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非遗民宿,用文化基因撬动商业价值
Zhong Guo Qing Nian Bao· 2025-06-13 09:29
在文旅深度融合的浪潮下,非遗主题民宿正以其独特的文化基因和创新表达,成为重构旅游体验的重要 载体。"非遗+民宿"的跨界融合正在重新定义"诗与远方"的内涵,为文旅高质量发展开辟一条文化赋 能、体验升级的创新路径。 "非遗+民宿"的创新路径 非遗与民宿的融合可以擦出怎样的火花? 在浙江宁波的龙观禅那艺术民宿,民宿客人及周边村民不仅能观看戏剧名角的演出,还能参加与中国传 统戏曲有关的艺术沙龙。曾是甬剧演员的民宿创始人戴如希丹,将宁波地方传统戏剧、国家级非物质文 化遗产甬剧融入了民宿,将民宿空间与戏剧演出舞台融合,打造出"非遗+演绎+民宿"的样板。 广西桂林阳朔的"格格树"民宿,住店客人大多是外国游客。民宿创始人陈荣华是陈氏太极拳传承人,他 将太极与民宿有机融合,在"格格树"建立了"阳朔陈中华太极馆",推出太极拳课程,以民宿为载体传播 太极文化,不仅让很多外国友人因为喜欢太极而爱上了这间民宿,还让民宿成为讲好中国故事的一个窗 口。 新疆的"猫窝客栈",既是一个以民宿为核心的"吃、住、游、研学加非遗体验"民宿综合体,更为非遗传 承人铺设了一条非遗"活化"与"转化"之路。 在"猫窝客栈"民宿的非遗体验空间,住店客人可以在 ...
2.5天休假探索,周末游进化
21世纪经济报道· 2025-06-11 12:05
Core Viewpoint - The implementation of a 2.5-day flexible work schedule is aimed at promoting "micro-vacation" consumption, benefiting both workers and the tourism industry [2][11][13]. Group 1: Policy Background - The 2.5-day flexible work schedule has been proposed multiple times over the past decade, but its implementation has been inconsistent [3][4]. - Various regions, including Jiangxi and Hebei, have previously introduced similar policies to encourage short vacations and boost tourism [7][9]. Group 2: Economic Impact - If successfully implemented, the 2.5-day flexible work schedule could significantly enhance tourism consumption, as it aligns with the fast-paced lifestyle of modern workers [11]. - The camping economy is expected to benefit from this trend, with projections indicating that the core market size for camping could reach 487.98 billion by 2030, growing at a compound annual growth rate of 14.7% [12]. Group 3: Labor Considerations - The current labor framework treats the 2.5-day flexible work schedule as a form of compensatory leave, which limits its applicability mainly to government and state-owned enterprises [17][18]. - Many workers, including public servants, often face heavy workloads, making it challenging to guarantee the right to paid leave, which is essential for the success of such a policy [18].
2.5天弹性休假探索,周末文旅经济进化
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-11 08:00
Core Viewpoint - The implementation of a 2.5-day flexible work schedule is aimed at promoting "micro-vacation" consumption, benefiting both workers and the tourism industry [2][7]. Group 1: Policy and Implementation - Several regions in China, including Sichuan and Jiangxi, have proposed or implemented policies encouraging a 2.5-day flexible work schedule to boost tourism and consumption [3][4]. - The 2.5-day flexible work schedule has been discussed for over a decade, but its implementation has been inconsistent due to various challenges [3][12]. - Local governments have previously issued guidelines to promote this flexible work schedule, but many workers report that these policies are not effectively communicated or enforced [4][5]. Group 2: Economic Impact - The flexible work schedule is expected to significantly increase tourism-related income, as it allows for additional travel opportunities [2][6]. - The "micro-vacation" trend aligns with modern fast-paced lifestyles, offering shorter, less costly travel experiences that cater to a broader audience [7]. - The camping economy is projected to benefit from the rise of "micro-vacations," with the core market size expected to reach 487.98 billion yuan by 2030, growing at a compound annual growth rate of 14.7% [8]. Group 3: Labor Considerations - The current labor framework treats the 2.5-day flexible work schedule as a form of compensatory time off, which complicates its implementation across various sectors [12][13]. - Many workers, including public servants, face challenges in taking advantage of flexible work schedules due to heavy workloads and insufficient staffing [14].
广西积极打造全国旅居养老目的地
Guang Xi Ri Bao· 2025-06-11 02:39
Group 1 - Guangxi has 38 "Longevity Towns" in China, accounting for over one-third of the national total, with more than 6,900 centenarians, which is 1.6 times the national average [1] - The trend of "travel nursing" has emerged as an important consumption scene for the elderly, with over 3.8 million seniors visiting Guangxi for stays longer than a week each year [1] - The demand for homestays has surged due to the increasing number of middle-aged and elderly groups seeking health and wellness travel [1] Group 2 - The "bird migration" style of retirement is gaining popularity, with over 500,000 people traveling to Beihai annually, significantly boosting the local economy [2] - Guangxi has actively promoted its travel nursing resources and industry advantages through various promotional activities targeting regions like the Greater Bay Area and Yangtze River Delta [2] - The local government has implemented over 20 supportive policies and established more than 300 suitable living and travel locations to enhance the travel nursing industry [3]
(乡村行·看振兴)陕西留坝:“满山绿”如何变“口袋金”?
Zhong Guo Xin Wen Wang· 2025-06-10 15:47
Core Insights - The article discusses how the ecological resources of Liuba County, Shaanxi Province, are being transformed into economic benefits through the development of under-forest industries and tourism [1][2][3] Group 1: Under-Forest Industry Development - The establishment of the Shieryuangou under-forest Chinese medicinal herb planting base has allowed local farmers to earn significant income, with one farmer reporting earnings of over 100,000 yuan last year [1] - The county has created an ecological resource database to effectively match local resources with market demands, documenting 4,357 resources [1][2] - The under-forest industry has generated over 600,000 yuan in labor wages, benefiting 16 households and 27 individuals, with an average income increase of over 30,000 yuan per household [2] Group 2: Tourism and Hospitality Development - The development of the homestay industry in Xiaoliuba Village began in 2018, with the village cooperative purchasing idle properties and partnering with a management company for renovations [2] - The establishment of the Two Mountains Ecological Resource Asset Management Company in 2021 facilitated a 10 million yuan loan to expand the homestay business [3] - The homestay project has generated a total revenue share of 865,000 yuan for the village collective, demonstrating the economic potential of rural tourism [3]
平台赋能与品牌实践双向奔赴 —— 京瑞居携手美团公会共拓民宿品质化赛道
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-28 23:18
Group 1 - The "2025 Landlord Association Offline Learning Exchange Conference" hosted by Meituan Hotel and Homestay took place in Yangzhou, Jiangsu, focusing on industry trends, quality optimization, standardized operations, and practical management of homestays [1] - According to Meituan's homestay industry report, domestic travel in 2024 is nearing the levels of the same period in 2019, with total spending on travel reaching a new high. There is significant growth in demand from younger and senior consumers, with expectations shifting from basic accommodation to personalized experiences [1] - Meituan Homestay launched the "New Landlord Housing Source Evaluation System" to address issues such as hygiene and misrepresentation, establishing an evaluation model based on hygiene safety, facility reliability, and unique experiences [1] Group 2 - Jingrui Homestay, a representative brand in the urban homestay sector, has received positive feedback for its "standardization + localization" dual-track operational philosophy, focusing on high-quality management processes and catering to urban customer needs [2] - During the "Homestay Management Theme Exchange" session, Jingrui Homestay emphasized the need to balance standardized services with personalized experiences, suggesting the use of platform tools to optimize operational efficiency [2] - Since its establishment, the Meituan Homestay Landlord Association has covered over 3,000 counties and districts nationwide, conducting more than 100 training and resource exchange activities, with plans to continue enhancing tool empowerment and regional collaboration networks [2]
新疆乌苏市市场监管局规范旅游市场 为游客守护“舌尖上的美味”
Zhong Guo Shi Pin Wang· 2025-05-28 05:25
Group 1 - The core viewpoint of the news is that the Urumqi City Market Supervision Administration is implementing a special action to supervise and inspect tourism market pricing, aiming to create a healthy and orderly tourism market environment [1][2] - The special action focuses on 3A-level (and above) scenic spots and surrounding businesses, including tourism shops, homestays, restaurants, and online travel platforms, to check for illegal pricing practices [1] - The administration will conduct comprehensive inspections of 4A-level scenic spots in conjunction with tourism activities, ensuring that market entities clearly commit to pricing standards, discount measures, and service quality [1] Group 2 - The Deputy Director of the Urumqi City Market Supervision Administration emphasized the importance of addressing the "key small matters" for the public, increasing supervision of market pricing behaviors, and strictly investigating price gouging and fraud [2] - The administration will utilize food safety supervision and inspections, including both overt and covert methods, to comprehensively identify food safety and service risks in tourist areas, ensuring a safe and trustworthy consumption environment for tourists [2]
中国人挤爆马来西亚,民宿行业也快被挤死了
Hu Xiu· 2025-05-26 11:41
Core Insights - The article discusses the experiences of Chinese entrepreneurs venturing into overseas markets, particularly in Malaysia, highlighting the challenges and opportunities they face in the hospitality and beauty industries [4][29]. Group 1: Entrepreneurial Journey - The entrepreneur began their overseas journey in 2017, initially focusing on financial technology while exploring opportunities in the hospitality sector [4]. - The decision to move to Malaysia was influenced by the desire for better living conditions for their children, with Malaysia offering a more favorable cost-benefit ratio compared to Singapore [5][6]. - The entrepreneur entered the hospitality market during the pandemic, capitalizing on the opportunity as many competitors exited the market [15]. Group 2: Market Conditions and Challenges - The hospitality market in Malaysia is described as mature, with significant competition and low entry barriers, making it challenging for new entrants [16]. - The occupancy rates for hotels have significantly declined, with a drop from over 70% during Ramadan last year to below 40% this year, indicating a tough market environment [18]. - Economic conditions have tightened, leading consumers to be more frugal, which has prompted a shift in focus from tourism to local services in the beauty industry [19]. Group 3: Business Strategy and Operations - The entrepreneur has transitioned from the hospitality sector to the beauty industry, specifically opening a facial care business, as they perceive a gap in the local market [19][21]. - The cost of starting a beauty business is relatively low, with estimates ranging from 10,000 to 15,000 Malaysian Ringgit for a 20 square meter store [22]. - The entrepreneur prefers independent operations over partnerships to maintain control over business decisions [26][27]. Group 4: Future Outlook - The article suggests that while overseas entrepreneurship may not guarantee wealth, it presents significant opportunities for those willing to invest time and effort [29]. - The potential for long-term success in overseas markets is emphasized, with the possibility of establishing a sustainable business over the next decade or two [30].
庭院民宿引来八方游客(因地制宜发展庭院经济)
Ren Min Ri Bao· 2025-05-22 22:02
Core Viewpoint - The article emphasizes the importance of developing courtyard economy as a means for farmers to increase their income through local resources, particularly in rural tourism and specialty agriculture [2][3]. Group 1: Courtyard Economy Development - The courtyard economy allows farmers to utilize their own yards and surrounding land to develop unique agricultural and tourism projects, serving as a crucial method for income diversification [2]. - The central government's policy encourages farmers to engage in family-operated projects that are suitable for local conditions, promoting courtyard, forest, and homestay economies [2]. Group 2: Case Study of Guo Chenhui - Guo Chenhui transformed his family courtyard into the first volcanic-themed homestay in Ulanqab City, integrating local cultural elements and unique design features [3]. - Since returning from Beijing in 2016, Guo has successfully established a homestay business, benefiting from local government support such as low-interest loans and development subsidies [3][4]. Group 3: Local Economic Impact - The volcanic tourism in Ulanqab has gained popularity, leading to increased demand for homestays, with Guo's establishment often fully booked during peak seasons [4]. - Local residents are increasingly renovating their courtyards for homestay purposes, contributing to the growth of the tourism sector [4][5]. Group 4: Economic Statistics - The homestay industry in the region has seen significant growth, with 134 homestays and over 5,000 beds available, generating approximately 1.6 billion yuan in revenue from 220,000 visitors [6]. - The local government has invested 350 million yuan in 2024 to revitalize rural properties, improving village environments and increasing farmers' incomes [5][6].
建德探索“1+1>2”的乡村“共富样本”
Hang Zhou Ri Bao· 2025-05-21 02:14
Core Viewpoint - The article discusses the implementation of a "rural common prosperity" initiative in JianDe, focusing on collaborative development among villages to enhance economic growth and improve living standards for residents [6][16]. Group 1: Rural Common Prosperity Initiatives - The "rural common prosperity" initiative aims to promote urban-rural integration and reduce disparities, with JianDe striving to create a model for a "happy and livable city" [6][16]. - The introduction of the "Cooperative Common Prosperity" framework has led to the establishment of various collaborative entities, such as "Mutual Assistance Changning" and "Zhexi Common Prosperity," demonstrating successful outcomes in resource sharing and joint development [6][8]. Group 2: Collaborative Development Models - The "Mutual Assistance Changning" joint party committee was formed to facilitate collaboration among five villages, focusing on integrated planning around local resources and tourism [8]. - The area has received over 12,000 visitors and generated over 3 million yuan in collective income within six months of launching the collaborative tourism routes [8]. Group 3: Cross-Regional Cooperation - The "Zhexi Common Prosperity" initiative has united three towns to share cultural and agricultural resources, enhancing connectivity and improving transportation options for residents [9][10]. - The establishment of a cross-regional public transport system has significantly improved accessibility and resource sharing among the towns involved [9]. Group 4: Industry Development and Employment - JianDe is promoting an "operational pre-positioning" strategy to optimize resource allocation and develop health and family-oriented tourism industries [11]. - The "139 Homestay" initiative has attracted 1.7 billion yuan in social capital, leading to the establishment of 10 new tourism-related businesses and providing substantial income for local farmers [12]. Group 5: Skills Training and Employment Opportunities - The establishment of "common prosperity workshops" aims to create local job opportunities and provide skills training for low-income residents [13]. - Over 700 job positions have been created through various workshops, with more than 200 individuals receiving specialized training in hospitality and e-commerce [13][14]. Group 6: Economic Growth and Resource Integration - The article highlights the importance of shared benefits in the common prosperity model, with various mechanisms established to ensure equitable profit distribution among participating villages [15]. - The formation of agricultural resource cooperatives has led to significant income increases for local farmers, with some villages reporting over 1 million yuan in additional revenue [15].