新华社北京2月6日电（记者肖世尧）国新办6日举行国务院政策例行吹风会，介绍1月29日发布的《加快 培育服务消费新增长点工作方案》（以下简称《方案》）有关情况。国家体育总局体育经济司负责人艾 郁介绍，我国冰雪经济持续高质量发展，2025-2026冰雪季全国滑雪场接待客流量已达1.18亿人次。体 育总局将持续推动冰雪经济和赛事经济发展，培育体育消费新增长点。 ...

Group 1 - The upcoming 2026 Milan Winter Olympics is prompting Beijing, as a "Double Olympic City," to stimulate enthusiasm for ice and snow sports through the Olympic Central District, activating the "ice and snow +" consumption momentum [1] - Various venues such as the National Stadium (Bird's Nest), National Speed Skating Oval ("Ice Ribbon"), and Olympic Forest Park are creating an ice and snow experience matrix that showcases vibrant participation from families and the younger generation, reflecting the vitality of the post-Olympic ice and snow economy [1] - Sales of ice and snow sports apparel and equipment have seen significant growth, with some retailers reporting over 30% year-on-year increase in sales of ski suits and outdoor clothing [1] Group 2 - Zhangjiakou City in Hebei Province, the host of snow events for the 2022 Beijing Winter Olympics, is continuously enhancing its development efforts to promote high-quality growth in the ice and snow economy [1] - According to the "China Ice and Snow Industry Development Research Report (2025)," the scale of China's ice and snow industry is expected to exceed 1 trillion yuan for the first time by 2025 [1] - The ongoing popularity of ice and snow tourism destinations is driving new consumption opportunities, indicating a growing "ice and snow heat" in the market [1]

Core Insights - The State Council has approved and officially issued the "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption," highlighting the government's commitment to boosting service consumption, particularly in the ice and snow sports sector [1][2] Group 1: Ice and Snow Sports Consumption - The 2025-2026 ice and snow season is showing strong momentum, with a total of 118 million visitors to ski resorts from November 1, 2025, to January 31, 2026, and inbound tourist flow increasing by 89.2% year-on-year [1] - Total consumption around ski resorts reached 69.15 billion yuan, with transaction volume growing by 6% compared to the previous year [1] Group 2: Policy Support and Accessibility - Multiple regions, including Jilin and Xinjiang, have introduced policies such as "snow holidays" for students, allowing them to enjoy free ice and snow activities at designated venues [2] - Transportation services have been optimized, with trial programs for "snow equipment convenience" on certain trains and enhanced luggage services at airports [2] Group 3: Community Engagement and Events - The 12th National Mass Ice and Snow Season has been launched in Changchun, with over 2,000 related events planned nationwide [2] - The focus on youth participation is evident, with the 2026 National Youth Winter Sunshine Sports Conference set to take place in Urumqi, featuring various ice and snow competitions [2] Group 4: Industry Development - The ice and snow sports and economy are entering a new phase of high-quality development, driven by policy support and market demand, leading to an extended industrial chain and diversified consumption scenarios [2]

目前，榆林全市已建成滑雪场30余家，各类冰雪主题活动持续升温，累计带动经济规模达5亿元，构建 起"体育+文旅+康养"的全链条发展模式。 陕西省一冬会的举办，激活了三秦大地的冰雪热情。1655名运动员齐聚赛场，青少年组与群众组赛事同 步开展，让冰雪运动从专业赛场走向大众生活。火炬传递途经神木、榆阳等六地，将体育精神与红色文 化、黄河风情、长城底蕴串联，让全民共享冰雪盛宴，也为陕西冰雪运动普及埋下种子。 从街头简易冰场到专业雪场，冰雪运动早已融入当地人的冬日生活。此次陕西省一冬会选址榆林，既是 对其气候禀赋与办赛能力的认可，更是榆林从"能源重镇"向"冰雪新城"转型的重要契机。 赛事不仅是竞技的舞台，更是产业升级的引擎。榆林秉持"能改不建、能用不改"的原则，升级改造科创 新城滑冰馆、神木碧麟湾滑雪场等场馆，打造出符合国际标准的赛事场地。同时，以"冰雪+"为抓手， 将滑雪体验与陕北秧歌、非遗剪纸等特色元素结合，联动"榆林过大年"活动，让冰雪"冷资源"转化为文 旅"热经济"。 冰雪映塞上，体育写新篇。当镇北台的雄浑、陕北民歌的悠扬与冰雪运动的激情碰撞，令黄土高原焕发 出时尚动感的活力。这不仅是一场体育的盛会，更是一次文 ...

Core Insights - The Beijing Winter Olympics have significantly transformed China's winter sports landscape, engaging over 300 million people in winter sports and contributing to a healthier society and global winter sports development [1][6]. Group 1: Achievements and Developments in Winter Sports - China achieved its best-ever performance at the Winter Olympics, securing 9 gold, 4 silver, and 2 bronze medals, ranking among the top three in the medal tally [3]. - The success of young athletes like Su Yiming and Gu Ailing has inspired a new generation to participate in winter sports, showcasing the confidence and talent of Chinese youth [3][2]. - The establishment of a professional training system and international exchange platforms has provided strong momentum for the development of winter sports in China [3]. Group 2: Participation and Engagement - The number of participants in winter sports reached 292 million, with a participation rate of 20.61%, an increase of approximately 27.44 million from the previous season [6]. - The introduction of policies promoting free access to ice and snow activities for students has fostered a culture of participation among the youth [6]. Group 3: Economic Impact and Industry Growth - The ice and snow industry in China has seen substantial growth, with the market size increasing from 364.7 billion to 980 billion yuan from 2016 to 2024, and is expected to surpass 1 trillion yuan by 2025 [9]. - The winter sports industry is evolving from a short-term event-driven boom to a comprehensive development model encompassing equipment manufacturing, event operations, training services, and cultural tourism [9][10]. - The Beijing Winter Olympics have catalyzed the emergence of numerous businesses in the winter sports equipment sector, significantly boosting local economies [10]. Group 4: International Collaboration and Influence - The successful hosting of the Winter Olympics in Beijing has set a benchmark for future events, influencing the preparations for the Milan Winter Olympics [7][8]. - Global winter sports giants are increasingly attracted to China's vast market and innovative environment, leading to potential collaborations in the ice and snow industry [11].

Core Insights - The Northeast region of China is experiencing a surge in the development of the ice and snow economy, leveraging its unique ice and snow resources to promote tourism, sports, and equipment manufacturing [1] Group 1: Ice and Snow Tourism - Jilin Province is enhancing its ice and snow tourism offerings, expecting a double growth in domestic tourist numbers and spending during the 2025-2026 ice and snow season [2] - The town of Hengdaohezi in Heilongjiang Province has transformed into a vibrant tourist destination with various interactive experiences, attracting visitors through its scenic beauty and developed transportation network [2][4] - Liaoning Province's winter fishing event attracted over 100,000 tourists, showcasing the potential of traditional activities to drive local ice and snow economic development [4] Group 2: Ice and Snow Sports - The popularity of winter sports is rising, with ski camps becoming a new choice for students during winter vacations, offering various themed programs to cater to different skill levels [5] - Liaoning Province is set to host over 120 sports events this ice season, with an expected participation of more than 300,000 individuals, promoting community engagement in winter sports [7] - The promotion of ice and snow sports is crucial for sustainable economic development, with a focus on grassroots participation and high-level events to cultivate talent [9] Group 3: Ice and Snow Equipment - Northeast China is strengthening its traditional manufacturing base to meet market demands for ice and snow equipment, aiming to capture new economic growth points [10] - Companies like Hezhe Yuanpeng Technology in Heilongjiang are innovating in snow vehicle production, successfully entering both domestic and international markets [10] - New entrants in the ice and snow equipment sector, such as Dehong Ice and Snow Sports Technology in Jilin, are focusing on product innovation and market expansion, with significant production capabilities [10] Group 4: Future Outlook - The Northeast region is strategically coordinating the development of ice and snow resources, aiming for deeper, broader, and higher-level advancements in the ice and snow economy [11]

Group 1 - The first Winter Sports Games in Shaanxi Province is being held in Yulin, showcasing the region's enthusiasm for winter sports under the theme "Chasing Dreams on Ice and Snow, Shining Future" [2][4] - The event features a total of 1,655 participants across youth and public categories, with 11 sub-events including bobsleigh, luge, curling, speed skating, and more, highlighting a comprehensive ice and snow sports system [2][4] - The games are organized with a focus on cost-effectiveness, utilizing existing facilities and repurposing venues for competitions, which aligns with the province's strategy to explore the economic value of winter sports [4][6] Group 2 - The youth biathlon competition attracted 171 athletes from 9 teams, emphasizing the competitive spirit and skill development among young athletes [3] - The event has significantly increased the popularity of ice and snow sports in Yulin, with local venues experiencing a surge in visitor numbers since the games began [7][8] - The infrastructure improvements at venues, such as the Shenkou Bay Ski Resort, are designed to meet international standards and will remain open to the public post-event, promoting ongoing engagement with winter sports [6][9]

焦点访谈｜"冷资源"释放"热效应"，中国冰雪经济跑出加速度 央视网消息(焦点访谈)：4年前的今天，北京冬奥会在万众期待中盛大开幕。4年间，冬奥效应持续释放辐射力，不仅让冰雪运动的热度席卷全国，更带动冰 雪旅游、冰雪装备等"冰雪经济"相关产业持续升温，发展动能愈发强劲。"冰天雪地也是金山银山"，依托北京冬奥会"带动三亿人参与冰雪运动"的丰硕成 果，曾经的"冷资源"正被不断盘活，成为推动经济增长、丰富民生体验的重要力量。 位于北京延庆的国家高山滑雪中心是北京冬奥会竞赛场馆之一，也是目前国内唯一举办过冬奥会高山滑雪比赛的雪场，这座曾经见证过冬奥荣耀的"雪飞 燕"如今已成为滑雪爱好者的"圣地"。去年11月，国家高山滑雪中心这个雪季一开放就吸引了众多滑雪爱好者。 作为全球唯一的"双奥之城"，依托奥运成果，北京不断推动冰雪运动与城市生活、文旅消费深度融合，让"冷资源"持续释放"热效应"。2022年北京冬奥会 后，延庆赛区仅仅用了36天就完成了从冬奥赛区到冬奥园区的转变，4年来，围绕"冰雪经济""体育经济""文旅经济"三大热点，形成了"赛事IP+青训体系+俱 乐部运营"等多方位的全产业链生态。截至目前，延庆奥林匹克园区开园 ...

作者：孙蕾、刘傲、张艺凡 新华社音视频部制作 【纠错】 【责任编辑:刘子丫】 冰雪运动正从竞技赛场延伸至大众消费，在"双奥之城"北京，奥林匹克中心区通过多元场景联动持续激发冰雪运动热潮，激活"冰雪+"消费新动能。 国家体育场"鸟巢"、国家速滑馆"冰丝带"、奥园龙形水系冰场、奥林匹克森林公园等联动打造冰雪体验矩阵，从亲子家庭的欢声笑语到年轻一代的潮流 打卡，全民参与的蓬勃脉动在此生动彰显，展现了"双奥之城"后奥运时代的可持续活力。 ...

济南冰雪经济释放发展新活力 让"冷"资源"热"起来 冰雪不仅是冬季的馈赠，更是一条融合运动、旅游、消费的完整产业链。如何将冰雪"冷"资源转化 为产业"热"经济？近日，记者探访济南室外滑雪场、室内滑冰场以及冰雪产业相关从业者，发现冰雪正 以多种形态融入大众生活，成为城市高质量发展的新动能。 冰雪场人气火爆客流量翻倍 搓雪、刻滑、"落叶飘"……2月1日，30岁的滑雪"发烧友"王鲁在济南莱芜雪野滑雪场脚踩雪板驰骋 雪道，雪粒飞溅间尽显冬日运动活力。"我从高新区过来的，滑雪4年了，一到冬天，就来这里过 瘾。"当日，该滑雪场人流量达到2000人次。 其中，山东森林雪滑雪设备有限公司作为一家整合滑雪上下游产业链的综合性服务商，已在全国打 造了包含济南莱芜雪野滑雪场在内的近百个滑雪项目。山东爱飞驰体育文化有限公司作为一家滑雪培训 公司，目前拥有会员2000人，定期训练学员500人-600人，与济南的金象山、卧虎山、九顶塔等滑雪场 均有合作。 滑雪场上新升级是客流量提升的又一原因。2025年，雪野滑雪场更换2条摩轮毯，新引进6台造雪 机，大厅里雪具、雪服、头盔等装备全部换新，并招聘了30多名国家级水平的教练员。此外，还推出 ...