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“苏超”赛场90分钟之外的经济账本:带动超九成观众延伸消费
Core Insights - The "Su Chao" football league has become a phenomenon in Jiangsu, with significant attendance and viewership, leading to increased local tourism and consumption [1][2][3] Group 1: Event Popularity and Attendance - The "Su Chao" league has attracted a total of 1.494 million attendees by August 31, averaging about 24,900 spectators per match, with online viewership exceeding 1.33 billion [1] - The ticket winning rate for the Nantong team's home games is only 4.5%, indicating high demand and competition for tickets [1][3] Group 2: Economic Impact and Consumer Behavior - 95.9% of attendees reported spending beyond ticket costs, with 5.9% of them indicating that the event stimulated additional consumption [6] - The average expenditure for out-of-town visitors ranges from 1,000 to 2,000 yuan, highlighting the economic impact of the league on local businesses [6] Group 3: Government Initiatives and Plans - The Jiangsu provincial government has launched a three-year action plan to leverage the "Su Chao" league for cultural tourism development, promoting various promotional activities and collaborations [2][9] - The plan includes initiatives like "Su Chao Carnival" and "Su Chao Night Economy" to enhance the synergy between sports events and local tourism [2][9] Group 4: Local Business Engagement - Local businesses are capitalizing on the "ticket root economy," offering discounts and promotions linked to "Su Chao" tickets, which has led to increased foot traffic and sales [6][8] - For instance, the Nantong Wanda Plaza set up large screens for immersive viewing experiences, attracting significant crowds and generating substantial sales [4][5] Group 5: Broader Implications for Cultural and Economic Integration - The "Su Chao" league is seen as a key driver for integrating sports, culture, and commerce in Jiangsu, with plans to develop themed travel routes and enhance local brand visibility [9][10] - The league's success is attributed to Jiangsu's strong consumer base, extensive transportation network, and cultural heritage, which collectively support its growth [11]
赛事引流融合赋能:“苏超”经济助推盐城高质量发展
Yang Zi Wan Bao Wang· 2025-09-19 12:58
Group 1 - Yancheng has effectively stimulated market vitality and promoted high-quality regional economic development through the integration of culture, sports, and tourism, with a focus on the "Su Super" events [1] - The city's total retail sales of consumer goods reached 144.77 billion yuan in the first half of the year, a year-on-year increase of 7.1%, the highest growth rate in the province [1] - The event-driven economy has significantly boosted development, enhancing the city's influence and exploring a new path for consumption upgrade and economic growth [1] Group 2 - Yancheng has implemented a "fan-friendly" strategy, offering free visits to A-level scenic spots with event tickets, issuing cultural tourism consumption vouchers to students, and providing half-price hotel stays, effectively increasing visitor stay duration and consumption conversion rates [1] - During the Dragon Boat Festival, key tourist areas received 2.1966 million visitors, with overnight inbound tourists increasing by 46.8% year-on-year [1] - The "My Yancheng" app has integrated various functions to enhance online and offline engagement, achieving over 5 million clicks and driving approximately 10 million yuan in related consumption [1] Group 3 - Yancheng is innovating consumption scenarios by deeply integrating spectator experiences with local特色消费, establishing a "second venue" and launching events like "Lobster Beer Music Night" and "Fuyang Food Festival + Event Live Broadcast" to activate the night economy [2] - During the main event in early August, 17 key commercial enterprises achieved a total revenue of 445.384 million yuan, a month-on-month increase of 20.1%, with foot traffic exceeding 1.11 million, up 22.1% [2] - The "Sports+" model effectively converts event enthusiasm into actual commercial output, expanding the value chain of sports consumption and demonstrating strong economic driving force from multi-industry collaboration [2] Group 4 - The impact of the "Su Super" events has extended beyond competition, igniting a nationwide fitness craze and increasing demand for training institutions and youth football training [3] - The Yancheng government has developed a three-year action plan for football reform and development, aiming to build 100 football fields, form 100 teams, organize 100 events, and cultivate 100 clubs by 2027 [3] - This approach not only injects lasting momentum into urban development but also achieves a positive interaction between sports and socio-economic development [3] Group 5 - Yancheng has successfully implemented a development model for event economy characterized by "policy guidance + digital empowerment + scenario innovation + ecological construction," contributing to the successful completion of the 14th Five-Year Plan and providing valuable experience for high-quality regional economic development in the 15th Five-Year Plan period [3] - The event economy has become a crucial engine for Yancheng's transformation and upgrading, showcasing a new path for regional economic activation through innovation and urban development through sports [3] - Future efforts can focus on deepening this model, optimizing the policy system, enhancing digital technology applications, innovating consumption scenarios, and improving the sports ecosystem, offering replicable and promotable experiences for Jiangsu and the nation [3]
兰生股份:聚焦海外拓展、体育赛事及数字化转型进程
Quan Jing Wang· 2025-09-19 10:12
Group 1 - The company participated in the "Communicating Value and Building Confidence for the Future" event, focusing on its performance and future strategies [1] - The exhibition business showed stable performance in the first half of 2025, with active exploration of overseas markets through key IP projects [1] - The company has not acquired any textile enterprises but has expanded its portfolio by acquiring the Chengdu Pet Expo [1] - The Chengdu Pet Expo, which opened on September 18, features an exhibition area of approximately 50,000 square meters and over 500 exhibitors [1] - The company is also involved in sports events, creating a matrix of self-owned IP events to integrate culture, commerce, sports, and tourism [1] Group 2 - The company is actively promoting digital capability construction, process restructuring, and system platform development [2] - A service middle platform project has been initiated, focusing on exhibition, event, and venue management to enhance digital service capabilities [2]
一刻钟便民生活圈:让城市回归烟火气
Jing Ji Guan Cha Bao· 2025-09-19 07:02
Group 1 - The Ministry of Commerce and nine other departments have jointly issued a notice to accelerate the construction and upgrade of urban convenience living circles, setting clear standards and encouraging local state-owned enterprises to expand their network layout [1] - The notice is expected to benefit the transformation of existing commercial facilities, promoting the digitalization and convenience of traditional retail [2] - The convenience store sector in China is projected to reach a market size of over 500 billion yuan by 2025, driven by a compound annual growth rate of 17.4% from 2015 to 2023, with a current sales figure of 424.8 billion yuan in 2023 [2] Group 2 - The integration of IP economy and cultural consumption is becoming tighter, with policies encouraging cross-industry collaboration to create diverse experiential scenarios that attract younger consumers [3] - The construction of convenience living circles enhances community interactions and provides flexible commercial facility locations, improving consumer experience significantly [4] - The community service landscape is evolving with digital services, such as online ordering and delivery, catering to urgent consumer needs [4] Group 3 - Challenges include the high costs of transforming existing facilities and the pressure of operational changes, which may increase short-term expenses for companies [5] - Transitioning from product to service operations poses significant challenges for代运营 companies, requiring extensive resource integration and efficiency optimization [6] - Regional disparities in policy implementation and consumer demand variability complicate the execution of convenience living circles, necessitating a balance between standardization and personalization [6]
边城见闻:草原边境小城,寻访“文化秘境”
Ren Min Ri Bao· 2025-09-19 00:11
Core Viewpoint - Gansu's Su Bei County, a unique border region, showcases rich cultural heritage and serves as a bridge for cultural exchange with neighboring Mongolia, enhancing tourism and local identity [13][20]. Geography and Demographics - Su Bei County is the largest county in Gansu, covering about one-sixth of the province's total area, with a population of approximately 15,000 [13]. - The county features a 65.018 km long border with Mongolia, making it the only border county in Gansu [13]. Cultural Heritage - Su Bei is home to unique cultural elements, including traditional Mongolian arts such as long tunes, dances, and blessings, which are preserved in their original form [14][20]. - The county hosts the only Ulan Muqi (a type of cultural troupe) in Gansu, which actively participates in cultural exchanges and performances [17][18]. Cultural Events and Exchanges - The "Village BA" basketball tournament, which includes teams from Mongolia, fosters sports and cultural exchanges, enhancing mutual understanding [15][16]. - The Ulan Muqi troupe performs at various events, showcasing local culture and engaging in cross-border cultural activities [17][19]. Traditional Crafts and Art - Notable traditional crafts include the unique summer embroidery of the Mongolian ethnic group, which has been preserved and recognized as a national intangible cultural heritage [20]. - The county's cultural richness is further highlighted by the preservation of traditional blessing songs, which have won national awards [20]. Economic and Cultural Significance - Su Bei County serves as a cultural hub, facilitating exchanges between different cultures and attracting tourists, thereby boosting the local economy [20][21]. - The region's strategic location enhances its role as a logistics and cultural exchange center, connecting Central Asia and the Silk Road [21][22].
【铜川】全国艺术体操冠军赛在铜川举办
Shan Xi Ri Bao· 2025-09-18 22:56
9月16日,2025年全国艺术体操冠军赛暨全国青少年艺术体操冠军赛在铜川体育馆开赛。来自全国 各地的近300名艺术体操运动员齐聚于此,共赴这场力与美交织的艺术盛会。 此次比赛为期6天,设有成年组个人全能、集体全能及青少年组各年龄组别个人全能、集体全能等 多个项目。陕西队共派出25名运动员参赛。此次比赛不仅配备了专业的竞赛设施,还在场馆内展示铜川 特色农产品、民俗文化产品等,让观众在欣赏精彩比赛的同时,近距离感受铜川独特的文化魅力。 本次比赛是铜川市第二次举办全国艺术体操类赛事,铜川体育馆为本次赛事作了充分准备。由国家 体育总局体操运动管理中心、国家体育总局体育文化发展中心、中国体育博物馆共同主办的"体操铸国 魂·艺术谱华章"2025年大体操文化艺术作品展在铜川体育馆同步开展,展品包括绘画、书法、雕塑等艺 术形式。展览通过展现体操运动的刚柔之美,为观众带来一场体育与艺术跨界融合的视觉盛宴。(记 者:王志辉) ...
草原边境小城 寻访“文化秘境”
Ren Min Ri Bao· 2025-09-18 22:47
Core Viewpoint - The article highlights the unique cultural and geographical significance of Su Bei County in Gansu Province, emphasizing its role as a bridge for cultural exchange between China and Mongolia, particularly through sports and traditional arts. Group 1: Cultural Significance - Su Bei County is the only Mongolian autonomous county in Gansu, with a unique cultural heritage that includes traditional Mongolian arts such as long tunes, dances, and blessings, which are preserved in their original form [6][14]. - The county's geographical location at the intersection of the Mongolian Plateau and the Tibetan Plateau has historically made it a center for cultural exchange, evidenced by similarities in rock art between Su Bei and Mongolia [14]. Group 2: Sports and Community Engagement - The "Village BA" basketball tournament in Su Bei has become a platform for cross-border sports interaction, with teams from Mongolia participating, enhancing community ties and cultural understanding [10][11]. - The event not only promotes sports but also showcases local culture through performances by the Su Bei Ulan Muqi, which integrates traditional arts into modern events [11][12]. Group 3: Preservation of Traditional Arts - The Su Bei Ulan Muqi, established in 1974, is the only Ulan Muqi in Gansu and plays a crucial role in preserving and promoting local cultural heritage through performances and community engagement [12][13]. - Notable figures such as Na Ren Qi Qi Ge, a national-level representative of Mongolian costume heritage, highlight the importance of traditional crafts and their preservation in the face of modernization [14]. Group 4: Economic and Tourism Development - Su Bei County's unique cultural and natural resources position it as a potential tourist destination, attracting visitors interested in its rich heritage and scenic landscapes [6][14]. - The county's strategic location as a logistics hub in the Silk Road Economic Belt enhances its role in international trade and cultural exchanges, further promoting tourism and economic development [15].
浙江发布高质量建设体育赛事强省计划
Mei Ri Shang Bao· 2025-09-18 22:17
Core Insights - Zhejiang Province is actively promoting the development of a strong sports event province through the "Action Plan for Building a Strong Sports Event Province" [1][2] - The plan aims to enhance the role of sports events in improving city image and energy levels, with specific targets set for 2027 and 2030 [1] Group 1: Action Plan Goals - By 2027, the overall level of sports events is expected to significantly improve, contributing to consumption, public fitness, and health initiatives [1] - By 2030, the province aims to host over 30 international events, 200 national events, 3,000 youth events, and 20,000 mass participation events annually [1] Group 2: Development of Local Events - Emphasis on cultivating high-participation local events, including marathons and outdoor sports, with a target of over 100 provincial-level self-branded sports events by 2030 [2] - Support for professional sports clubs to strengthen their home events in football, basketball, and volleyball, alongside the development of a comprehensive amateur and professional football event system [2] Group 3: Leveraging Existing Resources - The plan includes maximizing the impact of the Asian Games by utilizing venue resources for high-quality events that align with the city’s brand image [2] - Encouragement of community-level sports events and better utilization of existing sports facilities, such as the "Ring Zhejiang Trail" and sports parks [2]
赛事经济迎政策红利 消费新蓝海加速开启
Zheng Quan Ri Bao Wang· 2025-09-18 11:20
Group 1 - The core viewpoint of the article emphasizes the positive impact of government policies on the sports event economy, particularly through the introduction of international sports events and support for local mass sports events [1][2] - The recent announcement of the DOTA2 International Invitational (TI15) to be held in Shanghai in 2026 highlights the growing focus on the esports industry, which can generate significant direct economic benefits, including ticket sales, accommodation, dining, and related product consumption [1] - The integration of traditional sports and esports is seen as a complementary relationship, with traditional sports appealing to a broader audience and esports targeting younger consumers, thus expanding the overall market [2] Group 2 - The measures introduced by the government are viewed as a strategic move to position the sports event economy as a new engine for expanding service consumption and promoting industrial upgrades [2] - The long-term significance of these measures includes the introduction of international top-tier events to adopt foreign operational concepts and business models while fostering domestic intellectual property to enhance international competitiveness [2] - Financial support mechanisms, such as credit assistance, are expected to stimulate market investment activity, attracting capital and promoting the industry towards larger-scale and more professional development [2]
赛事经济激活城市新活力,威海打造体育消费"新引擎"
Qi Lu Wan Bao Wang· 2025-09-18 03:44
今年构建三级赛事体系,预计全年共举办9项国际性、41项全国性及超3000项次全民健身赛事。其中威 海100越野赛外地参赛占比89.1%(省外59.2%),横渡刘公岛游泳赛外地参赛者91%,即将举办的威海马 拉松外地选手超70%,赛事吸引力持续凸显。 赛事拉动"吃住行游购娱"作用显著,2025沿海城市户外运动产业大会暨山东省首届户外运动产业大会, 创造直接经济效益9277.99万元,直接拉动消费9192.12万元;铁人三项赛去年带动城市消费超过6300万 元,赛事品牌价值超过5亿元。还联动60家景区、酒店推"赛事+文旅"优惠,计划推出"赛事票根+餐饮满 减"等套餐,推动赛事游客从"一日观赛"变为"多日停留"。 齐鲁晚报.齐鲁壹点连宁燕 同时,依托产业优势,推动"赛事展示"与"产业推广"深度绑定,策划打造户外运动产业大会、桨板等赛 事活动,在赛事设置产品展区,推动形成"企业研发—赛事展示—市场推广"产业链闭环,助力企业拓展 销售。 今年4月,威海成功获评全国促进体育消费和赛事经济试点城市,同时密集举办了多项重大体育赛事, 不断以赛事为抓手推动赛事经济发展、深化文旅体融合,带动产业升级。9月15日上午,在威海市政府 ...