Investment Rating - The report maintains a "Buy" rating for the industry [5] Core Insights - The media industry saw a weekly increase of 1.74% from May 24 to May 30, 2025, ranking 6th among industries, while the Shanghai Composite Index fell by 0.03% [12][18] - The Chinese gaming market reached a size of 27.351 billion yuan in April 2025, showing a year-on-year growth of 21.93% and a month-on-month increase of 2.47% [25][27] - The film industry generated a total box office of 208 million yuan in the latest week, with "Lilo & Stitch" leading the box office [36][37] Summary by Sections Market Performance - The media industry (Shenwan) increased by 1.74%, outperforming the Shanghai Composite Index which decreased by 0.03% [12] - Notable performers included Yuanlong Yatu, Times Publishing, and Youzu Network, with respective weekly increases of 30.90%, 21.67%, and 15.84% [18][19] Industry Key Data AI Applications - Kuaishou's Q1 performance showed a global user base of over 22 million for its AI product, with quarterly revenue reaching 150 million yuan [2] Gaming Data - The mobile gaming market in April 2025 was valued at 20.424 billion yuan, with a year-on-year growth of 28.41% [25] - The overseas revenue from self-developed games reached 1.554 billion USD, marking a year-on-year increase of 9.62% [25] Film Data - The top three films in the latest week were "Lilo & Stitch," "Dumpling Queen," and "Hunter's Game," with respective box office earnings of 81.44 million yuan, 33.29 million yuan, and 29.23 million yuan [36][37] Industry Key Events and Announcements - Kuaishou launched the Tian Gong Super AI APP, marking a significant step in AI applications [42] - Tencent released a voice model for its Claude chatbot, enhancing user interaction capabilities [42]

Industry Overview - In 2024, the number of operating cinemas in China reached 13,337, a historical high, despite a backdrop of declining box office revenues, leading to intensified market competition [1] - The total number of screens in operation in 2024 reached 81,500, surpassing 80,000 for the first time [1] - The number of newly built cinemas in 2024 was 1,026, representing a year-on-year growth of 19.9% [1] Company Developments - Wanda Film reported opening 7 new cinemas in 2024, maintaining a total of 892 cinemas and 7,435 screens by the end of the year [2] - Hengdian Film announced the opening of 29 new asset-linked cinemas in 2024, bringing its total to 541 cinemas [2] - Happiness Blue Sea opened 2 new cinemas in 2024, with plans to sign 5 new cinema projects [3] Strategic Adjustments - Hengdian Film is optimizing its cinema construction and development strategies to enhance the scale, quality, and profitability of its direct-operated cinemas [3] - Wanda Film plans to adjust its cinema development strategy based on market conditions, with a goal to open 20 to 25 new direct-operated cinemas in 2025 [4] - Companies are focusing on improving operational efficiency and closing underperforming cinemas to mitigate risks [3]

Investment Rating - The investment rating for the company is "Buy" with a target price indicating a potential return of over 20% within the next six months [8][19]. Core Views - The company is expected to achieve revenue and profit growth from 2025 to 2027, with projected revenues of 150.81 billion, 162.88 billion, and 171.02 billion yuan respectively, reflecting year-on-year growth rates of 22%, 8%, and 5% [6]. - The company has a strong market position in the cinema industry, with a significant share of the top 100 box office cinemas and a robust recovery in ticket sales in early 2025 [2]. - The company is actively expanding into the trendy toy sector, enhancing its IP derivative business through strategic investments [5]. Summary by Sections Financial Performance - In 2024, the company reported a revenue of 12.36 billion yuan, a decrease of 15.44% year-on-year, and a net loss of 940 million yuan [1]. - For Q1 2025, the company achieved a revenue of 4.709 billion yuan, an increase of 23.23% year-on-year, and a net profit of 830 million yuan, a significant increase of 154.72% [1]. Cinema Operations - The company maintains a strong market share, with its single-screen revenue output nearly double the national average, and it holds 41 seats in the top 100 box office cinemas [2]. - The company has introduced innovative viewing experiences through its "Time Space" brand, which combines entertainment, social interaction, and consumption [2]. Film and Television Production - The film production and distribution segment generated 620 million yuan in revenue in 2024, a year-on-year increase of 85.49%, while the television segment saw a decline [3]. - Notable films released include "Grab the Doll" with a box office of 3.33 billion yuan and "Detective Chinatown 3" [3]. Gaming Business - The gaming segment reported a revenue of 580 million yuan in 2024, a growth of 54.71%, with a significant portion of revenue coming from overseas [4]. - The company plans to launch several classic IP games internationally in 2025 [4]. Trendy Toy Sector - The company is investing in the trendy toy market through a partnership with 52TOYS, acquiring a 7% stake to enhance its IP portfolio [5]. - 52TOYS is a leading brand in China's IP toy industry, with a revenue of approximately 630 million yuan in 2024 [5].

Investment Rating - The report maintains a "Buy" rating for Wanda Film, with an expected relative return of over 20% within the next six months [8][19]. Core Views - Wanda Film's cinema and film business shows steady growth, with a strategic expansion into the trendy toy sector, which is expected to drive revenue and profit growth [6][5]. - The company reported a revenue of 12.36 billion yuan in 2024, a decrease of 15.44% year-on-year, while the first quarter of 2025 saw a revenue increase of 23.23% to 4.71 billion yuan [1][6]. - The film production and distribution segment achieved a revenue of 620 million yuan in 2024, marking an 85.49% increase year-on-year, driven by successful films [3]. Summary by Sections Cinema Operations - Wanda Film's cinema operations maintain a strong market share, with a single-screen output nearly double the national average. The company holds 41 seats in the top 100 cinemas by box office [2]. - In Q1 2025, Wanda's domestic cinemas generated a box office of 3.42 billion yuan, a 44.9% increase year-on-year, with attendance rising by 32.7% to 63.98 million [2]. Film Production - The film production and distribution business saw significant growth, with notable films such as "Grab the Doll" achieving a box office of 3.33 billion yuan in 2024 [3]. - The company launched the "Time Youth Leap Plan" to nurture young directors and optimize content offerings [3]. Gaming Business - The gaming segment reported a revenue of 580 million yuan in 2024, a 54.71% increase year-on-year, with a focus on international markets [4]. - The subsidiary, Mutual Love Interactive, has seen a rise in overseas revenue, contributing to the overall growth of the gaming business [4]. Trendy Toy Sector - Wanda Film is expanding into the trendy toy sector by investing in 52TOYS, aiming to enhance its IP derivative business and diversify revenue streams [5]. - The investment includes acquiring a 7% stake in 52TOYS, which reported a revenue of approximately 630 million yuan in 2024 [5]. Financial Projections - The company forecasts revenues of 15.08 billion yuan, 16.29 billion yuan, and 17.10 billion yuan for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 22%, 8%, and 5% [6][7]. - Projected net profits for the same period are 1.12 billion yuan, 1.35 billion yuan, and 1.44 billion yuan, with corresponding P/E ratios of 21, 18, and 17 [6][7].

Group 1 - The Hang Seng Index opened down 0.4%, with the Hang Seng Tech Index falling 0.32%. Miniso's stock dropped nearly 15%, with the company's first-quarter profit at 417 million yuan, a 29% decrease year-on-year [1] - Hong Kong stocks have shown a strong upward trend this year, attracting significant interest from A-share fund managers, particularly in new technology, new consumption, and pharmaceutical sectors [1] - Morgan Stanley analysts believe that Hong Kong stocks have high allocation value in the medium to long term, despite the need to monitor fluctuations in overseas markets and domestic demand [1] Group 2 - Yu Huan, managing the Great Wall Health Consumption Fund, emphasizes the importance of monitoring industries with improved competitive landscapes and low valuations in Hong Kong's tech and consumer sectors [2] - The Hong Kong stock market has become the best-performing tech market globally this year, driven by solid fundamentals and low valuations, with southbound funds being the main source of buying [2] - The Hong Kong IPO market is expected to see a significant recovery in 2025, providing a crucial window for domestic companies to raise foreign capital [2] Group 3 - CITIC Securities reports that the recent surge in A-share companies going public in Hong Kong is driven by strategic overseas expansion, regulatory conveniences, and improved liquidity in the Hong Kong market [3] - The Hong Kong government has implemented several supportive policies to enhance market liquidity and attractiveness, including lowering stamp duties and optimizing trading mechanisms [3] - The appeal of dividend assets in the Hong Kong market is expected to grow due to anticipated reforms and improvements in international liquidity, making them attractive for medium to long-term investments [3]

Core Viewpoint - The Chinese film market in 2024 is experiencing a significant downturn, with total box office revenue and audience attendance both declining sharply compared to 2023, leading to substantial losses for major cinema companies [1][2]. Industry Summary - The total box office revenue for the Chinese film market in 2024 is 425.02 billion (including service fees), a decrease of 22.6% year-on-year. Audience attendance is 1.01 billion, down 22.3% from the previous year [1]. - The number of new films released in 2024 is 497, which is 11 fewer than in 2023. There are 72 films that grossed over 100 million, an increase of 2 films, but only 16 films grossed over 500 million, a decrease of 13 films [1]. - A total of 5 cinema companies, including Wanda Film, Hengdian Film, Jinyi Film, Happiness Blue Sea, and Shanghai Film, reported a combined revenue of 16.69 billion, a year-on-year decrease of 17.5%, with a net loss of 1.229 billion, a drastic decline of 202.74% compared to the previous year [1]. Company Performance Summary - Wanda Film leads with a revenue of 12.362 billion, contributing approximately 74.1% to the total revenue of the 5 companies, but experienced a year-on-year decline of 15.44%. Its net loss is 940 million, a reversal from a profit of 912 million the previous year, marking a 203.05% decline [3][4]. - Happiness Blue Sea shows the largest revenue drop of 40.53%, with total revenue of 654 million. It is the only company to continue reporting losses, with a net loss of 192 million, an increase of 772.98% compared to the previous year [3][4]. - Shanghai Film is the only company maintaining profitability, with a net profit of 90 million, although this represents a year-on-year decrease of 29.08% [4]. Revenue Breakdown - For Wanda Film, box office revenue is 6.687 billion, down 20.82%, accounting for 54.09% of total revenue, a decrease of 3.67 percentage points from 2023. Other companies follow with varying revenue declines [5]. - Non-ticket revenue for Wanda Film from merchandise and advertising is 1.545 billion and 1.278 billion, respectively, contributing about 23% to total revenue. The other four companies have revenue in the million range, which has a limited impact on overall performance [5][6]. Profitability Metrics - In terms of gross margin, Jinyi Film is the only company with a positive gross margin from film screening at 2.78%, while the others report negative margins, with Happiness Blue Sea at -17.62% [7]. - The overall gross margin for the five companies is positive, with Shanghai Film and Wanda Film exceeding 20%. However, Hengdian Film and Happiness Blue Sea are at the bottom with margins of 3.06% and 3.21%, respectively [8]. - Only Shanghai Film has a positive net margin, while the other four companies report negative margins, with Happiness Blue Sea at -29.61%, the lowest among them [8]. Cost and Expense Analysis - Happiness Blue Sea's asset impairment and credit impairment losses have significantly increased, contributing to its poor net margin. Its expense ratio is the highest among the five companies at 26.77%, up about 10 percentage points year-on-year [9].

Group 1 - Qingmu Technology plans to reduce its shareholding by up to 3%, amounting to no more than 2.776 million shares [1] - Newcap received a decision from the police to revoke the case against its actual controller, who was previously detained for insider trading [2] - Rhine Biotech's directors and executives plan to collectively reduce their holdings by up to 0.14%, totaling no more than 1.0185 million shares [3] Group 2 - Puli Tui's stock and convertible bonds will be delisted on May 22, 2025 [5] - *ST Nong Shang will have its delisting risk warning lifted and will resume trading on May 23, 2025 [7] - State Grid Information Communication plans to acquire 100% equity of Yili Technology for approximately 1.853 billion yuan [9] Group 3 - Kelun Pharmaceutical's subsidiary received drug registration approval for a new injectable product, which is the first of its kind in China [10] - Aishida plans to acquire 7% equity of its subsidiary Zhejiang Qianjiang Robot Co., Ltd. for 13.09 million yuan [11] - Hongming Co. is planning to acquire 83% equity of Shenzhen Chisu Automation Equipment Co., Ltd. for approximately 151 million yuan [12] Group 4 - JuJiao Co. plans to reduce its shareholding by up to 2.6%, totaling no more than 2.093 million shares [14] - AVIC Financial's stock will be delisted on May 27, 2025 [16] - Jingwang Electronics' major shareholders plan to reduce their holdings by up to 2.99% [17] Group 5 - Huaren Health intends to acquire stakes in three pharmaceutical chain companies for a total of 327 million yuan [18] - Huanrui Century's original shareholders are required to compensate for unfulfilled performance commitments with 116 million shares [20] - Tefa Service's shareholders plan to reduce their holdings by up to 3% [21] Group 6 - Maipu Medical is planning to acquire at least 51% of Easy Medical's equity, which will constitute a major asset restructuring [22] - *ST Jinshi will have its delisting risk warning lifted and its stock will resume trading on May 23, 2025 [22] - Guoke Micro is planning a major asset restructuring and will suspend trading [23] Group 7 - Defu Technology intends to acquire 100% equity of an overseas electronic circuit copper foil company [24] - Xince Standard's shareholder plans to reduce its holdings by up to 1% [25] - Xiouqiang Co. plans to reduce its holdings by up to 3% [27]

Group 1 - Weiling Co., Ltd. announced that its subsidiary Tianjin Changling Mining Partnership acquired 74.3% of Hunan Linwu Jiayu Mining Co., Ltd. for 220 million yuan, focusing on non-ferrous and black metal mining and smelting [1] - Zhongnong Lihua plans to acquire at least 50% of Taizhou Agricultural Materials Co., Ltd., which will become a subsidiary upon completion of the acquisition [1] - Chaohongji is planning to issue H-shares on the Hong Kong Stock Exchange, with details yet to be finalized [1][2] Group 2 - Hong Sifang's subsidiary plans to invest approximately 1.49 billion yuan in a new production base in Suizhou High-tech Industrial Development Zone [3] - Shangwei New Materials announced that its major shareholder Jin Feng Investment Holdings intends to reduce its stake by up to 3%, equating to 12.1 million shares [4] - Yihe Jiaye has changed its name to Beijing Ruimaite Medical Technology Co., Ltd., effective from May 21 [5][6] Group 3 - Huaxi Energy reported that its controlling shareholder has been detained and is under investigation, with no longer holding any positions in the company [7][8] - Aofei Entertainment plans to invest 10 million yuan in a partnership for equity investment in Shenzhen Xuanyuan Technology Co., Ltd. [9] - Hangzhou Electric plans to reduce its shares by up to 1.93%, equating to 13.36 million shares [10] Group 4 - Jiuhua Tourism intends to raise up to 500 million yuan through a private placement for various projects, including hotel renovations and transportation upgrades [11] - Dingxin Communications elected Liu Min as the new chairman following the resignation of Wang Jianhua [12] - Jiewate plans to acquire 40.89% of Nanjing Tianyi Hexin Electronics for 319 million yuan [13] Group 5 - Darui Electronics intends to acquire 80% of Dongguan Weisi Technology Co., Ltd. through cash purchase and capital increase [14] - Tianzhihang's shareholders plan to reduce their stakes by up to 3%, with each shareholder intending to sell 679,000 shares [15][16] - ST Shilong will lift its risk warning and change its stock name to Shilong Industrial, with trading limits adjusted from 5% to 10% [17] Group 6 - Ningde Times announced the listing of its H-shares on the Hong Kong Stock Exchange, raising approximately 35.33 billion HKD [19][20] - Mingyang Electric's shareholders plan to reduce their stakes by up to 3.01%, totaling 941,000 shares [21] - Bohai Leasing intends to transfer 100% of Global Sea Containers Ltd. for 1.75 billion USD, focusing on optimizing its debt structure [21]

Investment Rating - The report maintains an "Outperform" rating for the media industry [5] Core Insights - The media industry is experiencing a significant rebound in fund preference and fundamentals in Q1 2025, with a notable increase in the allocation towards gaming and other segments [1][12] - The overall revenue for the media industry in 2024 is projected to be 508.1 billion yuan, with a slight year-on-year decline in net profit due to various pressures [2][27] - The gaming sector is witnessing high growth, with revenues reaching 934.34 billion yuan in 2024 and 267.19 billion yuan in Q1 2025, driven by new game launches and improved market conditions [3][36] - The film and cinema sector is benefiting from strong content supply during the Spring Festival, leading to a significant increase in revenue and profitability in Q1 2025 [4][21] - The advertising and marketing sector is under pressure from macroeconomic conditions, but there are signs of recovery as competition improves among leading companies [7][24] Summary by Sections Media Industry Overview - In Q1 2025, the media industry saw a fund holding increase of 12.52% year-on-year, with a fund holding ratio of 2.85% [11][12] - The media sector's heavy stock market value accounted for 1.04%, reflecting a 0.23 percentage point increase [1][12] - The overall low allocation ratio for the media industry decreased to 0.52%, indicating a growing preference for the sector [1][12] Gaming Sector - The gaming sector achieved revenues of 934.34 billion yuan in 2024 and 267.19 billion yuan in Q1 2025, with year-on-year growth rates of 7.74% and 21.93% respectively [3][36] - The adjusted net profit for the gaming sector in Q1 2025 was 35.04 billion yuan, marking a 47% increase year-on-year [3][41] - The sector's profit margin improved to 13.11%, reflecting a 2.25 percentage point increase [3][41] Film and Cinema Sector - The film and cinema sector generated revenues of 357.33 billion yuan in 2024 and 141.15 billion yuan in Q1 2025, with a 41% year-on-year growth in Q1 2025 [4][21] - The sector's net profit in Q1 2025 was 23.68 billion yuan, a significant recovery from a loss in the previous year [4][21] - The Spring Festival box office reached a record high of 95.10 billion yuan, driven by popular films [4][21] Advertising and Marketing Sector - The advertising sector reported revenues of 429.35 billion yuan in 2024, with a slight year-on-year decline of 5.16% [7][24] - The adjusted net profit for the advertising sector in Q1 2025 was 16.01 billion yuan, reflecting a 10.24% increase year-on-year [7][24] - The sector is expected to recover as competition among leading companies improves [7][24] Publishing Sector - The publishing sector's revenue is under pressure, but the effective tax rate has significantly decreased, leading to a recovery in net profit in Q1 2025 [27][28] - The overall revenue for the publishing sector is projected to remain stable, with a focus on maintaining quality content supply [27][28]

证券研究报告 2025年05月16日 行业报告： 行业专题研究 传媒 2024年及2025年第一季度传媒行业回顾 作者： 1 行业评级： 上次评级： 强于大市 强于大市 维持 （ 评级） 请务必阅读正文之后的信息披露和免责申明 分析师 孔蓉 SAC执业证书编号：S1110521020002 分析师 曹睿 SAC执业证书编号：S1110523020003 摘要 传媒行业 2025年传媒行业以景气度回升为核心趋势，一季度已见报表层面明显得到改善，估值层面传媒整体估值处在中枢水平，部分龙头公司估值仍 具优势，未来在政策改善、内容常态化供给、以及AI带来的产业变革下，我们坚定看好传媒行业25年投资机会。 游戏 2025年1-3月国内游戏市场收入同比增长18%，环比-1.2%；国内移动游戏收入同比增长20.3%，环比-2.2%；端游市场收入同比增长6.8%，环比 +3.6%；自研游戏海外收入同比增长17.9%，环比-0.6%。 影视院线 供给影响大盘复苏，行业承压。2024年影视院线板块公司实现总营收357.33亿元，yoy-14.3%；实现归母净利润-25.13亿元，yoy-348.6%。 25Q1影视院线板块公司实 ...