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618「做减法」之后,天猫收获高质量增长
36氪· 2025-06-19 13:39
据天猫公布,今年618全周期, 购买用户数出现同比双位数增长。 一个多月前,当天猫宣布今年618的促销策略时,很多行业内人士都非常惊讶。 天猫开启了简化促销活动的新思路,沿用多年的"满减"被"立减"代替,需要凑金额的大额优惠券也被新的"9折无门槛券"代替。 每年都要算的"数学题"没了,消费者就像在2009年的第一次双11那样,直面一个全场都直接打折的大促。品牌商家也能从中受益,不用再面对凑单导致的额 外退货率。 但这同时也意味着,受凑单带动的GMV没有了,平台和商家要直面更硬核的增长挑战。 从去年下半年开始,无论是卷价格还是卷流量,"内卷式竞争"都已然走到尽头。必须开始重新提升商品的品质、商家经营的效率,已经成了电商乃至整个消 费行业的共识。 但那些导致"内卷"局面出现的挑战并没有原地消失。消费市场投资回潮缓慢,面向消费需求的大量产能亟待升级,买方市场持续存在,消费者依然理性并关 注获得感和体验。行业头部平台必须尽快拿出能够应对这些挑战,重塑电商消费市场的新方案。 大促的机制变化往往具有风向标意义。平台能够尝试跨度如此之大的调整,意味着其背后已经出现了一整套新的商业逻辑。 今年年初,天猫给出了一组带有取舍意味 ...
1400万销量没了!特朗普重创美国电车行业,2040年或全球垫底
华尔街见闻· 2025-06-19 10:07
Core Viewpoint - The article highlights the potential setback for the U.S. electric vehicle (EV) market due to the Trump administration's efforts to overturn supportive policies, which may lead to the U.S. lagging behind China and Europe in EV adoption rates for years to come [1]. Group 1: U.S. EV Market Outlook - Bloomberg New Energy Finance (BNEF) has downgraded both short-term and long-term EV outlooks for the U.S., reducing the forecast for battery electric vehicle sales by 14 million units before 2030 [2]. - The report indicates that the U.S. is at risk of becoming a global laggard in EV adoption, with major policies facing significant challenges under the Trump administration [3]. Group 2: Policy Changes and Impacts - The Trump administration has initiated the cancellation of EV subsidies and other supportive measures, which could lead to a reversion to fuel economy and emissions standards from his first term [3]. - The potential loss of California's ability to set stricter air quality regulations could further deteriorate the EV sales outlook in the U.S. [4]. Group 3: California's Role and Legal Challenges - California Attorney General Rob Bonta has filed a lawsuit against the federal government to oppose the decision to eliminate state policy exemptions [5]. - If the attempt to revoke California's waiver is successful, it could severely impact EV sales in the state, which is crucial to the overall U.S. EV market [6]. Group 4: Comparison with China - In contrast, China is expected to maintain strong momentum in its transition to electric vehicles, benefiting from lower average prices for EVs compared to gasoline vehicles [6]. - The Chinese government has extended subsidies for replacing old vehicles with new energy vehicles, further stimulating demand [7]. - BNEF predicts that within the next year, China's EV market size will surpass the total U.S. automotive market, with nearly 70% of global EV production coming from China last year [7].
汇丰:中国电动车价格和销量面临挑战 未来几个月价格仍会受压
news flash· 2025-06-19 03:07
金十数据6月19日讯, 汇丰环球研究发报告指,中国电动车价格和销量面临挑战,主要受需求冷淡和消 费交易下降所致。因近期新车上市价格普遍低于预售价格,又因夏季通常为淡季,因此该行预期未来几 个月中国电动车的价格环境可能仍会受压。其次,中国电动车正在进行产业整合,故有短暂的波动性。 另外,由於原始设备制造商付款周期缩短,供应商将因此受惠。汇丰见业界定价和产量面临更多挑战, 相对於原始设备制造商,更为青睐稳健的供应商,包括福耀玻璃(03606.HK)、 宁德时代(03750.HK)和拓 普。 汇丰:中国电动车价格和销量面临挑战 未来几个月价格仍会受压 ...
“以旧换新”遇上“618” 消费活力持续释放
Zheng Quan Ri Bao· 2025-06-18 16:12
Group 1 - The "trade-in" policy has expanded this year, covering more product categories and stimulating consumer demand for home appliances, mobile phones, and smart wearable devices [1][2] - Retail sales of home appliances and audio-visual equipment increased by 53% year-on-year in May, while communication equipment sales rose by 33%, indicating a strong impact from the trade-in policy [1][2] - The sales of smart devices, particularly smartwatches, have seen significant growth, with an overall increase of 54% and smartwatches alone achieving an 80% year-on-year increase [2][3] Group 2 - Companies are adapting to the trend of consumption structure upgrades by launching products that meet consumer demands, such as large-screen TVs and smart refrigerators [3][4] - The market for quality products is growing, with companies like Hisense achieving top sales in 4K projectors on platforms like JD.com, reflecting consumer preference for high-quality and health-oriented products [3] - There is a call for companies to increase investment in product research and innovation to align with policy directions and consumer needs, enhancing market competitiveness [4][5]
年轻人追捧,多渠道热销!全球累计销量超一亿的雅迪又出硬核新品
凤凰网财经· 2025-06-18 13:42
Core Viewpoint - The article highlights the overwhelming popularity of the Yadea Crown S series, which has become a benchmark in the electric mobility sector, driven by its exceptional performance and user-centric design [1][12]. Group 1: Sales Performance - The Yadea Crown S series has experienced a sales frenzy, with reports of stores selling out immediately upon arrival, indicating a demand comparable to that of the "Super League" [3]. - The series has garnered widespread recognition and praise from consumers globally, with customers eagerly waiting to purchase the new models [3][6]. Group 2: User Engagement and Feedback - Social media buzz around the Crown S series has been significant, with users sharing their positive experiences and excitement about the product, contributing to a snowball effect in word-of-mouth marketing [6]. - The series has sparked discussions online regarding its long battery life and robust performance, further enhancing its appeal [6]. Group 3: Product Features and Innovations - Yadea has identified three primary user needs for long-range capabilities: sustained long-range, strong power with long-range, and low-temperature endurance, leading to the development of various models within the Crown S series [7][8]. - The Crown S series includes models like the Crown S White Shark 90 and 100, which are designed to meet diverse long-range requirements while also promising a three-year battery durability guarantee [8][12]. Group 4: Market Positioning and Strategy - The global success of the Crown S series reflects Yadea's commitment to a user-centered approach, showcasing the strong demand for high-quality and high-performance electric mobility solutions in the market [12]. - As the green transition accelerates, Yadea aims to leverage its technological expertise and understanding of consumer pain points to lead industry upgrades [12][13].
狂赚55亿的传音,要给非洲兄弟造车
3 6 Ke· 2025-06-18 12:30
据知名产业媒体rest of world及非洲当地媒体报道,传音控股(下称传音)已成立出行事业部,探索两轮电动车等相关业务。消息人士透露,传音目前正 在把两轮车电动迅速在非洲和另外的发展中国家铺开。 据公开的招聘信息显示,招聘的岗位包括出行业务合伙人以及出行业务国家负责人(驻科特迪瓦),招聘信息显示,起国家出行业务负责人的薪资区间为 月薪3-6万元,而出行业务合伙人的薪资区间为月薪5-8万元。 报道称,传音于2022年内部成立了出行事业部,孵化了独立的两轮电动车品牌"Revoo",并以"TankVolt"作为产品品牌推出电动两轮车和三轮车。首批 TankVolt电动两轮车于 2023年在乌干达亮相。此后两年内,传音将这一业务迅速扩展至尼日利亚、肯尼亚、坦桑尼亚等国。 凭借强大的制造供应链和非洲渠道网络,传音TankVolt已跻身非洲电动车销量前三名。传音的策略是在深圳工厂生产高性价比车型(约1500美元),通过 当地分销商和融资伙伴销售,并提供电池租赁等增值服务。 2024年,传音实现营收687亿元,净利润55.49亿元。截至发稿时,传音市值为876亿元。 非洲的电动车市场,究竟有哪些机会?(下文中,电动车特 ...
1400万销量没了!特朗普重创美国电车行业,2040年或全球垫底
Hua Er Jie Jian Wen· 2025-06-18 10:20
有最新报告指出,特朗普正努力推翻支持电动车的相关政策,这将可能让美国在未来几年在电动车发展 上落后。 周三,彭博新能源财经(BNEF)发布报告表示,特朗普政府对电动车政策的全面推翻正将美国推向一 个尴尬境地——美国在电动车普及率方面不仅将落后于中国和欧洲,甚至可能直到2040年都无法达到全 球平均采用率。 由于美国政策倒退,这家研究机构首次同时下调了美国近期和长期电动车展望,将2030年前的电池动力 汽车销售预测削减了1400万辆。 BNEF警告称: "如果取消加州豁免权的尝试成功,将严重打击加州的电动车销量。而由于加州在全美电动 车市场中占据重要地位,这将波及整个美国的电动车销售。" "如果在取消需求侧补贴(如购车抵免)的同时,又撤销供给侧的强制要求(如车企电动车 比例),那么美国的电动车销量将会大幅下滑。" 特朗普在1月重返白宫首日即下令取消电动车补贴和其他扶持措施。其政府和共和党控制的国会正积极 响应这一指令,着手放宽国家燃油经济性标准、逐步取消电动车税收抵免,并剥夺加州制定自身排放限 制的能力。 BNEF的预测假设是,美国将恢复到特朗普上任第一任期时的汽车燃油和尾气排放标准,并且大多数电 动车在今年之 ...
谢展寰:料2027年年中前香港将有超过20万个私人楼宇停车位配备充电基础设施
智通财经网· 2025-06-18 06:28
Group 1 - The Hong Kong government aims to enhance charging infrastructure for electric vehicles (EVs) through various measures, including a HKD 3.5 billion funding program to assist existing residential buildings in installing EV charging facilities, with an expectation of over 200,000 parking spaces equipped by mid-2027 [1] - The government has set a target to reduce carbon emissions by 50% from 2005 levels by 2035, as part of the "Hong Kong Climate Action Blueprint 2050," which includes strategies for "net-zero power generation," "energy-efficient buildings," "green transportation," and "waste reduction" [1] - The government plans to review the climate action blueprint every five years in line with the Paris Agreement, with the next review results expected in 2026 [1] Group 2 - The government aims to improve the overall energy performance of government buildings and infrastructure by over 6% compared to the 2019-19 baseline by the 2024-25 fiscal year, having already achieved a 5.3% improvement by the 2022-23 fiscal year [2] - A three-year energy and carbon audit has been conducted for approximately 250 government buildings to identify energy management and carbon management opportunities [2] - The "2025 Building Energy Efficiency (Amendment) Bill" has been passed and will come into effect in September 2026, requiring most government buildings to undergo regular energy audits [2] Group 3 - The Hong Kong government has implemented a new arrangement allowing companies to use an implied consent mechanism to publish communications to shareholders online, promoting paperless communication [3] - The "Green Hong Kong Carbon Audit" initiative has over 140 participating organizations, including property management companies, universities, and non-profit organizations, to support greenhouse gas emission reduction [3] - The number of electric vehicles in Hong Kong has increased significantly from approximately 14,000 five years ago to about 110,000 by the end of last year, with around 70% of newly registered private cars being electric [3] Group 4 - The government has outlined measures to expand the public charging network for electric vehicles, including converting gas stations into fast charging stations and opening bus depot charging stations [4] - A HKD 300 million incentive program is set to provide 3,000 fast charging stations by the end of 2028, supporting an additional 160,000 electric vehicles [4] - The incentive program is expected to be launched in the next one to two months [4]
“非洲手机之王”,卖起电动两轮车
21世纪经济报道· 2025-06-17 04:06
Core Viewpoint - Transsion Holdings (688036.SH) is establishing a mobility division to explore two-wheeled electric vehicle (EV) business, targeting markets in Africa and other developing countries [1][2]. Group 1: Business Development - The two-wheeled electric vehicle business has been incubated internally for nearly three years, with project testing conducted in South Asia and Africa [2]. - Transsion is actively recruiting for various positions related to the mobility business in countries like Nigeria, Côte d'Ivoire, and Colombia, indicating a strategic push into this sector [2][3]. - Revoo, an independent electric motorcycle brand under Transsion, offers a range of models including Revoo A11, A12, C32, C32 Pro, and E52 [3]. Group 2: Financial Performance - In Q1, Transsion reported revenue of 13.004 billion yuan, a year-on-year decline of 25.45%, and a net profit of 490 million yuan, down 69.87% [4]. - The decline in performance is attributed to increased market competition and supply chain costs, with competitors like Xiaomi intensifying their presence in the African market [5][6]. - Despite a 5% year-on-year drop in shipment volume to 9 million units, Transsion maintains a 47% market share, although competitors like Xiaomi, OPPO, and Honor have seen significant growth in their shipments [6].
出海速递 | 京东物流将在沙特采取自营模式/中国电池卖到欧洲,结果被日韩企业盯上了?
3 6 Ke· 2025-06-16 10:58
Group 1 - The smart lawn mower market is entering a competitive phase, requiring companies to have strong funding, technology, and team capabilities [2] - Chinese battery manufacturers are facing increased competition from Japanese and Korean companies as they expand into Europe [3] - Babycare's CEO emphasizes the importance of determination and patience in international expansion, despite the potential for success in the Chinese market [4] Group 2 - Nvidia's CEO Huang Renxun commented on Ren Zhengfei's remarks, highlighting that while Nvidia's technology is advanced, China's energy resources allow for effective use of more chips [5] - JD Logistics plans to adopt a self-operated model in Saudi Arabia, marking its first self-operated logistics network overseas [5] - Transsion Holdings has established a mobility division to explore the electric two-wheeler market in Africa and other developing countries [6][7] Group 3 - WeRide has signed a partnership with Uber and Dubai's RTA to deploy commercial Robotaxi services in Dubai, with plans for fully autonomous operations by Q1 2026 [7] - Pop Mart has temporarily suspended offline sales of LABUBU plush toys in South Korea due to safety concerns [7] - Ant Group's international arm released its first sustainability report, covering services that connect over 100 million merchants globally [8] Group 4 - Hong Kong Stock Exchange's CEO stated that simultaneous listings of Greater Bay Area companies in Hong Kong and Shenzhen will not dilute market liquidity [9] - Thailand's Commerce Minister expressed confidence in negotiating a reduction of US tariffs to 10% [9]