扬子晚报网5月6日讯 （通讯员 徐路 记者 王国柱）五一节，泰州泰兴市商业版图上首个国际化地标项目凤栖奥特莱斯正式开业，这座涵盖高端奢侈品、潮 流运动品牌、特色美食餐饮等多元业态的消费矩阵，助力泰兴从"区域消费节点"向"长三角消费引力中心"华丽蜕变。 凤栖奥特莱斯总经理凌燕介绍，开业期间客流突破80万人次，预计带动消费收入1.5亿元，间接拉动旅游、餐饮、物流等消费增长。后期还将积极探索更 多创新领域，致力于将凤栖奥特莱斯打造成一个多元化、前瞻性的商业地标。 校对 陶善工 开业庆典期间，凤栖奥特莱斯还精心策划了系列音乐狂欢活动，连续五天带来涵盖说唱、摇滚、电音等多元风格的主题演唱会。其中 "泰兴民谣之夜" 尤 为亮眼，本土音乐人以方言演绎城市故事，唤醒记忆共鸣。 在产业融合与社会责任层面，凤栖奥特莱斯积极探索创新路径。通过与泰兴本地及全国非遗传承人合作，开发 "非遗潮品" 系列，将木雕、刺绣等传统工 艺与现代设计美学深度融合，并借助商业渠道实现市场化推广；联合当地高校设立 "新零售人才实训基地"，为区域商业发展培育复合型专业人才。 项目运营后，预计直接创造超 2500 个就业岗位，覆盖零售、服务、技术等多个领域 ...

Group 1 - The theme for the 2025 "May Day" holiday in Longgang District, Shenzhen is "Smart Green Movement, Revitalizing the City," featuring over 100 unique activities across 17 major business districts to stimulate consumer enthusiasm [1] - Daily foot traffic in core business districts exceeded 800,000, with average daily sales surpassing 50 million yuan, indicating a year-on-year increase in both visitor numbers and sales [1] - Various activities such as celebrity support events, robot interaction shows, consumption subsidies, and group purchase discounts were organized, with highlights including a folk music concert and immersive experiences combining technology and ecology [1] Group 2 - The "Urban Pasture" experience area at Longgang Star River COCO PARK will continue until May 18, allowing residents to interact closely with animals for a fee of 9.9 yuan [2] - The Longxin Tianhong "Early Summer Carnival" theme event features a tent lifestyle festival and a music party, creating new holiday leisure scenarios [2]

Core Insights - The article highlights the significant increase in consumer activity and spending during the "May Day" holiday in Hangzhou, driven by various events and activities that attract large crowds [4][6][8] Group 1: Consumer Engagement and Events - The "Relaxed Bread Craft Beer Festival 4.0" at Hangzhou Olympic Sports Center attracted over 100,000 visitors daily in its first three days, showcasing the effectiveness of events in boosting consumer traffic [4] - The combination of shopping and celebrity fandom, exemplified by events featuring singer Wang Leehom, has created a unique consumer experience that enhances emotional value for attendees [5] - Various shopping centers reported increased sales due to celebrity appearances, indicating a direct correlation between entertainment events and retail performance [5] Group 2: Sales and Traffic Data - The Wulin business district recorded a foot traffic of 2.2613 million and sales of 310 million yuan, marking year-on-year increases of 36.79% and 7.19% respectively [6] - The Hubin business district achieved a consumption amount of 215 million yuan with 814,000 transactions, reflecting a year-on-year growth of 3.5% [6] - Qianjiang New City business district reported a consumption amount of 537 million yuan, showing a year-on-year increase of 16.3% [6] Group 3: Cultural and Thematic Activities - The "May Day" holiday featured innovative cultural experiences, such as free traditional costume rentals and photo opportunities, enhancing consumer engagement [7] - Various themed markets and cultural events, including ethnic parades and music festivals, attracted significant foot traffic and sales, with some areas reporting over 40,000 daily visitors and total sales exceeding 10 million yuan during the holiday [8] - The Qian Dao Lake Beer Town and other locations organized festive activities that drew in large crowds, with reported revenues of 3.74 million yuan and 57,200 visitors in the first three days [8]

Core Insights - Chengdu experienced a significant increase in tourism during the "May Day" holiday, with inbound travel orders rising by 130% year-on-year, making it one of the top five destinations for inbound tourism in China [1][8] - The total online and offline consumption in Chengdu during the holiday reached 54.53 billion yuan, reflecting a 13.3% year-on-year growth [1] Tourism and Visitor Experience - Chengdu's diverse tourism offerings, including new scenic spots and immersive experiences, attracted a large number of visitors, with over 1.75 million tourists from outside the city during the holiday, a 5.7% increase [8] - The city introduced ten unique rural tourism routes prior to the holiday, leading to fully booked accommodations in various districts [3] - Chengdu's ecological parks and greenways became popular among visitors, with activities such as bird watching and cycling drawing significant crowds [5] Cultural and Entertainment Events - The holiday saw a surge in cultural events, including concerts and sports matches, with attendance at the music festival venues increasing by over 500% [10][12] - Chengdu's art scene thrived, with daily visitor numbers at the Chengdu Art Museum reaching 15,000, far exceeding normal attendance [10] Retail and Consumption Trends - The retail sector in Chengdu saw a notable increase in foot traffic, with luxury stores reporting a 50% rise in customer visits and some sales categories doubling [12] - The launch of new stores and exhibitions during the holiday contributed to a vibrant shopping atmosphere, with the JD Mall attracting over 200,000 visitors since its opening [12][13] Economic Impact - The influx of tourists and the variety of new consumption scenarios contributed to a significant boost in the local economy, with a 270% year-on-year increase in sales and tax refunds for outbound tax refund goods in the first quarter [15] - Chengdu's ability to transform its natural and cultural resources into economic benefits was evident during the holiday, showcasing the city's strong appeal and economic vitality [15]

Group 1 - The core theme of the articles revolves around the transformation of Guangzhou's commercial districts into vibrant, pet-friendly, and youth-oriented spaces during the "May Day" holiday, showcasing a blend of traditional culture and modern entertainment [1][2][3] - The integration of pets into shopping experiences is highlighted, with various commercial areas adopting a "pet + social" model to enhance consumer engagement and create a welcoming environment for pet owners [2][3] - The rise of the "00s" generation and their interest in anime culture is driving foot traffic and engagement in traditional areas, indicating a shift in consumer demographics and preferences [3][4] Group 2 - The Guangzhou commercial districts are actively promoting events and activities that cater to pet owners, including pet-friendly facilities and themed events, which are attracting both local and international visitors [2][3] - The revitalization of older commercial areas, such as the Beijing Road and the 1906 Technology Park, reflects a strategic focus on modernizing and internationalizing these spaces to appeal to younger consumers [3][4] - The articles emphasize the importance of creating unique and engaging experiences in commercial spaces, such as themed pop-up events and interactive activities, to foster community and social interaction among visitors [1][2][4]

多元音乐解锁城市情绪，经典与新潮碰撞视听火花 南都讯记者谢湘南5月1日至2日，由深圳市罗湖区文化广电旅游体育局、东门街道办事处联合主办的"美 好光音.罗湖Live秀"五一商圈潮流音乐会在东门大钟广场火热举行。活动以"音乐+商圈+文旅"深度融合 为核心，通过多元音乐演出、沉浸式文化体验和商圈消费联动，为市民游客呈现了一场视听与消费双向 赋能的沉浸式体验。据统计，活动吸引线上线下（300959）近三十万观众参与，成为城区五一假期文旅 消费新亮点。 "从《红日》听到《下一站天后》，深圳地标与港乐情怀的双向奔赴，这种深港融合的鲜活场景，让我 这个香港人瞬间破防"现场一位港籍游客难掩激动之情。 活动以东门大钟广场为核心场景，东门世纪钟化身"光影艺术装置"。当音乐响起，大钟随着节奏变换出 酷炫的动态光影秀，罗湖时尚与潮流音乐同频，市民游客不仅能欣赏震撼的光影视觉盛宴，更能通过这 一独特呈现，感受罗湖百年商贸变迁的历史魅力。这一创新设计进一步宣传了城区文化名片，增进了市 民和旅客对本地文化的认同感与归属感。东门大钟广场与音乐、光影的完美结合，不仅成为本地市民的 文化新体验，更吸引了外地游客，成为展示罗湖文化魅力的重要窗口。 ...

Core Insights - The article highlights the vibrant consumer experience at Shanghai's Yuyuan Garden during the May holiday, showcasing a blend of traditional culture and modern trends that attract both locals and tourists [1][3]. Group 1: Visitor Statistics and Trends - During the first day of the May Day holiday, Yuyuan Garden welcomed a total of 210,000 visitors, representing a year-on-year increase of 1.5% [3]. - The garden has established itself as a year-round destination with seasonal events that enhance its appeal, such as the "Spring Flower Festival" and "Summer Garden Party" [3]. Group 2: Culinary Innovations - The "Spring Jian Yulan Pastry," inspired by Shanghai's city flower, has become a popular delicacy at the renowned restaurant Green Wave Pavilion, with daily sales exceeding 200 portions [5]. - The Nanxiang Steamed Bun Restaurant has launched a cross-industry collaboration with a cosmetics brand, offering a unique package that includes traditional dumplings and custom products, leading to sales of over 30 sets per day during peak times [5]. Group 3: Jewelry Industry Development - Yuyuan Garden is positioned as a core area for the "Shanghai International Jewelry Fashion Zone," featuring 232 jewelry stores, including flagship stores of well-known brands [7]. - The local government aims to achieve annual sales exceeding 100 billion yuan in the jewelry sector, promoting a new industry landscape that integrates traditional and modern design elements [8]. Group 4: Cultural and Consumer Experience - The garden has created immersive cultural experiences that attract international tourists, particularly during events like the "Spring Flower Festival," where traditional architecture meets modern commercial facilities [8][10]. - The integration of cultural elements into the shopping experience is seen as a way to transform traditional commercial areas, making culture a central part of consumer engagement [10].

Core Viewpoint - The recent optimization of the departure tax refund policy by the Ministry of Commerce and five other departments aims to enhance the shopping experience for foreign tourists and stimulate inbound consumption in China [1][6]. Group 1: Policy Changes and Implementation - The new policy has led to an increase in tax refund stores in various cities, providing more convenient services for foreign tourists [1]. - Shanghai has nearly 600 departure tax refund stores, with half offering "immediate refund" services, enhancing the shopping experience and promoting repeat purchases [3]. - The threshold for tax refunds has been lowered from 500 yuan to 200 yuan, and the cash refund limit has been raised from 10,000 yuan to 20,000 yuan, resulting in increased sales at tax refund stores in Beijing [10]. Group 2: Impact on Sales and Consumer Behavior - In the first quarter of this year, the number of departure tax refund applications in Beijing increased by 128%, with sales of tax refund goods reaching 270 million yuan, doubling year-on-year [13]. - Shanghai's sales of departure tax refund goods reached 760 million yuan, an 85% increase compared to the previous year [13]. - In Sichuan, the number of foreign tourists processing departure tax refunds grew by 204.78%, with sales increasing by 200.91% and the amount refunded rising by 211.64% [13]. Group 3: Consumer Experience and Preferences - Foreign tourists have expressed satisfaction with the convenience of the tax refund process, with many opting to continue shopping using the cash received from refunds [3][4]. - Traditional Chinese cultural products and domestic smart products have become popular among foreign tourists, with many seeking to purchase these items [8][14]. - The introduction of the "one order, one package" model in Shenzhen has streamlined the tax refund process, enhancing the overall experience for consumers [15][17].

活动现场 凤栖奥特莱斯作为泰兴市商业版图上首个国际化高端地标项目，汇聚全球200余个一线品牌，构建起涵盖高端奢侈品、潮流运动品牌、特色美食餐饮等多元 业态的消费矩阵，以"一站式奢享生活圈"的创新模式，助力泰兴从"区域消费节点"向"长三角消费引力中心"华丽蜕变。 5月1日，坐落于江苏泰兴高新区的凤栖奥特莱斯正式开业。演员成龙现身开幕式，为这场商业盛宴增添了璀璨星光。 开幕式上，凤栖奥特莱斯总经理凌燕表示，凤栖奥莱以"三个不一样"的承诺、"三重约定"的担当扎根泰兴。"三个不一样"即不一样的购物体验，用AR科技 重新定义试衣体验，以非遗工坊延续文化血脉；不一样的服务标准，致力全龄友好，设置关怀专区、萌宠乐园；不一样的城市贡献，提供2500个就业岗位、 设立200万公益基金。"三重约定"分别为价格约定，自采自营模式确保85%商品为当季新款且价格市场最低；体验约定，25组艺人的五大主题夜让空间沸 腾；温度约定，每笔消费的0.1%注入乡村教育基金，"阳光计划"为2500个家庭点亮希望。 在产业融合与社会责任层面，凤栖奥特莱斯积极探索创新。与泰兴本地及全国非遗传承人合作开发"非遗潮品"系列，实现传统工艺与现代设计的融合及市 ...

Group 1 - The "Chill Shangcheng Park Shopping" event is a key initiative by the Deep Industry Shangcheng ecological business district, aimed at diversifying holiday economy through the "Park + Commerce" model during the May Day holiday [1][4] - The event features various activities including a Weekend Life pop-up, Qbao emotional monster exhibition, and exclusive offers for consumers from the Guangdong-Hong Kong-Macao Greater Bay Area [3][4] - The event is in its fourth year and includes performances by characters like deer and squirrels, as well as interactive experiences such as a mobile home theme space [4][6] Group 2 - Shenzhen's first city duty-free store is set to open within the year, with promotional activities already underway at Deep Industry Shangcheng [7][9] - The duty-free store will feature a mix of international brands and local products, enhancing the shopping experience for global tourists and Greater Bay Area consumers [9] - Currently, Deep Industry Shangcheng has five merchants supporting tax refunds for departing tourists, 105 offering bilingual menus, and 127 accepting foreign currency payments [9]