Core Viewpoint - The company is maintaining a "buy" rating while focusing on high dividends and expanding in the running and outdoor sectors, despite a decline in revenue and net profit for FY2025 [1] Group 1: Financial Performance - FY2025 revenue is projected at 27.01 billion yuan, a decrease of 6.6% year-on-year, with a net profit of 1.286 billion yuan, down 41.9% [1] - The company has a high dividend payout ratio of 135% for the full year, with a cumulative payout ratio of 104.2% over the past six years [1] - Revised net profit forecasts for FY2026-2028 are 1.32 billion, 1.59 billion, and 1.85 billion yuan, respectively, down from previous estimates [1] Group 2: Sales and Revenue Breakdown - Main brand revenue for FY2025 is 23.31 billion yuan, a decline of 6.1%, accounting for 86.3% of total revenue, while other brand revenue is 3.5 billion yuan, down 9.9% [1] - Direct online sales have seen double-digit growth, increasing their share to 30-40% from 20-30% in FY2024 [1] - Retail and wholesale revenues decreased by 6.8% and 5.8%, respectively, indicating a challenging sales environment [1] Group 3: Store Management and Operations - As of FY2025, the number of stores is 5,020, a decrease of 18.3% year-on-year, with a focus on optimizing low-efficiency stores [2] - The average sales area per store has increased by 7.2%, reflecting a strategy of tailored store adjustments [2] - Inventory management has improved, with inventory down 4.5% to 6 billion yuan and inventory turnover days at 134.9 days, a slight improvement [2] Group 4: Profitability and Cost Management - FY2025 gross margin is 38.4%, down 3.4 percentage points, with a slight increase in expense ratio to 33.1% [2] - Operating profit margin (OPM) is 5.9%, and net profit margin is 4.8%, both showing declines [2] - The company has managed to maintain cash flow, with net cash increasing by 20% to 3.76 billion yuan, which is 2.6 times the net profit [2]

Investment Rating - The investment rating for the company is "Buy" (maintained) [2][5] Core Views - The company is expected to maintain high dividend payouts with a full-year dividend payout ratio of 135% for FY2025, despite a projected revenue decline of 6.6% year-on-year to HKD 27.01 billion and a significant drop in net profit by 41.9% to HKD 1.286 billion [5][8] - The company is adjusting its earnings forecasts for FY2026-2027 and introducing FY2028 projections, with expected net profits of HKD 1.32 billion, HKD 1.591 billion, and HKD 1.85 billion respectively [5] - The current stock price corresponds to a price-to-earnings (P/E) ratio of 13.4, 11.1, and 9.5 for FY2026, FY2027, and FY2028 respectively, indicating potential value [5] Financial Performance Summary - For FY2025, the company's revenue is projected at HKD 27.013 billion, with a year-on-year decline of 6.6% [8] - The gross profit margin is expected to be 38.4%, down 3.4 percentage points from the previous year, while the net profit margin is projected at 4.8% [7][8] - The company has effectively managed inventory, with a reduction in inventory to HKD 6 billion, and an improvement in inventory turnover days to 134.9 days [7] Operational Insights - The company has seen a decline in the number of stores, with a total of 5,020 stores as of FY2025, a decrease of 18.3% year-on-year [6] - Direct online sales have increased significantly, contributing to a rise in online revenue share to the mid-30% range, up from the mid-20% range in FY2024 [6] - The company is focusing on optimizing its store portfolio by closing underperforming locations while expanding its presence in key markets with flagship stores [6]