随着北方多地进入冰雪季，冰雪旅游市场热度持续攀升。辽宁、吉林、黑龙江三省近期相继公布冰雪季 发展目标，致力于将"冷资源"转化为"热经济"。回顾去年，部分城市凭借精准营销与情感共鸣成功"出 圈"，成为现象级网红目的地。而今，大众对冰雪旅游的热情正从追求新奇转为理性选择，如何推动冰 雪旅游从"现象级爆红"迈向"可持续长红"，成为所有冰雪城市的重要课题。 今年冰雪旅游呈现出玩法升级、体验多元的新趋势。例如，哈尔滨对冬季旅游产品进行了系统性升级： 冰雪大世界以科技赋能打造沉浸式场景，太阳岛雪博会聚焦生态与艺术融合，松花江冰雪嘉年华则强化 互动体验。三大景区共同构建起层次丰富、业态多元的冰雪消费矩阵。长白山也突破单一滑雪模式，推 出温泉体验、雪原驯鹿等特色项目，延伸了冰雪产业链条。新疆阿勒泰则凭借"人类滑雪起源地"的文化 底蕴，将毛皮滑雪、冰雪摄影等独特体验融入产品设计，为游客提供更具异域风情和人文深度的冰雪之 旅。 交通网络的完善为冰雪旅游注入了新动能。除了跨省长途旅行，高铁网络的持续加密让短途冰雪游成为 现实。美团旅行数据显示，今冬冰雪游航线与高铁出行呈现双升温态势。特别是沈阳—白山高铁的开 通，构建起覆盖北京、沈 ...

Core Viewpoint - The onset of the winter sports season in northern China coincides with discounted railway ticket prices, creating potential opportunities for increased travel to ski resorts [1] Group 1: Industry Trends - Northern China is experiencing snowfall, leading to the opening of various ski resorts for the winter season [1] - The railway sector is entering a low season for passenger transport, prompting discounts on ticket prices starting from November 7 [1] Group 2: Market Opportunities - The combination of discounted railway tickets and the popularity of winter sports may drive higher visitor numbers to ski resorts [1]

Core Viewpoint - Changchun, a renowned ice and snow tourism city in China, has officially opened its new snow season with the launch of the Lianhua Mountain Ski Resort, marking the beginning of the 2025-2026 snow season [1][2]. Group 1: Snow Season Activities - The city has planned over 200 ice and snow activities that cater to various skill levels, creating a comprehensive skiing ecosystem from beginner to professional [2]. - On the opening day of the Lianhua Mountain Ski Resort, hundreds of domestic and international ski enthusiasts experienced their "first slide" of the winter season [2]. - The ski resort has added two new ski trails, including a cross-country trail and a trail previously used for professional athlete training, along with a new micro-terrain park to meet diverse visitor needs [2]. Group 2: Ski Training and Facilities - A Northern Ski Training Alliance has been established, involving provinces such as Jilin, Heilongjiang, Liaoning, Hebei, Inner Mongolia, and Xinjiang, aimed at enhancing the professionalism and accessibility of ski training [2]. - Changchun will also see the introduction of its first indoor ski resort this season, contributing to a total of 52 ski trails, 21 magic carpets, and 10 ski lifts, creating a skiing learning ecosystem for all age groups [2]. Group 3: Cultural and Economic Initiatives - The city will launch the "Ice and Snow +" initiative, which includes signature events like the Changchun Ice and Snow Festival and Ice and Snow Carnival, as well as cultural activities such as street concerts and artistic performances in scenic areas [4]. - High-quality hosting of events like the Jilin Snow Expo and Winter Agricultural Expo will be prioritized, alongside the introduction of consumer incentives such as the "Changchun Gift Card" and integrated ticketing options to stimulate ice and snow consumption [4].

人民财讯11月21日电，A股三大指数集体低开，沪指跌0.87%，深证成指跌1.76%，创业板指跌2.07%。 盘面上，银行、煤炭、农业等板块涨幅居前；锂矿、存储器、CPO、冰雪旅游、半导体、水产等板块跌 幅居前。 ...

Core Insights - The winter sports season has officially begun, with ski resorts across China opening early and attracting a surge of visitors, indicating a growing interest in winter sports and tourism [1][2][3] Group 1: Ski Resort Developments - The Wanlong Ski Resort in Chongli opened on October 21, marking the earliest start to the ski season in its history, with the most snow trails and skiing area available [1][2] - Chongli currently has nine ski resorts with a total of 219 ski trails spanning 178 kilometers, and last season welcomed 5.235 million visitors [2] - New ski season offerings include enhanced snow trails, upgraded facilities, and diverse entertainment options, such as "skiing + entertainment" and "skiing + family activities" [2][4] Group 2: Regional Growth and Events - In Xinjiang, multiple ski resorts opened in November, with the Silk Road International Ski Resort attracting over 8,000 visitors on its first day [3] - The northernmost outdoor ski resort in China, Mohe's Beiji Ski Resort, offers a long skiing season from early November to late April, appealing to winter sports enthusiasts [3] - Inner Mongolia is launching 159 cultural and tourism activities and 48 sports events throughout the winter season to enhance the ice and snow tourism experience [6] Group 3: Economic Impact and Trends - The ice and snow economy is experiencing rapid growth, with the goal of engaging 300 million people in winter sports being increasingly realized [8] - The Shenzhen Qianhai Ice and Snow World, the largest indoor ski resort globally, opened in September and is receiving over 5,000 visitors daily [8] - The Chinese ice and snow industry is projected to exceed 1 trillion yuan by 2025, with significant growth in consumer spending on winter sports and related activities [10]

Core Insights - The winter sports season has officially begun, with ski resorts across China opening early and attracting a surge of visitors, indicating a growing enthusiasm for ice and snow tourism [4][5][6] Group 1: Ski Resort Developments - The Wanlong Ski Resort in Chongli opened its slopes on October 21, marking the earliest start to the ski season in its history, with a record number of open trails and skiing area [5] - Chongli currently has nine ski resorts with a total of 219 trails spanning 178 kilometers, and last season welcomed 5.235 million visitors [5] - New ski season offerings include enhanced entertainment options, family-friendly activities, and various events to attract a diverse range of tourists [5][8] Group 2: Regional Highlights - Xinjiang's ski resorts, including the Urumqi Baiyun Ski Resort, opened in mid-November, with the latter attracting over 8,000 visitors on its first day [6] - The Mohe North Pole Ski Resort in Heilongjiang boasts the longest ski season in China, operating from early November to late April [6] - Inner Mongolia is promoting a winter festival with 159 cultural tourism activities and 48 sports events, enhancing the region's ice and snow tourism appeal [9] Group 3: Economic Impact and Growth - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, with significant growth in consumer spending on winter sports [14] - The 2024-2025 winter season is expected to see over 187.5 billion yuan in consumer spending related to ice and snow activities, reflecting a year-on-year growth of over 25% [14] - The Shenzhen Qianhai Ice and Snow World, the largest indoor ski resort globally, has been operational since September, attracting over 5,000 visitors daily [11] Group 4: Innovative Experiences - New attractions and experiences are being introduced, such as the indoor ski resorts in southern China, which allow year-round participation in winter sports [11] - Events like the National Mass Ice and Snow Season in Zhejiang feature diverse activities, including snowboarding and ice sculpture experiences, aimed at engaging a broader audience [12][13] - The integration of cultural elements and modern technology in ice and snow tourism is being emphasized to enhance visitor experiences [9][10]

Group 1 - The direct train service from Beijing to Zhangjiakou Chongli has officially commenced, providing a convenient transportation solution for skiing enthusiasts [1] - The direct train operates from Beijing Capital Airport, Daxing Airport, and Beijing South Station, with two specially planned routes connecting major ski resorts [3] - The buses are designed with larger storage space to accommodate ski equipment, enhancing convenience for travelers [5] Group 2 - In Jilin City, multiple ski resorts have opened for the new snow season, with local departments enhancing services to attract visitors [9] - Jilin City has launched customized transportation services, including dedicated shuttle buses from Changchun Airport to major ski resorts starting November 15 [9] - A fleet of 180 new energy ride-hailing vehicles has been deployed in Jilin City, equipped with specialized ski racks to facilitate the transport of ski gear [11] Group 3 - In Altay, Xinjiang, middle school students will enjoy their first "snow holiday" from December 1 to 5, potentially extending their break to nine days [14] - The "snow holiday" initiative encourages students to participate in various activities, promoting physical and mental well-being [14] - Local tourism departments in Altay are collaborating with ski resorts and hotels to offer discounts and benefits for students during the "snow holiday" [16]

Core Viewpoint - The A-share market opened higher with all three major indices showing positive performance, indicating a bullish sentiment among investors [1] Market Performance - The Shanghai Composite Index increased by 0.35% - The Shenzhen Component Index rose by 1.03% - The ChiNext Index saw a significant gain of 1.79% [1] Sector Performance - Leading sectors with notable gains include: - CPO (Consumer Packaged Goods) - Aquaculture - Semiconductors - Memory Storage - Brokerage Firms - Sectors that experienced declines include: - Ice and Snow Tourism - Oil and Gas Extraction - Real Estate - Coal [1]

Core Viewpoint - The winter sports season in the Altay region of Xinjiang officially begins with the opening of the Qinggeli Lang Mountain International Ski Resort for the 2025-2026 season, marking the start of a winter ice and snow festival across four major ski resorts in the area [2] Investment and Infrastructure Development - In recent years, the Altay region has invested nearly 7 billion yuan in a 30,000 square kilometer area rich in ice and snow, establishing a comprehensive ice and snow system centered around four major ski resorts: Jiangjun Mountain, Keketohai, Jikeplin, and Qinggeli Lang Mountain [4] - The region has developed 198 ski trails and 26 cable cars, offering a diverse range of skiing experiences including alpine, backcountry, and cross-country skiing [4]

Core Viewpoint - The Liaoning Provincial Cultural and Tourism Department has launched a series of initiatives for the 2025-2026 ice and snow season, aiming to enhance ice and snow tourism and achieve a 15% year-on-year increase in tourist numbers and a 13% increase in tourism revenue during this season [1][2]. Group 1: Initiatives and Activities - A variety of themed ice and snow activities will be organized, including the second Liaoning Marine Ice and Snow Festival and campaigns encouraging people to return to Liaoning for the New Year [1]. - The province will introduce premium ice and snow travel routes, combining ice activities with sightseeing, cultural experiences, and wellness tourism [2]. - The integration of local customs, intangible cultural heritage, and festivals into ice and snow activities will help cultivate distinctive regional ice and snow cultural brands [1][2]. Group 2: Product Development and Innovation - The province plans to innovate the "ice and snow +" business model, promoting the integration of ice tourism with sports events, marine tourism, wellness, and local cuisine [2]. - Development of interactive and experiential ice and snow tourism consumption scenarios in various public spaces will be supported, enhancing the overall visitor experience [2][3]. - The province will also focus on creating cross-regional premium travel routes that connect various ice and snow resources across Northeast China [3]. Group 3: Infrastructure and Service Enhancement - Efforts will be made to improve the service guarantee for ice and snow tourism, including enhancing inbound tourism convenience and transportation services [3]. - The establishment of small ice skating and skiing facilities in urban parks and community spaces will enrich local ice and snow recreational options [2][3].