据南都湾财社记者了解，今年以来，茅台在响应贵州打造"多彩贵州"文旅新品牌战略动作频频，从"五 一"假期茅台酱香酒公司策划的贵阳路边音乐会，打造多元音乐盛宴、素人K歌、非遗市集、美酒品鉴 等互动体验，到此次聘请张艺兴为茅台文旅代言人等，茅台正在为贵州文旅产业进行助力。 业界分析认为，与张艺兴合作，将为茅台文旅更好切入消费市场、树立品牌文化形象、扩大企业影响力 提供新的路径。茅台不断强化"酒旅"联动，深度融入和创新"酒旅融合"业态，既是践行"客群、场景、 服务"的三个转型，也助推"卖酒向卖生活方式转变"。 对于张艺兴在代言茅台文旅后，双方将有哪些进一步的合作互动，南都湾财社-酒水新消费指数课题组 记者将持续关注。 （文章来源：南方都市报） 公开资料显示，茅台文旅是茅台集团（上市公司贵州茅台母公司）旗下全资子公司之一，其业务范围涵 盖旅游开发、文创产品及文旅话活动等。 南都湾财社记者留意到，包括贵州茅台的IP公仔"小茅"周边、含酒的文旅礼盒以及茅台1935联名酒等， 均由茅台文旅进行运作和销售。 值得注意的是，在宣布张艺兴代言的海报中，茅台文旅放上了一套端午新品文旅礼盒，以及两个小茅主 题公仔。南都湾财社记者从多家 ...

Core Viewpoint - Constellation Brands faces significant near-term challenges, leading to a nearly 30% drop in stock price over the past year, raising questions about its ability to recover in the next 12 months [1] Group 1: Challenges Faced - The company is experiencing a decline in alcohol consumption among younger millennials and Gen Z, raising concerns about the long-term viability of the alcohol market [2] - Constellation is heavily impacted by tariffs imposed by the Trump administration on Mexican imports, which could reduce its earnings per share (EPS) by $3 to $3.75 in fiscal 2026, equating to a 22% to 27% decrease from an EPS of $13.78 in fiscal 2025 [4] - Wine sales, previously thought to be more resilient, have also declined, with a 9% drop in fiscal 2024 and an additional 7% decline in fiscal 2025 [5] - The near-term outlook for the company is bleak, with expectations of flat organic sales and a projected EPS decline of 8% to 11% if tariffs remain in place [6] Group 2: Strategic Initiatives - To stabilize its business, Constellation plans to divest cheaper wine brands and focus on premium offerings, while also targeting younger consumers with nonalcoholic and lighter alcoholic beverages [7][8] - The company intends to invest approximately $2 billion in its Mexican production facilities through fiscal 2028 to enhance brewing capacity, alongside restructuring efforts aimed at achieving over $200 million in annual savings [8] Group 3: Future Projections - If the company's strategies are successful, it anticipates organic sales growth of 2% to 4% in fiscal 2027 and 2028, with EPS growth projected in the mid-single to low double digits for fiscal 2027 and low to mid-single digits for fiscal 2028 [9] - The stock is currently valued at 14 times forward earnings, with a forward yield of 2.2%, and a new $4 billion buyback plan has been authorized [10] - Should the company meet analysts' expectations and maintain its current valuation, the stock could rise about 4% to $193 per share over the next year, indicating a potential bottoming out despite near-term challenges [11] - A reduction in tariffs could lead to a quicker recovery in stock valuation, potentially resulting in gains exceeding 4% over the next 12 months [12]

Core Insights - Teremana® Tequila, founded by Dwayne "The Rock" Johnson, is launching its fifth annual "Guac on the Rock" initiative, expanding its offerings to include all appetizers, not just guacamole, in response to consumer preferences and economic pressures [1][4][5] Company Initiatives - The "Guac on the Rock" program will run from May 1 to May 31, 2025, allowing patrons to receive a $10 reimbursement for any appetizer purchased with a Teremana® cocktail, with a total reimbursement cap of $1,000,000 [3][7] - This year marks the first partnership with DoorDash, enabling consumers to participate in the initiative through delivery, reflecting a shift towards convenience in dining habits [2][4] Consumer Engagement - To participate, consumers must share a photo of their receipt for reimbursement via Venmo, with receipts accepted until June 5, 2025 [5][7] - The initiative aims to support local bars and restaurants while encouraging social gatherings, aligning with Teremana®'s philosophy of bringing people together [6][9] Market Context - A recent report indicates that 84% of Americans are dining out less frequently due to inflation, highlighting the relevance of this initiative in making dining out more accessible [4] - The program's expansion to include all appetizers aims to attract a broader audience and enhance consumer participation [4][5] Brand Philosophy - Teremana® emphasizes its commitment to quality and accessibility, aiming to foster good energy and community through its products and initiatives [9] - The brand's philosophy, "Share the Mana," underlines its dedication to gratitude and positive interactions with consumers [5][9]

证券简称：贵州茅台 证券代码：600519 编号：临 2025－016 贵州茅台酒股份有限公司 2025 年第一季度主要经营数据公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重 大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 贵州茅台酒股份有限公司（以下简称"公司"）根据上海证券交易所《上 市公司自律监管指引第 3 号——行业信息披露》之《第十二号——酒制造》 的相关规定，现将公司 2025 年第一季度主要经营数据（未经审计）公告如 下： 单位：万元 币种：人民币 项目 按产品档次 按销售渠道 按地区分部 茅台酒 系列酒 直销 批发 国内 国外 年初至报告期末的 主营业务收入 4,355,747.74 702,247.98 2,322,045.62 2,735,950.10 4,946,141.69 111,854.03 一、2025 年第一季度经营情况 注：年初至报告期末，公司通过"i 茅台"数字营销平台实现酒类不含 税收入 587,019.12 万元。 二、2025 年第一季度经销商变动情况 单位：个 | 区域名称 | 报告期末经销商数量 | 年初至报告期末增加数量 ...

Core Insights - El Mayor Tequila is produced at Destiladora Gonzalez Lux in Arandas, Mexico, using 100% estate-grown Blue Weber Agave from Jalisco, Mexico [1][3] - The brand has adopted a consistent packaging design across its product line to enhance consumer recognition [1] - El Mayor Tequila has received multiple prestigious awards, including gold medals at the ASCOT and SIP Awards, and recognition as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition [1][3] Product Offerings - El Mayor Tequila Blanco is an unaged clear tequila with a light body and floral hints [5] - El Mayor Tequila Reposado is aged for a minimum of nine months, offering fruit flavors with vanilla and spice [5] - El Mayor Tequila Rosado Reposado is finished in Cabernet Sauvignon casks for nine months, providing a rich, smooth taste with spiced-berry notes [5] - El Mayor Tequila Añejo is aged for 18 to 36 months, delivering a sophisticated flavor profile with caramel and grilled fruits [5] - El Mayor Tequila Extra Añejo is aged for a minimum of three-and-a-half years, featuring complex flavors of wood, caramel, dark chocolate, and hazelnut [5] - El Mayor Tequila Cristalino is aged for at least 12 months and filtered for a bright, crisp profile while retaining Añejo complexity [5] Company Background - Luxco, founded in 1958, is a leading producer and supplier of beverage alcohol products, operating under MGP Ingredients Inc. since 2021 [4] - The company has a diverse portfolio that includes brands from multiple distilleries, including the production of El Mayor Tequila at Destiladora Gonzalez Lux [4]

Core Insights - The discussion at the China International Wine Industry Development Conference focused on the theme "Seeking Change Amid Stability" and aimed to explore new paths for high-quality development in the Chinese liquor industry [1] Group 1: Industry Trends - The younger demographic is identified as a key strategic focus for growth in the liquor industry, particularly in the context of generational consumption shifts [2] - Companies are shifting from a supply-driven model to a consumer-centric approach, recognizing that younger consumers are now entering the market [3] Group 2: Company Strategies - Luzhou Laojiao's General Manager Lin Feng highlighted the importance of targeting younger consumers, noting that the brand has successfully entered the 20 billion yuan market by focusing on the 25 to 35 age group [3] - Luzhou Laojiao has initiated the "Jiao Master Festival" to enhance brand culture and innovate consumer experiences, covering various fields such as tasting, arts, and sports [3] - The company reported a significant increase in revenue from emerging channels, growing from 754 million yuan in 2020 to 1.42 billion yuan in 2023, indicating a near doubling of growth [4] Group 3: Differentiation Strategies - Kingway's President Wang Nanbo emphasized the importance of health value in the beverage industry, focusing on herbal and health-oriented products to differentiate from traditional liquor brands [6] - China Resources Beer is implementing a "Beer + White" dual empowerment strategy after acquiring Jinsha Liquor, leveraging shared resources and seasonal sales strategies to enhance market efficiency [8]

Group 1: Market Overview - The stock market has experienced strong performance in early 2023, particularly in growth and technology stocks, but uncertainty is now affecting the outlook due to economic changes proposed by the Trump administration aimed at addressing inflation and high interest rates [1] - The U.S. Index of Consumer Sentiment has recently fallen below 60, a rare occurrence since the 1950s, indicating potential reduced consumer spending, which is critical for the U.S. economy [2] Group 2: Investment Opportunities - Dividend stocks in resilient industries, such as consumer staples, are recommended for investors looking to reduce portfolio volatility, as these companies tend to perform better during economic downturns [3] Group 3: Company Analysis - Coca-Cola - Coca-Cola dominates the global nonalcoholic beverages market with a diverse product range, including sodas, water, juices, and sports drinks, making it a staple for consumers [4] - The company is recognized as a Dividend King, having raised its dividend for 63 consecutive years, and continues to grow through product sales, price increases, and acquisitions [5] - Coca-Cola offers a starting dividend yield of nearly 3%, with analysts projecting an average earnings growth of 6% annually over the long term, making it a solid investment for steady returns [6] Group 4: Company Analysis - Constellation Brands - Constellation Brands, known for its beer, wine, and spirits, is positioned well in the market as alcohol consumption remains stable during recessions [7] - The company faces risks related to trade tensions affecting its operations in Mexico, but it has still attracted investment interest, including from Berkshire Hathaway [8] - The stock currently yields approximately 2.3%, with expected earnings growth of 9% annually, presenting a compelling valuation for long-term investors [9] Group 5: Company Analysis - Colgate-Palmolive - Colgate-Palmolive is a well-established conglomerate offering essential household products, which consumers are unlikely to forgo even in tough economic times [10] - The company is also a Dividend King, with 62 consecutive annual dividend increases, and is expected to see earnings growth of over 6% annually [11] - With a dividend yield of 2.2% and a low stock beta of 0.36, Colgate-Palmolive is considered a stable investment that minimizes volatility while providing steady growth [12]

Core Insights - The alcoholic beverage market is projected to grow from US$ 1.85 trillion in 2024 to US$ 2.88 trillion by 2033, with a compound annual growth rate (CAGR) of 5.02% from 2025 to 2033, driven by changing consumer preferences, rising disposable incomes, and the expansion of e-commerce [2][18]. Market Dynamics - **Rise in Disposable Incomes**: Increased disposable income, particularly in emerging economies, is linked to the growth of the alcoholic beverage market. Global household spending and disposable incomes are expected to rise by 2.6% in 2022, with significant spending on food and non-alcoholic drinks in the EU [4]. - **E-commerce Growth**: E-commerce platforms are catering to affluent consumers by offering a wide range of premium and specialty products, enhancing market accessibility [5]. - **Premiumization Trend**: Consumers are increasingly willing to pay more for premium alcoholic beverages, with notable growth in the consumption of premium whiskey and vodka, which saw year-over-year growth rates of 13.9% and 14.1%, respectively [6]. - **Shifting Consumer Preferences**: There is a growing demand for craft and premium products, with consumers seeking unique taste experiences. This trend has led to the rise of boutique wineries and artisanal distilleries [7]. - **Health-Conscious Trends**: The market is witnessing a shift towards low-alcohol, alcohol-free, and functional beverages, particularly among younger consumers who prioritize health and wellness [9]. Regional Insights - **United States**: The US market is characterized by strong demand for beer, wine, and spirits, with a notable trend towards health-conscious products and e-commerce growth [14]. - **United Kingdom**: The UK market shows diverse consumer preferences, with increasing demand for craft beers and premium wines, influenced by health trends and e-commerce [15]. - **India**: Rapid market growth is driven by urbanization and rising disposable incomes, with beer being the most popular choice among younger consumers [16]. - **United Arab Emirates**: Despite legal restrictions, the market is expanding due to tourism and a growing expatriate population, with increasing demand for premium products [17]. Company Analysis - **Market Overview**: The report covers a comprehensive analysis of the alcoholic beverage market, including key players such as Anheuser-Busch InBev, Carlsberg Group, and Pernod Ricard, among others [19]. - **Forecast Period**: The analysis spans from 2024 to 2033, providing insights into market dynamics and growth drivers [18].

Core Insights - The global RTD alcoholic beverage market is projected to reach US$ 18.81 billion in 2024 and is expected to grow to US$ 28.76 billion by the end of 2034, reflecting a CAGR of 4.3% from 2024 to 2034 [1][6]. Market Trends - Rising demand for RTD alcoholic beverages is attributed to their multiple flavor options and convenience, with manufacturers focusing on organic and natural ingredients to attract health-conscious consumers [2][5]. - The increasing popularity of RTD beverages among millennials is expected to drive market growth, alongside the penetration of e-commerce platforms [3][6]. Regional Insights - North America is forecasted to account for 27.2% of global market revenue by the end of 2034, with the US market projected to reach US$ 5.98 billion, growing at a CAGR of 4.6% [6][8]. - In Mexico, demand for RTD alcoholic beverages is expected to rise at a CAGR of 7.9% from 2024 to 2034 [6]. Product Segmentation - The market study categorizes RTD alcoholic beverages based on nature (high-strength premixes, malt-based, spirit-based, wine-based, hard seltzers), flavor (citrus, berries, tropical, mixed fruits, spices), end use (retail/household, foodservice), and distribution channels (on-trade and off-trade) [10]. Key Players - Major companies driving the RTD alcoholic beverage market include Bacardi Limited, Diageo PLC, Halewood Wines & Spirits, and others [7]. Future Projections - Global sales of high-strength premixes are projected to rise at a CAGR of 4.6%, reaching US$ 6.38 billion by 2034 [6].