夏季旅游促消费 6月至9月海南将举办上百项旅文体活动 旅游节庆方面，包括2025年(第二十六届)海南国际旅游岛欢乐节、海南省旅游发展大会、第35届亚 洲小姐竞选全球总决赛暨2025亚洲新媒体生态大会等;文化演艺方面，如陈奕迅演唱会、第十一届伯牙 钢琴艺术节暨全国总决赛等将轮番上演;体育赛事方面，尾波冲浪世界杯、全国沙滩摔跤对抗赛、中国 摩托艇公开赛等将吸引国内国际目光。此外，《开始跳舞吧》全球总决赛、三亚国际非遗文化生活节等 活动也将为游客和市民带来新体验。 省旅游和文化广电体育厅相关负责人表示，此次夏季旅游促消费系列活动的推出，不仅为游客提供 了更加多元化、个性化的选择，还将通过实实在在的优惠降低游客旅行成本，将进一步激发旅游市场活 力。 端午假期，游客可以在三亚、海口、儋州、琼海等12个市县观赏龙舟赛事，可以深入热带雨林参与 健步走，也可以在景区进行登山夜跑——5月31日三亚市龙舟公开赛将在三亚河新风桥至情人桥段水域 开赛;6月1日，"2025中国(海南)热带雨林健步走公开赛"在五指山市水满乡鸣枪开赛;6月1日，三亚"六月· 你好!鹿回头荧光登山夜跑"活动举行……缤纷多样的玩法，将让游客尽情体验海南夏游的 ...

Group 1: Shanghai's Consumption Initiatives - Shanghai is actively promoting consumption through various initiatives in response to upcoming holidays and events, such as the Dragon Boat Festival and "618" shopping festival [1] - The Pudong New Area is focusing on "ticket root economy" to boost tourism consumption, aiming to convert event attendance into longer stays and increased spending [2][3] - The Pudong district has hosted 8,856 performances by the end of April, with large-scale events attracting nearly 4.78 million attendees and generating close to 500 million yuan in ticket sales [3] Group 2: Pudong's Ticket Root Economy - The "Follow the Performance Tour Pudong" campaign will run for four months, offering discounts on hotels and attractions for ticket holders, with maximum discounts of 1,000 yuan for hotel stays and 100 yuan for attraction tickets [2][4] - The initiative aims to create a seamless connection between different industries and platforms, enhancing the overall tourism consumption chain in Pudong [4] - A "government-enterprise cooperation half-price package" is introduced, providing a 30% subsidy from district funds and an additional 20% discount from participating hotels and attractions [4] Group 3: Changning's Fashion Consumption Coupons - Changning District launched a "Fashion National Trend" consumption coupon campaign, running from May 30 to June 26, targeting various consumer segments [6][7] - The campaign includes a tiered discount system for categories such as clothing, beauty products, and daily necessities, with participation from over 370 merchants [6][7] - Changning is also expanding its tax refund points for international consumers, enhancing the shopping experience in popular areas and stores [7]

Group 1 - The company held its 25th meeting of the 8th Board of Directors on May 29, 2025, with all 9 directors present, confirming the legality and validity of the meeting [1][2] - The company plans to sign a strategic cooperation agreement with the Taizhou Bay New District Management Committee to develop a large-scale performance project named "East China Sea Eternal Love" [1][2] - The total service fee for the project is set at 260 million RMB, and the company will manage the project's daily operations, receiving 8% of the annual operating income as a management fee for a period of ten years [1][2] Group 2 - The Board believes this cooperation will enhance the company's industry position and brand recognition, providing sustainable profit growth opportunities [2] - The proposal was unanimously approved by the Board with 9 votes in favor and no opposition [2]

Core Viewpoint - Songcheng Performance (300144) has signed a strategic cooperation agreement with the Taizhou Bay New District Management Committee in Zhejiang Province for the construction of a large-scale performance project "East China Eternal Love" [1] Group 1 - The company and its wholly-owned subsidiary, Sanya Songcheng Wubian Technology Development Co., Ltd., have entered into a cooperation agreement with Taizhou Development Investment Group Co., Ltd. for the "East China Eternal Love" large-scale performance project [1]

坐落于黄河路的长江剧场始建于1923年，在这片被誉为"城市心脏"的黄金地段，见证了上海演艺文化的发展。日前，长江剧场开启全新篇章，由单一演艺 空间向"观演-体验-消费"一体化文商旅综合空间转型升级，为市民游客带来更加立体、多元、沉浸式的消费新体验。 " 旅游时报 TRAVELTIMES 2025年5月27日 编辑 张敏荣 学编 成德政 士江剧场焕新归来 "观演-体验一消费"综合空间 挫落于黄河路的长江剧场始建于1923年,在这片被誉为"城市心脏"的黄金地段,见证了上海演艺文化的发展。日前,长江 章,由单一演艺空间向"观演-体验-消费"一体化文商旅综合空间转型升级,为市民游客带来更加立体、多 01.黄河路长江剧场内部营造戏剧化效果 02.剧场一楼展示销售的文创产品、测流时尚品 03.长江剧场由单一演艺空间向"观演-体验-消费"一体化文商旅综合空间转型升级 被誉为"中国话剧大本营" 位于南京西路黄河路路口的长江剧场诞生于 1923年,原名卡尔登大戏院,出自上海滩赫赫有名 的匈牙利设计师邬达克之手。从问世之日起,卡 尔登大戏院就以其设备先进和装饰奢华执上海滩 之牛耳。它见证了中国近代史上一系列重要亭 件,阮玲玉演唱 ...

重点项目建设如火如荼，文旅融合中千年古都与科技潮流巧妙碰撞，首店经济为消费市场注入新动 能……走进西安这座城市，多种业态蓬勃发展"多面开花"，犹如一颗颗明珠，闪耀在古城的发展版图上，成 为西安经济发展、文旅出"圈"、消费市场火热的助推器。 项目现场热火朝天 重点项目是经济增长的推进器，是推动高质量发展的强引擎和硬支撑。长安区在项目推进过程中，始终 秉持"一切围着项目转、一切盯着项目干"的理念，全力为项目建设保驾护航。 从西北水电及新能源科技产业中心的生态、绿色、智能，到中航工业 "黑匣子" 研发基地的科技引领、产 业带动，一个个重点项目正以蓬勃的态势，在长安大地上勾勒出高质量发展的清晰脉络。 初夏时节，在长安区这片充满活力的热土上，重点项目建设正如火如荼地推进，为区域高质量发展注入 源源不断的动力。 在新城区幸福林带片区传化智联西北运营中心项目施工现场，塔吊林立，机器轰鸣，工人们正在争分夺 秒赶进度，一幅大干快干的施工场景映入眼帘。 据悉，该项目为省、市、区重点项目，依托产业基金、投资业务和物流生态系统，打造区域生产性服务 业孵化平台；通过建立西北指挥调度中心，设置智慧物流人工智能国家级实验室西安分支机构，打 ...

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair has seen the release of a significant "policy package" aimed at boosting the cultural industry in Guangzhou, particularly in six sectors: film, performing arts, animation, online games, e-sports, and online audio-visual content. This package is expected to provide a clear blueprint for the future of Guangzhou's cultural industry [1]. Film Industry - The "policy package" includes initiatives to create a film industry belt around the Pearl River Delta, establish a creative topic database, and deepen cooperation in film production with Hong Kong and Macau. It aims to support the entire film industry chain from creation to distribution, injecting new vitality into Guangzhou's film sector [2]. - Guangzhou plans to enhance its film industry chain by consolidating resources for film creation, production, marketing, and distribution, with major projects like the Guangdong-Hong Kong-Macau Greater Bay Area Film Port and the 1978 Film Town [2]. - Upcoming films from Guangzhou include "Mr. Pingshi," set to release on August 15, and "Heroes of Sanyuanli," which presents a historical narrative of the region [2]. Performing Arts - The "policy package" outlines strategies for nurturing operating entities, expanding the "performing arts+" industry chain, and promoting resource sharing in the Greater Bay Area, positioning Guangzhou as an "International Performing Arts Capital" [4]. - In 2024, Guangzhou is set to approve 4,974 commercial performances, including 159 large-scale events with over 5,000 attendees, reflecting a robust performing arts market [4]. - The city will introduce measures to foster new performing arts spaces and enhance stage art creation, aiming to elevate the quality and diversity of performances [4]. Animation Industry - The animation sector's support policies in the "policy package" focus on building a dual-core highland between Guangzhou and Shenzhen, promoting original IP incubation and the digitalization of traditional culture [6]. - Guangzhou's animation industry boasts an annual output value exceeding 300 billion, accounting for about one-fifth of the national total, with over 200 animated films produced each year [6]. - Notable IPs like "Pleasant Goat and Big Big Wolf" and "Super Wings" are set for continued development, with a 20th-anniversary film expected to release this year [6][7]. International Collaboration - Guangzhou's local animation company, Yongsheng Animation, has been recognized as a key cultural export enterprise, with its IP "Pleasant Goat" included in the national cultural export project list [7]. - The company aims to leverage the "policy package" to enhance content creation and expand its international market presence through innovative IP development [7].

Core Insights - The live performance market in China is experiencing significant growth, with total revenue projected to reach 796.29 billion yuan in 2024, a year-on-year increase of 7.61% [7] - Concerts and large-scale performances are driving this growth, with concert ticket sales expected to exceed 260 billion yuan, marking a 78.1% increase [8] - Young consumers are increasingly engaging in live performances, seeking emotional value and social connections through these experiences [10][11] Market Overview - The total revenue of the national performance market is projected to be 796.29 billion yuan in 2024, with ticket sales contributing 579.54 billion yuan, reflecting a 15.37% year-on-year growth [7] - The concert economy has a multiplier effect of 1:4.8, indicating that for every 1 yuan spent on tickets, an additional 4.8 yuan is spent on related consumption [7] Consumer Behavior - Young consumers are prioritizing personalized experiences and emotional fulfillment, with 79.4% of respondents indicating that performances provide emotional value [10][11] - The trend of attending live performances is also seen as a social activity, with events serving as a means for friends to reconnect and share experiences [11] Performance Trends - Large concerts are the most popular segment, with attendance expected to exceed 29 million, a 45% increase year-on-year [8] - Emerging performance formats, such as immersive theater and stand-up comedy, are gaining traction among younger audiences, with ticket sales for stand-up shows increasing by 48% [8][9] Geographic Expansion - The performance market is expanding beyond first-tier cities, with second-tier cities accounting for over 60% of ticket sales for large concerts in 2024 [9] - Third and fourth-tier cities are also seeing growth, with music festival ticket sales in these areas increasing by 3.8% year-on-year [9] Content Innovation - There is a growing trend towards innovative and contemporary themes in performances, reflecting the interests and values of younger audiences [13] - Traditional art forms are being reimagined to resonate with modern aesthetics, enhancing audience engagement [13][14] Future Outlook - The live performance market is expected to continue evolving, with more diverse and immersive experiences being developed to meet the demands of younger consumers [17] - The integration of technology and various entertainment formats will further enrich the audience experience, fostering deeper emotional connections [17]

5月24日至26日，第四届湖南旅游发展大会（以下简称"旅发大会"）在岳阳举行。不知道大家有没有第一时间去体 验呢？ 橘洲君注意到，除了大量长沙游客前往岳阳打卡观光外，旅发大会现场的长沙元素还有不少。从岳阳楼景区的 《今上岳阳楼》到洞庭湖博物馆的《洞庭幻境》，旅发大会两大沉浸式文旅演艺的幕后都有来自马栏山的"如是创 艺·李彦导演工作室"团队的身影。 当古老的岳阳楼遇上新兴的媒体艺术，当博物馆与演艺跨界融合，如何答好文化和科技、文化和旅游融合发展 的"两个融合"命题？今天，请跟随橘洲君的脚步，到岳阳一探究竟。 一 在忙碌了半年后，文艺导演、湖南如是数字艺术文化传媒有限公司董事长李彦终于暂时松了一口气。沉浸式走读 诗境剧场《今上岳阳楼》与沉浸式5D生态剧场《洞庭幻境》如期亮相，二者都是旅发大会重点观摩项目。 《今上岳阳楼》是由中共岳阳市委宣传部指导，湖南旅游集团、岳阳市城投集团、湖南省演艺文化传播公司联合 出品的岳阳楼夜游演艺项目。李彦受邀担任《今上岳阳楼》总导演。 摆在李彦面前的，首先是一项十分现实的技术挑战——岳阳楼是全国重点文物保护单位，任何文艺创作都只能服 从已有的建筑空间。为此，李彦按照不破坏、不重建的" ...

火爆的市场从来都离不开优质的供给。不少年轻观众，尤其是"Z世代"将其对凤凰传奇的喜爱称为"血脉 觉醒"，小时候觉得"土"的歌曲，如今却蜕变为年轻人标榜个性的时尚符号。这一方面是艺人或其公司 团队主动靠近年轻群体，在年轻群体聚集的互联网平台社区中再创作、打破刻板印象；另一方面，文艺 作品带有民族元素，旋律优美、朗朗上口，年轻受众虽然带着"我是什么时候学会了唱他们的歌"的疑 问，但最终在现场收获了一场酣畅淋漓的情绪共鸣和紧接而来的社交媒体谈资，由此也进一步增强了一 场即时消费带来的体验感与获得感。 如此火爆程度，正是近年来国内演唱会市场的缩影。中国演出行业协会统计数据显示，2024年，全国大 型演唱会票房突破260亿元，同比增长78.1%；观众人数超过2900万人次，同比增长45%。 与实物商品相比，服务无形、质量不可见，监管也更有难度。在当前不少热门演出供不应求的情况下， 如何维护有序市场、加力打击"黄牛"高价炒票现象、规范退改票规定等，也是未来强化监管、优化消费 环境需持续努力的方向。 近期，多场演唱会引发观众在社交平台"刷屏"。就在上周，凤凰传奇北京"鸟巢"演唱会观演人数破纪 录，据凤凰传奇主唱杨魏玲花现场 ...