用于兑付消费者奖 ...

咬上一口水饺，年近八旬的杨建军嘱咐儿子杨勃："今天咱是早上大扫除，中午吃饺子，晚上给游客打 出满天星斗！" 晚上7时，确山县老乐山景区。在游客的期待中，杨建军的弟子们头戴葫芦瓢，左手端着盛铁水的上 棒，右手握着下棒奋力猛击，滚烫铁水四散炸开，化作漫天星火。 文化聚人气 年味别样浓 各地结合非遗技艺、传统民俗等举办各类活动，营造欢乐祥和的氛围，让春节有年味，更有浓浓文化 味。 河南确山县，国家级非遗确山打铁花代表性传承人杨建军和家人围坐桌前，"破五"饺子热气腾腾。 2月21日是正月初五，大扫除、吃饺子、开市开业、迎福纳吉，展现着人们对美好生活的憧憬。 在多彩的活动中，人们感受传统年俗焕新彩，体味烟火人间共欢腾。与此同时，假期已近尾声，人们开 始谋划新一年的打算，以龙马精神策马扬鞭、勇往直前，用双手创造更加美好的未来。 "这条线路太懂我们年轻人了！"初五，从山西到宁夏银川市游玩的毕瀞丹和好友在贺兰山滚钟口看日 出、巡山。"当第一缕阳光洒落山巅，我们祈愿新年步步高。"毕瀞丹说，这次还去了西夏陵骑行看戈壁 落日、到贺兰山国家森林公园邂逅冰凌雾凇……接下来准备去怀远夜市逛逛。 这条让年轻游客"种草"的线路，是春节假期银 ...

Core Insights - The article highlights the transformation of Fengdu County into a vibrant tourist destination, shifting from a transient stop to a place where visitors stay longer and engage more deeply with local culture and experiences [9][10][12]. Tourism Development - Fengdu has historically been an important node along the Yangtze River, but faced challenges such as a lack of diverse tourism offerings and a weak night economy [9]. - Recent government initiatives focus on high-quality cultural tourism development, leveraging local historical and natural resources to create a new tourism framework known as "One Garden, Three Lines" [9][10]. - The average stay of tourists in Fengdu has increased from less than 4 hours to 2.5 days, indicating a significant shift towards immersive experiences [16]. Culinary and Cultural Experiences - Fengdu is enhancing its appeal through food, with local night markets and traditional dining experiences that showcase the region's culinary heritage [12][14]. - Events like the "Fengdu Fortune Banquet" combine food with cultural performances, allowing visitors to engage with local traditions while enjoying meals [14][15]. - The integration of non-material cultural heritage into tourism, such as puppet shows and traditional performances, is revitalizing local culture and attracting visitors [17][19]. Infrastructure and Accessibility - The tourism landscape has evolved from isolated attractions to a connected experience, with improved transportation options like helicopter services reducing travel time between key sites [20][21]. - Fengdu's tourism infrastructure has been enhanced, including better transportation links and upgraded facilities, contributing to a more convenient and enjoyable visitor experience [22]. Economic Impact - In 2025, Fengdu's tourism is projected to reach 3.93 million visitors and generate a total expenditure of 2.35 billion yuan, setting historical records for the region [22]. - The overall visitor numbers for Fengdu County in 2025 are expected to be approximately 34.61 million, with a year-on-year growth of 8.02%, and total spending expected to reach 15.38 billion yuan, reflecting an 8.51% increase [22].

Core Insights - The article highlights the transformation of Fengdu's tourism from a transient "stopover" to a "deep stay" experience, emphasizing the importance of enhancing visitor engagement through food and cultural experiences [2][7]. Group 1: Tourism Development - Fengdu has shifted its tourism strategy to focus on high-quality cultural and tourism development, leveraging its historical and natural resources [1]. - The average stay of tourists in Fengdu has increased from less than 4 hours to 2.5 days, indicating a significant change in visitor behavior [7]. - The local government has implemented a new tourism model called "one park and three lines," which integrates various attractions to create a cohesive travel experience [10]. Group 2: Culinary and Cultural Experiences - Fengdu is using food as a medium to enhance the visitor experience, with local night markets and traditional dishes becoming key attractions [2][4]. - The "Fengdu Fortune Banquet" showcases the fusion of food and culture, featuring local delicacies and performances that immerse visitors in the region's cultural heritage [4][5]. - Non-material cultural heritage is being revitalized through interactive experiences, allowing visitors to engage with traditional arts and crafts [8][9]. Group 3: Infrastructure and Accessibility - Improvements in transportation, such as helicopter services, have significantly reduced travel time between attractions, enhancing the overall visitor experience [11][12]. - The development of comprehensive tourism facilities, including hotels and dining options, aims to provide a high-quality service experience for tourists [12]. Group 4: Economic Impact - In 2025, Fengdu's tourism saw record numbers, with 3.93 million visitors and total spending of 2.35 billion yuan, reflecting the success of its tourism initiatives [12]. - The overall visitor numbers for Fengdu County reached 34.61 million in 2025, with a year-on-year growth of 8.02%, indicating a robust recovery and growth in the tourism sector [12].

春潮涌动处，年味正浓时。春节假期，商务部会同相关部门、地方，举办2026"乐购新春"春节特别活 动，涵盖"好吃""好住""好行""好游""好购""好玩"六方面内容，打造全域联动、全民乐享的春节消费盛 宴。 "吃"出新春幸福感，各类年味美食与特色节庆活动相融，烟火气里盛满团圆滋味；"住"出新年新体验， 多元住宿场景暖意融融，新年享受居住新改变；"行"出全域消费网，休闲漫游成为新风尚，便捷出行助 力新春之旅；"游"聚新春欢喜气，灯会庙会热闹非凡，洋溢欢声笑语；"购"出消费新动能，年货大集人 头攒动，传统年味与品质消费双向赋能，尽显消费旺盛势头；"玩"出文化新魅力，民俗演艺与现代科技 融合，为新春文旅消费注入文化活力。 六方面相互映衬，描摹出一幅多姿多彩的幸福画卷。流动的中国生机勃勃，展现出国内市场的旺盛活力 与巨大潜力。这场"乐购新春"盛宴，丰富了群众的精神文化生活，为扩内需、稳增长注入强劲动能。 （文章来源：人民日报） 从烟火氤氲的民生本味到精益求精的品质追求，"乐购新春"的热闹图景，彰显出我国消费市场的强劲韧 性与蓬勃活力。 ...

Group 1 - The article highlights the festive atmosphere in Guizhou during the Spring Festival, showcasing various cultural and tourism activities that attract both local residents and visitors [9] - In Liupanshui City, tourists are enjoying skiing at the Yushe Snow Mountain Ski Resort, indicating a growing interest in winter sports as a seasonal attraction [9] - The article mentions the vibrant night market in Guiyang, featuring a theme lantern display and numerous food stalls, which enhances the festive experience for attendees [9] Group 2 - The Guizhou agricultural product logistics park is bustling with shoppers purchasing fruits, reflecting a strong consumer demand during the holiday season [9] - The diverse cultural tourism activities in Guizhou are designed to provide a unique and enjoyable experience for visitors, contributing to a lively and prosperous New Year celebration [9]

转自：贵州日报 近年来，安顺古城坚持"修旧如旧、活化创新"理念，持续推进扩容升级，不断完善基础设施与业态布 局。全新打造的炮台街集特色餐饮、夜间演艺于一体，成为新晋网红打卡点，吸引大批游客前来体验。 同时，古城推出"通用粮票"促消费活动，联动众多商户推出优惠福利，让游客在游玩中享受到实实在在 的实惠。 "这几天几乎天天爆满。"一位经营特色小吃的商户笑着说，旺盛的人气带来了红火生意，也让大家对新 一年发展充满信心。5天突破百万客流，既是春节文旅市场火热的生动写照，更是古城品质不断提升的 成果。 下一步，安顺古城将持续优化客流管控与服务保障，提升智慧化管理水平，完善停车、引导、应急等配 套设施，在安全有序运行的基础上，不断丰富文化旅游业态，推动文旅消费提质升级，让文旅"流量"真 正转化为城市发展"增量"。 本报讯（记者 周强）"73222、73267、73288……"2月21日下午4时许，安顺古城入口处，实时客流量显 示屏上红色数字不停跳动，当日客流正快速向10万人次大关逼近。截至正月初五，安顺古城春节假期5 天累计接待游客量已突破100万人次，刷新历史同期纪录。 2月21日下午，记者走进安顺古城看到，青石板路上 ...