证券研究报告 纺织服饰 | 饰品 非金融|首次覆盖报告 hyzqdatemark 2025 年 10 月 22 日 证券分析师 丁一 SAC：S1350524040003 dingyi@huayuanstock.com | 基本数据 | | | 年 | 10 | | 日 | | | 2025 | 月 | | 21 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 收盘价（元） | | | | | 20.12 | | | | | | | | | 一 年 内 | 高 | 低 | | | 30.12/9.61 | | 最 | 最 | | | / | | | （元） | | | | | | | | | | | | | | 总市值（百万元） | | | | | 5,272.88 | | | | | | | | | 流通市值（百万元） | | | | | 4,796.62 | | | | | | | | | 总股本（百万股） | | | | | 262.07 | | | | | | | | | 资产负债率 ...

Core Insights - The solar energy industry is experiencing a significant decline in new installations, with July 2025 seeing a 47.6% year-on-year decrease in new photovoltaic installations, totaling 11.0 GW [7] - Despite the decline in installations, inverter exports have maintained growth, with July 2025 inverter export value reaching 6.51 billion yuan, a 16.3% increase year-on-year [7] - The overall solar power generation in July 2025 increased by 28.7% year-on-year, contributing to 8.03% of the total national industrial power generation [7] Industry Analysis - **Photovoltaic Installations**: In July 2025, the cumulative new photovoltaic installations for the first seven months reached 223.25 GW, reflecting an 80.7% year-on-year increase [7] - **Component Exports**: The export value of photovoltaic components in July 2025 was 15.89 billion yuan, a 13.7% decrease year-on-year, while the cumulative export value for the first seven months was 111.25 billion yuan, down 22.6% year-on-year [7] - **Inverter Exports**: The cumulative export value of inverters for the first seven months of 2025 was 37.11 billion yuan, showing a 9.0% year-on-year increase [7] Company Performance - The company reported a revenue of 4.597 billion yuan for H1 2025, a 43.92% decrease year-on-year, but the net profit attributable to shareholders was 594 million yuan, only a 1.27% decline [9] - The company plans to distribute a cash dividend of 2.5 yuan per 10 shares, resulting in a mid-term payout ratio of 45.7% [9] - The company's gross profit margin improved significantly to 30.34%, an increase of 11.96 percentage points year-on-year, driven by product structure optimization and rising gold prices [9] Sales Channels - The revenue distribution for H1 2025 was as follows: self-operated offline channels contributed 19.37%, online channels 25.41%, and franchise channels 52.76% [9] - The self-operated offline channel revenue was 890 million yuan, a 7.56% decline year-on-year, while the franchise channel revenue dropped significantly by 59.12% to 2.425 billion yuan [9] Product Performance - The revenue from embedded products in H1 2025 was 286 million yuan, down 23.08%, while the revenue from pure gold products was 3.415 billion yuan, down 50.94% [9] - The gross profit margins for embedded and pure gold products improved to 30.40% and 16.77%, respectively, reflecting increases of 4.38 and 6.98 percentage points year-on-year [9]

Investment Rating - The investment rating for the company is "Buy-B" (maintained) [1] Core Views - Despite a significant decline in revenue, the company's performance in terms of net profit was better than expected, with a notable growth in Q2 2025 driven by product structure optimization and rising gold prices [4][13] - The company plans to distribute a cash dividend of 2.5 yuan per 10 shares, resulting in a mid-term payout ratio of 45.7% [3] Revenue and Profitability - In H1 2025, the company achieved revenue of 4.597 billion yuan, a year-on-year decrease of 43.92%, while net profit attributable to shareholders was 594 million yuan, down 1.27% year-on-year [3][4] - The company's gross profit margin significantly improved, rising by 11.96 percentage points to 30.34% in H1 2025 [7] Channel Performance - Revenue contributions from self-operated offline, online, and franchise channels in H1 2025 were 19.37%, 25.41%, and 52.76%, respectively [5] - The self-operated offline channel generated 890 million yuan in revenue, a decline of 7.56% year-on-year, while the franchise channel saw a substantial drop of 59.12% to 2.425 billion yuan [5] Product Performance - The revenue from embedded products and pure gold products in H1 2025 was 286 million yuan and 3.415 billion yuan, reflecting year-on-year declines of 23.08% and 50.94%, respectively [6] - The gross margins for embedded products and pure gold products improved to 30.40% and 16.77%, up by 4.38 percentage points and 6.98 percentage points year-on-year [6] Future Earnings Projections - The company is projected to have earnings per share (EPS) of 1.03, 1.17, and 1.32 yuan for the years 2025, 2026, and 2027, respectively [13] - The price-to-earnings (P/E) ratios corresponding to the closing price on August 28 are estimated to be 13.0, 11.5, and 10.2 for the years 2025, 2026, and 2027 [13]