Core Viewpoint - The newly approved national standard for food delivery platforms aims to address key issues in service management, including merchant management, pricing behavior, delivery personnel rights protection, and consumer rights protection [1][3]. Group 1: Standard Implementation - The standard has been accepted by major platforms such as Taobao Shanguo, Meituan, and JD Delivery, indicating its practical applicability [1]. - The standard emphasizes that platforms cannot force merchants to participate in promotions or transfer promotional costs to merchants or delivery personnel [1][4]. - It includes provisions to optimize platform scheduling algorithms to alleviate delivery pressure, ensuring that delivery personnel are not forced to work overtime [1]. Group 2: Impact on Market Dynamics - The introduction of the standard is expected to improve the governance of the food delivery market, addressing issues related to merchant qualification, fair trading rights, and delivery personnel rights [3]. - Experts believe that the current market structure, characterized by a "three-way split," is healthy and unlikely to change significantly due to the new standard [4]. - The standard's implementation may require additional resources from both platforms and regulatory bodies to ensure compliance and address challenges such as labor rights and pricing regulation [4].

Core Points - Major food delivery platforms including Taobao Flash Sale, Meituan, and JD Delivery have announced their commitment to voluntarily implement the "Basic Requirements for Food Delivery Platform Service Management" national standard [2] - These platforms aim to integrate the standard requirements into their operational management and service processes, focusing on continuous optimization of platform rules [2] - The initiative is designed to enhance service management levels for merchants and delivery personnel, improve consumer experience, and safeguard the rights and interests of delivery personnel, consumers, and merchants [2]

Core Viewpoint - The newly implemented national standard "Basic Requirements for Delivery Platform Services" aims to enhance service quality, ensure fair competition, and protect the rights of consumers, delivery personnel, and merchants in the food delivery industry [1][3][5]. Group 1: Implementation of National Standard - Major players in the food delivery sector, including Meituan, JD Delivery, and Taobao Flash Purchase, have announced their voluntary commitment to implement the national standard [1][3][5]. - The standard (GB/T 46862—2025) was developed with significant input from JD Delivery and Taobao Flash Purchase, who participated in its drafting and discussion [3][5]. Group 2: Objectives of the Standard - The standard emphasizes fair and rational competition, strict adherence to food safety, improvement of service quality, and coordination of interests among all parties involved [3][5]. - The implementation of this standard is seen as a catalyst for promoting regulated management, quality service, rational competition, and ecological win-win scenarios within the food delivery industry [3][5].

Core Viewpoint - Major food delivery platforms, including Meituan, JD.com, and Taobao, have announced their voluntary commitment to implement the newly released national standard for food delivery platform service management, aiming to enhance service quality and protect the rights of consumers, merchants, and delivery personnel [1][4]. Group 1: Implementation of National Standards - JD.com, as one of the drafters of the national standard GB/T 46862—2025, has actively participated in its development and supports its core principles, which include fair competition, food safety, service quality improvement, and coordination of stakeholder rights [4]. - The company will integrate the standard requirements into its operational management and service processes, continuously optimizing platform rules to enhance the management of merchants and delivery personnel [4]. Group 2: Industry Impact - The implementation of this standard is seen as a catalyst for promoting regulatory management, quality service, rational competition, and ecological win-win scenarios within the food delivery industry [4]. - The commitment from these platforms is expected to contribute to a fair and orderly market environment, supporting the high-quality and sustainable development of the food delivery sector [4].

Group 1 - The core viewpoint of the article is the rebranding of the "Ele.me" app to "Taobao Flash Purchase," indicating a strategic shift towards instant retail and deeper integration with Taobao's traffic [1][2]. - The rebranding is part of a broader strategy to transform Ele.me from an independent food delivery platform to a foundational facility for instant retail, aiming to achieve the goal of "30-minute delivery for everything" [2]. - Taobao Flash Purchase was upgraded from Taobao's "Hourly Delivery" in April 2023, with Ele.me providing supply, logistics, and technical support for this initiative [2]. Group 2 - The full rebranding of the Ele.me app is seen as a significant signal of Alibaba Group's continued investment in the consumer and service e-commerce sectors [2].

Core Viewpoint - Taobao Flash Sale has announced its voluntary implementation of the national standard "Basic Requirements for Food Delivery Platform Services," aiming to integrate these standards into its operational management and service processes to enhance service quality and consumer experience [1] Group 1 - The company will continuously optimize platform rules to improve the management level of merchants and delivery personnel [1] - The initiative aims to safeguard the rights and interests of delivery personnel, consumers, and merchants [1]

（央视财经《经济信息联播》）对于许多中小餐饮商户反映的平台促销活动"不参加就没流量，参加了 就亏本"等问题，这次发布的国家标准，明确平台收费规则及促销活动管理要求，督促引导外卖平台简 化收费项目、规范促销行为，营造公平有序的市场竞争环境。 标准明确，商户是否开展价格促销活动应由其自主决定，外卖平台不得以承诺流量倾斜、优先配送等明 示或暗示方式，强制或变相强制商户开展价格促销。外卖平台开展的价格促销活动，相应成本应由外卖 平台自身承担，不应要求商户进行分摊，或通过推广工具捆绑、临时上调服务收费等方式，变相转嫁给 商户。 中国信息通信研究院政策与经济研究所副所长 李强治：同时，为防止用户混淆，标准要求以显著方式 区分展示平台促销金额和商户促销金额。 为避免"唯价格论"加剧行业"低价内卷"，标准倡导，平台自身发起的价格促销活动，要坚持合理限度原 则，不应扰乱正常市场价格秩序。 此外，标准明确，平台面向商户的收费项目，主要限定在技术服务费、配送服务费和推广服务费三大 类，并提出不应随意新设收费项目。 转载请注明央视财经 编辑：令文芳 中国信息通信研究院政策与经济研究所副所长 李强治：活动宣传上，明确不应使用"零元购" ...

争议的核心在于剧情与现实的严重脱节。有网友吐槽"比艾克里里的视频还要魔幻"，更多网友指出，"真实的外卖员被算法和时效裹挟，红灯都不敢多等一 秒，根本没有时间欣赏风景"。 与广告中浪漫化的叙事形成鲜明对比的是，美团近日发布的2025年第三季度业绩报告呈现出严峻态势。报告显示，美团第三季度实现营收955亿元，同比增 长2%；净亏损为186亿元，调整后净亏损为160亿元。 值得一提的是，这是美团上市以来最大幅度季度亏损，主要是由于今年7月以来激烈的"外卖大战"，平台为应对竞争大幅增加了推广、广告及用户激励开 支。 近日，央视与美团合作的外卖员广告短片引发关注和热议。 该短片主要讲述了一位叫阿岚的女生，因厌倦了原本两点一线的平面设计工作，旅居大理成为一名外卖员。 送外卖三个月后，这位女生用攒下的工资奖励自己一台相机，送餐途中欣赏沿途风景，这种"诗和远方"式的剧情，被网友狠批"不食人间烟火"。 ...

Core Insights - The establishment of Liangji Braised Food Shop in Taocheng District indicates a growing trend in the food retail sector, particularly in the ready-to-eat and takeout market [1] Company Summary - Liangji Braised Food Shop is registered as an individual business with a legal representative named Liang Lanhai [1] - The registered capital of the business is 10,000 RMB [1] - The business operations include general projects such as fresh fruit retail, internet sales (excluding items requiring permits), food sales (limited to pre-packaged food), and delivery services [1] Industry Summary - The food retail industry is seeing an increase in small-scale enterprises focusing on convenience and ready-to-eat options, reflecting consumer demand for quick and accessible food solutions [1] - The business is also involved in licensed projects, specifically small catering, which requires approval from relevant authorities before operations can commence [1]

现在，农村也能点外卖了。广东惠州，咖啡香气飘进田间；陕西咸阳，生日蛋糕准时抵达村口。"爷爷 奶奶收到我点的水果，乐得合不拢嘴""今儿不用着急赶回去给老人做饭了""孩子想吃汉堡，村里也能下 单了"……一个个订单，记录的不仅是一笔笔交易，更是一段段生活，折射出外卖服务为乡村带来的温 情与便利。 "外卖进村"，到底怎么样？笔者打开美团外卖软件，定位到河北农村老家，下了一单。店铺虽不多，但 美食果蔬、日用百货、鲜花蛋糕一应俱全。一箱牛奶、几样零食，花费74.5元，配送费15元。距离15公 里，50多分钟后送达。东西送到，电话那头，家人很是惊喜。50多分钟，对习惯了点外卖的城市居民来 说不算快，但对乡亲们而言，却是一次独特的体验。 长期以来，城乡发展存在差距是客观现实，也是我们习惯的"叙事框架"。然而事实上，这个差距正以肉 眼可见的速度发生着变化。越来越多新农人回到生养自己的土地，越来越多新业态从城市延伸至沃野， 越来越多的可能性在田间地头萌发。"外卖进村"成为观察城乡融合发展的一个侧面、一扇窗口。 有人说，"外卖进村"是服务市场下沉与乡村消费升级的"双向奔赴"。数据显示，县域生活外卖订单量年 均复合增长率超40%，外 ...