从各地租车市场来看，去哪儿旅行数据显示，截至目前，2026年元旦假期期间租车量同比增长1.8倍， 最火热的自驾目的地前10名是海口、三亚、乌鲁木齐、昆明、成都、广州、丽江、大理、揭阳和阿勒 泰。冰雪游热门目的地新疆阿勒泰地区、伊宁，同比分别增长1倍和3倍，有明星跨年演唱会举办的广西 南宁，同比增长超3倍。 游客的出行半径变得更大，不局限于在出发地租车、本地游玩，更倾向于规划跨城市的行程，异地取还 车的人同比增长2.5倍。租车时长的选择上，3—5天的行程最受偏爱，也有部分游客选择3天以内的短途 游，或是5—7天的长线旅行。 元旦假期期间，车程在2小时左右的短途路线最为火爆。北京往返天津、成都往返重庆、上海往返南 京、广州往返南宁等短途线路人气旺。长线方面，北京往返哈尔滨、北京往返沈阳、广州往返长沙等线 路最为紧俏。 北京商报讯（记者 吴其芸）12月31日跨年夜的火车票已正式发售。去哪儿旅行数据显示，截至12月17 日10时，已有多条热门线路的部分车次售罄，包括北京至哈尔滨、北京至郑州、北京至武汉，深圳至汕 头，成都至宜宾等。2026年元旦假期放假三天，游客出行意愿强烈，还有不少人"请3休8"。 ...

Core Insights - Fliggy announced a comprehensive upgrade to its vacation merchant rating system, aiming to create a more scientific and transparent long-term credit mechanism for vacation merchants and products [1][3] - The company will introduce four AI-powered tools to assist merchants in operations, thereby reducing operational costs [1][4] Group 1: Rating System Upgrade - The new vacation merchant rating system is designed around three main indicators: user reputation, product fulfillment, and service assurance, creating a "behavior + credit" mechanism [3] - The new system features a richer and more diverse evaluation dimension, including detailed metrics such as itinerary rationality and service quality, which enhances the objectivity of the ratings [3] - Measures against false reviews and malicious ratings have been incorporated, ensuring that well-performing merchants are not unfairly affected [3] Group 2: AI Integration - Fliggy plans to upgrade its platform tools to simplify data analysis, operational decision-making, and marketing efforts for vacation merchants [4] - AI capabilities will be integrated into various processes, including product publishing and user service, with early results showing over 15,000 products optimized through AI assistance in the first three quarters of the year [4][5] - Four AI assistants will be launched to streamline daily operations and enhance decision-making accuracy for merchants [4][5] Group 3: Growth Opportunities - The company anticipates three growth opportunities in the coming year: support from Alibaba's consumer platform strategy, new AI productivity, and the acceleration of inbound tourism [5] - Fliggy has become a key part of Alibaba's consumer platform strategy, enhancing its visibility and service offerings through new traffic channels and membership integration [5]

北京商报讯（记者 吴其芸）2026年春节假期长达9天，带动出境游热度上涨。12月16日，去哪儿旅行数 据显示，2026年春节假期出境游机票酒店预订已经进入高峰。热门出境游目的地酒店预订量增长1倍以 上，泰国、韩国、马来西亚成为高性价比热门出境目的地。9天长假同时激发长线出游需求，向北去挪 威追极光，向南去新西兰反季过夏天，带动两地酒店预订增长1.5倍、2倍。 从酒店预订量来看，2026年春节假期期间，热门国家酒店预订同比翻番。泰国、韩国、马来西亚、越 南、新加坡、印度尼西亚等短线东南亚目的地，因距离近、出行成本较低、签证政策友好、温度适宜， 契合春节假期轻松游的需求，仍为主流选择。 2026年春节假期，游客也走得更远了，长线目的地热度大幅攀升。据去哪儿旅行数据，热度蹿升最快的 TOP10目的地中，除韩国外，均为较远目的地。其中，埃及酒店预订量增长3.3倍领跑，西班牙、澳大 利亚、土耳其、葡萄牙等长线目的地的酒店预订量也增长超2倍。 去哪儿旅行大数据显示，很多游客选择提前一周"拼假抢跑"。从2026年2月9日开始，出境机票量就直线 增长，春节假期放假前一天（2月14日）达到节前出境最高峰。出境机票价格与出行人数 ...

考虑到旺季机酒价格"水涨船高"，同程旅行也给雪友提供更具性价比的出行住宿选择。活动期间将推出多场"冰雪出行专场直播"，直播间内释放限量低价出 行航线、雪场权益加码等专属福利。住宿方面，合作的万达酒店等品牌提供"万悦会"金卡体验权益，艺龙会也将对旅客发放酒店大额立减优惠券，并在直播 中抽取部分房型免房券。 近年来，冰雪游彻底破圈，滑雪运动已不再是专业人士、小众滑雪爱好者的专属。如今雪场上驰骋飞扬的，还有大批年轻用户、家庭亲子甚至"新银发"一族 的身影。客群构成更丰富之外，冰雪游目的地也日趋多元化，今年以来新疆地区滑雪热度相比以往更加高涨，机酒、滑雪门票等产品预订热度较去年提升近 40%。 以此次活动落地的阿勒泰将军山滑雪场为例，自11月份下旬开板以来，同程旅行平台上，将军山滑雪场预订热度环比提升约56%，全国各大户外滑雪场中， 将军山滑雪场进入TOP10榜单，在新疆一众户外滑雪场里更是排进前3位。 当板刃滑过雪道，漫天银色细雪飞溅而起，滑雪运动的酷炫自由感在这一刻具象化。快乐背后，是雪友们吃过的不少"苦头"：雪具装备又大又沉难携带，天 寒地冻一早爬起排队、旺季机酒价格不够美丽...... 基于对用户需求痛点的洞 ...

当板刃滑过雪道，漫天银色细雪飞溅而起，滑雪运动的酷炫自由感在这一刻具象化。快乐背后，是雪友 们吃过的不少"苦头"：雪具装备又大又沉难携带，天寒地冻一早爬起排队、旺季机酒价格不够美丽...... 基于对用户需求痛点的洞察，12月12日，同程旅行携手2025新疆热雪节，在阿勒泰将军山滑雪场正式启 动第三届"滑滑的世界"系列冰雪活动。活动联合顺丰快递、国航、川航、万达酒店等十余家合作伙伴， 推出覆盖"行、滑、住"全场景的雪友权益卡，借势新疆热雪节的热度，活动权益有望触达更多雪友用 户。 面对长途携带装备的烦恼，同程旅行联合顺丰快递推出雪板优惠寄送服务，雪友权益卡用户可享受全国 200余个城市至阿勒泰机场的雪板往返专属优惠；艺龙酒店科技旗下美豪丽致酒店距离阿勒泰雪都机场 8.5公里，可提供班车接送机、雪场接送车、公共停车场、代客泊车等多项服务，方便用户在雪场及交 通枢纽之间快捷往来，减少路途奔波耗时。 考虑到旺季机酒价格"水涨船高"，同程旅行也给雪友提供更具性价比的出行住宿选择。活动期间将推出 多场"冰雪出行专场直播"，直播间内释放限量低价出行航线、雪场权益加码等专属福利。住宿方面，合 作的万达酒店等品牌提供"万悦会 ...

Core Insights - Fliggy announced a comprehensive upgrade to its vacation merchant rating system, aiming to create a more scientific and transparent long-term credit mechanism for vacation merchants and products [1] - The company will introduce four AI-powered tools to assist merchants in operations, thereby reducing operational costs [1] Group 1: Market Trends - Consumer travel demand is shifting from mere experiences to seeking deep immersion, personalization, and unique emotional value, leading to a significant imbalance in supply and demand [2] - The number of new supply products increased by 18% over the past year, while fulfillment instances surged by 106%, indicating a growing demand for unique travel experiences [2] - Traditional supply is experiencing rapid growth in product numbers, but actual sales are declining, highlighting issues of homogenization and brand dilution in the industry [2] Group 2: Rating System Upgrade - Fliggy is upgrading its vacation merchant rating and evaluation system, which is set to enter internal testing soon [3] - The new rating system will focus on three main indicators: user reputation, product fulfillment, and service assurance, creating a "behavior + credit" mechanism for merchants [3] - The new system will include more diverse evaluation dimensions, such as itinerary rationality and service quality, while also addressing issues like false reviews and malicious ratings [3] Group 3: Platform Tool Enhancements - Fliggy is set to enhance its platform tools for vacation merchants, improving data analysis, operational decision-making, and marketing efforts [4] - AI will play a crucial role in these upgrades, with capabilities integrated into product publishing, user service, and operational decision-making [4] - The introduction of four AI assistants aims to simplify daily operations for merchants and enhance decision-making accuracy and execution efficiency [4] Group 4: Future Opportunities - The company anticipates three growth opportunities in the coming year: support from Alibaba's consumer platform strategy, new AI productivity, and the acceleration of inbound tourism [5]

Core Viewpoint - The Yunnan Tourism Homestay Industry Association has initiated anti-monopoly actions against major online travel agencies (OTAs), specifically targeting Ctrip, marking a significant shift in industry dynamics [1][2][4]. Group 1: Anti-Monopoly Actions - The association has engaged legal advisors to collect evidence and prepare for collective complaints against Ctrip for alleged violations of the Anti-Monopoly Law [3][4]. - This is the first time since the Anti-Monopoly Law's enactment in 2008 that an industry association has publicly encouraged members to report large platform companies for potential violations [4][40]. - The focus of the association's actions includes issues like "choose one from two" practices, which have been a point of contention in previous discussions with regulatory bodies [6][8][42]. Group 2: Ctrip's Financial Performance - Ctrip reported a revenue of 18.3 billion yuan for Q3 2025, a 16% year-on-year increase, with a net profit of 19.9 billion yuan, showcasing strong operational profitability despite one-time investment gains [9][46]. - Ctrip's gross margin remains above 80%, significantly outperforming other internet giants like Tencent and Alibaba [10][46]. - The company's market share is projected to be around 56% in 2024, with its actual control in the OTA market exceeding 70% when including affiliated platforms [19][57]. Group 3: Industry Context - The hotel and travel sectors are facing significant financial challenges, with Beijing's accommodation industry reporting a 7.3% decline in revenue and a 92.9% drop in total profits in the first half of the year [12][48]. - Despite the struggles of traditional hospitality businesses, domestic tourism is thriving, with 4.998 billion trips taken by residents in the first three quarters of 2025, an 18% increase year-on-year [15][51]. - The disparity in financial performance between Ctrip and traditional hospitality businesses raises questions about the sustainability of the current business model in the OTA sector [32][67].

Group 1 - The tourism market is experiencing a surge in activity as the New Year and Spring Festival holidays approach, with diverse holiday durations contributing to varied consumer scenarios and growth momentum [1] - Data from Qunar indicates that many cities are hosting New Year's concerts, significantly boosting local cultural and tourism consumption, with hotel bookings in Nanning increasing by 17 times year-on-year [2] - The top ten cities for hotel bookings during the New Year period include Guangzhou, Nanning, Shanghai, and Beijing, with overall hotel orders increasing by over three times compared to the previous year [3] Group 2 - Spring and autumn tourism reports a more than 60% year-on-year increase in travel bookings for the New Year holiday, with both domestic and outbound travel bookings exceeding 50% growth [5] - The domestic travel market is seeing a dual trend of "ice and snow" and "warm winter" tourism, with destinations like Changbai Mountain and Sanya attracting significant interest [5] - Tujia reports a 1.4 times increase in bookings for standalone villas during the New Year, with the post-00s generation becoming the main consumers of homestays [7] Group 3 - The outbound travel market is expanding, with destinations like Phuket, Bangkok, and Jeju Island becoming popular alternatives due to recent travel adjustments in Japan [8] - Long-haul outbound travel is gaining attention, particularly with the popularity of the "Aurora Tour" in Murmansk, Russia, following the introduction of a 30-day visa-free policy for Chinese citizens [8]

国外目的地中，热门国家包括新西兰、澳大利亚、泰国、挪威、意大利、西班牙等，同样呈现出反 季"避寒"的典型特征。 从年龄来看，"90后"与"00后"是元旦出游主力军，其元旦出行需求同比增长9.5%。 租租车相关人员表示，由于2026年元旦假期适合拼假出行，请3天假即可凑足8天小长假。且2026年过年 较晚，使得元旦假期提前释放部分中长线游需求。以上情况叠加，导致元旦出行高峰出现在2025年12月 27日。 北京商报讯（记者 关子辰 牛清妍）12月15日，北京商报记者从租租车获悉，截至12月15日，租租车平 台元旦自驾预订量同比增长8%，目前以中长线需求为主，平均出行周期有所延长。 国内目的地中，海南、云南、黑龙江、新疆、广东等地暂居前列，"避寒游"与"滑雪游"两种冬季出游玩 法成为热门。 ...

Core Insights - The 27th Harbin Ice and Snow World will open on December 17, 2025, igniting nationwide travel enthusiasm among tourists [1] - The opening is expected to significantly boost winter tourism in Harbin, making it the top winter travel destination in China [1] Group 1: Tourism Trends - Search interest for "Harbin Ice and Snow World" surged by 500% compared to the previous day, with ongoing increases since December [1] - Ticket package bookings for the Ice and Snow World have seen explosive growth during the pre-sale period, contributing to the overall rise in Harbin's tourism [1] - Harbin Polar Park has also experienced a remarkable increase in ticket bookings, with a nearly 400% year-on-year growth in the past week [1] Group 2: Visitor Preferences - Over 30% of users planning trips to Harbin are including both Ice and Snow World and Harbin Polar Park, indicating a trend towards combined experiences [2] - The unique offerings of Harbin Polar Park, such as the "Learning Penguin" and the "Ocean Heart" white whale show, enhance the overall appeal of the winter tourism experience [2] Group 3: Regional Impact - The excitement surrounding the Ice and Snow World is positively affecting tourism in Jilin and Liaoning provinces, indicating a regional tourism market expansion [2] - A joint travel ticket initiative by the Harbin Railway Bureau and Shenyang Bureau aims to connect popular ice and snow destinations across Heilongjiang, Jilin, and Liaoning, facilitating easier travel for tourists [2] Group 4: Service Innovations - Tongcheng Travel has launched innovative travel packages that integrate resources from Heilongjiang, Jilin, and Liaoning, offering diverse ice and snow experience routes [3] - The introduction of a "International Service Island" at Harbin Railway Station aims to provide comprehensive support for incoming tourists, enhancing their travel experience from arrival [3] - The service island offers multilingual support, travel consultations, itinerary planning, and ticket assistance to ensure a warm welcome for visitors [3]