以下文章来源于每日人物 ，作者每人作者 每日人物 . 轻商业，懂生活。 来源：每日人物（ID：meirirenwu） 文：郑思芳 编辑：Yang 在商超界，如果说盒马是精致白领的面子，山姆是中产家庭的里子，那么奥乐齐就是"穷鬼打工人"最后 的体面。 图片来源：奥乐齐官网 奥乐齐从上海走向苏州、无锡是必然。上海的常住人口接近2500万上限，而苏州、无锡吸纳了大量"沪 漂"外溢的年轻劳动力。苏州工业园区的程序员、无锡物联网新城的创业者，与上海漕河泾的打工族共 享同一套生存逻辑——交完房租后，100元要掰成10份花。 奥乐齐的出沪第一天 "时间都花在这上面嘞，哪个地方没东西卖哟，跑到这个地方来的。"奥乐齐苏州店的开业现场，长长的 队伍里，时不时地传来吐槽的声音。 如今，一家超市的开业，能引起这么大规模的排队，除了胖东来，恐怕只有奥乐齐了。 奥乐齐，一家来自德国的超市，却摒弃了进口精品的高价路线，用超过500件9.9元的商品，活生生地 把自己打造成了"穷鬼乐园"。在进入中国的6年时间里，就像胖东来扎根河南一样，奥乐齐死死地守着 上海这片寸土寸金的土地，连着开了60多家门店，都没有踏出上海一步。 互联网上，无数上海之外 ...

Core Viewpoint - The company reported a decline in revenue and net profit for Q1 2025, but showed growth in non-direct store segments, indicating a shift in business strategy and market dynamics [1][2]. Financial Performance - Q1 2025 revenue was 4.941 billion yuan, a year-on-year decrease of 4.77% - Net profit attributable to shareholders was 142 million yuan, down 3.59% year-on-year - Deducted non-recurring net profit was 141 million yuan, showing a year-on-year increase of 3.92% [1]. Revenue Breakdown - Direct store revenue decreased to 4.448 billion yuan, a decline of 5.24% year-on-year - Revenue from community fresh food supermarkets, hypermarkets, and rural supermarkets was 2.754 billion, 1.183 billion, and 456 million yuan respectively, with year-on-year changes of -3.37%, -6.66%, and -12.95% - Significant decline in rural supermarket revenue attributed to adjustments in business formats and changes in market composition [1]. Regional Performance - Revenue from within the province was 3.572 billion yuan, down 6.93% year-on-year - Revenue from outside the province was 876 million yuan, showing a year-on-year increase of 2.34% [1]. Profitability Metrics - Gross margin for Q1 2025 was 24.29%, an increase of 0.25 percentage points year-on-year - Net margin was 2.91%, a slight decrease of 0.03 percentage points year-on-year - Effective control of expenses with sales, management, R&D, and financial expense ratios at 16.78%, 1.84%, 0.01%, and 1.20% respectively, all showing year-on-year reductions [2]. Future Outlook - The company maintains a strong regional supermarket leadership position, with steady revenue growth from out-of-province stores - Ongoing expansion and supply chain development are expected to further reduce operational costs and enhance regional operational efficiency - Projected revenues for 2025-2027 are 18.543 billion, 19.590 billion, and 20.303 billion yuan, with net profits of 152 million, 179 million, and 203 million yuan respectively, corresponding to PE ratios of 48, 41, and 36 times [2].

以下文章来源于新经销 ，作者赵胜男 新经销 . 专注于中国消费品领域新媒体，对通路营销、渠道数字化及新零售领域进行专业研究及媒体报道。 国家统计局日前公布的数据显示，2024年，中国社会消费品零售总额487895亿元，比上年增长 3.5%，但这一数字背后却难掩行业的深层裂变。 传统零售业态持续承压，线上线下融合加速、新兴模式冲击加剧，一场关于生存与转型的战役悄然打 响。 图片来源：walmart 据「新经销」统计的31家零售上市企业中，仅10家实现营收增长，13家利润增长，分化格局进一步凸 显。 全球化企业凭借全渠道布局逆势突围，而依赖传统模式的企业则在成本高企与消费疲软中艰难挣 扎。 从沃尔玛全球电商销售额突破300亿美元，到名创优品海外营收占比近40%；从苏宁易购扣非净利润亏 损超10亿元，到国美零售营收同比骤降26.76%—— 财报数据的冰火两重天，折射出零售行业剧变期 的残酷真相。 电商渗透率攀升、即时消费需求爆发、低价折扣业态崛起，正在重塑消费者行为与行业竞争逻辑。 | | | | | 2024年上市零售企业财报 | | | | --- | --- | --- | --- | --- | --- | ...

Core Viewpoint - The company has successfully reversed its performance and lifted the ST warning status through strategic adjustments and operational improvements, particularly with the support of the "胖东来" model [5]. Financial Performance - In Q1 2025, the company reported revenue of 1.155 billion, a year-on-year increase of 24%, and a net profit attributable to shareholders of 119 million, up 488% year-on-year [1]. - For the full year 2024, the company achieved revenue of 3.4 billion, an 11% year-on-year increase, and a net profit of 1.212 billion, compared to a loss of 1.9 billion in 2023 [1]. - The supermarket segment generated revenue of 1.8 billion, a 53% year-on-year increase, accounting for 53% of total revenue [1]. Store Optimization and Management - The company closed 74 stores in 2024, including 69 supermarkets and 5 department stores, while completing adjustments in 13 stores [2]. - As of December 31, 2024, the company operated 59 stores, with 27 supermarkets and 32 department stores [2]. - The company has implemented a rotating president management system to enhance management efficiency and operational effectiveness [4]. Customer Engagement - The department store segment benefited from the supermarket adjustments, achieving an annual footfall of 212 million, a 15.5% year-on-year increase [3]. Strategic Focus - The company has shifted its focus to the Hunan market and is pursuing a dual business model of "high frequency + high quality" for collaborative development [5].

作者： Abby 、 Sage 编辑： Panda 奥乐齐苏州店开业第三天门口依然排长队 图片来源：小红书@蝉鸣的夏季 挤。 王志逛完奥乐齐苏州方洲邻里店之后，满脑子都是这个词。 4月19日， 德国超市奥乐齐首批两家门店于苏州方洲邻里中心及无锡圆融广场正式开业。上午九点左右，王 志在回旋折叠的等候队伍中缓慢前行，一个小时左右才"挪"到了门口。 奥乐齐苏州方洲邻里店开业当天 图片来源：FBIF摄 4月21日，奥乐齐苏州店开业的第三天，门口又排起了长队。有网友在社交媒体发帖称："工作日的奥乐 齐，依然是人山人海。" 这是奥乐齐盘踞上海6年后，首次在上海以外的区域开新店。2022年8月，奥乐齐CEO罗曼·拉辛格在接 受德国采访时曾表示，计划在中国继续开设数百家分店，仅在上海地区，奥乐齐就可能开设三位数以上 的门店。 不过，从上海走出来，奥乐齐考验才刚刚开始。FBIF于4月19日上午十点左右到达了苏州方洲邻里店的 现场，看到了和王志描述中同样的景象。 即便是开业活动（领鸡蛋、满额抽奖）已经结束，但消费者仍在涌入。这意味着，奥乐齐正在从"促销 驱动"转向真正的"日常超市"模式，接受苏州市场的常态化考验。 同一时段，奥乐 ...

Core Viewpoint - Aeon Supermarket is closing its last store in Beijing, the Fengtai store, on May 16, 2025, due to "business adjustments" as part of a broader strategic shift by the parent company, despite the company stating that Beijing remains an important market [1][3][4]. Group 1: Store Closures and Business Strategy - The Fengtai store is the last Aeon Supermarket in Beijing, with previous locations in Chaoyang and Changping having closed in October 2022 and May 2023 respectively [5]. - Aeon has been closing stores in various cities, including Guangzhou, Wuhan, and Shenzhen, with the Shenzhen store closing after 13 years, leaving only two remaining in the city [8][9]. - The company is shifting focus from underperforming stores to opening new ones in advantageous areas, such as three new stores in Guangdong [9]. Group 2: Financial Performance - Aeon reported a revenue of HKD 80.95 billion for 2024, down from HKD 86.93 billion in 2023, with a net loss of approximately HKD 3.41 billion [8]. - From 2017 to mid-2024, Aeon incurred losses exceeding HKD 7.37 billion in its mainland China operations [8]. Group 3: Market Dynamics and Competition - The competitive landscape for retail has intensified, with local supermarkets like Wumart and Yonghui gaining ground, making it difficult for foreign brands like Aeon to maintain their market share [10]. - Aeon’s initial success in China was attributed to its product offerings, particularly in fresh food, but these advantages have diminished over time [10]. - The rise of e-commerce has further pressured traditional retail, as consumers find it easier to purchase imported goods online, leading to higher operational costs for physical stores [10].

Group 1: Boxed's Financial Performance and Strategy - Boxed reportedly achieved its first annual profit by March 2025, with consistent profitability across seasons and a significant customer growth of over 50% [1] - The CEO emphasized a focus on user value, strategic direction, and organizational development, leading to double-digit growth in the past year [1] - Boxed plans to open nearly 100 new stores in 2025, expanding into multiple new cities [1][4] Group 2: Industry Trends and Competitor Actions - The Chinese Chain Operation Association reported that 75% of supermarket enterprises attempted adjustments in 2024, with most achieving growth, primarily under 20% [2] - Traditional supermarkets like Yonghui and Wumart are also undergoing transformations to adapt to market pressures [2][8] - The retail industry is experiencing significant changes in consumer behavior, with a shift towards online shopping and the need for supermarkets to enhance their service and product offerings [7][8] Group 3: Expansion and Market Penetration - Boxed has accelerated its store openings, launching two new stores in Jiangsu in one day and entering 21 cities in 2024 [3] - The company is focusing on expanding into lower-tier cities and northern regions, marking a strategic shift from its previous concentration in the Yangtze River Delta [3] - Boxed's core business, Boxed Fresh, has undergone structural adjustments to enhance operational efficiency [3][4] Group 4: Competitive Landscape and Market Challenges - The retail sector faces considerable pressure, with 38.2% of supermarkets reporting sales growth, while 57.4% experienced declines [6] - The rise of e-commerce and changing consumer habits are pushing traditional retailers to innovate and adapt their business models [7][8] - The competition in the online grocery market is intensifying, leading to a focus on brand development and product differentiation [8]

当地时间4月20日，是美国传统节日复活节，受到当地鸡蛋价格持续飙涨的影响，不少美国人开始"另辟蹊 径"，用"彩色土豆"或"塑料彩蛋"来替代传统的复活节彩蛋。当地时间4月19日，多位在美国居住的中国人向南 都记者表示，他们确实感觉到了鸡蛋价格较之前有所上涨，有当地大型超市采取了鸡蛋限购措施，每人限购3 盒。 美国加利福尼亚州奥兰治一家Costco内鸡蛋限购标识。受访者供图 据悉，今年以来禽流感疫情在美国家禽养殖业蔓延。为防控疫情，当地大量蛋鸡被扑杀，导致鸡蛋供应出现大 幅短缺。为缓解鸡蛋荒，美国试图从欧洲国家进口鸡蛋。但美国对欧盟等主要进口来源地加征高额关税，导致 鸡蛋进口成本大幅增加。根据美国劳工部4月发布的统计数据显示，今年3月美国鸡蛋价格环比上涨5.9%，同比 上涨60.4%，每打（12个）鸡蛋平均售价达6.23美元。 根据西方传统，复活节是每年春分月圆之后的第一个星期日，今年是4月20日。根据节日传统，当地民众会将 鸡蛋涂上鲜艳的色彩和笑脸，以象征新生命的开始。但今年鸡蛋价格上涨，促使部分美国人开始用土豆或"塑 料彩蛋"来替代传统的复活节彩蛋。社交平台上也出现许多教程，介绍如何用棉花糖、土豆甚至洋葱染色 ...

Group 1 - The article discusses the contrasting investment sentiments between the Chinese and US markets, highlighting the optimism in the A-share market and the struggles of the Nasdaq index [1] - The author shares personal experiences in the US, particularly in New Jersey and Las Vegas, providing insights into local economic conditions and consumer behavior [2][4] Group 2 - The transportation sector is emphasized, with a focus on the prevalence of car usage in the US, contrasting with public transport in China, which affects living space and commuting patterns [32] - The article notes the impact of Tesla's Full Self-Driving (FSD) technology on the transportation market, with concerns about potential job losses in the ride-sharing industry [5][9] Group 3 - Food prices in the US are analyzed, with specific examples from Costco, indicating that while prices have risen, they are not as severe as reported [10][11] - The article compares the cost of living in New Jersey with other regions, noting that housing costs are significant but manageable relative to income levels [23][24] Group 4 - The real estate market in New Jersey is described as a seller's market, with rising home prices and a median listing price of approximately $560,000 [24][31] - The article discusses the implications of remote work on housing choices, suggesting a shift in where people choose to live based on affordability and quality of life [36] Group 5 - The author reflects on the cultural differences between the US and China, particularly in consumer behavior and lifestyle choices influenced by transportation methods [33][34] - The article concludes with observations on the everyday lives of ordinary people in the US, emphasizing the simplicity and directness of their experiences [45][46]

Core Viewpoint - The rapid decline of Lele's first store in Shanghai, which opened only three months ago, raises concerns about its market adaptability and long-term viability in a competitive retail environment [1][3][11]. Group 1: Store Opening and Initial Strategy - Lele opened its first store in East China on January 3, 2025, in the Qingpu district, covering an area of 20,000 square meters and offering a wide range of products [1][3]. - The store was positioned as a "hard discount" warehouse supermarket, aiming to penetrate the first-tier city market and enhance national coverage [1][3]. - The strategic location was chosen due to Qingpu's role as a hub connecting the Yangtze River Delta, leveraging the former Carrefour site for its established traffic flow [3]. Group 2: Core Competitiveness - Lele's rapid growth is attributed to its "hard discount + efficiency revolution" model, with over 7,200 stores and annual sales exceeding 40 billion yuan by 2024 [7]. - The company has established strategic alliances with over 230 suppliers, enabling significant cost reductions through bulk purchasing and cash settlement [7]. - The dual-track strategy of penetrating county-level markets while expanding in urban areas has allowed Lele to cater to diverse consumer needs effectively [8]. Group 3: Challenges Faced by the Shanghai Store - The store's location and market positioning appear misaligned, as the surrounding community primarily attracts local customers, while Lele's model relies on high foot traffic and low margins [11]. - The supply chain's regional adaptability is insufficient, leading to higher costs and reduced competitiveness in the fresh produce category [12]. - There is a noticeable gap between consumer habits in Shanghai and Lele's brand perception, with local shoppers prioritizing quality and shopping experience over low prices [13]. - The intense competition in Shanghai's retail market, including established players like Costco and local innovations, has made it difficult for Lele to differentiate itself [14]. - The rapid expansion strategy has led to resource dilution, putting financial pressure on the Shanghai store to generate stable customer traffic [15]. Group 4: Conclusion and Future Directions - The challenges faced by Lele's Shanghai store highlight a systemic conflict between its efficiency-driven model and the value-oriented ecosystem of first-tier cities [17]. - To survive in the competitive retail landscape, Lele must transition from being a "price disruptor" to a "value co-creator," integrating localized innovations into its business model [17].