中国人民大学国家发展与战略研究院研究员 吴玉章讲席教授 2026年是"十五五"开局之年。站在新的起点上，我国经济拥有更多积极因素支撑，也将涌现更多发展机 会和投资机遇。新年之初，我们推出"开局之年看大势"系列报道，聚焦2026年经济发展的新变化、新场 景与新活力，呈现一份有深度、有温度、有态度的趋势解读。 刘晓光 刚刚过去的2025年，"苏超"撬动票根经济，"村晚"带火乡村文旅，《哪吒之魔童闹海》刷新票房纪录， 潮玩"拉布布"掀起抢购热潮……从县域赛事到国潮IP，从实体商品到沉浸式体验，热潮奔涌的消费市 场，生动印证了我国超大规模市场的澎湃活力与无限潜能。 全国政协委员尹艳林表示，实施城乡居民增收计划，就是要增加老百姓的工资性收入、经营性收入、财 产性收入以及其他转移支付收入。随着我国经济回升向好，市场预期改善，投资理财出现新变化，居民 财产性收入有望提升，为消费信心注入持久动力。 持续增强供需适配 我国拥有世界上最完整的工业体系，但也面临着供强需弱的矛盾。扩大内需，提振消费，也要在适应消 费结构变化、增强供需适配性上做文章。2025年中央经济工作会议提出，扩大优质商品和服务供给。工 业和信息化部副部长谢远生 ...

Group 1 - The core viewpoint emphasizes the importance of expanding domestic demand as a key strategy for economic growth in 2026, highlighting the need for a strong domestic market [1][2] - The article discusses the significant potential of China's consumer market, driven by a population of over 1.4 billion and a growing middle-income group, which lays a solid foundation for domestic demand growth [2][3] - It points out the shift in consumer behavior from goods consumption to a balanced focus on both goods and services, indicating a substantial opportunity in service consumption [2][4] Group 2 - The article outlines the government's plan to enhance supply-demand matching by increasing the supply of quality goods and services, aiming for a high-quality development pattern by 2030 [4][5] - It highlights the role of technology, particularly AI and big data, in capturing consumer demand and driving innovation in product offerings [5][6] - The focus on effective investment is crucial for stimulating domestic demand, with policies aimed at optimizing consumption and investment strategies to create a virtuous cycle [6][7] Group 3 - The article identifies new consumption growth points in areas such as product quality improvement, service expansion, digital upgrades, and green health, which are expected to drive market development [8][9] - It mentions specific sectors projected to become trillion-yuan markets, including elderly products and smart connected vehicles, as well as billion-yuan hotspots like children's products and fitness equipment [9][10] - The overall narrative suggests that as supply and demand achieve a higher level of dynamic balance, China's economy will transition from a "large market" to a "strong market" [10]

Core Viewpoint - A new company, Changzhou Baitefei Sports Goods Co., Ltd., has been established with a registered capital of 500,000 RMB, indicating a focus on various retail and manufacturing sectors related to sports and leisure products [1] Company Overview - The legal representative of the company is Yang Bo [1] - The registered capital of the company is 500,000 RMB [1] Business Scope - The company operates in multiple sectors including retail and manufacturing of sports goods and equipment, office supplies, toys, daily necessities, and home goods [1] - It also engages in internet sales, excluding items that require special permits, and offers services related to business agency and import-export activities [1] - The company is involved in the sale of pre-packaged food and health food, as well as fitness and leisure activities [1] - Additional activities include technology services, development, consulting, and promotion [1]

Core Viewpoint - Changzhou Xing Shan Sports Goods Co., Ltd. has been established with a registered capital of 500,000 RMB, indicating a new player in the sports and leisure industry [1] Company Summary - The legal representative of the company is Xu Minggang [1] - The company is engaged in a wide range of activities including retail and manufacturing of sports goods and equipment, office supplies, toys, and daily necessities [1] - The company also offers services such as business agency and technical consulting, showcasing a diverse operational scope [1] Industry Summary - The establishment of the company reflects ongoing growth in the sports and leisure sector, with a focus on both retail and manufacturing [1] - The inclusion of internet sales and e-commerce in its business model indicates a strategic alignment with current market trends [1] - The company’s activities span various categories, including health food sales and fitness activities, which are increasingly relevant in today's health-conscious market [1]

Core Viewpoint - The implementation plan aims to enhance the adaptability of supply and demand in the consumer goods market, addressing the mismatch between what consumers want to buy and what is available for sale [1][2]. Group 1: Supply and Demand Adaptability - The plan emphasizes the need for consumer goods production to actively adapt to changing consumption trends, ensuring dynamic and precise matching of diverse consumer demands in terms of quality, structure, and utility [1]. - The initiative is expected to maximize consumption potential and promote smooth economic circulation by aligning what consumers desire with what companies produce [1]. Group 2: Consumer Goods Market Overview - China currently has a total of 230 million types of consumer goods, with over 100 categories, including home appliances, furniture, and clothing, leading the world in production [2]. - The strong manufacturing capability allows consumer goods companies to quickly respond to technological upgrades and subtle changes in consumer preferences, facilitating continuous product iteration and innovation [2]. Group 3: Specific Measures in the Implementation Plan - On the supply side, the plan includes accelerating the application of new technologies, expanding the supply of unique and new products, and focusing on sectors like smart connected vehicles and smart home devices [2]. - On the demand side, the plan aims to activate domestic demand by creating a favorable development environment, addressing differentiated needs across age groups, and enhancing consumer financial products and services [2]. Group 4: Future Market Potential - The implementation plan focuses on supply-side structural reforms, aiming to stimulate the multiplier effect and structural dividends of China's vast domestic market, with the potential to create trillions of yuan in new consumer markets by 2027 [3].

Core Viewpoint - The Chinese government is addressing the "supply-demand mismatch" in the consumer market through a new implementation plan aimed at enhancing the adaptability of consumer goods supply to meet diverse consumer needs [1][2]. Group 1: Market Overview - China's consumer market has become the second largest globally, with a total of 230 million types of consumer goods, leading in over 100 categories such as home appliances, furniture, and clothing [1]. - The rapid response of Chinese enterprises to technological upgrades and subtle changes in consumer demand is supported by strong manufacturing capabilities [1]. Group 2: Supply-Demand Mismatch - The "supply-demand mismatch" is identified as a key bottleneck for consumption upgrades, with issues such as overproduction of some products and insufficient high-quality supply in sectors like jewelry and cosmetics [2]. - Specific consumer needs, such as personalized products for the elderly and students, are not being adequately met, highlighting gaps in product functionality and safety [2]. Group 3: Implementation Plan Goals - The implementation plan sets two main targets: to establish three trillion-yuan-level consumption sectors and ten hundred-billion-yuan-level consumption hotspots by 2027, and to achieve a high-quality development pattern of positive interaction between supply and demand by 2030 [2]. Group 4: Key Measures - The plan includes five key measures: expanding new technology applications, increasing the supply of unique products, precisely matching different demographic needs, creating new consumption scenarios, and optimizing the development environment [2]. - The Ministry of Industry and Information Technology will promote the integration of new technologies like artificial intelligence into the consumer goods industry [3]. Group 5: Government Initiatives - The National Development and Reform Commission will focus on three areas: enhancing technological leadership, improving brand standards, and addressing public needs through infrastructure development [3]. - The Ministry of Commerce will implement policies to boost sales through trade-in programs and organize promotional activities to stimulate consumption [3]. - The Ministry of Culture and Tourism will support the introduction of quality cultural and tourism products and enhance consumer experiences through innovative activities [3]. Group 6: Market Regulation - The State Administration for Market Regulation emphasizes the importance of maintaining market order through enhanced supervision and enforcement actions, particularly in the safety of children's and student products [4].

Core Viewpoint - The Chinese government has issued a plan to enhance the adaptability of consumer goods supply and demand, aiming to promote consumption and address structural mismatches in the market [1][4]. Group 1: Current State of Consumer Goods - The total variety of consumer goods in China has reached 230 million, with over 100 categories such as home appliances and furniture leading global production [2]. - The quality of consumer goods has improved significantly, with a compliance rate of over 96% for major products meeting domestic and international standards [2]. - High-end domestic products are increasingly favored, with a market penetration rate of 85% for 4K ultra-HD smart TVs and 98% for energy-efficient variable-frequency air conditioners [2]. Group 2: Structural Issues and Future Goals - Despite advancements, there are still structural mismatches in supply and demand, particularly in high-end brands for jewelry, bags, and cosmetics, as well as personalized products for the elderly and smart terminals [3]. - By 2027, the plan aims to optimize the supply structure, creating three trillion-yuan consumer sectors and ten hundred-billion-yuan consumption hotspots, including elderly products and smart connected vehicles [4]. - The goal is to transition from quantity to quality in production, addressing mismatches in consumer desires and resource allocation [4]. Group 3: Targeted Consumer Needs - The focus is shifting from mere availability of products to their quality, with an emphasis on diverse consumption scenarios [5]. - Key tasks include enhancing the supply of baby products, quality student supplies, fashionable items, and products tailored for the elderly [5][6]. - The government aims to promote large-scale consumption and upgrade the market by reforming the automotive sector and fostering green and smart home consumption [6]. Group 4: Regulatory and Quality Assurance Measures - The market regulatory authority plans to strengthen the quality and safety governance of consumer goods, ensuring a high-quality development-oriented standard system [7]. - Continuous monitoring and enforcement actions will be taken to maintain consumer confidence and improve the supply of quality products [7].

Core Viewpoint - The Chinese government is addressing the "supply-demand mismatch" in the consumer market through a new implementation plan aimed at enhancing the adaptability of consumer goods supply to meet diverse consumer needs [1][2]. Group 1: Market Overview - China's consumer market has become the second largest globally, with a total of 230 million types of consumer goods, leading in over 100 categories such as home appliances and furniture [1]. - The rapid response of Chinese enterprises to technological upgrades and consumer demand changes is supported by strong manufacturing capabilities, with flexible manufacturing enabling quick production cycles [1]. Group 2: Supply-Demand Mismatch - The "supply-demand mismatch" is identified as a key bottleneck for consumption upgrades, with issues such as oversupply of certain products and insufficient high-quality offerings in sectors like jewelry and cosmetics [2]. - Specific consumer needs, such as those for elderly products and personalized items, are not being adequately met, highlighting gaps in the market [2]. Group 3: Implementation Plan Goals - The implementation plan sets two main targets: to establish three trillion-yuan-level consumption sectors and ten hundred-billion-yuan-level consumption hotspots by 2027, and to achieve a high-quality development pattern of supply and consumption interaction by 2030 [2]. Group 4: Key Measures - The plan includes five key measures: expanding new technology applications, enhancing the supply of unique products, precisely matching market segments, creating new consumption scenarios, and optimizing the development environment [2]. - The Ministry of Industry and Information Technology will promote the integration of new technologies like artificial intelligence into the consumer goods industry [3]. Group 5: Government Initiatives - The National Development and Reform Commission will focus on three areas: strengthening technological leadership, enhancing brand standards, and improving public facilities to meet consumer needs [3]. - The Ministry of Commerce will implement policies to boost sales through trade-in programs and organize promotional activities to stimulate consumption [3]. - The Ministry of Culture and Tourism will support the development of quality cultural and tourism products and enhance consumer experiences [3]. Group 6: Market Regulation - The State Administration for Market Regulation emphasizes the importance of maintaining market order through enhanced supervision and enforcement actions, particularly in the safety of children's and student products [4].

Core Insights - The total variety of consumer goods in China has reached 230 million, with over 100 categories such as home appliances, furniture, sports goods, and clothing leading global production [1] - The overall pass rate for quality inspections of daily consumer goods remains high, with over 96% consistency between domestic and international standards [1] - The market penetration rate for 4K ultra-high-definition smart TVs has reached 85%, and the sales proportion of energy-efficient variable frequency air conditioners has increased to 98% [1] - China's supply of consumer goods has entered a new development stage focused on quality and pricing, meeting the needs of the population for a better life, although structural mismatches in supply and demand still exist [1] - There is an expectation to achieve dynamic equilibrium in supply and demand at a higher level within approximately five years, allowing consumers to enjoy higher quality products and services [1]

Core Viewpoint - Changzhou Moripu Sports Goods Co., Ltd. has been established with a registered capital of 500,000 RMB, indicating a new player in the sports and recreational products industry [1] Company Overview - The legal representative of the company is Yang Bo [1] - The company is engaged in a wide range of activities including manufacturing and retailing sports goods and equipment, selling toys, and providing various technical services [1] Business Scope - The business scope includes manufacturing and retailing of sports goods and equipment, sales of toys, anime, and gaming products, as well as office supplies and stationery [1] - The company also engages in the sale of daily necessities, arts and crafts, and health food products, among others [1] - Additional activities include import and export services, technical services, and health services related to sports [1]