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分众欲83亿“吞”新潮,梯媒双雄变一家独大?
IPO日报· 2025-04-21 08:25
星标 ★ IPO日报 精彩文章第一时间推送 近期,分众传媒信息技术股份有限公司(002027.SZ)(下称"分众传媒")发布公告,计划以发行股份及支付现金方式,收购成都新潮传媒集团股 份有限公司(下称"新潮传媒")100%股权,新潮传媒预估值83亿元。 交易完成后,新潮传媒将成为分众传媒的全资子公司,新潮创始人张继学拟出任公司副总裁兼首席增长官。 制图:佘诗婕 新潮传媒发动价格战 该通知明确提出,对于2015年至2017年在分众传媒投放超过1亿元的客户,只要其广告决策人与新潮合伙人见面,便可获赠价值1000万元的新潮 传媒广告资源,并且广告价格更优惠,即在该客户与分众传媒合作价格的基础上,直接打五折。 由此,价格战正式开启。 拉开差距 有市场相关人士对IPO日报指出,对于梯宇媒体而言,往往是地段决定收益,高端写字楼和高档小区的广告刊例价显著高于社区以及低档写字楼。 收入来源不同,似乎也预示了二者最终的竞争结果。 我们来看看新潮传媒的发展史。 2007年,新潮传媒成立,其前身是创立于2003年的《新潮》周刊,2013年开始转型为电梯广告运营商。 2016年,新潮传媒开始进军北上广深等一线城市,其在资本市场上受到 ...
分众传媒为何收购新潮?
Hu Xiu· 2025-04-14 02:14
Group 1 - The core point of the article is the significant merger in the elevator advertising industry, where the leading company, Focus Media, acquires the second-largest company, New Trend Media, for an estimated valuation of 8.3 billion yuan, using a combination of stock and cash [1][27] - The merger is seen as a strategic move to address the competitive landscape, where both companies have been engaged in a prolonged battle for market share, leading to a "prisoner's dilemma" scenario [26][31] - The elevator advertising industry is characterized by a high market concentration, with Focus Media holding approximately 60% market share and New Trend Media holding 15-20%, together accounting for over 80% of the market [29][34] Group 2 - The merger is expected to enhance the competitive position of the new Focus Media Group, providing a stronger industry moat and increased marketing synergy through the acquisition of New Trend's valuable resources [34][35] - The strategic rationale behind the merger includes the recognition of the need for digital transformation in outdoor advertising, as articulated by New Trend's CEO, who expressed a desire to collaborate with Focus Media to achieve this vision [32][33] - The industry is anticipated to stabilize with the merger, potentially leading to a more favorable environment for growth and profitability as the scale effects are expected to increase post-merger [34][35]
踢到铁板了
猫笔刀· 2025-04-09 14:20
结果早上醒来一看美股插了个大阴棒,这高开低走的力度跟a股不遑多让。 | | 纳斯达克100指数ETF 均价:429.570 最新:416.060 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 443.138 | | | | | | | 4.59% | | 438.276 | | | | | | | 3.44% | | 433.414 | | | | | | | 2.30% | | 428.552 | | | | | | | 1.15% | | 423.690 | | | | | | | 0.00% | | 418.828 | | | | | | | 1.15% | | 413.966 | | | | | | | 2.30% | | 409.104 | | | | | | | 3.44% | | 404.242 | | | | | | | 4.59% | | 513.74 | | | | | | | 513.74 | | 342.49 | | | | | | | 342.49 | | 171.25 | | | | | | | ...
老李5折出货
猫笔刀· 2024-07-11 14:19
浙江好热... 从高铁车厢出来,就像走进了桑拿房,同样是32度,这里的体感和北京完全不一样。我已经40出头,人 生前一半在浙江,人生的后一半在北京,两厢对比下,我觉得自己现在可能更适应北方干燥的气候。 …… 1、分众传媒今天盘中一度大跌7%,是因为有消息称美团要进入电梯广告市场。美团没有正面回应此 事,但公司已经在下沉城市招募电梯媒体广告加盟商,美团将提供设备和业务支持。分众之前耗死了好 几个同行,这安稳日子还没过多久,这又来了一个更狠的。其实美团的日子也不好过,它们刚刚打退了 抖音外卖的进攻,这大概就是中国各行各业的常态,就是随时要面临突如其来的竞争和停不下来的内 卷。 我们家兵分两路,老婆带着两个孩子去了苏州外婆家,爷爷奶奶和我回台州临海。这么安排是一种生活 上的调剂,既能让老婆孩子和外婆多多团聚,还能让我妈放松放松,她在北京照顾两个孙子累了,趁着 暑假回老家消遣潇洒。 这个时候确实体现出了一点职业投资者+数字游民的优势,可以比较随意的调整家庭状态,不必坐工 牢。我在北京虽然很宅,但是回到临海就很喜欢和我妈出门溜达逛老城区,隔三差五还会爬一爬城墙, 欢迎大家来旅游偶遇 …… 今天的行情真心不错,话说我发现 ...