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镜头丨锦绣山河 美好旅程
Group 1 - The theme for this year's "5.19 China Tourism Day" is "Beautiful Mountains and Rivers, Wonderful Journey," aimed at promoting high-quality development in the tourism industry through diverse local activities to attract more tourists [1] - Various regions are leveraging their unique resources to enhance local economies through tourism, such as lakeside camping and water sports in Chongqing's Nanchuan District [3] - Xiamen's Tong'an District is focusing on "micro-vacation" demands by promoting rural tourism with diverse offerings including sightseeing, leisure, and educational experiences [4] Group 2 - Yangshuo County in Guangxi is utilizing its natural river resources to develop night tourism projects, contributing to the growth of rural tourism [5] - Haikou City in Hainan is enhancing its tourism product offerings by introducing innovative experiences across various scenic spots and rural tourism sites [6] - Lianzhou City in Guangdong is actively launching a series of cultural and tourism activities to attract visitors, featuring intangible cultural heritage and immersive historical experiences [7]
解码未来农场:农业+文旅的价值闭环与城乡共振
Jing Ji Guan Cha Bao· 2025-05-18 11:19
Group 1 - The integration of agriculture and cultural tourism is becoming a significant path for the layout of the entire agricultural industry chain, with a focus on modernizing agriculture and promoting collaborative development with the cultural tourism industry as a key task outlined in the 2025 Central Document No. 1 [1] - Urban investment companies are leveraging policy benefits and resource integration advantages to extend the "planting-processing-cultural tourism" full industry chain, achieving agricultural efficiency and urban-rural coordinated development through various projects [2][3] - The rural tourism market is projected to exceed 900 billion yuan by 2024, with a significant portion of the consumer base being younger generations, indicating a shift towards "light travel + deep experience" as mainstream demand [2] Group 2 - Urban investment companies possess unique advantages in integrating resources across the entire industry chain, with successful projects demonstrating significant value addition and consumer engagement [3] - The challenges faced by the "agriculture + cultural tourism" sector include homogenization of offerings and compliance with land use and ecological protection regulations, which are critical for sustainable development [4][5] - Innovative operational models, such as light asset operations and community involvement in land management, are emerging as key strategies to enhance project viability and reduce operational risks [7][8] Group 3 - The development of "agriculture + cultural tourism" is seen as a new support for rural construction, driven by policy empowerment, technological advancement, and innovative models, aiming for sustainable paths that enhance ecological beauty, industrial prosperity, and community wealth [8]
实现乡村美与产业兴有机统一
Jing Ji Ri Bao· 2025-05-16 21:53
Group 1 - The core viewpoint of the articles emphasizes the interconnection between rural living environment improvement and rural industrial revitalization as a key path to achieve comprehensive rural revitalization [1][2][3] - In the first quarter of this year, rural tourism received a total of 707 million visitors, a year-on-year increase of 8.9%, with total revenue reaching 412 billion yuan, up 5.6% year-on-year [1] - The improvement of rural living environments has led to significant advancements in infrastructure and public service levels, with the sanitation toilet coverage rate reaching approximately 75% and the proportion of administrative villages with garbage collection and treatment remaining above 90% [2] Group 2 - The articles highlight the need for tailored development of rural industries to strengthen the foundation for industrial revitalization, including the promotion of modern agriculture and the development of emerging industries such as rural tourism and e-commerce [2][3] - There is a call for enhanced planning to integrate living environment improvement and industrial revitalization into a unified framework, considering natural conditions and resource endowments [3][4] - Increased financial investment and the establishment of a funding guarantee mechanism for living environment improvement are emphasized, including the incorporation of these funds into the fiscal budget and encouraging social capital participation [3][4]
澄迈县金江镇建构“1+N”农文旅产业发展模式
Hai Nan Ri Bao· 2025-05-16 02:00
"塘北村的资源很多样,有县委旧址纪念馆、澄迈县国家安全教育基地、廉政教育场馆等文化教育 资源,还有农光互补项目、农旅项目、文体活动场所等特色资源,要逐步完善农文旅产业基础设施,不 断开发叠加农旅资源,可将塘北打造成景区村庄,为农文旅产业奠定基础。"塘北村驻点组长蔡小莉 说。 说干就干。 澄迈县金江镇建构"1+N"农文旅产业发展模式 打造田园生活新地标 海南日报全媒体记者 高懿 光伏板上,太阳能正转化为清洁电能;光伏板下,蔬菜翠绿欲滴,静待成熟长大;农田旁,村中一处 建筑将升级改造为咖啡驿站,在金江镇塘北村这片广袤的土地上,一场由光伏引领的乡村振兴热潮蓬勃 兴起。 2023年以来,澄迈县金江镇塘北村光伏产业振兴项目开始建设,大力发展"绿电"新能源。村集体用 活乡村振兴衔接资金建设农光互补项目,投入300万元,装机容量682千瓦时,预计年收入30余万元。 项目的投产带来可观的收益,但如何让好"光景"带来好前景? 金江镇决定整合资源,打造"1+N"农文旅产业,走上农文旅学融合发展的路子。其中,1便是塘北 村,N包括塘北村自身拥有的多元资源优势。 "我得知村中要改造时,就想着回村出份力。正好我从事装修工作,这次回来就 ...
古朴侗寨唱出时尚新篇(一线见闻)
Ren Min Ri Bao· 2025-05-15 22:08
Core Viewpoint - The article emphasizes the importance of protecting and developing minority cultures, particularly in the context of the Zhaoxing Dong Village, which is a significant representation of traditional villages in Guizhou, China. It highlights the need for systematic protection of both tangible and intangible cultural heritage while promoting innovative development to keep the ethnic characteristics vibrant and relevant [5]. Group 1: Cultural Heritage Protection - The Zhaoxing Dong Village, established during the Northern Song Dynasty, is one of the largest Dong villages in China and serves as a model for traditional village protection in Guizhou [5]. - The local government has implemented a five-level collaborative protection system, completing 415 traditional village protection plans to enhance top-level design [6]. - A new evaluation system categorizes traditional villages into three levels: premium enhancement, general improvement, and contraction rescue, with Zhaoxing Dong Village rated as premium enhancement due to its intact cultural resources and mature tourism foundation [7]. Group 2: Architectural Preservation and Community Involvement - The article discusses the challenges of maintaining traditional architectural styles while improving living conditions, exemplified by a local resident's efforts to renovate their home while preserving its traditional features [9][10]. - The local government has established strict guidelines for new constructions and renovations to ensure they align with traditional aesthetics, which has gradually gained community acceptance [10][11]. - The integration of traditional craftsmanship into the local economy is highlighted, with over 400 guesthouses and numerous handicraft enterprises established in the village, contributing to a projected tourism revenue of 1.02 billion yuan in 2024 [13]. Group 3: Revitalization of Cultural Practices - The revival of traditional Dong songs and cultural practices is actively promoted through community events and educational programs, enhancing local cultural engagement [12]. - The article notes the success of local artisans, such as a representative of the indigo dyeing craft, who has created job opportunities for over 200 women through her cooperative, generating significant income [13]. - The overall strategy aims to fuse cultural preservation with rural revitalization, creating a sustainable model for the development of traditional villages [13].
尝“鲜”经济带火旅游消费 激活吃、住、游、购、娱综合消费新动能
Yang Shi Wang· 2025-05-15 09:16
枇杷采摘带动旅游消费 "甜蜜经济"赋能美丽乡村 在浙江湖州吴兴区一个村子的枇杷种植区里,村民们都在忙着采摘、发货。为了拓宽销路,村里不仅与线下收购商合作,还通过电商平台将枇 杷卖到全国各地。 央视网消息:眼下,正是长三角地区枇杷大量上市的季节。据了解,2025年的枇杷价格与去年持平,但由于天气少雨多晴,因此枇杷个头 较小,但果味更浓、甜度更高。 浙江德清雷甸镇的枇杷进入了盛果期,即将销往全国各地。 眼下,全镇种植的4000多亩枇杷迎来了丰收,正等待采摘后运到各地销售。当地种植户介绍,2025年,雷甸镇的枇杷在5月10日左右开始大规 模上市,而早在上市前,他就接到了许多老客户的订单。 在湖州当地的一个农贸市场,新鲜上市的枇杷吸引了不少消费者前来选购。据了解,枇杷上市时间较短,基本上5月下旬就会下市,不少消费 者购买枇杷就是为了尝这一口"鲜"。 在浙江德清的另一家特色农场,许多来自杭州、上海的年轻消费者正在这里体验采摘枇杷的乐趣。据介绍,这里已经成为了亲子游、宠物游的 热门打卡地。 在浙江嵊州、江苏常州等多地,枇杷采摘季的到来都带火了周边民宿、农家乐的生意,为当地的乡村旅游注入了新的活力。同时,因为枇杷上 市季节 ...
“农旅融合·乐享农耕”活动助力德昌乡村振兴,推动农商文旅协同发展
Zhong Guo Jing Ji Wang· 2025-05-13 08:32
"此次活动不仅是一次品牌推广,更是一次文化传承,带动乡村旅游和农产品销售的同时实现产业联 动。"德昌县农旅投资发展有限责任公司党委副书记、总经理母开华表示,"通过活动搭建的平台,不仅 要让德昌优质的农副产品走出德昌、走出大山,还要让更多外地人了解德昌的独特魅力,吸引投资者前 来创业兴业,感受德昌的康养之美。" 据悉,此次活动通过抖音、视频号、德昌消费帮扶网等线上平台进行推广,不仅吸引了大量本地游客, 还吸引了很多外地游客,进一步扩大了德昌的知名度。"我在抖音上刷到了活动预告,插秧体验、下田 摸鱼捉鸭这些项目一下子就勾起了我的兴趣,感觉特别接地气!"来自泸州的王先生笑着分享道,"我和 朋友专程驱车赶来,果然不虚此行!踩在松软的泥土里,亲手插秧、追着鸭子跑,仿佛一下子回到了无 忧无虑的童年。这次体验既有趣又有意义,真的收获满满!" 随后,丰富多彩的农耕体验活动随即展开。在插秧区,游客们卷起裤腿,手持秧苗,在工作人员的指导 下纷纷化身地道"庄稼人",在最原生态的泥土中,展开一场人与自然和谐共生的稻田艺术盛宴。"这是 我第一次下田插秧,虽然有点累,但特别有趣!"来自西昌的游客王女士兴奋地说,"这样的活动不仅让 孩子近 ...
【农业行业观察】投资需谨慎!100个农业领域低成本创业项目清单,不行就撤
Sou Hu Cai Jing· 2025-05-13 03:54
Group 1 - The core viewpoint emphasizes low-cost entrepreneurship in agriculture and rural revitalization, advocating for light asset, low investment, and low operation innovation as a viable path for success [2] - The article recommends 100 low-cost entrepreneurial projects, particularly in the fields of specialty planting, agricultural processing, agricultural services, rural e-commerce, and leisure agriculture [2][4] - The article highlights the importance of finding sales channels before starting an agricultural venture, stating that over 80% of agricultural startups are based on farming projects that require quick and effective sales of products [8] Group 2 - In the ecological agriculture sector, the investment estimate ranges from 30,000 to 50,000 yuan, with a profit margin of 30%-50% and an annual return rate exceeding 40% [3] - The ecological breeding industry requires an investment of 10,000 to 20,000 yuan, with a profit margin of 30% for meat chickens and 50% for eggs [3] - The courtyard economy requires an investment of 5,000 to 10,000 yuan, with a gross profit margin of 60%-70% [3] Group 3 - The food processing industry requires an investment of 80,000 to 100,000 yuan, with a profit margin of 45% [5] - The traditional craft sector requires an investment of 20,000 to 30,000 yuan, with a gross profit margin of 70% [5] - The agricultural service sector requires an investment of 50,000 to 80,000 yuan, with a profit margin of 55% [5] Group 4 - The article advises against borrowing money for entrepreneurship, emphasizing that debt can lead to failure in agricultural ventures [9][11] - It suggests starting small and validating ideas with personal funds before scaling up [12] - The importance of seeking advice and learning from others in the entrepreneurial journey is highlighted, encouraging participation in relevant circles for feedback [15]
提振消费进行时丨从“提篮叫卖”到“云端认购”
Guang Xi Ri Bao· 2025-05-13 02:24
几场雨水过后,贺州市富川瑶族自治县富阳镇社三村排村的枇杷果实橙黄明艳,汁水充盈。日前, 天刚蒙蒙亮,村民曾玉红就到自家果园里采摘新鲜枇杷后,在入村干道边摆起了售卖摊点。"不用提篮 叫卖,今天村里有活动,会来好多人,热闹得很!"曾玉红期待地说。 10时左右,人们从四面八方涌来,看非遗表演、体验免费采摘、听乐队演唱,围炉话枇杷、品枇杷 豆浆和豆腐……富川第三届排村枇杷开园活动在一片欢声笑语中开启。除了村民自发摆起的枇杷售卖小 摊外,村干道的两侧还支起了各式各样的小吃、套圈、农具物件等美食娱购摊点,为这个以枇杷闻名的 村庄增添了许多热闹。 "村容村貌很有特色,到处都能看到枇杷元素。我们还在线上认购认领了一棵枇杷树,回去之后也 能陆续收到枇杷果。"来自南宁的游客仇玉娟自驾车后备厢里塞满了枇杷。她一行7人原本计划来富川玩 三四天即返程,听说这里有枇杷开园活动又多留了两天。 据悉,排村从2003年开始种植枇杷,到现在已有1500多亩的规模。今年的开园活动吸引了近万名游 客入村游玩消费,10多名批发采购商前来洽谈交易,促成农户零售卖出5000余公斤枇杷,村集体经济创 收超1.2万元,线上认购认领枇杷超1000公斤。 "每棵 ...
“四好农村路”带火“乡村游” “白加黑”多业态融合点亮乡村旅游新消费
Yang Shi Wang· 2025-05-12 03:40
Core Insights - The search volume for "rural tourism" has significantly increased since May, with 70% of county orders coming from young people aged 20-35, indicating strong momentum in the domestic tourism market [1] - Rural tourism is not only attracting urban tourists but also local farmers who are experiencing rural attractions as visitors, enhancing the engagement between producers and consumers [9] Group 1: Market Trends - The "Four Good Rural Roads" in Ningqiang, Shaanxi, have boosted rural tourism, facilitating the transport of agricultural products to larger markets [5] - The rural tourism sector is experiencing rapid improvements in infrastructure and services, driven by external demand for local agricultural products and handicrafts [8] - The travel rate for rural residents during the "May Day" holiday reached 10.7%, with 49.71 million rural residents traveling, accounting for 15.8% of total domestic travel, highlighting the growth potential in tourism consumption [10] Group 2: Consumer Behavior - New farmers are transitioning from agricultural producers to "experience officers" in rural tourism, contributing to a vibrant tourism experience [8] - Various regions are creating immersive experiences through multi-industry integration, offering diverse consumption options for tourists [13] - The focus is on attracting contemporary youth with personalized and diverse demands, incorporating cultural and technological elements into the tourism experience [21] Group 3: Innovative Attractions - Events like the "Kite Picnic Festival" in Jiangxi and tech-enhanced attractions in Hubei are drawing families and enhancing the appeal of rural tourism [15][19] - Unique experiences such as learning traditional tea ceremonies in rural settings are becoming popular among visitors [17] - The integration of agriculture and tourism is exemplified by the launch of over 350 quality local products in Sichuan, providing tourists with multiple consumption choices [19]