Investment Rating - The report maintains a "Buy" rating for the company, with an expected relative return of over 20% within the next six months [5]. Core Views - The company is experiencing significant pressure on its performance in 2024, with a projected revenue of 56.8 billion yuan, a year-on-year decline of 20.5%, and a net profit of 1.95 billion yuan, down 11.95% year-on-year [1][3]. - The decline in performance is attributed to a weak market environment and rising gold prices, leading to a 24.7% drop in domestic gold jewelry consumption [1]. - The company is focusing on enhancing its market presence through theme store layouts and upgrading retail store images, despite a net decrease in marketing outlets [2][3]. Financial Performance Summary - For 2024, the company expects a revenue of 56.8 billion yuan, with a year-on-year growth rate of -20.5% [4]. - The net profit for 2024 is projected at 1.95 billion yuan, reflecting a decline of 11.95% compared to the previous year [4]. - The company’s net profit margin for 2024 is estimated at 3.4%, an increase of 0.3 percentage points year-on-year [1]. - The fourth quarter of 2024 is expected to show a revenue of 4.21 billion yuan, down 55.1% year-on-year, with a net profit of 170 million yuan, down 30.4% year-on-year [1]. Market Strategy - The company is actively developing new product lines themed around "heritage, celebration, and rebirth," aiming to capture new consumer growth points in the domestic market [3]. - The company plans to optimize its layout through various types of stores, enhancing brand positioning and consumer engagement [3].

行 业 研 究 | S | 渤 海 证 券 | | --- | --- | | | Bohai Securities | [Table_MainInfo] 关注 AI 赋能家居企业，以及 AI 眼镜投资机会 ――轻工制造&纺织服饰行业周报 | | 分析师： 袁艺博 | | | | | SAC NO： | S1150521120002 2025 年 2 月 24 日 | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | [Table_Author] 证券分析师 | | | | | | | | | [Table_Summary] 投资要点： | | | | | 袁艺博 | | 行业要闻 | | | | | | | | | | | | 022-23839135 | | | | | | | | | | | | | | yuanyb@bhzq.com | | | | | | （1）欧盟对中国产装饰纸（Decor Paper）作出反倾销初裁。 | | | | | | | | [Tabl ...

行 业 研 究 | 第1 海 证 学 | | --- | | Bohai Securities | [Table_MainInfo] 文化纸温和上涨可期，上海推动 IP、宠物消费发展 ――轻工制造&纺织服饰行业周报 推荐组合：欧派家居（603833）、索菲亚（002572）、探路者（300005）、 森马服饰（002563）、乖宝宠物（301498）。 风险提示 宏观经济波动；原材料成本上涨；新产能无法及时消化；大客户流失。 请务必阅读正文之后的声明 渤海证券股份有限公司具备证券投资咨询业务资格 1 of 12 行业周报 | | 分析师： 袁艺博 | | | SAC NO： S1150521120002 | | | 2025 | 年 月 2 | 17 | 日 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | [Table_Author] 证券分析师 | | [Table_Summary] | | | | | | | | | | 袁艺博 | | 投资要点： | | | | | | | | | | | |  行业要 ...