传统滋补
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御燕承以汉方智慧与科技革新引领大健康产业新风潮
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-17 08:56
在全民健康意识觉醒的当下,大健康产业正迎来前所未有的发展机遇。面对亚健康人群激增、生活方式 加速变革的现状,消费者对健康管理的需求已从单一的功能性诉求,转向对文化认同、科学依据与个性 化体验的深度追求。在这场健康消费升级的浪潮中,御燕承凭借"汉方为魂、科技为翼"的创新理念,正 以破局者姿态重塑高端滋补市场格局,为行业注入全新活力。 当预防医学成为全球健康趋势,御燕承以"汉方智慧+硬核科技+人文温度"的三维融合,正重新定义高 端滋补的内涵。从产品创新到生态构建,从品质坚守到文化输出,这个东方滋补品牌不仅在守护国人的 健康未来,更在向世界讲述着中国大健康产业的创新故事。 作为深耕传统滋补领域的品牌,御燕承始终将中医文化视为品牌基因的核心。其研发团队深入研习《黄 帝内经 《本草纲目 等典籍,提炼"阴阳平衡""治未病"等精髓理论,构建起"药食同源、四时调养"的产 品哲学。从原料甄选到工艺研发,每一环节皆暗含东方智慧:马来西亚原始雨林燕窝与深海野生海参经 古法炮制,辅以现代营养学配比,既保留了传统滋补的温润底蕴,又通过科学验证实现功效升级。这种 对传统文化的创造性转化,让消费者在品味燕窝的细腻口感时,亦能感受到千年养生 ...
燕之屋获“金狮”ESG乡村振兴优秀案例,以新质生产力推动可持续发展
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-16 04:56
Core Viewpoint - Yanzhiwu has been recognized as a leading enterprise in the edible bird's nest industry, receiving the 2025 "Golden Lion" ESG award for its exemplary case in rural revitalization, showcasing its commitment to sustainable development and social responsibility [1][3][5] Group 1: ESG Practices and Achievements - Yanzhiwu has established rural employment factories in Guanghe County, providing significant job opportunities and contributing to poverty alleviation, with 277 individuals lifted out of poverty [3][5] - The company has been awarded the title of "Advanced Collective in Poverty Alleviation" in Fujian Province, reflecting its effective local support and collaboration efforts [3][5] - Yanzhiwu is the first listed company in the Chinese bird's nest industry, actively promoting a sustainable ESG framework and leading initiatives in green development [5][7] Group 2: Environmental Initiatives - The company is committed to reducing carbon emissions through the implementation of energy-efficient equipment and environmentally friendly production processes [5][7] - Yanzhiwu has developed a new generation of fresh stewed bird's nest products using eco-friendly packaging materials, significantly reducing packaging volume to promote energy conservation [5][8] - The company has received certifications for product carbon footprint and greenhouse gas verification, and was recognized as a "Green Factory" in Fujian Province [5][7] Group 3: Future Plans and Goals - Yanzhiwu plans to build the world's largest bird's nest factory by May 2024, aiming to lead the industry in smart manufacturing and green technology [7][8] - The company is focused on integrating ESG strategies with sustainable development, responding to national dual carbon goals and rural revitalization strategies [8]