至全国网友眼 前。华南农业大 学园艺学院联合 共青团东莞市塘 厦镇委员会开展 助农直播，00后 学子用青春智慧 为岭南荔枝插 上"云翅膀" 。镜 头前，红艳饱满 的荔枝挂满枝 头，主播们热情 地向全国网友介 绍着岭南佳果的 科技赋 能，"荔"有新农 人：00后大学生 东莞荔枝园玩转 直播_南方+_南 方plus 近日，在东莞塘 厦镇千亩荔枝林 深处，一群00后 正架起直播设 备，将累累红荔 与岭南夏日的丰 收盛况实时传递 特色；屏幕 上，"隔着屏幕 都闻到荔枝香 了""'荔'志成 才"弹幕如潮。 直播现场 据悉，近年来华 南农业大学园艺 学院响应"百千 万工程"的号 召，组建了多支 突击队，这支由 学院全媒体工作 室成员组建 的"萌芽行动 队"已连续两年 深入东莞塘厦 镇，用青春智慧 赋能荔枝产业。 "我们把直播间 搬进荔枝园，让 消费者亲眼见证 从枝头到舌尖的 全过程。"队长 张洁边调试设备 边介绍道。团队 通过"场景化直 播"模式，创新 性地将农耕文化 融入直播——邀 请果农讲述种植 故事，穿插荔枝 文化科普，让直 播成为岭南特色 农产品的文化展 演。当青春遇上 乡村振兴，迸发 出的不仅是经济 效益，更是 ...

Core Insights - The article discusses the challenges and strategies of Hainan's lychee industry, particularly focusing on the efforts of Hainan Agricultural Reclamation (海垦) to enhance sales channels, improve product value, and strengthen brand recognition in the face of competition and adverse weather conditions [6][14]. Group 1: Market Challenges - Hainan's lychee industry faces significant challenges this year due to damage from Typhoon "Mokha" and increased competition from abundant lychee harvests in other regions [6][7]. - The local lychee harvest has been delayed due to climatic conditions, leading to potential market clashes with lychees from Guangdong [7][8]. Group 2: Strategic Responses - Hainan Agricultural Reclamation has adopted a proactive approach by establishing new sales models and expanding market reach, including early engagement with buyers and online auctioning of lychees [8][10]. - The company successfully auctioned 20,000 pounds of "Feizixiao" lychee at a record price of 6.58 yuan per pound, totaling 1.316 million yuan, showcasing the effectiveness of their new sales strategy [10]. Group 3: Product Innovation - Hainan Agricultural Reclamation is diversifying its lychee offerings by introducing new varieties and gift boxes, such as "New Ball Honey Lychee" and "Wangzi Lychee," to attract consumers [11][12]. - The company is collaborating with agricultural research institutions to develop early-maturing and high-quality lychee varieties, aiming to alleviate market saturation and enhance competitiveness [12][13]. Group 4: Brand Development - The focus is on creating a unique brand identity for Hainan lychees by emphasizing quality and distinctiveness, with plans to optimize planting structures and extend the supply period [14][16]. - Hainan Agricultural Reclamation is integrating agricultural production with cultural and tourism initiatives to enhance the brand's visibility and consumer engagement, including marketing campaigns and tourism maps [15][16].

Group 1 - The drama "The Lychee of Chang'an" has sparked a surge in interest for lychee-related tourism and consumption, with a significant increase in procurement and sales of lychee this summer, particularly in Guangdong, where transaction volume increased by over 560% year-on-year [1] - The drama has led to the promotion of various tourist attractions related to lychee, with many social media posts showcasing themed travel routes that allow visitors to taste lychee and explore the area [1] - The central government's recent policy encourages the development of local specialty brands, addressing the challenges faced in agricultural brand building, which often results in low pricing for unique agricultural products [1] Group 2 - Guangdong is the leading producer of lychee in China, with an estimated production of about 1.6 million tons this year, and over 1.8 million people are employed in the lychee industry [2] - The Guangdong Provincial Department of Agriculture has initiated a promotional action plan for lychee sales, focusing on different production areas and varieties to extend the supply period of fresh fruit [2] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative aims to enhance the economic development of various regions in Guangdong, with a specific focus on agricultural product marketing systems [2][3] Group 3 - The "12221" marketing system aims to establish a comprehensive agricultural product data network, develop procurement teams, and expand market reach, with the goal of improving brand recognition and farmer income [3] - By 2025, Guangdong aims to have 21 out of 31 recognized lychee varieties in the national catalog, showcasing its commitment to agricultural excellence [3] - Guangdong's lychee industry is also being positioned as a potential global brand, with the establishment of the largest lychee export group in China, indicating a strategic move towards international markets [3]

Core Insights - The article highlights the successful harvest season of Kucha's white apricots, showcasing the integration of local agriculture with modern logistics and e-commerce to enhance rural revitalization efforts [1][6]. Agricultural Production - Kucha City has over 94,200 acres of apricot trees, with a fruit-bearing area of 84,700 acres, and last year's production exceeded 70,000 tons [1]. - The average yield per acre for apricot orchards reached 500 kg, with individual farmers earning over 180,000 yuan from 12 acres [1]. - The average income from apricots for farmers in Yaha Town was over 3,000 yuan [1]. Sales and Distribution - The establishment of 85 free stalls in Yaha Town's trading market facilitates daily sales of 30 to 60 tons of apricots, supported by efficient cold chain logistics [2]. - Xinjiang SF Express ships an average of 500 orders daily, peaking at 10,000 orders, with air transport covering over 40 cities nationwide [2]. E-commerce and Marketing - E-commerce platforms and live streaming have become key drivers for sales growth, with platforms like Pinduoduo implementing "billion-yuan subsidies" leading to a 76% repurchase rate [3]. - Kucha City is leveraging online sales models to overcome storage and transportation challenges associated with the delicate apricot fruit [1]. Technological and Industrial Advancements - Kucha City is promoting high-quality industrial development through initiatives such as the renovation of low-yield orchards, with 2,330 acres being converted to include medicinal herbs, potentially increasing yields to 1,000 kg per acre [4]. - Technical guidance from forestry departments has improved survival rates of new plantings to over 90% through integrated water and fertilizer management [5]. Cultural and Tourism Integration - Kucha City hosts events like the Apricot Blossom Festival and Apricot Competition to boost rural tourism and consumption [6]. - The integration of cold chain logistics and e-commerce has transformed the sales process for local farmers, significantly increasing their income [6].

从美国洛杉矶到芝加哥，移民局的突袭行动席卷了众多城市，目前正蔓延至农业领域，中西部的一家肉 类加工厂和加州的水果工人都成为目标。本周早些时候，美国移民和海关执法局(ICE)突袭了内布拉斯 加州奥马哈的一家肉类加工厂，拘留了70多人。据《洛杉矶时报》报道，联邦特工还在加州图莱里县的 一片农场工人采摘蓝莓的田地里被发现。 ...

Core Insights - The successful northward expansion of Yangxi lychee is attributed to the proactive marketing strategy under the "12221" system, facilitating direct supply to major markets like Beijing and Tianjin [2][4] - Yangxi County is recognized as a key production area for high-quality lychee, with a diverse range of varieties and a strong agricultural infrastructure [2][3] Group 1: Market Expansion - Since June, the Shouheng market has sold nearly 3 million pounds of Yangxi lychee, with an average daily entry of 200,000 pounds [1] - The county's government and local enterprises have collaborated to enhance market access, addressing the "last mile" issue in supply chain logistics [2][4] Group 2: Agricultural Development - Yangxi has implemented a digital agricultural network, transforming traditional orchards into "digital twin" production units, allowing for better tracking and quality assurance [3] - The total lychee planting area in Yangxi is approximately 130,000 acres, with an expected production exceeding 90,000 tons and a projected output value of over 650 million yuan [3] Group 3: Quality and Branding - Yangxi lychee is noted for its superior quality, characterized by fuller flesh, higher sweetness, and longer shelf life compared to other regions [4] - The region's branding efforts, including the establishment of a regional public brand and the use of e-commerce platforms, have significantly enhanced the market value of its lychee products [3][4]

Core Insights - The article highlights the successful integration of agriculture between Taiwan and the mainland, particularly through the Shaowu Min-Tai Agricultural Integration Demonstration Base, which has transformed previously barren land into a thriving fruit production area [1][4]. Group 1: Agricultural Development - The Shaowu Min-Tai Agricultural Integration Demonstration Base spans over 300 acres and cultivates multiple varieties of peaches, as well as other fruits like plums and pears, showcasing a diverse agricultural portfolio [2]. - The base has facilitated the cultivation of over 5,000 acres of Taiwan Moonlight rice, which is marketed through an order-based sales model, indicating a strong demand for this low-calorie, low-sugar rice [2]. Group 2: Economic Impact - The peach harvest has led to significant local employment, with over 200 villagers engaged in the peach orchard project, and peak seasonal employment reaching 500 workers, resulting in an average annual income increase of over 8,000 yuan per villager [5]. - The integration of Taiwanese agricultural enterprises has attracted more than 10 Taiwanese agricultural companies to Shaowu, enhancing local economic development [4]. Group 3: Sales and Marketing Strategies - A collaborative effort among local stakeholders has successfully sold over 70,000 pounds of peaches, with only 20,000 pounds remaining on the trees, demonstrating effective sales strategies and community involvement [4]. - The introduction of e-commerce by Taiwanese entrepreneurs has expanded the market for local products, with the city's agricultural online sales expected to exceed 120 million yuan in 2024 [5]. Group 4: Future Plans - Shaowu plans to establish a cross-strait youth entrepreneurship incubation center, aiming to create a comprehensive industrial chain that includes planting, processing, research, and tourism [5].

Group 1: Report Industry Investment Rating - No information provided Group 2: Report's Core View - The slowdown in the pace of inventory reduction, the potential smaller - than - expected reduction in production, and weak demand have put pressure on apple prices. However, the current low inventory provides some support, leading to short - term volatile operation. Follow - up attention should be paid to bagging conditions [2] Group 3: Summary by Relevant Catalogs Futures Market - The closing price of the main apple futures contract is 7,576 yuan/ton, with a week - on - week increase of 25. The main contract's open interest is 95,032 lots, a decrease of 6,449. The number of warehouse receipts is 0, with no change. The net long position of the top 20 futures holders is 2,656 lots, an increase of 876 [2] Spot Market - The spot price of apples in Shandong Yantai Qixia (paper - bagged, above 80) is 4.1 yuan/jin, and in Gansu Jingning (paper - bagged, above 75) is 4.5 yuan/jin, both with no week - on - week change. In Shandong Yiyuan (paper - bagged, above 75), it's 2.8 yuan/jin, and in Shaanxi Luochuan (paper - bagged, above 70 semi - commercial products) is 4.2 yuan/jin, also unchanged [2] Upstream Situation - The national apple orchard area is 1,955.77 thousand hectares, a decrease of 19.58 thousand hectares. The national apple output is 4,960.17 million tons, an increase of 202.99 million tons. The weekly average wholesale price of apples is 9.57 yuan/kg, up 0.1 yuan/kg, and for Fuji apples it's 9.47 yuan/kg, up 0.16 yuan/kg. The national total apple cold - storage inventory is 138.2 million tons, a decrease of 13.76 million tons. The Shandong apple storage capacity ratio is 0.1, a decrease of 0.01, and the Shaanxi ratio is also 0.1, a decrease of 0.01. The monthly apple export volume is 70,000 tons, a decrease of 30,000 tons, and the monthly import value of fresh and dried fruits and nuts is 1,136,680 million US dollars, an increase of 268,476 million US dollars [2] Industry Situation - The weekly profit of first - and second - grade paper - bagged 80 apple storage merchants is 0.9 yuan/jin, with no change. The weekly average wholesale price of tangerines is 8.04 yuan/kg, up 0.15 yuan/kg, for pears it's 6.7 yuan/kg, up 0.07 yuan/kg, for bananas it's 6.76 yuan/kg, down 0.24 yuan/kg, and for watermelons it's 4.24 yuan/kg, down 0.18 yuan/kg [2] Downstream Situation - The average daily early - morning arrival of trucks at the Guangdong Jiangmen wholesale market is 16.75 vehicles, a decrease of 3.5, and at the Guangdong Xiaqiao wholesale market is 9.75 vehicles, a decrease of 5, and at the Guangdong Chalong wholesale market is 26.75 vehicles, a decrease of 3.25 [2] Option Market - The implied volatility of at - the - money call options for apples is 16.42%, an increase of 0.17%, and for at - the - money put options it's 16.45%, an increase of 0.21% [2] Industry News - As of June 11, 2025, the apple cold - storage inventory in the main producing areas is 127.46 million tons, a week - on - week decrease of 10.74 million tons, with a slower inventory - clearing speed. The Shandong storage capacity ratio is 16.43%, a decrease of 0.86%, and the Shaanxi ratio is 8.9%, a decrease of 0.76%. The expected reduction in production in some areas has weakened. The expected reduction in Shaanxi this year is 5% - 10% [2]

Core Insights - The Guangdong lychee industry is actively promoting its products in Shanghai, with a focus on high-quality varieties that cater to local consumer preferences [1][2] - The event highlighted the strong demand for lychees in the Shanghai and East China markets, showcasing various lychee varieties and their unique characteristics [1][2] Group 1: Market Demand and Consumer Preferences - Shanghai and the East China region are significant markets for Guangdong lychees, with a strong demand for high-quality fruits [1] - The taste profile of lychees, characterized by being tender, juicy, and sweet, aligns well with the preferences of consumers in the Jiangsu, Zhejiang, and Shanghai areas [1] Group 2: Product Promotion and Supply Chain Innovations - The event featured representatives from major lychee-producing areas such as Guangzhou, Huizhou, and Dongguan, with 13 leading companies promoting their products [1] - Companies are focusing on popular lychee varieties like Guiwei, Feizixiao, and Nuomizhi, which are freshly harvested and delivered quickly to the market [1] - Innovations in the supply chain, such as direct shipping from producers to consumers, are enhancing product freshness and reducing costs [2] Group 3: Business Collaborations and New Product Development - Several procurement agreements were signed on-site, indicating strong interest from buyers in establishing direct relationships with lychee producers [2] - Companies are also exploring new product lines, including lychee juice, dried fruit, and jams, to expand the market potential for lychee products [2]

盛夏桂果 抢"鲜"来！6月 14日，广西三 大"明星果"将组 团进京_南方+_ 南方plus 盛夏六月，桂果 飘香。素有"水 果王国"美誉的 广西，正将今夏 最鲜甜的滋 味"打包"，发往 首都北京！一场 以荔枝、芒果、 龙眼为主角 的"甜蜜盛 会"——2025 年"桂字号"广西 夏季水果产销对 接（北京）启动 仪式，将于6月 14日在北京新发 地农产品批发市 场举行。这不仅 是一次味蕾的邀 约，更是广西打 造国内国际双循 环市场便利地、 拓宽"桂字号"优 质农产品销路的 重要举措。 作为全国水果产 业的"领头雁" ， 广西园林水果产 业持续高质量发 展。数据显示， 2024年全区园林 水果面积超2100 万亩，总产量超 3300万吨，约占 全国总产量的七 分之一，连续七 年稳居全国首 位。其中，荔 枝、芒果、龙眼 更是"桂字号"水 果版图上最耀眼 的明珠。本次产 销对接活动由广 西壮族自治区农 业农村厅主办， 旨在深化广西与 全国采购商的交 流合作，让"桂 字号"夏季水果 不仅供应全国， 荔枝：古树见证 的千年甜蜜 广西是中国第二 大荔枝主产区。 2025年，全区荔 枝种植面积约 238万亩，预计 产量100 ...