Investment Rating - The investment rating for the company is "Buy-A" with a target price of 98.8 CNY, reflecting a dynamic price-to-earnings ratio of 20X for 2025 [5][9]. Core Insights - The company is positioned as a leader in the African mobile phone market, with a diversified product portfolio that includes smartphones, digital accessories, home appliances, and electric vehicles, aiming to create a comprehensive smart living ecosystem [2][4][27]. - The company has a strong market presence in emerging markets, with a global smartphone market share of 14.0% and ranking third among smartphone manufacturers, while maintaining over 40% market share in the African smartphone market [3][19]. - The company is focusing on high-end product development and expanding its product categories, leveraging advanced technologies such as AI and big data to enhance competitiveness in the mid-to-high-end market [8][9][19]. Summary by Sections 1. Company Overview - Founded in 2013, the company focuses on the design, research, production, sales, and brand operation of smart terminals, primarily targeting emerging markets [2][16]. - The company has established a strong brand presence with TECNO, itel, and Infinix in the smartphone segment, and has expanded into digital accessories and home appliances [2][16]. 2. Globalization and Market Expansion - The company has adopted a "global thinking, localized operation" strategy, achieving significant market share in Africa, South Asia, Southeast Asia, the Middle East, and Latin America [3][4]. - The company is expected to benefit from the growing smartphone demand in emerging markets, driven by population growth and increasing high-end product demand [3][4][19]. 3. Diversification and High-End Strategy - The company is expanding its product ecosystem to include digital accessories, home appliances, and electric vehicles, enhancing its market competitiveness [8][29]. - The company is investing in R&D to improve product quality and user experience, focusing on high-end product features such as multi-skin tone photography and AI integration [8][9][19]. 4. Financial Projections - Revenue growth is projected at 9.9%, 11.1%, and 12.9% for 2025 to 2027, with net profit growth of 1.4%, 16.1%, and 19.5% respectively [9][11].

Investment Rating - The report maintains a "Strong Buy" rating for the company, with a target price of 100.64 CNY per share, compared to the current price of 83.65 CNY [3]. Core Views - The company is experiencing steady growth in the smartphone market, with a focus on high-end products and expansion into emerging markets. The overall revenue for 2024 is projected to be 687.15 billion CNY, representing a year-over-year increase of 10.31% [3][7]. - The company aims to diversify its business by expanding into digital accessories and home appliances, leveraging its established presence in emerging markets [3]. - The TECNO AI ecosystem is being developed to enhance user experience through advanced technology, including AI-driven features in imaging and charging [3]. Financial Performance - In 2024, the company achieved a total revenue of 687.15 billion CNY, with a net profit of 55.49 billion CNY, reflecting a slight increase of 0.21% year-over-year [3][7]. - The smartphone business generated 631.97 billion CNY in revenue, marking a 10.20% increase, with a total shipment of approximately 201 million units [3]. - The company holds a 14.0% share of the global smartphone market, ranking third among manufacturers, and leads the African smartphone market with over 40% share [3]. Future Projections - The report forecasts net profits for 2025, 2026, and 2027 to be 63.74 billion CNY, 73.97 billion CNY, and 84.69 billion CNY respectively, indicating a positive growth outlook [3][7]. - Revenue growth is expected to continue, with projected increases of 13.5% in 2025 and 12.7% in 2026 [7].