Investment Rating - The report maintains a "Buy" rating for Dongfang Caifu (300059) with a target price based on the last closing price of 22.20 [1] Core Insights - Dongfang Caifu's 2024 annual report shows revenue of 11,604.34 million yuan, a year-on-year increase of 4.72%, and a net profit of 9,610.12 million yuan, up 17.29% year-on-year [4][8] - The company has seen an increase in market share in brokerage and margin financing businesses, benefiting from a recovering capital market [5] - The company is focusing on AI and financial integration, with a significant increase in R&D investment [6][7] Financial Performance - Total revenue for 2024 is reported at 116.04 billion yuan, with a net profit of 96.10 billion yuan, resulting in a return on equity (ROE) of 12.64% [4] - Brokerage trading volume reached 24.24 trillion yuan, with a market share of 4.71%, an increase of 0.70 percentage points year-on-year [5] - The company's investment income and fair value changes totaled 33.71 billion yuan, reflecting a 50.79% year-on-year increase [5] Market Position - As of the end of the reporting period, the company's non-monetary fund and equity fund holdings were 611.62 billion yuan and 382.38 billion yuan, respectively [6] - The company maintains a leading position in third-party sales institutions, second only to Ant Fund [6] Future Projections - Revenue projections for 2025-2027 are 127.03 billion yuan, 140.36 billion yuan, and 158.59 billion yuan, respectively, with net profits of 107.17 billion yuan, 120.22 billion yuan, and 137.33 billion yuan [7][8] - The expected earnings per share (EPS) for the same period are 0.68 yuan, 0.76 yuan, and 0.87 yuan, with corresponding price-to-earnings (PE) ratios of 33.26, 29.65, and 25.95 [7][8]

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [7][20]. Core Views - The overall performance of the company is in line with expectations, with brokerage and credit businesses being the main drivers of growth [1]. - The company is expected to benefit from the recovery in capital market sentiment, leading to a dual-driven growth in wealth management and institutional services [5]. Summary by Sections Performance Overview - In Q4 2024, the company achieved adjusted revenue of 94 billion yuan, a year-on-year increase of 28.9%, and a full-year revenue of 334 billion yuan, up 6.0% year-on-year. The net profit attributable to shareholders for Q4 was 28 billion yuan, down 10.6%, while the full-year net profit was 154 billion yuan, up 20.4% [1]. Brokerage Business - The brokerage business saw significant improvement in Q4 2024, with revenues of 24.8 billion yuan for the quarter and 64.5 billion yuan for the year, reflecting year-on-year increases of 86.1% and 8.2%, respectively. The average daily trading volume for stock funds in Q4 was 20,684 billion yuan, up 119.3% year-on-year [2]. Investment Banking - The investment banking segment reported revenues of 7.4 billion yuan in Q4 and 21.0 billion yuan for the year, with declines of 0.8% and 31.0% year-on-year, respectively. The decline is attributed to stricter regulatory policies affecting the scale of securities underwriting [2]. Asset Management - Asset management revenues for Q4 were 11.1 billion yuan, with a slight increase of 0.5%, while the full-year revenue was 41.5 billion yuan, down 2.6%. The decline is primarily due to reduced fees in public offerings, despite significant growth in non-monetary public fund management scale [3]. Credit Business - The credit business experienced substantial growth, with Q4 revenues of 14.0 billion yuan and full-year revenues of 27.1 billion yuan, reflecting increases of 1355.4% and 184.0% year-on-year, respectively. This growth is supported by increased trading activity in the capital market and a rise in margin financing balances [4]. Self-operated Business - The self-operated business reported a decline in revenue, with a full-year income of 83.0 billion yuan, down 28.9% after excluding the sale of AssetMark. The financial asset scale for self-operated business decreased by 25.5% year-on-year [4]. Financial Forecast - The company has adjusted its profit forecasts for 2025 and 2026 to 158 billion yuan and 179 billion yuan, respectively, with expected year-on-year growth rates of 3.1% and 12.9% [5].

Investment Rating - The investment rating for Huatai Securities is "Buy" with a target price not specified [7] Core Views - The overall performance of Huatai Securities is in line with expectations, with brokerage and credit businesses being the main drivers of growth [1] - The wealth management business is expected to benefit from the recovery in market sentiment and increased trading volume, leading to a "dual-wheel drive" of wealth management and institutional services [5] Summary by Sections Financial Performance - In Q4 2024, Huatai Securities achieved adjusted revenue of 94 billion yuan, a year-on-year increase of 28.9%, and a full-year revenue of 334 billion yuan, up 6.0% year-on-year [1] - The net profit attributable to shareholders for Q4 was 28 billion yuan, down 10.6% year-on-year, while the full-year net profit was 154 billion yuan, up 20.4% year-on-year [1] - The return on equity (ROE) was 9.2%, an increase of 1.1 percentage points compared to the same period last year [1] Brokerage Business - The brokerage business saw significant improvement in Q4 2024, with revenue of 24.8 billion yuan, up 86.1% year-on-year, and full-year revenue of 64.5 billion yuan, up 8.2% year-on-year [2] - The average daily trading volume for stock funds in Q4 was 20,684 billion yuan, a year-on-year increase of 119.3% [2] Investment Banking - The investment banking business reported revenue of 7.4 billion yuan in Q4, down 0.8% year-on-year, and 21.0 billion yuan for the full year, down 31.0% year-on-year [2] - The decline in revenue was attributed to stricter regulatory policies and a significant drop in underwriting scale for IPOs and refinancing [2] Asset Management - Asset management revenue for Q4 was 11.1 billion yuan, up 0.5% year-on-year, while the full-year revenue was 41.5 billion yuan, down 2.6% year-on-year [3] - The decline in revenue was mainly due to reduced fees in public funds, despite a significant increase in non-monetary public fund management scale [3] Credit Business - The credit business experienced substantial growth, with Q4 revenue of 14.0 billion yuan, up 1355.4% year-on-year, and full-year revenue of 27.1 billion yuan, up 184.0% year-on-year [4] - The increase was driven by active capital market trading and a rise in margin financing balances [4] Self-operated Business - The self-operated business reported a revenue of 83.0 billion yuan for the full year, down 28.9% year-on-year after excluding the sale of AssetMark [4] - The financial asset scale for self-operated business decreased by 25.5% year-on-year [4] Profit Forecast - The profit forecast for 2025 and 2026 has been adjusted to 158 billion yuan and 179 billion yuan respectively, with expected year-on-year growth rates of 3.1% and 12.9% [5]

Investment Rating - The investment rating for Dongfang Securities is "Buy" (maintained) [1] Core Views - The company reported total operating revenue and net profit attributable to shareholders of 19.19 billion and 3.35 billion yuan for 2024, representing year-on-year growth of 12.3% and 21.7% respectively. The annualized weighted average ROE is 4.14%, up by 0.69 percentage points year-on-year. The forecast for net profit attributable to shareholders for 2025-2027 is adjusted to 5 billion, 6.4 billion, and 7.6 billion yuan, reflecting year-on-year growth of 51%, 27%, and 18% respectively, with corresponding EPS of 0.6, 0.8, and 0.9 yuan. The company has a competitive advantage with its asset management brands, Oriental Asset Management and Huatai-PineBridge, and is focusing on deepening wealth management transformation [4][6][7]. Summary by Sections Financial Performance - In 2024, Dongfang Securities' total revenue was 19.19 billion yuan, with a year-on-year increase of 12.3%. The net profit attributable to shareholders was 3.35 billion yuan, up 21.7% year-on-year. The gross margin improved to 18.4% and the net margin to 17.5% [4][7][10]. - The company’s self-operated investment income reached 4.9 billion yuan in 2024, a significant increase of 106% year-on-year, with a self-operated investment return rate of 4.41%, up by 2.1 percentage points year-on-year [6][7]. Asset Management and Market Position - Dongfang Securities' asset management revenue decreased to 1.44 billion yuan, down 30% year-on-year, while net profit fell by 32% to 330 million yuan. The market share for non-monetary and equity AUM was 0.73% and 1.15%, respectively [5]. - Huatai-PineBridge reported a revenue of 4.83 billion yuan, with a net profit of 1.55 billion yuan, reflecting a 9% increase year-on-year [5]. Brokerage and Investment Banking - The brokerage business net income decreased by 10% year-on-year, with the buy-side service model maturing and fund advisory business growing to 15.37 billion yuan, up 7.05% year-on-year [6]. - The investment banking segment saw a 23% decline in net income, primarily due to a sluggish IPO market, while the bond underwriting business increased by 36% year-on-year, ranking 6th in the market [6]. Valuation Metrics - The current stock price corresponds to a PB ratio of 1.04, 0.98, and 0.91 for 2025-2027, indicating a favorable valuation outlook [4][7].

Investment Rating - The investment rating for the company is "Outperform the Market" [4][5][15] Core Views - The company achieved a revenue of 11.604 billion yuan in 2024, representing a year-on-year increase of 4.7%, and a net profit attributable to shareholders of 9.610 billion yuan, up 17.3% year-on-year. The weighted average ROE was 12.64%, an increase of 0.7 percentage points year-on-year [1][4] - The capital market's trading activity has significantly increased since Q4 2024, driving substantial growth in the company's securities business revenue, particularly in brokerage and margin financing services [1][2] - The company holds a leading position in fund management, with a total fund holding of 575.4 billion yuan, of which equity funds account for 60.7% [3][4] Summary by Sections Financial Performance - In Q4 2024, the company reported a revenue of 4.301 billion yuan, a year-on-year increase of 65.9%, and a net profit of 3.568 billion yuan, up 79.8% year-on-year [1] - The total trading volume of A-shares in 2024 was approximately 257.33 trillion yuan, a year-on-year increase of 21.2%, with Q4 trading volume reaching 113.02 trillion yuan, up 126.3% year-on-year [2] - The company's margin financing balance at the end of 2024 was 57.482 billion yuan, with a market share increase of 0.36 percentage points [2] Market Position and Competitive Advantage - The company has a strong market share in stock brokerage and margin financing, with a market share of 4.71% and 3.08% respectively, both showing year-on-year increases [2] - The company benefits from significant internet traffic through its platforms, enhancing user engagement and retention [3] - The AI model "Miaoxiang" is continuously upgraded, leveraging user scale, AI technology, and data reserves to empower investment advisory and research [3] Future Outlook - The company has adjusted its profit estimates for 2025 and 2026, increasing the net profit forecasts by 7.8% and 10.1% respectively, with an expected net profit of 13.051 billion yuan in 2027, a year-on-year increase of 11.0% [4][5] - The current PE ratio is 48.05x, positioned at the 64.16% percentile over the past five years, indicating a favorable valuation relative to historical performance [4][5]

+ 非银金融/证券Ⅱ 东方财富（300059.SZ） 证券市占率提升，持续深化 AI+金融战略布局 2025 年 03 月 15 日 投资评级：买入（维持） | 日期 | 2025/3/14 | | --- | --- | | 当前股价(元) | 24.43 | | 一年最高最低(元) | 31.00/9.87 | | 总市值(亿元) | 3,856.41 | | 流通市值(亿元) | 3,263.67 | | 总股本(亿股) | 157.86 | | 流通股本(亿股) | 133.59 | | 近 3 个月换手率(%) | 207.59 | 股价走势图 数据来源：聚源 -40% 0% 40% 80% 120% 160% 2024-03 2024-07 2024-11 东方财富 沪深300 相关研究报告 《证券市占率提升，客户入金规模高 增—东方财富 2024 三季报点评》 -2024.10.27 《代销收入环比见底，大模型助力新 一代金融终端—东方财富 2024年中报 点评》-2024.8.10 《代销收入明显下降，证券业务相对 亮眼—东方财富 2024 年一季报点评》 -2024.4.25 高超（分析师） ...

东方财富（300059.SZ） 证券市占率提升，持续深化 AI+金融战略布局 2025 年 03 月 15 日 投资评级：买入（维持） | 日期 | 2025/3/14 | | --- | --- | | 当前股价(元) | 24.43 | | 一年最高最低(元) | 31.00/9.87 | | 总市值(亿元) | 3,856.41 | | 流通市值(亿元) | 3,263.67 | | 总股本(亿股) | 157.86 | | 流通股本(亿股) | 133.59 | | 近 3 个月换手率(%) | 207.59 | 股价走势图 数据来源：聚源 -40% 0% 40% 80% 120% 160% 2024-03 2024-07 2024-11 东方财富 沪深300 相关研究报告 + 非银金融/证券Ⅱ 4 季度基金代销收入环比增长，ETF 摊薄影响导致基金保有市占率下降 （1）2024 年基金代销收入 28.4 亿元，同比-22%，预计受公司权益基金保有规 模下降以及管理费率下降对尾佣率影响。单 4 季度代销收入 7.6 亿元环比+14%， 股市向好驱动基金申赎费增加以及权益基金保有规模增加支撑尾佣收入。（ ...