以下文章来源于指北Focus ，作者作者最老登 指北Focus . 2017虎嗅网10大作者 2021 钛媒体十佳稿件 2021 36氪联合出品《互联网百景图》 本文来自微信公众号： 指北Focus ，作者：作者最老登，原文标题：《老登公关进入斩杀线》，题 图来自：视觉中国 "我也可以谈，我也可以爱小米" 本来小米公司和万能的大熊想象中他们的合作是这样的，只可惜没给"万能的大熊"带来金钱，带给 了"万能的大熊" 唯一真实高光时刻：被小米公司和网信办出通告封杀，成为互联网上 "劣迹公关" 第 一人了。 "公关" 本身是一种岗位职能，和它有关的负面本应该是蓝底白字的涉及犯罪之类的职务问题，怎么 好好的就成了流量担当了？ 公关本应该是幕后角色，能力应该是自己的策略或者人脉能力，但万能的大熊成名的绝技却是由于自 己的 "言论"。 公关的服务对象应该是产品或者公司，像大熊这种公关专家更直接的服务对象就是科技公司和互联网 大厂，结果却被互联网最大流量的小米公司打上了三代不得合作投放的标签。 本应该在幕后做服务角色的公关，结果自己出来接活的时候被直接喊话。 "自媒体时代，公关发生了很大的变化，因为之前大众看到的形象是通过媒 ...

Group 1 - Major tech companies are competing for user attention during the Spring Festival by distributing cash red envelopes, with Tencent and Baidu collectively putting 1.5 billion cash red envelopes into the prize pool [1] - ByteDance's Doubao has surpassed 100 million daily active users and 172 million monthly active users, indicating a significant lead over competitors [2][4] - Doubao's collaboration with ZTE on the Nubia M153 smartphone has generated significant market interest, with the device's price skyrocketing in the second-hand market [4] Group 2 - ByteDance's Doubao is not only an AI application but also serves as a central hub for various tools, marking a shift towards a more complex "Agent" model in AI applications [4] - ByteDance's Volcano Engine has become a key player in the B2B market, with over 90% of major car manufacturers and 9 out of the top 10 global smartphone manufacturers as clients [5] - Alibaba's Tongyi, now renamed Qianwen, has shifted focus to the C-end market, achieving 700 million downloads and rapidly integrating with various Alibaba services [6] Group 3 - Tencent's Yuanbao is heavily investing in user acquisition, with an estimated 15 billion yuan allocated for marketing in 2025, although it has not seen significant user growth compared to Doubao [10] - Baidu's Wenxin AI assistant has also launched a cash red envelope campaign, offering 500 million yuan, but faces challenges in maintaining its advertising revenue due to AI-generated content dominating search results [13] - The competition among these companies is intensifying as they aim to establish themselves as the leading AI application during the critical Spring Festival period [13]

以前，有什么不知道的，只要百度一下，就知道了。 后来，AI开始普及，有啥都问AI，谁还用百度啊？ 我曾经都以为，百度在AI大战中逐渐落伍了。 但再看看股价才发现，百度突然又行了。 去年大部分时间，百度港股价格也就80多港元，最近再看，最高涨到161.2港元。 财报其实也不太直观，百度真正的"爆点"，实际上是悄悄找到了一个很好的切入点：文心APP的群聊功 能。 1月16日，文心APP首次开启群聊功能的内测，1月27日又启动新一轮范围更大的内测。但我预计，百度 可能在去年11月就已经开始做这件事了。因为去年11月，ChatGPT率先推出类似的功能，所以百度迅速 跟进，也是完全想得通的。 其实不仅仅百度，腾讯几乎同时跟进了。1月26日，腾讯"元宝派"开启内测。简单说，元宝派是一个"AI 参与的多人社交空间"，你可以把它理解成带了一个 "万能群友"（AI 助手元宝）的微信群/ QQ群升级 版。 但元宝派和文心APP的群聊功能也有不同之处。元宝派更加注重社交娱乐，AI也成了"群友"，可以跟大 家互动，增加更多趣味性。 而百度的文心AI群聊，它更是一个专业助手团队，主打解决问题和交付结果。举个例子，记者编辑团 队就可以使 ...

Core Viewpoint - The article discusses the intense competition among major Chinese tech companies in the AI space, particularly during the 2026 Spring Festival, highlighting their strategies and potential outcomes in the AI market [1]. Group 1: AI Competition Overview - ByteDance is the first to act, leveraging its products to create a "traffic-content-commerce" closed loop, with Doubao achieving nearly 170 million monthly active users and a daily model call volume exceeding 50 trillion, ten times that of the previous year [3]. - Alibaba adopts a different approach by integrating its AI capabilities across its ecosystem, launching over 400 AI service functions in the Qianwen app, which can handle tasks like food delivery and travel bookings [4]. - Tencent emphasizes long-term product competitiveness and user experience, launching a 10 billion cash red envelope campaign and integrating the DeepSeek-R1 model to enhance its AI capabilities [5]. - Baidu appears anxious, using a 5 billion red envelope strategy to encourage user engagement with its Wenxin assistant, reflecting its struggles in the search market [6]. Group 2: Strategic Analysis - ByteDance employs a dual strategy of direct engagement through Doubao and backend support via the Volcano Engine, aiming to dominate both consumer and business markets [10]. - Alibaba focuses on building foundational infrastructure for AI, integrating Qianwen with high-frequency services like Taobao and Alipay, aiming to redefine the "super app" concept [11]. - Tencent's strategy is characterized by a cautious approach, leveraging its strong user base on WeChat and the mini-program ecosystem, with a focus on gradual integration of AI capabilities [13]. Group 3: Future Predictions - All three companies are currently on a similar technological level, but the real competition will be about who can make AI a daily habit for users [16]. - ByteDance's strengths lie in rapid product iteration and early user habit formation, while its weaknesses include a lack of strong monetization scenarios [17]. - Alibaba has a comprehensive ecosystem and clear monetization paths but faces challenges with weak traffic entry points and high internal coordination costs [18]. - Tencent benefits from a strong traffic entry point and unique social DNA but risks falling behind due to slower decision-making and limited AI productization experience [19]. Group 4: The Nature of the AI Battle - The essence of the AI competition is framed as a cognitive battle, with ByteDance envisioning AI as ubiquitous, Alibaba treating it as essential infrastructure, and Tencent advocating for a more restrained approach [21]. - The article concludes that while aggressive strategies from ByteDance and Alibaba may yield short-term results, Tencent's long-term perspective may ultimately prove more beneficial [22].

Core Insights - The annual Chinese New Year "red envelope war" has evolved from simple cash giveaways to a competition focused on user engagement and product ecosystem penetration, with AI technology now at the forefront [2][3][8] - Major companies like Tencent and Baidu are investing heavily in cash red envelopes, with Tencent announcing a distribution of 1 billion yuan and Baidu 500 million yuan, both integrating AI features into their campaigns [3][4][5] Group 1: Company Strategies - Tencent's strategy includes a 1 billion yuan cash giveaway through its Yuanbao app, with individual red envelopes reaching up to 10,000 yuan, and features like "share red envelopes" to enhance user engagement [3][4] - Baidu's approach involves a 500 million yuan red envelope campaign linked to its Wenxin assistant, offering various interactive AI experiences to users [4][5] - Alibaba is focusing on younger demographics by integrating AI content creation into its New Year's Eve events, while ByteDance is leveraging national-level events like the Spring Festival Gala to promote its AI technologies [5][6] Group 2: AI Integration - The integration of AI technology is a key highlight of this year's red envelope war, with companies aiming to popularize AI applications among the general public during the festive season [5][8] - The use of AI in red envelope campaigns is designed to lower the barriers for user interaction with AI, making it more accessible and familiar to everyday users [8][9] - The competition is not just about cash incentives but also about embedding AI into user experiences, transforming how users interact with technology [9][10] Group 3: Market Implications - The red envelope war represents a strategic move by companies to secure future digital traffic distribution rights, as traditional user acquisition methods become increasingly costly [9][10] - The shift towards AI-driven interactions is expected to redefine user engagement, allowing for personalized services through voice and text commands, thus changing the dynamics of information access [9][10] - The ongoing integration of AI into festive activities is anticipated to solidify AI's role as a central element in future industry competition, moving beyond mere tools to becoming essential components of user experience [10]

Core Insights - ByteDance's CEO Liang Rubo emphasized the importance of pursuing significant opportunities in the AI era, aiming for the highest peaks in the industry by 2026 [1][4] - The company recognizes that major industry peaks occur approximately every 15-20 years, with AI being on par with the significance of previous peaks like PC and Web [1][4] Group 1: Business Strategy - ByteDance's foundational model is ranked among the top tier in China, with its image and video generation models being internationally competitive [4] - The company aims to focus its business strategy on achieving high peaks, ensuring integration and collaboration among different business units to reach greater heights [4] - There is a commitment to continuously enhance business investment and efficiency, as well as to increase talent density and employee income potential [4] Group 2: Talent and Culture - The company plans to invest more in talent, ensuring that compensation and incentives are competitive globally [4] - A culture of maintaining an entrepreneurial mindset is deemed essential for navigating industry changes [4] Group 3: Industry Context - 2026 is anticipated to be a significant year for the Chinese internet sector, with AI applications taking center stage [5] - Competitors like Tencent and Alibaba are also focusing on AI, with Tencent promoting new social features and Alibaba's AI applications gaining rapid user adoption [5]

Core Insights - The core theme of ByteDance's 2026 annual meeting is "Dare to Climb High Peaks," emphasizing the pursuit of significant opportunities in the AI era [1][4]. Group 1: Company Vision and Strategy - CEO Liang Rubo highlighted the importance of seizing opportunities in the AI era, identifying the Dola assistant application as a short-term peak for ByteDance [3][7]. - The company aims to enhance talent density and increase incentives to attract and retain top talent globally, ensuring competitive compensation [10][11]. Group 2: AI Development and Market Position - ByteDance's AI capabilities are positioned among the top tier in China, with its image and video generation models ranking internationally [3][7]. - The company recognizes the need to improve its Dola assistant application to compete with leading global peers, despite its rapid user growth and enhanced product experience [3][7]. Group 3: Historical Context and Future Opportunities - Liang Rubo discussed the historical context of technological peaks, noting that significant opportunities arise approximately every 15 to 20 years, with AI representing a peak comparable to the PC and internet eras [5][8]. - The duration of peak opportunities is decreasing, necessitating swift action from companies to capitalize on these moments [5][8]. Group 4: Talent and Organizational Development - The company plans to invest heavily in talent, with a focus on increasing the speed and proportion of employee promotions compared to other leading firms [10][11]. - ByteDance's strategy includes enhancing public trust and ensuring data privacy, which are essential for supporting foundational services [11][12].

最近关于腾讯元宝派的讨论甚嚣尘上。 业界看法不一，有人吹捧有人嗤之以鼻，我体验一番后结合自己的体感，连夜古法手敲一篇。 从产品和逻辑的角度聊一聊我的7个冷思考—— 1. 被过度解读是大厂新品的宿命，元宝派也不例外 元宝派在2026年初这个时间节点推出，的确有点微妙。 毫无疑问，豆包、千问都在加码，DeepSeek在憋大招，Kimi、MiniMax们也没闲着，说元宝没有压力，那当然是不客观滴。 业界在等着元宝出招。 所以，当元宝派出来的时候，作为腾讯AI的桥头堡，媒体和行业的过度解读几乎是必然的。 一种声音将其捧上神坛，"定义AI+社交的下一代范式"、"人-人-AI三角关系的奠基者"、"颠覆微信群聊"......各种虎狼之词。 另一种声音则一棒子打死，认为这不过是以前QQ群里的小冰或者是微信群里的群助手的升级版，是新瓶装旧酒。 这两种论调，我都反对。 反对捧杀，是因为目前看到的元宝派，更多是腾讯在CSIG（云与智慧产业事业群）接手元宝后一次步子不小的AI探索。 它并没有从底层颠覆社交关系，微信依然是那个拥有13亿月活的基础设施，而元宝派更像一块可以探索各种可能性的试验田。 元宝派最终能长成什么样，还得经过市场检 ...

公开信息显示，广州市动景计算机科技有限公司成立于2005年3月，法定代表人为王鑫，注册资本3亿元 人民币，由杭州宝轩投资管理有限公司与广州大鱼快乐信息技术有限公司共同持股，隶属于阿里巴巴集 团旗下，其核心产品包括UC浏览器系列、UC头条、小萌圈等多款互联网产品。 凤凰网科技讯1月30日，近日，广州市动景计算机科技有限公司被东莞市文化广电旅游体育局作出行政 处罚，没收违法所得21万余元，同时处以罚款105万余元，两项罚没金额总计达126万元。此次处罚的核 心事由为，该公司在未获得著作权人授权许可的情况下，擅自通过信息网络向公众传播他人享有著作权 的作品，违反了著作权相关法律法规。 ...

Summary of Meta Platforms Inc. Earnings Call Company Overview - **Company**: Meta Platforms Inc - **Industry**: Internet - Large Cap / Mid & Small Cap Key Points and Arguments Revenue Growth and Financial Guidance - Meta aims for 2026 revenue growth in the 20% range, with 1Q26 revenue growth projected to be in the 30% range, indicating strong momentum [1][9] - Total expenses for 2026 are expected to be between $162 billion and $169 billion, which is higher than previous expectations [1][14] - Capital expenditures (capex) for 2026 are projected to be between $115 billion and $135 billion, also above prior estimates [1][14] AI and Advertising Improvements - Significant AI-driven ad improvements are expected to enhance engagement and monetization, with Instagram Reels watch time up over 30% year-over-year in the US [2][14] - Meta is seeing a 7% lift in organic feed and video posts on Facebook, contributing to the largest quarterly revenue impact from product launches in the past two years [2][14] - AI productivity improvements have led to a 30% increase in output per engineer, with power users of AI coding tools seeing an 80% year-over-year increase in output [14] Operating Income and EPS - Meta has established bottom-line guardrails with operating income growth projected for 2026, while Reality Labs operating losses are expected to remain similar to the previous year [1][9] - GAAP EPS for 2026 is projected to be $31.51, with a decrease of 3-4% in EPS estimates for 2026/2027 due to the removal of share repurchases [1][9] Frontier Model Development - Expectations for a frontier large language model (LLM) have been tempered, with emphasis on developing initial models that will be "good" rather than frontier-level in the first half of 2026 [1][9] - The timing for a frontier model may be pushed out, but the industry is rapidly innovating, with anticipation for new models in the coming months [1][9] Market Reaction and Valuation - Meta shares rose 7% in after-market trading following the earnings report, although some pushback is expected [1][9] - The price target for December 2026 has been raised from $800 to $825, based on a valuation of approximately 26 times the estimated GAAP EPS for 2027 [1][9] Financial Estimates - **2026 Revenue**: $252.26 billion, with a year-over-year growth of 25.5% [4][19] - **2027 Revenue**: $294.27 billion, with a year-over-year growth of 16.7% [4][19] - **Adjusted EBITDA for 2026**: $142.24 billion, with a margin of 56.4% [4][19] - **Free Cash Flow (FCF)**: Projected to be modestly positive at $5 billion for 2026 [1][9] Other Notable Insights - Meta's focus on AI and the Metaverse is expected to drive significant infrastructure investments, but the company has a strong track record of generating returns on increased spending [9] - The company is expected to self-finance its infrastructure investments in 2026 while also considering cost-efficient external financing [14] Conclusion Meta Platforms Inc. is positioned for strong revenue growth driven by AI advancements and advertising improvements, despite rising expenses and tempered expectations for frontier model development. The company maintains a positive outlook for 2026 and beyond, supported by a robust valuation and strategic investments in technology.